Service marketing &7 P's - Baskins and Robbins
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These slides describes about the Service Marketing , 7 P concepts of Service marketing, in relation with Baskins and Robbins as an example.
![Baskin Robbins ,[object Object],[object Object],[object Object]](data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7)
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Service marketing &7 P's - Baskins and Robbins
- 1. Presented BY Metesh C Lodha Sreious P John Arun.VI L.Premananda Singh Service marketing Project at
- 18. Effect Of Internet And Telecommunication Technologies
- 23. Product menu
- 24. Product display
- 25. Product display
- 28. Copy of bill
- 33. Promotion Get 31 on 31
- 42. Tange & Thick shake
- 44. Physical evidence - pictures
- 45. Physical evidence - pictures
- 46. Physical evidence - pictures
- 47. Physical evidence - pictures
- 48. Physical evidence - pictures
- 51. Service delivery process ( B to C) Order taking From the Display, menu Customer visit Service processing according to the order Informing the customer when the flavor is prepared Self service from delivery counter Billing Payment at cash counter Customer feedback Tasting samples
- 52. Service delivery process ( B to B) Order taking through Phone Customer visit (or) Service processing according to the order Service delivery to the institution by the service boy Billing Cash collection by the service boy Customer feedback Packing
- 53. Service Delivery – Packing materials
- 54. Distribution system of BR
- 55. Raw materials Central unit -Pune Kerala central unit Eranakulam Techno Park Franchisee (F5) Trivandrum F1 F2 F3 F4 ‘ Snowman’ The cold company Customers Distribution system of BR
- 61. Presented BY Metesh C Lodha Sreious P John Arun.VI L.Premananda Singh