3. CONTENTS
Introduction to FMCG
History of FMCG products
Major players internationally
Major players Indian
Sector profile
Company profile
Vision and Mission
Current events
Financial Overview
Marketing Strategy
HR policy
Market Share
Swot analysis
Awards and recognition
CSR (Corporate Social Responsibility)
Recommendations
Our overview
3
4. ACKNOWLEDGEMENT
Our deep sense of gratitude to all our seniors and for their
support and guidance. Thanks and appreciation to the
helpful people at INDIRA INSTITUTE OF
MANAGEMENT PUNE, for their support.
We would also like to thank my Institution and my faculty
members without whom this project would have been a
distant reality. I also extend our heartfelt thanks to our all
well wishers.
4
5. INTRODUCTION OF FMCG
Fast Moving Consumer Goods (FMCG) are products that are sold quickly
at relatively low cost Examples include non-durable goods such as soft
drinks, toiletries, grocery items etc. Though the absolute profit made on
FMCG products is relatively small, they generally sell in large quantities, so
the cumulative profit on such products can be large.
SCOPE
The term FMCG refers to those retail goods that are generally replaced or
fully used up over a short period of days, weeks, or months, and within one
year. This contrasts with durable goods or major appliances such as kitchen
appliances, which are generally replaced over a period of several years.
FMCGs have a short shelf life, either as a result of high consumer demand
or because the product deteriorates rapidly. Some FMCGs – such as meat,
fruits and vegetables, dairy products and baked goods – are highly
perishable. Other goods such as alcohol, toiletries, pre-packaged foods, soft
drinks and cleaning products have high turnover rates.
The following are the typical characteristics of FMCGs
•From the consumers' perspective:
•Frequent purchase
•Low involvement (little or no effort to choose the item -- products
with strong brand loyalty are exceptions to this rule)
•Low price
•From the marketers' angle:
•High volumes
•Low margins
•Extensive distribution networks
•High stock turnover
5
6. SECTOR PROFILE
The Indian FMCG sector is the fourth largest in the economy and has a
market size of US$13.1 billion. Well-established distribution networks, as
well as intense competition between the organized and unorganized
segments are the characteristics of this sector. FMCG in India has a strong
and competitive MNC presence across the entire value chain. It has been
predicted that the FMCG market will reach to US$ 33.4 billion in 2015 from
US $ billion 11.6 in 2003. The middle class and the rural segments of the
Indian population are the most promising market for FMCG, and give brand
makers the opportunity to convert them to branded products. Most of the
product categories like jams, toothpaste, skin care, shampoos, etc, in India,
have low per capita consumption as well as low penetration level, but the
potential for growth is huge.
The Indian Economy is surging ahead by leaps and bounds, keeping pace
with rapid urbanization, increased literacy levels, and rising per capita
income.
The big firms are growing bigger and small-time companies are catching up
as well. According to the study conducted by AC Nielsen, 62 of the top 100
brands are owned by MNCs, and the balance by Indian companies. Fifteen
companies own these 62 brands, and 27 of these are owned by Hindustan
Lever. Pepsi is at number three followed by Thums Up. Britannia takes the
fifth place, followed by Colgate (6), Nirma (7), Coca-Cola (8) and Parle (9).
These are figures the soft drink and cigarette companies have always shied
away from revealing. Personal care, cigarettes, and soft drinks are the three
biggest categories in FMCG. Between them, they account for 35 of the top
100 brands.
6
7. THE TOP 10 COMPANIES IN FMCG SECTOR
S. NO. Companies
1. Hindustan Unilever Ltd.
2. ITC (Indian Tobacco Company)
3. Nestlé India
4. GCMMF (AMUL)
5. Dabur India
6. Asian Paints (India)
7. Cadbury India
8. Britannia Industries
9. Procter & Gamble Hygiene and Health Care
10. Marico Industries
The companies mentioned above, are the leaders in their respective sectors.
The personal care category has the largest number of brands, inclusive of
Lux, Lifebuoy, Fair and Lovely, Vicks, and Ponds. There are 11 HLL
brands in the 21, aggregating Rs. 3,799 crore or 54% of the personal care
category. Cigarettes account for 17% of the top 100 FMCG sales, and just
below the personal care category. ITC alone accounts for 60% volume
market share and 70% by value of all filter cigarettes in India.
The foods category in FMCG is gaining popularity with a swing of launches
by HLL, ITC, Godrej, and others. This category has 18 major brands,
aggregating Rs. 4,637 crore. Nestle and Amul slug it out in the powders
segment. The food category has also seen innovations like softies in ice
creams, chapattis by HLL, ready to eat rice by HLL and pizzas by both
GCMMF and Godrej Pillsbury. This category seems to have faster
development than the stagnating personal care category. Amul, India's
largest foods company, has a good presence in the food category with its ice-
creams, curd, milk, butter, cheese, and so on. Britannia also ranks in the top
100 FMCG brands, dominates the biscuits category and has launched a
series of products at various prices.
In the household care category (like mosquito repellents), Godrej and
Reckitt are two players. Good knight from Godrej, is worth above Rs 217
crore, followed by Reckitt's Mortein at Rs 149 crore. In the shampoo
category, HLL's Clinic and Sunsilk make it to the top 100, although P&G's
7
8. Head and Shoulders and Pantene are also trying hard to be positioned on top.
Clinic is nearly double the size of Sunsilk.
Dabur is among the top five FMCG companies in India and is a herbal
specialist. With a turnover of Rs. 19 billion (approx. US$ 420 million) in
2005-2006, Dabur has brands like Dabur Amla, Dabur Chyawanprash,
Vatika, Hajmola and Real. Asian Paints is enjoying a formidable presence in
the Indian sub-continent, Southeast Asia, Far East, Middle East, South
Pacific, Caribbean, Africa and Europe. Asian Paints is India's largest paint
company, with a turnover of Rs.22.6 billion (around USD 513 million).
Forbes Global magazine, USA, ranked Asian Paints among the 200 Best
Small Companies in the World.
Cadbury India is the market leader in the chocolate confectionery market
with a 70% market share and is ranked number two in the total food drinks
market. Its popular brands include Cadbury's Dairy Milk, 5 Star, Eclairs, and
Gems. The Rs.15.6 billion (USD 380 Million) Marico is a leading Indian
group in consumer products and services in the Global Beauty and Wellness
space.
The main segments of this sector are personal care (oral care, hair care,
soaps, cosmetics, toiletries), household care (fabric wash and household
cleaners), branded and packaged food, beverages (health beverages, soft
drinks, staples, cereals, dairy products, chocolates, bakery products) and
tobacco. The Indian FMCG sector is an important contributor to the
country's GDP. It is the fourth largest sector in the economy and is
responsible for 5% of the total factory employment in India. The industry
also creates employment for 3 m people in downstream activities, much of
which is disbursed in small towns and rural India. This industry has
witnessed strong growth in the past decade. This has been due to
liberalization, urbanization, increase in the disposable incomes and altered
lifestyle. Furthermore, the boom has also been fuelled by the reduction in
excise duties, de-reservation from the small-scale sector and the concerted
efforts of personal care companies to attract the burgeoning affluent segment
in the middle-class through product and packaging innovations.
8
9. The Indian FMCG sector is the fourth largest sector in the economy with a
total market size in excess of US$ 13.1 billion. The FMCG market is set to
treble from US$ 11.6 billion in 2003 to US$ 33.4 billion in 2015.
Penetration level as well as per capita consumption in most product
categories like jams, toothpaste, skin care, hair wash etc in India is low
indicating the untapped market potential. Burgeoning Indian population,
particularly the middle class.
OUTLOOK
There is a huge growth potential for all the FMCG companies as the per
capita consumption of almost all products in the country is amongst the
lowest in the world. Again the demand or prospect could be increased
further if these companies can change the consumer's mindset and offer new
generation products. Earlier, Indian consumers were using non-branded
apparel, but today, clothes of different brands are available and the same
consumers are willing to pay more for branded quality clothes. It's the
quality, promotion and innovation of products, which can drive many
sectors.
HISTORY OF FMCG
9
10. In India, companies like ITC, HLL, Colgate, Cadbury and Nestle have been
a dominant force in the FMCG sector well supported by relatively less
competition and high entry barriers (import duty was high). These
companies
were, therefore, able to charge a premium for their products. In this context,
the margins were also on the higher side. With the gradual opening up of the
economy over the last decade, FMCG companies have been forced to fight
for a market share. In the process, margins have been compromised, more so
in the last six years (FMCG sector witnessed decline in demand).
COMPANY PROFILE
Godrej Group
The Godrej Group is an Indian conglomerate founded by Ardeshir and
Pirojsha Godrej in 1897, Lalbaug, Mumbai. Established in 1897, the Godrej
group has grown in India from the days of the charkha to nights at the call
centres. Our founder, Ardeshir Godrej, lawyer-turned-locksmith, was a
persistent inventor and a strong visionary who could see the spark in the
future. His inventions, manufactured by his brother Pirojsha Godrej, were
the foundation of today’s Godrej empire. One of India’s most trusted brands,
Godrej enjoys the patronage and trust of over 400 million Indians every
single day. Our customers mean the world to us. We are happy only when
we see a delighted customer smile.
Godrej Group is one of the largest conglomerates based in Mumbai, India,
involved in various industries that include appliances, precision equipment,
machine tools, furniture, healthcare, interior solutions, office equipment,
food-processing, security, materials handling and industrial storage
solutions, construction and information technology. Its products include
security Systems and Safes, Typewriters and Word processors, Rocket
Launchers, Refrigerators and Furniture, Outsourcing Services, Machine
Tools and Process Equipment, Cosmetics and Detergents, Engineering
Workstations, Medical Diagnostics and Aerospace Equipment, Edible Oils
and Chemical, Mosquito Repellents, Car perfumes, Chicken and Agri-
products, Material Handling Equipments Like FORKLIFT Trucks, Stackers,
Tyre handlers, Sweeping machines, access equipments etc. The Group is
headed by Adi Godrej and Jamshyd Godrej.
10
11. Traditionally, Vikhroli, a suburb to the Northeast of Mumbai has been
Godrej's manufacturing base, but increasingly the group have moved
significant production facilities away from Mumbai. The Godrej group also
owns vast land in Vikhroli, occupying 3500 acres (14 sq km) of land on both
sides of the Vikhroli section of the LBS marg. That makes the Godrej group
the biggest private land owner in Mumbai by far. Such vast land can, in
theory, be used to create at least 1500 acres of residential floor space, which,
at very modest rates (Rs.10000/sq ft), can be sold for USD 16 billion . Thus,
the Godrej group is sitting on an invisible cash pile that is envy of other
Indian conglomerates.
Godrej Consumer Products Ltd
M.D -Mahendram
2001 - Godrej Consumer Products Ltd (GCPL) is setting up a parallel board
of directors known as the Young Executive Board.
2002 -Godrej Consumer Products Ltd has informed BSE that it would
buyback its own fully paid up equity shares of face value of Rs.4 each from
the open market.
-GCPL has entered into the deodorants category with the launch of Cinthol
International Perfumed deodrant.
-Godrej has entered the traditional powdered 'henna' market with the launch
of powdered henna under the brand 'Nupur', which is priced at Rs.12 for an
80gm pack.
-Whirlpool of India and Godrej Appliances have filed complaints with
MRTPC against LG Electronics India alleging that company was over-
claiming the liter-capacity of its frost-free refrigerators.
11
12. -GCPL has relaunched Godrej Fair Glow, India's first and largest selling
fairness soap, with an improved product blend.
-GCPL has classified its business into two groups: soaps and personal care.
-As per ORG-GFK figures, Whirlpool and Godrej are in the top 2 positions
among refrigerator brands during the festival season.
2003 -ICRA has assigned SVG2 & CGR2 ratings to Godrej consumer
products Ltd.
-Godrej Consumer Products Ltd test-launched for the Southern region a new
soap under its Rs.80cr Fair Glow brand, the Fair Glow Saffron Toilet soap.
-Contract Advertising's Mumbai office has won the creative duties for
Godrej Shaving cream and Godrej Shaving gel.
-GCPL has entered into an agreement with Shogun Diapers Ltd. for
acquisition of trademark and copyright relating to the brand 'snuggy'.
-Godrej consumer products has re launched its shaving cream range and
introduced four new variants including Rich Foam, Lime fresh, Menthol
Mist and Protect plus.
-GCPl has unveiled new Ayurvedic soap in Kerala under the Godrej No.1
Brand.
-Godrej Consumer Products has launched Godrej Ezee Silk Liquid detergent
in Kerala, which is specially formulated liquid detergent with a new pH
balance technology.
-Received intimation from Citibank NA on March 03, 2004 that their client
RBS Stewart Ivory Asia Pacific was holding 31,82,811 shares of the
company and the same has been transferred to a new entity, First State Asia
Pacific Fund. The date of acquisition is February 26, 2004 and the mode of
acquisition is by way of : Off market transaction. The shareholding of First
State Asia Pacific Fund after the said acquisition is 31,82,811 shares
amounting to 5.593% of the total paid up capital of Godrej Consumer
Products Limited.
-Dlist from the Ahmedabad Stock Exchange (ASE) with effect from October
15, 2004.
2004 -GCPL launches 'Cinthol Deo Soap'
-Godrej Consumer mulls to buy-back equity shares from open market
-GCPL to tap rural market with brand new soap 'Nimin'
12
13. 2005 -Delist equity shares from The Calcutta Stock Exchange Association
Ltd (CSE) w.e.f. March 30,
2005. - Godrej Consumer Products Ltd (GCPL), ropes in Mona Singh of
Jassi Jaissi Koi Nahin (a popular serial on the Sony channel) to be the brand
ambassador for Godrej No.1 soaps.
-Godrej Consumer acquires FMCG company Keyline Brands Ltd, U.K.
2006 -GCPL acquires hair-colour biz in S. Africa
-GCPL rolls out EVITA age control soap
-GCPL joins other FMCG majors for overseas acquisitions
2007 -Godrej Consumer - Acquisition of 100% ownership interest in Godrej
Global Mideast FZE, Sharjah
-Godrej joins hand with Swedish co
-GCPL & SCA Hygiene Products AB, Sweden form 50:50 joint venture
2008 -The company has issued rights in the ratio of 1:7 at a premium of
Rs.122/-Per Share.
GCPL is an Indian FMCG company. Growing at a fast rate. The Market
leader in Hair colours and the second biggest company in Toilet soaps
category with brands like Godrej No 1, Cinthol and Fairglow.
Godrej No 1 is the 3rd largest selling soap brand in the country, a market
leader in North and in the states of Punjab, Haryana and UP.Branch Offices
in Mumbai, Delhi, Kolkata and Chennai ensure pan-India coverage, while
factories located at Malanpur (Madhya Pradesh), Thana (Himachal Pradesh),
Katha (Himachal Pradesh), Guwahati (Assam) and Sikkim cater to the
diverse requirements of our product portfolio.
With the acquisition of Keyline Brands in the United Kingdom, Rapidol and
Kinky Group, South Africa and Godrej Global Mideast FZE, a 100%
subsidiary of Godrej International, GCPL now owns international brands
and trademarks in Europe, Australia, Canada, Africa and the Middle East.
At GCPL, we are driven by our mission to continuously enhance the quality
of life of consumers in high-growth markets with superior-quality and
affordable personal care and hygiene products.
VISION
13
14. Our vision is to be a leader in the Indian Food and beverage space by
breaking into the exclusive league of top ten FMCG food companies in
India. Godrej in Every Home and Work place
MISSION
Godrej Mission is to operate in existing and new businesses
which capitalize on the Godrej brand and corporate image of
reliability and integrity.
Godrej objective is to delight it’s customer both in India and
abroad.
Godrej shall strive for excellence by nurturing, developing and
empowering it’s employees and suppliers.
Godrej encourage’s an open atmosphere, conducive to learning
and team work
Godrej mission is to do sales of Rs. 1000 Crores by 2012, profitably at
margins that are best in class in FMCG goods. We will achieve it through
unparalleled business innovations and consumer satisfaction.
GODREJ PRODUCT
14
15. Godrej Consumer Products, leading FMCG major has
reported a handsome growth of 78% in its net profit
for the first quarter ended June 30, 2009.During the
reporting period, the company has recorded a net
profit of Rs 69 crore.
In a communiqué to Bombay Stock Exchange (BSE),
the company said that it has clocked a much higher profit in the latest
quarter compared to a net profit of Rs 39 crore in the same period last year
GODREJ CONSUMER PRODUCTS LTD has launched Cinthol Deo Soap-
Sport, which is said to offer the user benefit of a deodorant with the
convenience of soap. It is available at Rs 13 (75g) and Rs 20 (125g), with an
offer of `Buy 3 Get 1 Free.'
15
17. 1. Unilever
2. Colgate & Palmolive
3. Cadbury
4. Gillette
5. Nestle
6. Dabur India
7. General mills
8. Reckitt Benckiser's
9. Parle
MAJOR PLAYERS DOMESTIC
17
18. 1.Hindustan Unilever L.T.D.
2. ITC
3. Nestle india
4. GCMMF (Amul)
5. Dabur India ltd
6. Asian Paints
7. Cadbury
8. Britannia Industries
9. Marico Industries ltd
10.Nirma ltd
11.Rasna ltd
12.Modi Revlon
MARKET SHARE
18
19. GCPL eyeing 25% market share in hand sanitizer segment. FMCG major
Godrej Consumer Products (GCPL) is targeting a 25 per cent market share
in the hand sanitizer segment this fiscal, a top company official said. The
company has launched several products, including sanitizers, wet-wipes and
hand-wash under its brand Protekt, with an aim to get a grip on the hand
hygiene market. "The sanitizer market is over Rs 25 crore...We are eyeing a
25 per cent share in this fiscal," GCPL's Executive Vice-President Marketing
Tarun Arora told reporters here today, after launching 'Freedom to Touch'
campaign for its product.
Godrej Consumer Products Ltd (GCPL) had organized an analyst meet to
discuss FY08 results and its future strategies. The key highlights of the meet
are listed below:
GCPL - the second largest toilet soap player in the country, recorded 15.9%
yoy growth in net sales at Rs11bn during FY08, driven by strong 19.8% yoy
growth in toilet soaps and 21.4% in hair color segment. About 25% of the
company's turnover is from international business, which includes its past
acquisitions, exports, and joint venture - Godrej SCA Hygiene Ltd.
Segmental break-up
Segments Q4 FY08 Q4 FY07 yoy (%) FY08 FY07 yoy (%)
Soaps 1,260 1,179 6.9 5,690 4,751 19.8
Hair Colour 697 535 30.4 2,518 2,074 21.4
Toiletries 624 612 1.9 2,230 2,149 3.8
Liquid Detergents 67 53 26 385 388 -1
Godrej Brands 2,648 2,379 11.3 10,823 9,362 15.6
By products sale 70 39 80.6 203 153 32.9
Total 2,718 2,418 12.4 11,026 9,515 15.9
Changing revenue mix
19
20. 1. Operating margins expanded by 60bps to 19.5% aided by drop in raw
material cost (160bps). GCPL mitigated the impact of higher raw
material prices by increasing soap prices and better procurement
management. The company had received an extraordinary income of
Rs99mn during FY07 (tax adjustment of Rs48.1mn and profit of
Rs50.7mn from sale of Snuggy brand to Godrej SCA Hygiene Ltd.)
Adjusted net profit for the year rose by 10.6% yoy to Rs1.6bn.
• GCPL had taken a price hike of 5-8% in its soap brands during Q1
FY08 and Q3 FY08 to mitigate the impact of firm vegetable oil
prices. GCPL is likely to undertake one more price hike in the soap
category if vegetable oil prices continue to rise. The company has no
plans to undertake price hike in any other category.
• The management expects its add spend to be higher by ~50% (from
~6-7% of net sales to ~9% of net sales) on yoy basis in the first and
second quarter of current fiscal.
• During FY08, GCPL relaunched its powder hair dye as Godrej Expert
Hair Dye with perfume and conditioner. It has also introduced Renew
Powder Hair Colour and relaunched flagship brand Cinthol in a range
of soaps, talc and deo sprays.
• GCPL has incurred a capex of Rs1.1bn for capacity expansions during
FY07 and FY08. GCPL?s Katha plant became operational from
20
21. December 2006, while Sikkim facility became operational from
March 2007. GCPL?s Malanpur plant (fatty acid and soap noodles)
has commenced operations from May 2008.
• Of distributing Godrej FMCG products in the Middle East.
• GCPL is soaps shipments registered a strong 19.3% growth well
ahead of category growth of 9.6% during FY08. GCPL has achieved a
9.1% market share in the domestic soap market and its Godrej No. 1
soap has become the largest selling Grade 1 soap in the country.
SOAPS: VALUE GROWTH
Source: Company, India Infoline Research
• GCPL is hair colour segment grew by 12% while the category grew
by 13.3% during FY08. GCPL is the market leader in the hair colour
market with a strong 35.1% market share. Powder hair colour
accounts for 54% of volumes in this category.
Hair Colorants: value growth
21
22. Source: Company, India Infoline Research
• Exports currently account for ~25% of GCPL?s total revenues. GCPL
has added four new countries ? Curacao, Liberia, Libya and Tanzania
during the year. The company now exports to 38 countries. During the
year, GCPL has made its first shipment of its products to Keyline
Brands Ltd (powder hair dye in bottles and FairGlow soap) and
Rapidol Pty. Ltd (Godrej No. 1 soap, Renew hair colour).
Trend in exports
Source: Company, India Infoline Research
Performance of Keyline Brands Ltd
22
23. (Rs mn) FY08 FY07 yoy (%)
Total income 1,680 1,675 0.3
PBIT 181 237 (23.6)
Interest 39 39 -
PBT 142 199 (28.6)
Tax 49 59 (16.9)
PAT 93 139 (33.1)
EVA* 0.5 32.0 -
• Source: Company, India Infoline Research. (Date of acquisition -
September 01, 2006)
• During April 2008, GCPL acquired 100% stake in the Kinky Group
(Proprietary) Ltd, South Africa (Kinky) for ~265mn South African
Rand. Kinky offers a variety of products like hair, hair braids, hair
pieces, wigs, wefted pieces and hair accessories like styling gels, hair
sprays and oil free shampoo. Kinky has a market share of 10% in the
South African market. Kinky recorded revenues of 85-90mn South
African rand in FY08 with a profit-to-sales ratio at 30-35%. Kinky has
been growing by 20%+ and has a higher growth potential. GCPL
expects the Kinky brand to register strong growth post expansion to
more geographies with its portfolio of natural and artificial hair
products. GCPL is strengthening its hair care product portfolio and is
looking to buy such companies overseas.
• On October 01, 2007, GCPL acquired Godrej global Mideast FZE, a
100% subsidiary of Godrej International Ltd. It was established in
Sharjah with the objective.
FINACIAL OVERVIEW
23
24. Financials Rs (in Crores)
For the year 08/03 07/03 06/03 05/03
Operating Income 892 761 656 563
Net Profit 148 122 121 86
Net Worth 146 109 75 48
No. of Shares (in crore) 23 23 6 6
Adjusted EPS (Rs) 7 5 21 15
Book value per Share (Rs) 7 5 13 9
Dvdnd per Share (Rs) 4 4 14 12
Net Profit Margin (%) 16 16 18 15
Current Ratio 1 1 1 1
Lt Debt Equity 1 1 0 0
24
25. HR POLICIES
• Development/management of human resource policies of the
company
• Ensuring compliance of human resource policies of the company to
relevant legislation applicable to the sphere;
• Development of training programs for the personnel of the
company;
• Training of personnel;
• Execution of HR management, including recruitment process,
employment and further retention of personnel;
• Development/management of compensation and benefits policies
and schemes;
• Development of salary policy and support to the accountant in
payment processes;
• Identification of the needs of the personnel and development of
programs to meet the needs for ensuring higher efficiency;
25
26. • Reporting to the General Manager and provision of support in all HR
related issue.
CURRENT EVENT
Business News Godrej-SCA JV
Hewitt Best Employers Award
Great Places to Work Award
Nupur Jagruti-A voice against Dowry
New Kochi Godown
GCPL and SCA Hygiene Products AB, Sweden form 50:50 joint venture
Godrej Consumer Products Ranks 6th in ET-Hewitt Best Employers of India
survey.
GCPL ranked 15th in Great Places to Work 2006 survey
GCPL: Back To Class
AT Godrej Consumer Products Ltd (GCPL), they make sure learning never
stops. Three years ago, the company began a 20-month executive MBA
programme for its employees, with 25 people on board. Today, the number
is four times that. In addition, Web-based learning is made possible through
GOLD (Godrej Organization for Learning and Development). It has signed
up with UK-based NetG to distribute e-learning modules among its
workforce. Godrej Nupur Jagruti -"A Voice Against Dowry" launched in
Mumbai
On the occasion of Women's Day on March 8th, Godrej Nupur, the Mehendi
brand of Godrej Consumer Products Limited launched 'Nupur Jagruti-Dahej
Ke Khilaf Ek Awaz' an initiative to Stand against Dowry. Citizens pledged
26
27. their support to this anti-dowry campaign by forming a human chain in a bid
to express their stance at the Gateway of India, Mumbai.
Ezee -Adjudged a Consumer Super brand by the Super brand Council
Godrej Ezee was conferred the Consumer Super brand award at a glittering
function at Taj Lands End on April 12th 2007.
Product News
Launch of FairGlow in a brand new pack
Launch of Vigil Grade I health soap
GCPL launches ‘Vigil’, the first Grade 1 Health Soap in India
INTERNATIONAL MARKET
With the acquisition of Keyline Brands in the United Kingdom, Rapidol and
Kinky Group, South Africa and Godrej Global Mideast FZE, a 100%
subsidiary of Godrej International Ltd., GCPL now owns international
brands and trademarks in Europe, Australia, Canada, Africa and the Middle
East.
27
28. SWOT ANALYSIS
STRENGTHS
1. The Company has got wide range of branches within the
country.
2. The Company has wide range of product line.
3. Godrej is having better Sales after services.
4. The Company has there respectable and believable brand
name.
5. Company is having large number of customer with higher
satisfaction.
6. The management is trained and efficient & the network of
service centers is good in all states.
WEAKNESS
1. The Company does not go for advertising, which is one of
the biggest disadvantage of Godrej.
2. Its emphasis more on the advertising of office automation &
prime division.
28
29. 3. The company is focusing many security products at a same
time.
4. The effective selling schemes are not available like payment
on installment.
OPPURTUNITIES:
1. Godrej has more opportunities to grow as it has earned good
name in security sector.
2. Technical up gradation time to time is also one of the
opportunities.
3. Godrej can focus on big project like construction. Where
there is a great demand of security equipments
THREAT
The growing competition in the security sector is threat for all
manufacturing companies so it is also threat for Godrej to stand in
the market with the higher position.
29
30. AWARDS & RECOGNITION
In 1897, Godrej Introduced the first lock with lever technology in India.
In 1902, Godrej made the first Indian safe.
In 1955, Godrej produced India's first indigenous typewriter
In 1989, Godrej became the first company to introduce PUF
( Polyurethane Foam)
Introduced India's first and only 100% CFC, HCFC, HFC free
refrigerators.
GCPL, the Highest Ranked Indian FMCG in Asia's Hot Growth
Companies' List by Business Week
Godrej Consumer Products Ltd. has been ranked 14th in The Best
Companies to Work For study. This study was jointly conducted by
Business Today, Mercer and Taylor Nelson Sofres (TNS)
Godrej Consumer Products Ranks 6th in ET-Hewitt Best Employers of
India survey
GCPL ranked 15th in Great Places to Work 2006 survey
The Corporate Citizen of the Year Award given by Economic Times.
Flagship brands Good knight, Cinthol and Ezee selected Superbrands by
the Super brands Council
Godrej Sara Lee, the JV between the Godrej Group and Sara lee
Corporation, USA is acknowledged the World's largest mat
manufacturers and South Asia's largest manufacturers of Coils.
Godrej Consumer Products Limited, adjudged as a Business Super brand
by the Super Brands Council.
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31. The Return on Capital Employed and Return on Net Worth ratios of
Godrej Consumer Products - the highest in corporate India.
Godrej Consumer Products was awarded the "Best Managed Workforce"
award given by Hewitt Associates and CNBC TV18.
Godrej Consumer Products features in the Top 25 list of Great Places to
Work (survey conducted by GrowTalent in association with Business
World) for four years in a row.
Lifetime Achievement Award for Godrej Industries from CHEMEXCIL,
the Basic Chemicals Pharmaceuticals and Cosmetics Exports Promotion
Council.
CSR (CRPORATE SOCIAL REPORT)
They believe that environment, safety and health are important components
of any well- run business and would like every member of the Godrej
'parivar', and the extended family, to inculcate these values. Godrej
Company has a green image; the credit goes to Godrej founders. Until 1995
Godrej had not publicized their efforts. They were doing things for the joy it
gave them. It was in 1996 that they adopted the System's approach and then
the entire business was involved in changing processes and setting
procedures to give due consideration to the mangroves. As a matter of fact,
some of the businesses found that the conservation of mangroves actually
helped them in strengthening business relationships with clients, government
and customers. ¬ MANGROVE DEVELOPMENT: Mangroves are essential
to the ecology of the coast and the island. They provide fertile ground for
fish to feed and breed in and nurture a large variety of birds. Mangrove
conservation has been the key focus of the Environment Cell. The
Environment Cell has a broad mandate to mentor and monitor all their
activities so as to ensure high standards. The residential township and
community around the company is also a focus of their Environment Cell.
(MANGROVE AREA VIKHROLI) BNHS and the Soonabai Phirojsha
Godrej Foundation made efforts to replant mangroves in Vikhroli-Ghatkopar
in the early 90's
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32. RECOMMENDATIONS
The Company should advertise its Security equipment. Today Price based
competition is skyrocketing so if it is possible that Company should cut
down its security equipments price. Company should promote its security
equipment through canopy. Company should do mall activities once in a
week because it is necessary to promote the high involvement security
product.
OUR OVERVIEW
The Godrej Group stands in a strong position today. With annual sales in
excess of $1 billion, a workforce of approximately 18,000, and a strong
diversified portfolio, Godrej has proven its ability to deliver strong financial
performance.
The philanthropic activities by the chairman Mr.ADI GODREJ and other
family member seven before the word CSR was known has made the Godrej
group one of the most trusted business house in India. Today the group holds
an example of ethical and most transparent group of business who is
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33. concerned not only to maximize shareholders value but at the same time
invests responsibly in social and environmental welfare.
The Godrej Group is today one of the most accomplished and diversified
business houses
in India. Godrej’s success has been driven by the company’s commitment to
delivering innovation and excellence. Through the consistent application of
this commitment and a century of ethical business conduct, Godrej has
earned an unparalleled reputation for trust and reliability
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