Asaan - Online Social Shopping

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Asaan is an online social shopping network that enables shoppers to discover and buy the best products in India curated by a community with great taste

Lifestyle

PROBLEM
1. Content Discovery
Digital commerce solved access challenge but created the problem of plenty. Amazon
India: 22 Million products. Search for "Red Shoes“ produces 56,409 results spread over
3,526 pages.
2. Profitability
Shopping is a social / fun activity that engaged friends and family. Online this has largely
become an individual and tedious experience that often leads to searching for only
discounts and deals.
3. Trust Deficit
Reviews and recommendation mechanism on shopping platforms do create trust, but they
are increasingly fake. In most cases not knowing the reviewers leads to expectation
mismatch.
2Share The FunMarch 17

SOLUTION
A social network for shopping where users can flaunt
their shopping with friends to:
3Share The Fun
March 17
INFLUENCE
OTHERS
and earn money
If published referrals
lead to sales
March 17
EARN
CASHBACK
and consolidate
savings on all their
personal shopping
March 17
HELP
DISCOVER
amazing things
and build a digital word
of mouth community

PRODUCT
4Share The FunMarch 17
Mobile App
• Builds on existing social
experiences
• Reduces clutter and
enables faster choice
decisions
• Integrates advertising in a
native experience
• Analyses buying
preferences and behavior

PRODUCT
March 17 Share The Fun 5
Stack Product Details Feed

PRODUCT
7Share The FunMarch 17
Website
• Responsive
• Focus on discovery of products
and people
• Built as a publishing platform
with advertising as part of the
user experience

TEAM
March 17 Share The Fun 8
Bhupinder Tomar
Founder & CEO
Aashish Sehgal
Founder & COO
Rakesh Kumar
Finance
Amit Pahuja
Content
Madan Singh
Engineering
Abhishek Yadav
Engineering
Prabitha Nair
Engineering
Nikita Nanchahal
Engineering
Sushil Singh
Engineering
Thomas John
Design
Vipin Saini
Community
Sanjeev Kumar
Content
Kaa Lee
Content
Amit Kapoor
Marketing
Rohit Srivastava
Marketing
Karan Kumar
HR
Divan Bonal
Admin
Taj
Admin

asaan
share the fun www.asaan.com
FOR FURTHER INFORMATION ON THIS PRESENTATION, PLEASE CONTACT:
Amit Pahuja
Sr. Business Manager
amit.pahuja@asaan.com
Amit Kapoor
Marketing
amit.kapoor@asaan.com
THIS PRESENTATION IS PUBLISHED BY:
Asaan Ecommerce Private Limited
1008 B, 10th Floor, Welldone Tech Park
Sector 48, Sohna Road, Gurgaon
Haryana, India

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https://www.hubspot.com/state-of-marketing · Scaling relationships and proving ROI · Social media is the place for search, sales, and service · Authentic influencer partnerships fuel brand growth · The strongest connections happen via call, click, chat, and camera. · Time saved with AI leads to more creative work · Seeking: A single source of truth · TLDR; Get on social, try AI, and align your systems. · More human marketing, powered by robots

2024 State of Marketing Report – by Hubspot

Marius Sescu

ChatGPT is a revolutionary addition to the world since its introduction in 2022. A big shift in the sector of information gathering and processing happened because of this chatbot. What is the story of ChatGPT? How is the bot responding to prompts and generating contents? Swipe through these slides prepared by Expeed Software, a web development company regarding the development and technical intricacies of ChatGPT!

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Mental health has been in the news quite a bit lately. Dozens of U.S. states are currently suing Meta for contributing to the youth mental health crisis by inserting addictive features into their products, while the U.S. Surgeon General is touring the nation to bring awareness to the growing epidemic of loneliness and isolation. The country has endured periods of low national morale, such as in the 1970s when high inflation and the energy crisis worsened public sentiment following the Vietnam War. The current mood, however, feels different. Gallup recently reported that national mental health is at an all-time low, with few bright spots to lift spirits. To better understand how Americans are feeling and their attitudes towards mental health in general, ThinkNow conducted a nationally representative quantitative survey of 1,500 respondents and found some interesting differences among ethnic, age and gender groups. Technology For example, 52% agree that technology and social media have a negative impact on mental health, but when broken out by race, 61% of Whites felt technology had a negative effect, and only 48% of Hispanics thought it did. While technology has helped us keep in touch with friends and family in faraway places, it appears to have degraded our ability to connect in person. Staying connected online is a double-edged sword since the same news feed that brings us pictures of the grandkids and fluffy kittens also feeds us news about the wars in Israel and Ukraine, the dysfunction in Washington, the latest mass shooting and the climate crisis. Hispanics may have a built-in defense against the isolation technology breeds, owing to their large, multigenerational households, strong social support systems, and tendency to use social media to stay connected with relatives abroad. Age and Gender When asked how individuals rate their mental health, men rate it higher than women by 11 percentage points, and Baby Boomers rank it highest at 83%, saying it’s good or excellent vs. 57% of Gen Z saying the same. Gen Z spends the most amount of time on social media, so the notion that social media negatively affects mental health appears to be correlated. Unfortunately, Gen Z is also the generation that’s least comfortable discussing mental health concerns with healthcare professionals. Only 40% of them state they’re comfortable discussing their issues with a professional compared to 60% of Millennials and 65% of Boomers. Race Affects Attitudes As seen in previous research conducted by ThinkNow, Asian Americans lag other groups when it comes to awareness of mental health issues. Twenty-four percent of Asian Americans believe that having a mental health issue is a sign of weakness compared to the 16% average for all groups. Asians are also considerably less likely to be aware of mental health services in their communities (42% vs. 55%) and most likely to seek out information on social media (51% vs. 35%).

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Albert Qian

A report by thenetworkone and Kurio. The contributing experts and agencies are (in an alphabetical order): Sylwia Rytel, Social Media Supervisor, 180heartbeats + JUNG v MATT (PL), Sharlene Jenner, Vice President - Director of Engagement Strategy, Abelson Taylor (USA), Alex Casanovas, Digital Director, Atrevia (ES), Dora Beilin, Senior Social Strategist, Barrett Hoffher (USA), Min Seo, Campaign Director, Brand New Agency (KR), Deshé M. Gully, Associate Strategist, Day One Agency (USA), Francesca Trevisan, Strategist, Different (IT), Trevor Crossman, CX and Digital Transformation Director; Olivia Hussey, Strategic Planner; Simi Srinarula, Social Media Manager, The Hallway (AUS), James Hebbert, Managing Director, Hylink (CN / UK), Mundy Álvarez, Planning Director; Pedro Rojas, Social Media Manager; Pancho González, CCO, Inbrax (CH), Oana Oprea, Head of Digital Planning, Jam Session Agency (RO), Amy Bottrill, Social Account Director, Launch (UK), Gaby Arriaga, Founder, Leonardo1452 (MX), Shantesh S Row, Creative Director, Liwa (UAE), Rajesh Mehta, Chief Strategy Officer; Dhruv Gaur, Digital Planning Lead; Leonie Mergulhao, Account Supervisor - Social Media & PR, Medulla (IN), Aurelija Plioplytė, Head of Digital & Social, Not Perfect (LI), Daiana Khaidargaliyeva, Account Manager, Osaka Labs (UK / USA), Stefanie Söhnchen, Vice President Digital, PIABO Communications (DE), Elisabeth Winiartati, Managing Consultant, Head of Global Integrated Communications; Lydia Aprina, Account Manager, Integrated Marketing and Communications; Nita Prabowo, Account Manager, Integrated Marketing and Communications; Okhi, Web Developer, PNTR Group (ID), Kei Obusan, Insights Director; Daffi Ranandi, Insights Manager, Radarr (SG), Gautam Reghunath, Co-founder & CEO, Talented (IN), Donagh Humphreys, Head of Social and Digital Innovation, THINKHOUSE (IRE), Sarah Yim, Strategy Director, Zulu Alpha Kilo (CA).

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The search marketing landscape is evolving rapidly with new technologies, and professionals, like you, rely on innovative paid search strategies to meet changing demands. It’s important that you’re ready to implement new strategies in 2024. Check this out and learn the top trends in paid search advertising that are expected to gain traction, so you can drive higher ROI more efficiently in 2024. You’ll learn: - The latest trends in AI and automation, and what this means for an evolving paid search ecosystem. - New developments in privacy and data regulation. - Emerging ad formats that are expected to make an impact next year. Watch Sreekant Lanka from iQuanti and Irina Klein from OneMain Financial as they dive into the future of paid search and explore the trends, strategies, and technologies that will shape the search marketing landscape. If you’re looking to assess your paid search strategy and design an industry-aligned plan for 2024, then this webinar is for you.

Trends In Paid Search: Navigating The Digital Landscape In 2024

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From their humble beginnings in 1984, TED has grown into the world’s most powerful amplifier for speakers and thought-leaders to share their ideas. They have over 2,400 filmed talks (not including the 30,000+ TEDx videos) freely available online, and have hosted over 17,500 events around the world. With over one billion views in a year, it’s no wonder that so many speakers are looking to TED for ideas on how to share their message more effectively. The article “5 Public-Speaking Tips TED Gives Its Speakers”, by Carmine Gallo for Forbes, gives speakers five practical ways to connect with their audience, and effectively share their ideas on stage. Whether you are gearing up to get on a TED stage yourself, or just want to master the skills that so many of their speakers possess, these tips and quotes from Chris Anderson, the TED Talks Curator, will encourage you to make the most impactful impression on your audience. See the full article and more summaries like this on SpeakerHub here: https://speakerhub.com/blog/5-presentation-tips-ted-gives-its-speakers See the original article on Forbes here: http://www.forbes.com/forbes/welcome/?toURL=http://www.forbes.com/sites/carminegallo/2016/05/06/5-public-speaking-tips-ted-gives-its-speakers/&refURL=&referrer=#5c07a8221d9b

5 Public speaking tips from TED - Visualized summary

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Everyone is in agreement that ChatGPT (and other generative AI tools) will shape the future of work. Yet there is little consensus on exactly how, when, and to what extent this technology will change our world. Businesses that extract maximum value from ChatGPT will use it as a collaborative tool for everything from brainstorming to technical maintenance. For individuals, now is the time to pinpoint the skills the future professional will need to thrive in the AI age. Check out this presentation to understand what ChatGPT is, how it will shape the future of work, and how you can prepare to take advantage.

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Asaan - Online Social Shopping

1. asaan asaan Social Shopping Network

2. PROBLEM 1. Content Discovery Digital commerce solved access challenge but created the problem of plenty. Amazon India: 22 Million products. Search for "Red Shoes“ produces 56,409 results spread over 3,526 pages. 2. Profitability Shopping is a social / fun activity that engaged friends and family. Online this has largely become an individual and tedious experience that often leads to searching for only discounts and deals. 3. Trust Deficit Reviews and recommendation mechanism on shopping platforms do create trust, but they are increasingly fake. In most cases not knowing the reviewers leads to expectation mismatch. 2Share The FunMarch 17

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4. PRODUCT 4Share The FunMarch 17 Mobile App • Builds on existing social experiences • Reduces clutter and enables faster choice decisions • Integrates advertising in a native experience • Analyses buying preferences and behavior

5. PRODUCT March 17 Share The Fun 5 Stack Product Details Feed

6. PRODUCT March 17 Share The Fun 6 Profile Post Products Search

7. PRODUCT 7Share The FunMarch 17 Website • Responsive • Focus on discovery of products and people • Built as a publishing platform with advertising as part of the user experience

8. TEAM March 17 Share The Fun 8 Bhupinder Tomar Founder & CEO Aashish Sehgal Founder & COO Rakesh Kumar Finance Amit Pahuja Content Madan Singh Engineering Abhishek Yadav Engineering Prabitha Nair Engineering Nikita Nanchahal Engineering Sushil Singh Engineering Thomas John Design Vipin Saini Community Sanjeev Kumar Content Kaa Lee Content Amit Kapoor Marketing Rohit Srivastava Marketing Karan Kumar HR Divan Bonal Admin Taj Admin

9. asaan share the fun www.asaan.com FOR FURTHER INFORMATION ON THIS PRESENTATION, PLEASE CONTACT: Amit Pahuja Sr. Business Manager amit.pahuja@asaan.com Amit Kapoor Marketing amit.kapoor@asaan.com THIS PRESENTATION IS PUBLISHED BY: Asaan Ecommerce Private Limited 1008 B, 10th Floor, Welldone Tech Park Sector 48, Sohna Road, Gurgaon Haryana, India

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