6 tips for mba professors who teach strategy execution and business scorecards
There are many education professionals who teach their students the ideas of strategy execution, strategic alignment, Key
Performance Indicators, and Business Scorecards. Many of them use BSC Designer software in the classroom.
In this short presentation we'd like to summarize the ideas that we learned working with these customers. Hopefully this information will inspire more teachers, and will help to explain respective ideas about strategy and KPIs more efficiently and effectively.
Teachers face the same
motivational problems with their
students as top managers face with
If the suggested approach is
boring, is not linked to everyday
problems, and requires a lot of
manual calculations, then people
won't use it.
A professor has two options:
Explain all the theory and hope
that students will go ahead and
try all the ideas in practice and
will apply them in the future.
Start explaining the theory and
start showcasing the theoretical
ideas right away using the strategy
We have analyzed the most interesting
practices from MBA professors and
business trainers who use BSC
Here are the results of this analysis
formulated as 6 pieces of advice
that we recommend to follow…
KPIs are an important part of any
scorecard project, but not the main
On the early stage of the education course make sure
that your students understand this.
Focus on the questions of the strategy
definition and description.
Use 4 perspectives of the Balanced Scorecard, cause-
and-effect connections, strategic themes. BSC
Designer software will help with all of these aspects.
Tell your students about the
disciplined way to describe strategy in
a form of a strategy map.
A good strategy map gives a crystal-clear
understanding of how the customer value is created
and this is much more important than having a list of
When the first revision of the strategy
is ready, students can go ahead and
find proper measures.
The best practice from the business world is that for
each business goal there should be at least one
leading and one lagging measure.
If the focus of your course is on KPIs,
then we would suggest for you to pay
attention of your students on how the
performance calculation of the
scorecard is done.
Share with your students the article "Scorecard and
KPIs 101: Calculation of Indicators" where we have
discussed these ideas.
Divide your students into the work
You can use the same approach that international
companies use, where in each business unit there is a
strategy practitioner who runs strategy discussions
and formalizes the ideas in the software.
Give BSC Designer a try at www.bscdesigner.com
Feel free to send us your questions using the contact form at