Leveraging Community Radio for Extension Reforms in India

1. Leveraging Community Radio for
Extension Reforms
CRS Policies and Procedures
Dr Attaluri Srinivasacharyulu, MANAGE, Hyderabad
ascharyulu@manage.gov.in
For academic use only

2. Outline
•New ICTs and People’s Media
•CRS Policies and Procedures
•CRS under National Mission on
Agricultural Extension & Technology
(NMAET)
•Q & A

3. New ICTs

4. •Low-cost and pervasive
connectivity
•Adaptable and more affordable
tools and applications
•Advances in data storage and
exchange
•Democratization of information,
including the open access
movement and social media.
•Innovative business models and
partnerships.
Advances in ICTs

5. Farming in the
Cloud
Cloud Computing

6. Harvesting Big Data
Big Data in Agriculture

7. New ICTs
•Social Media
•Low-Cost Videos
•Knowledge Portals
•Mobile Agriculture
•People’s Media - Community
Radio

8. Like these ……

9. Low-Cost Community Videos

10. http://farmer.gov.in/
Farmers’ Portal

11. mKisan
http://mkisan.gov.in/
mKisan

12. Apps

13. New ICTs and Changing Media
•diversify how it
delivers content
•diversify its speed
of delivery
•take account of
information created
increasingly by
people outside the
media.

14. Citizen Journalism
Cairo's Tahrir Square (8 February 2011)

15. People’s Media
It’s the new media, the people’s media, that exposes the truth

16. New Media Implications
In the developing
world, ICTs and new
media are used to aid
development. They
also provide people
living in poverty with
access to information
that helps them make
better decisions about
their lives.

17. Community Radio
Community radio is a type
of radio service that
caters to the interests of a
certain area, broadcasting
content that is popular to
a local audience but
which may often be
overlooked by commercial
or mass-media
broadcasters. (UNESCO
2002).

18. Policies and Procedures

19. •Civil Society, Voluntary Organizations,
Registered Societies, Autonomous Bodies and
Public Trusts registered under registration of
Society act or any such relevant act
•State Agricultural Universities (SAUs), ICAR
institutions and Krishi Vigyan Kendras.
•Well established educational institutions.
Who Are Eligible?

21. CRS MIS

22. Online Application

23. How to Apply

24. •Attested copy of the registration certificate
•Attested copy of the memorandum of association/ by-
laws/ trust deed etc.
•CA audited balance sheets for previous 3 years
•Attested copy of any grant received whose funds are
to be utilised for Community Radio
•Map of service area
•Profile of organisation
•Demand draft of Rs. 2,500/- in favour of Pay &
Accounts Officer, Ministry of Information &
Broadcasting, New Delhi
Documents Needed….

25. Apply for Frequency Allocation

26. Apply for Standing Advisory Committee for
Frequency Allocation (SACFA) Clearance

27. Apply for Grant for Permission Agreement (GOPA)

28. Apply for Wireless Operating License
The Wireless Operating License (WOL) is
issued to the permission holder in order to
launch the Community Radio Station and
make it operational. The permission holder
has the permission to launch the Community
Radio Station only after the receipt of this
license.

30. CRS under NMAET

31. Setting up of CRS
CRSs have to be promoted in a big way to expand the
reach of localized technologies to the farmers located
within a radius of 20 to 50 Km
A total amount of not more than Rs. 65 lakh (including
capital and recurring cost) is proposed to be provided as
assistance per CRS spread over operation period
Support for content creation at a rate not exceeding Rs.
3500 per hour normally with a diminishing support
structure of 730, 548 and 183 hours respectively for first,
second and third year will be provided.

32. Setting up of CRS
ATMA Cafeteria
D. Innovative Activities - District Level

33. During the XII Five Year Plan, 1/3rd of the districts, on
an average should have a CRS per State.
Funding to private institutions along with Government
and Quasi-government organizations for setting up CRSs
can be considered.
CBO, Agencies/ NGOs registered under Societies
Registration Act, 1860 or any other such Act and
recognized by the Central Government /State
Government and serving in Agriculture and allied areas
including SAUs and /KVKs are eligible for funding.
Setting up of CRS

34. ATMA MC of the District concerned may select suitable
proposal/s; recommend them to the Nodal Officer/
Commissioner of Agriculture of the concerned State for
onward transmission to DAC through the competent
committee, i.e., the IDWG.
The PD, ATMA would regularly review the performance
of CRSs along with other activities with the BTMs. ATMA
GB would review the performance in detail with regard to
content creation, involvement of local community,
suitability to local conditions, release/ utilization of funds
for/by CRS and convergence & synergy with SAU/ KVKs.
Setting up of CRS

35. Important Contacts

36. Important Contacts

37. Important Contacts

38. Copyright of all logos, images, websites, publications etc., in the screenshots belongs to the respective organizations and departments. The views expressed in
the presentation do not reflect any opinion whatsoever of MANAGE or the MoA. Encouraged to use for academic purposes only.
Thanks
Photo: e-Community Radio Station of TNAU, Coimbatore, Tamil Nadu, India.