Deck from "Innovating Locally," the presentation I gave at the 2014 annual convention for the Association of Alternative Newsmedia. This deck, which draws on research during my year as a John S. Knight Fellow at Stanford University, offers an analysis of the local news media and some tools for instilling a culture of continuous innovation.
9. If the supposedly self-involved members of the
creative class can organize to assert some
control over what they make — the magical
stuff now routinely referred to as “content”
— then maybe other residents of the
beleaguered middle might be inspired by their
examples.
A.O. Scott
10. “Ads are just as much content
as anything else.”
Dylan Smith, LION
13. Based on my survey of approximately 40 alt-weekly stakeholders.
14. Based on my survey of approximately 40 alt-weekly stakeholders.
15. [T]he trends are clear: people, especially the
young, are turning to the Internet for more and
more of their news and developing an
effective digital strategy is essential for
long-term survival.
Paul Grabowicz, UC Berkeley
16. Independent Media Network
● “We are a social enterprise”
● operations:
o tech support/training
o national/regional sales
o eventually, local sales
● revenue from national, regional, local sales
20. Berkeleyside
● Small and lean (3 people)
● operations:
o daily neighborhood reporting
o memberships
o one big event: Uncharted: Festival of Ideas
● Revenue from local ad sales, events,
memberships
22. “In the past decade, what [we] do to
engage customers has changed almost
beyond recognition. Tools and strategies
that were cutting-edge just a few years ago
are fast becoming obsolete, and new
approaches are appearing every day…
23. “…yet in most companies, the
organizational structure…hasn’t changed
[in 40 years].”
Harvard Business Review