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5 Content-First Marketing Steps to Jurassic Conversion

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Learn 5 simple steps to content-first marketing that improve conversion, satisfaction, and efficiency. FREE "Landing Page Content Worksheet" included!

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5 Content-First Marketing Steps to Jurassic Conversion

  1. 5 CONTENT-FIRST MARKETING STEPS TO JURASSIC CONVERSION
  2. ANGIE SCHOTTMULLER Marketing Optimization Advisor @aschottmuller linkedin.com/in/angieschottmuller aschottmuller@yahoo.com
  3. #MnSummit #content #CRO @aschottmuller Tweet this session! Angie Schottmuller | @aschottmuller | #MnSummit
  4. DESIGN vs. CONTENT Angie Schottmuller | @aschottmuller | #MnSummit
  5. Angie Schottmuller | @aschottmuller | #MnSummitImage credit: Jurassic World – AMC Theaters WEB REDESIGNS #NomNomNom
  6. CUSTOMER CONTEXT dictates CONTENT, which informs DESIGN. …NOT the other way around. Angie Schottmuller | @aschottmuller | #MnSummit
  7. WHAT IF process and budget priorities were optimized for conversion and satisfaction? Angie Schottmuller | @aschottmuller | #MnSummit
  8. Angie Schottmuller | @aschottmuller | #MnSummit
  9. Angie Schottmuller | @aschottmuller | #MnSummit The REDESIGN DOMINANCE era is about to end.
  10. EXCEED your business goals by putting customer context and value-added content FIRST. Angie Schottmuller | @aschottmuller | #MnSummit
  11. CONTENT-FIRST APPROACH: 1. Discover User Context 2. Create Value 3. Draft Content 4. Plan Design (Layout & Appearance) 5. Optimize (Content & Design Together) 1 2 3 4 5
  12. STAGE 1: DISCOVER USER CONTEXT Who is the audience? What’s the context? What questions or problem needs solving? Angie Schottmuller | @aschottmuller | #MnSummit
  13. - Bryan Eisenberg @TheGrok, Conversion Optimization Expert, Speaker & Author Conversion rate is a measure of your ability to persuade visitors to take the action you want them to take... For you to achieve your goals, VISITORS must first achieve theirs.
  14. Angie Schottmuller | @aschottmuller | #MnSummit BUSINESS GOALS What does the business want to accomplish? USER GOALS What does the user want to accomplish?
  15. BUSINESS GOALS What does the business want to accomplish? USER GOALS What does the user want to accomplish? Angie Schottmuller | @aschottmuller | #MnSummit
  16. Angie Schottmuller | @aschottmuller | #MnSummit USE CUSTOMER JOURNEY MAPS
  17. DISCOVER COMPARE CONSIDER COMMIT RETAIN Customer Journey Mapping Angie Schottmuller | @aschottmuller | #MnSummitReference of buying stage names from BigDoor.com goals questions influences interactions
  18. DISCOVER COMPARE CONSIDER COMMIT RETAIN Customer Journey Mapped Content Angie Schottmuller | @aschottmuller | #MnSummit c o n t e n t
  19. DISCOVER COMPARE CONSIDER COMMIT RETAIN Customer Journey Mapped Content Angie Schottmuller | @aschottmuller | #MnSummit content
  20. DISCOVER COMPARE CONSIDER COMMIT RETAIN Customer Journey Mapped Content Angie Schottmuller | @aschottmuller | #MnSummit content
  21. DISCOVER COMPARE CONSIDER COMMIT RETAIN Customer Journey Mapped Content Angie Schottmuller | @aschottmuller | #MnSummit content
  22. DISCOVER COMPARE CONSIDER COMMIT RETAIN Customer Journey Mapped Content Angie Schottmuller | @aschottmuller | #MnSummit content
  23. DISCOVER COMPARE CONSIDER COMMIT RETAIN Customer Journey Mapped Content Angie Schottmuller | @aschottmuller | #MnSummit content
  24. Plan RESOURCES to ANSWER QUESTIONS for EVERY stage. Angie Schottmuller | @aschottmuller | #MnSummit
  25. DON’T SELL. Help facilitate good decision making with quality content. Angie Schottmuller | @aschottmuller | #MnSummit
  26. Angie Schottmuller | @aschottmuller | #MnSummit PERFORM CONTENT INTERVIEWS
  27. Get to know your audience directly… Angie Schottmuller | @aschottmuller | #MnSummit
  28. Get to know your audience directly… Angie Schottmuller | @aschottmuller | #MnSummit NOT Bravo?? There’s a story there!
  29. Image credit: mncm.org Interview Customer Service Survey Recent Customers Poll Sales Team Run Website Online Polls Start Discussions on Social Media Angie Schottmuller | @aschottmuller | #MnSummit
  30. Angie Schottmuller | @aschottmuller | #MnSummit THE MOST IMPORTANT THING TO UNDERSTAND IS: WHY?
  31. Why DO or DON’T they… click/buy/act/CONVERT? Angie Schottmuller | @aschottmuller | #MnSummit
  32. Angie Schottmuller | @aschottmuller | #MnSummit “Which means…?” “Define ‘quality’”
  33. HELPFUL INTERVIEW TOOLS Angie Schottmuller | @aschottmuller | #MnSummit @stipso | www.stipso.com Example on Unbounce: http://bit.ly/1JfDlVu
  34. Angie Schottmuller | @aschottmuller | #MnSummit TAKE INVENTORY:  Images / Videos  Social Proof  Downloadable Resources
  35. Angie Schottmuller | @aschottmuller | #MnSummit RESEARCH COMPETITIVE THREATS (SWOT Analysis)
  36. STAGE 2: CREATE VALUE Brainstorm and create “bait” incentives. Angie Schottmuller | @aschottmuller | #MnSummit
  37. Angie Schottmuller | @aschottmuller | #MnSummit Companies with 30+ landing pages OFFERING CONTENT generate 7X MORE LEADS. - HubSpot Research Study
  38. Angie Schottmuller | @aschottmuller | #MnSummit
  39. What do YOU have to offer? Angie Schottmuller | @aschottmuller | #MnSummit
  40. Angie Schottmuller | @aschottmuller | #MnSummit IMPOSSIBLE
  41. KEEP IT SIMPLE. Help users make a good decision with quality content. Angie Schottmuller | @aschottmuller | #MnSummit
  42. Angie Schottmuller | @aschottmuller | #MnSummit IMPOSSIBLE DOABLE
  43. Angie Schottmuller | @aschottmuller | #MnSummit IMPOSSIBLE DOABLE
  44. Get Inspired by the eBook Masters… Angie Schottmuller | @aschottmuller | #MnSummit » http://bit.ly/ebooktemplates 13 » http://bit.ly/lpcopywriting
  45. 50%+ CONVERSION is DOABLE with 1-2 field forms and high-value, decision-aiding, downloadable “bait.” Angie Schottmuller | @aschottmuller | #MnSummit
  46. “BAIT” INCENTIVE IDEAS  Coupon  Free Trial/Gift/Service  Tool (e.g. "Help Me Choose")  Quiz (e.g. Is ___ right for me?)  Event or Webinar  Contest  Edutainment  Resource Download  Brochure  eBooks  Checklist  Planning Guide  Activity Worksheet  Graphics (images, fonts) Angie Schottmuller | @aschottmuller | #MnSummit
  47. - Angie Schottmuller @aschottmuller, Marketing Optimization Advisor Conversion success is proportionate to the user’s perceived value of EFFORT versus GAIN.
  48. “BAIT” Angie Schottmuller | @aschottmuller | #MnSummit gain effort
  49. Angie Schottmuller | @aschottmuller | #MnSummit “BAIT” gain effort
  50. Angie Schottmuller | @aschottmuller | #MnSummit TO GATE OR NOT TO GATE?
  51. Angie Schottmuller | @aschottmuller | #MnSummit CLICK-THROUGH VS. LEAD GENERATION
  52. “Gated” Videos Angie Schottmuller | @aschottmuller | #MnSummit Wistia’s Turnstile (Email Capture Feature):
  53. Driving Facebook Ads ($1-2/click) to GATED VIDEOS GREW our free trial conversions by 11%. Angie Schottmuller | @aschottmuller | #MnSummitSource: Wistia.com
  54. Angie Schottmuller | @aschottmuller | #MnSummit STEP 1 STEP 2 ALTERNATIVE OPTION: Capture Email as a Benefit
  55. STAGE 3: DRAFT CONTENT Angie Schottmuller | @aschottmuller | #MnSummit
  56. The RIGHT ORDER of CONTENT DRAFTING is key for both persuasion and efficiency. Angie Schottmuller | @aschottmuller | #MnSummit
  57. I. Call-to-Action (CTA) Angie Schottmuller | @aschottmuller | #MnSummit
  58. Angie Schottmuller | @aschottmuller | #MnSummit Page Purpose (CTA) = Content DNA
  59. Angie Schottmuller | @aschottmuller | #MnSummit Submit
  60. - Michael Aggaard @ContentVerve, Conversion Optimization Expert “Submit” only works well as a CTA if you provide dominatrix services. Angie Schottmuller | @aschottmuller | #MnSummit SUBMIT
  61. CALL TO ACTION (CTA) FORMULA: Angie Schottmuller | @aschottmuller | #MnSummit I’D LIKE TO WHAT (specific action) BECAUSE I WANT TO WHY (benefit) Get a LeafGuard Estimate & 20% Install Savings Get a LeafGuard Estimate Save 20% OFF install today, and NEVER clean your gutters again. Call (800) 917-5323 Quick Estimate & 20% OFF
  62. CALL TO ACTION (CTA) FORMULA: Angie Schottmuller | @aschottmuller | #MnSummit Get a LeafGuard Estimate & 20% Install Savings Get a LeafGuard Estimate Save 20% OFF install today, and NEVER clean your gutters again. Call (800) 917-5323 Quick Estimate & 20% OFF I’d like to WHAT (specific action) because I want to WHY (benefit). <WHAT “Action”> & <WHY Value/Benefit> <WHAT “Action”> <WHY Value/Benefit> <WHAT “Action”> <WHY Value/Benefit>
  63. Reference: Byer’s LeafGuard Gutter System WHAT + WHY Call (800) 977-5323 Quick Estimate & 20% OFF Open ‘til 4pm TODAY M-F, 8am – 4pm CT Angie Schottmuller | @aschottmuller | #MnSummit Get a LeafGuard Estimate & 20% Install Savings
  64. II. Hero Shot Angie Schottmuller | @aschottmuller | #MnSummit
  65. 65% of People are VISUAL LEARNERS. Angie Schottmuller | @aschottmuller | #MnSummitSource: Forbes.com - Social Science Research Network Report
  66. n. HERO SHOT A credible photo or video of a solution that encompasses relevance, context, value, and emotion to support, educate, or persuade a customer. Angie Schottmuller | @aschottmuller | #MnSummitProps to Craig Sullivan for the "support, educate, or persuade" portion
  67. FEATURED IMAGE STAND-OFF Angie Schottmuller | @aschottmuller | #MnSummitWebsite Reference: extremeterrain.com Jammock Black 2.0 Jeep Hammock (87-15 Wrangler YJ, TJ & JK) HERO SHOTPRODUCT IMAGE
  68. 7 HERO SHOT PERSUASION FACTORS 1. Keyword Relevance 2. Purpose Clarity 3. Design Support 4. Authenticity 5. Added Value 6. Desired Emotion 7. Customer "Hero" BRAND LOGO Offer Confidence/Urgency Booster.... [ Social Proof or Testimonial ]  [ Hero Shot Featured Image ] Web Form Heading  Resource benefit one  Another cool benefit  Memorable benefit Get the FREE Resource Today FULL NAME: EMAIL: Attention-Getter Benefit Headline That Matches Ad
  69. PHOTO FACTOR SCORING: -1 = Negative Potential 0 = Not Quite 1 = Somewhat 2 = Great +1 = Directional Cue HEROSHOTSCORECARDEXAMPLE Angie Schottmuller | @aschottmuller | #MnSummitImage credit: University of Wisconsin-Eau Claire, Woundstock Wound Care Education KEYWORD RELEVANCE. Visualize the targeted search keyword or referring link text. 2 PURPOSE CLARITY. Help identify the page the page purpose/offer. 2 DESIGN SUPPORT. Support and enhance seamless flow of page design leading to the CTA. 1 AUTHENTICITY. Represent the organization/offer in an authentic, credible fashion. 1 ADDED VALUE. Add value by showing detail or context that helps answer potential questions. 2 DESIRED EMOTION. Portray desired qualities or emotion to resonate and inspire action. 1 CUSTOMER "HERO." Depict the customer as the "hero" once equipped with this solution. 2 = 11 SUBJECT: Hands-on Wound Care Training
  70. HERO SHOT SCORECARD GRADING Angie Schottmuller | @aschottmuller | #MnSummit 13-15 LEGEND Whoa. Epic visual. Stories will be told about you for marketing eternity. Where do I sign up?! 10-12 HERO Exceptional. You humbly add value and meaning that grips emotion while making it look sooooo easy. Fans and advocates are sure to follow! 7-9 SIDEKICK Nice work. Clearly, you're getting the hang of this! Are you satisfied with mediocre, though? You're capable of so much more. Step up your game and fulfill your true ROI potential. 4-6 VIGILANTE Good attempt to help out, but you're lacking in power and authority. Drop the costume, focus on relevant value, and tap the 7 persuasive factors to help make a meaningful impact. 0-3 CIVILIAN Weak and forgettable. You either fear or doubt your powers. Be brave. Start with a story that connects with your customer's dilemma and context, then "save" (fix, improve, delight) the day! < 0 VILLAIN Ouch. Your powers are working against you. Don't deny the goodness your customer loves. Seek help before it leads to your own demise.
  71. Angie Schottmuller | @aschottmuller | #MnSummit PROSPECT CLIENT YOUR PRODUCT AMAZING HERO (CHRIS PRATT) (TRAINING CLICKER) (RAPTOR TRAINER) + = http://bit.ly/heroshotscorecard
  72. III. Key Points Angie Schottmuller | @aschottmuller | #MnSummit
  73. What 3 THINGS do you want USERS to remember? Angie Schottmuller | @aschottmuller | #MnSummit
  74. What’s in it for ME? (Not YOU…, the customer.) Angie Schottmuller | @aschottmuller | #MnSummit
  75. Present Your Points Optimally… Angie Schottmuller | @aschottmuller | #MnSummit • Differentiating Key Point • Memorable Benefit Point • Value-Added Benefit Point  Differentiating Key Point  Memorable Benefit Point  Value-Added Benefit Point KEY POINT HEADING ICON Brief description with a specific value-added benefit detail wrapping 2- 3.5 lines max. KEY POINT HEADING ICON Brief description with a specific value-added benefit detail wrapping 2- 3.5 lines max. KEY POINT HEADING ICON Brief description with a specific value-added benefit detail wrapping 2- 3.5 lines max. KEY POINT HEADING Succinct description with a specific value-added detail or benefit wrapping 2.5 lines max. ICON KEY POINT HEADING Succinct description with a specific value-added detail or benefit wrapping 2.5 lines max. ICON KEY POINT HEADING Succinct description with a specific value-added detail or benefit wrapping 2.5 lines max. ICON KEY POINT HEADING Succinct description with value- added detail wrapping 2 lines max. ICON KEY POINT HEADING Succinct description with value- added detail wrapping 2 lines max. ICON KEY POINT HEADING Succinct description with value- added detail wrapping 2 lines max. ICON
  76. Angie Schottmuller | @aschottmuller | #MnSummit SUPPORT CLAIMS WITH AUTHENTIC EVIDENCE
  77. IV. Headline Angie Schottmuller | @aschottmuller | #MnSummit
  78. Angie Schottmuller | @aschottmuller | #MnSummit
  79. NUMBER TRIGGER WORD ADJECTIVE KEYWORD PROMISE Angie Schottmuller | @aschottmuller | #MnSummit Formula by Nathalie Nahai, @TheWebPsych KILLER HEADLINE
  80. Psychological Trigger Words  FREE  Celebrity  Expert  Systematic  Short-Cut  Time-Saving  Effortless  Don’t Miss  Last Chance  Limited-Time  Secret  Lovable  Sexy  Empowering Angie Schottmuller | @aschottmuller | #MnSummit  Anticipated  Freeing  Controversial  Viral  Unbelievable  Unexpected  Mysterious
  81. Angie Schottmuller | @aschottmuller | #MnSummit
  82. EXAMPLE SUBJECT: Raptor Training BASIC HEADLINES: • How To Train a Raptor • Raptor Training Techniques Angie Schottmuller | @aschottmuller | #MnSummit
  83. APPLY NAHAI’S FORMULA: “11 FUN WAYS YOU CAN TRAIN BABY RAPTORS WITH SKITTLES.” Angie Schottmuller | @aschottmuller | #MnSummitFormula by Nathalie Nahai, @TheWebPsych trigger word number adjective keyword promise SUBJECT: Training Raptors
  84. APPLY NAHAI’S FORMULA: “7 HILARIOUS ZOOKEEPER RECREATIONS OF JURASSIC WORLD’S RAPTOR-TRAINING SCENE.” Angie Schottmuller | @aschottmuller | #MnSummitFormula by Nathalie Nahai, @TheWebPsych trigger word number keyword promise adjective
  85. Angie Schottmuller | @aschottmuller | #MnSummit
  86. Angie Schottmuller | @aschottmuller | #MnSummit
  87. CLARITY trumps CLEVERNESS when it comes to conversion. Angie Schottmuller | @aschottmuller | #MnSummit
  88. Use CUSTOMER CONTENT (wording, photos, videos) for YOUR marketing content. Angie Schottmuller | @aschottmuller | #MnSummit “CUSTOMER CONTENT MARKETING”
  89. Angie Schottmuller | @aschottmuller | #MnSummitSource: University of Wisconsin-Eau Claire, Woundstock Wound Care Education USER-SHARED PHOTOS STAR-RATINGS FROM EVALUATIONS
  90. Angie Schottmuller | @aschottmuller | #MnSummitSource: Bidsketch.com TESTIMONIALS FOR HEADINGS
  91. V. Boosters (social proof, urgency, confidence, cues, supporting info) Angie Schottmuller | @aschottmuller | #MnSummit
  92. 1. CTA 2. Hero Shot 3. Key Points 4. Headline 5. Boosters Angie Schottmuller | @aschottmuller | #MnSummit
  93. STAGE 4: PLAN DESIGN Angie Schottmuller | @aschottmuller | #MnSummit
  94. Who’s REALLY on First… User-First Value-First Content-First Form-First Mobile-First Angie Schottmuller | @aschottmuller | #MnSummit
  95. Who’s REALLY on First… User-First Value-First Content-First Form-First Mobile-First 1 2 3 4 5 Mobile-Fifth ?!? Angie Schottmuller | @aschottmuller | #MnSummit
  96. Content Hierarchy Sample 1. Logo 2. Office Hours 3. Click-to-Call CTA [Mobile Only] 4. Headline 5. Hero Shot 6. Confidence/Urgency Boost 7. Form 8. Social Proof 9. Supporting Info Call (800) 977-5323 Quick Estimate & 20% OFF Open ‘til 4pm TODAY M-F, 8am – 4pm CT
  97. Angie Schottmuller | @aschottmuller | #MnSummit Landing Page Content Worksheet: http://bit.ly/lpcontentws
  98. CONTENT HIERARCHY specifications dictate required page “LAYOUT” placeholders. Angie Schottmuller | @aschottmuller | #MnSummit
  99. WEB PAGE “TEMPLATE” ANATOMY = Angie Schottmuller | @aschottmuller | #MnSummit LAYOUT (HTML Structure) THEME (CSS / Style) CONTENT (Text & Media) Overall page layout, sections, content placeholders, responsive breakpoints, and JavaScript for analytics. Simple style (fonts, colors, borders, dividers, iconography, arrows) applied to layout and content for conversion-centered design. Placeholders replaced w/ page-specific copywriting, image/video, key point icons, testimonial (quote, signature, photo), and badges/awards. + + Ethics & Boundaries Training for Real Challenges in Suburban & Rural Wisconsin Last class to fulfill your MPSW requirements begins Feb 12. “ “ I needed to fulfill my requirements for human services state reporting and wanted something beyond the 'classic' ethics training. The UW-Eau Claire classes on technology and rural settings were fresh and pragmatic. Plus, I didn't have to drive into the city to get there. Melanie St. George, Social Worker Wisconsin State Human Services, Rhinelander, WI Find ethics training you need: Get the Ethics Training Brochure Today FULL NAME: EMAIL: 100% privacy ensured. CONTACT HOURS & CREDITS Earn 4 or 6 contact hours (0.4 or 0.6 CEUs) in person to fulfill requirements for human services under MPSW, NBCC, or PSY licensure and/or state reporting FRESH & DIVERSE TOPICS Learn practical strategies on new and diverse ethics topics -- technology, rural settings, language/culture*, and more. (*=Exclusively offered by UWEC) MULTIPLE DATES & LOCATIONS Choose from 5 date options amongst 3 locations (Eau Claire, Chippewa Falls, and Rhinelander) between Nov 20 and Feb 12, 2015. [Hero Shot Image] Attention-Getter Benefit Headline That Matches the Ad Offer confidence/urgency booster by MMM D. “ “ Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore. Customer Full Name, Relevant Job Title Company Name, City, State Web form CTA heading intro: Get the FREE Resource Today FULL NAME: EMAIL: 100% privacy ensured. KEY POINT BENEFIT HEADING ICON __________________________________ __________________________________ __________________________________ _______________________________ KEY POINT BENEFIT HEADING ICON __________________________________ __________________________________ __________________________________ ________________________ KEY POINT BENEFIT HEADING ICON __________________________________ __________________________________ __________________________________ ____________________________ BRAND LOGO [Hero Shot Image] Attention-Getter Benefit Headline That Matches the Ad Offer confidence/urgency booster by MMM D. Web form CTA heading intro: Get the FREE Resource Today FULL NAME: EMAIL: 100% privacy ensured. BRAND LOGO “ “ Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore. Customer Full Name, Relevant Job Title Company Name, City, State IMG IMG KEY POINT BENEFIT HEADING ICON ____________________________ ____________________________ ___________________________ KEY POINT BENEFIT HEADING ICON ____________________________ ____________________________ ____________________________ KEY POINT BENEFIT HEADING ICON ____________________________ ____________________________ _________________________
  100. REMEMBER: Create content and then select or create the best page layout template. …NOT the other way around. Angie Schottmuller | @aschottmuller | #MnSummit
  101. STAGE 5: OPTIMIZE Revise content and design together for devices, audiences, referring traffic, etc. Angie Schottmuller | @aschottmuller | #MnSummit
  102. Revise and optimize… BEFORE LAUNCH. Angie Schottmuller | @aschottmuller | #MnSummit
  103. Angie Schottmuller | @aschottmuller | #MnSummit Use dynamic text to match PPC ads Tweak all multi-line text to wrap as partial lines (not flush) to encourage more reading. Ensure consistent total-line wrapping for all elements in a group. Audit CTA button “above the fold” visibility, and then adjust or accept risk accordingly. Resize or reword CTA button to ensure maximum 2-line wrap. (CTA should remain the top or second largest font size on the page.) WHY WHAT
  104. Angie Schottmuller | @aschottmuller | #MnSummit OPTIMIZATION REQUIRES ITERATION
  105. CONTENT-FIRST APPROACH: 1. Discover User Context 2. Create Value 3. Draft Content 4. Plan Design (Layout & Appearance) 5. Optimize (Content & Design Together) 1 2 3 4 5
  106. Angie Schottmuller | @aschottmuller | #MnSummit CONTENT is the HERO
  107. Angie Schottmuller | @aschottmuller | #MnSummit DID YOU EVEN NOTICE THIS MESS??
  108. Angie Schottmuller | @aschottmuller | #MnSummit DESIGN “INTERFACE” CONTENT
  109. Angie Schottmuller | @aschottmuller | #MnSummit DESIGN sets the stage; CONTENT converts. Harness the power at your fingertips for some truly remarkable ROI.
  110. KEY TAKEAWAYS  Plan value-added content “bait” for EVERY buying stage  Always pair WHAT+WHY together  Use formulas and customer wording for persuasion aids  Begin core content w/ CTA and end w/ headline  Set team expectations for pre-launch optimization Angie Schottmuller | @aschottmuller | #MnSummit
  111. Angie Schottmuller | @aschottmuller | #MnSummit Special thanks to Jurassic World for the fun theme and imagery. Now create great content… and go see the movie!
  112. Get Your Landing Page Content Planning Worksheet Angie Schottmuller | aschottmuller@yahoo.com | @aschottmuller Save time and boost conversion with this free Word template! http://bit.ly/lpcontentws

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