Hero Shot Images: 7 Secrets to Visuals That Drive Sales

1. HERO SHOT IMAGES 7 SECRETS TO DRIVE EPIC CONVERSION WITH PROSPECT CUSTOMER YOUR PRODUCT AMAZING HERO

2. ANGIE SCHOTTMULLER Growth Marke>ng Advisor @aschoGmuller linkedin.com/in/angieschoGmuller aschoGmuller@yahoo.com Top 10 of 2015 ONLINE MARKETING EXPERTS

3. PEOPLE FORM FIRST IMPRESSIONS about other PEOPLE in 100 milliseconds Source: Princeton University Research Study 2006, Reference: ConversionXL.com, Image source: reddit.com :: Hero Shot Marke>ng | Angie SchoGmuller @aschoGmuller #CJAM5

4. PEOPLE FORM FIRST IMPRESSIONS about WEB PAGES in 17-‐50 milliseconds Reference: ConversionXL.com, Google Research 2012. Image source: cheapwebdesign.co.uk :: Hero Shot Marke>ng | Angie SchoGmuller @aschoGmuller #CJAM5

5. :: Hero Shot Marke>ng | Angie SchoGmuller @aschoGmuller #CJAM5 Image Credit: braceandtherapy.com ONLINE VS. IN-‐STORE COMPARISON SPEED/EFFICIENCY COMPETITION VISIBILITY 60 THOUSAND TIMES FASTER

6. :: Hero Shot Marke>ng | Angie SchoGmuller @aschoGmuller #CJAM5 hPps://twiPer.com/McDonalds/status/557583390031884288

7. :: Hero Shot Marke>ng | Angie SchoGmuller @aschoGmuller #CJAM5 Source: TwiPer @Toyota -‐-‐ hPps://twiPer.com/Toyota/status/553454977700470784

8. :: Hero Shot Marke>ng | Angie SchoGmuller @aschoGmuller #CJAM5 Website: toyota.com ???

9. :: Hero Shot Marke>ng | Angie SchoGmuller @aschoGmuller #CJAM5 Image Credit: mario.wikia.com

10. n. HERO SHOT A credible photo or video of a solu>on that encompasses relevance, context, value, and emoJon to support, educate, or persuade a customer. :: Hero Shot Marke>ng | Angie SchoGmuller @aschoGmuller #CJAM5 Props to Craig Sullivan for the "support, educate, or persuade" poron

11. :: Hero Shot Marke>ng | Angie SchoGmuller @aschoGmuller #CJAM5 FEATURED IMAGE STAND-‐OFF Website Reference: uwec.edu Woundstock -‐ Wound Care Educaon Conference HERO SHOT DESIGN IMAGE

12. :: Hero Shot Marke>ng | Angie SchoGmuller @aschoGmuller #CJAM5 FEATURED IMAGE STAND-‐OFF Website Reference: extremeterrain.com Jammock Black 2.0 Jeep Hammock (87-‐15 Wrangler YJ, TJ & JK) HERO SHOT PRODUCT IMAGE

13. :: Hero Shot Marke>ng | Angie SchoGmuller @aschoGmuller #CJAM5 Image credit: jammock.com

14. :: Hero Shot Marke>ng | Angie SchoGmuller @aschoGmuller #CJAM5

15. 7 PERSUASIVE FACTORS OF HERO SHOTS :: Hero Shot Marke>ng | Angie SchoGmuller @aschoGmuller #CJAM5

16. 7 Hero Shot Persuasion Factors 1.  Keyword Relevance 2.  Purpose Clarity 3.  Design Support 4.  Authen>city 5.  Added Value 6.  Desired Emo>on 7.  Customer "Hero" :: Hero Shot Marke>ng | Angie SchoGmuller @aschoGmuller #CJAM5 BRAND LOGO Offer Confidence/Urgency Booster.... [ Social Proof or Tes>monial ] } ~ [ Hero Shot Featured Image ] Web Form Heading ü  Resource benefit one ü  Another cool benefit ü  Memorable benefit Get the FREE Resource Today FULL NAME: EMAIL: Benefit-‐Driven Headline That Hooks ATenJon & Matches Ad

17. #1: KEYWORD RELEVANCE Visualize the targeted search keyword or referring link text. :: Hero Shot Marke>ng | Angie SchoGmuller @aschoGmuller #CJAM5 TARGETED KEYWORD Example content snippet with a REFERRING LINK. -‐-‐OR-‐-‐

18. :: Hero Shot Marke>ng | Angie SchoGmuller @aschoGmuller #CJAM5 Image Credit: freshbooks.com

19. :: Hero Shot Marke>ng | Angie SchoGmuller @aschoGmuller #CJAM5 STORY: California's "Got Milk?" 2006 campaign with cookie-‐scented strips at bus shelters. Source Credit: SF Chronicle. Photographer: Katy Raddatz Mmmmm.... I smell cookies!

20. :: Hero Shot Marke>ng | Angie SchoGmuller @aschoGmuller #CJAM5 SCENT TRAIL PROGRESSION FOLLOW CONFIRM ACT [FOOD EDITION] (SMELL)

21. } ~ Web Form Heading ü  Resource benefit one ü  Another cool benefit ü  Memorable benefit CTA FULL NAME: EMAIL: } ~ Web Form Heading ü  Resource benefit one ü  Another cool benefit ü  Memorable benefit CTA FULL NAME: EMAIL: :: Hero Shot Marke>ng | Angie SchoGmuller @aschoGmuller #CJAM5 SCENT TRAIL PROGRESSION INITIATE MAINTAIN ENHANCE KEYWORD / AD / WOM PAGE HEADLINE HERO SHOT IMAGE [MARKETING EDITION] KEYWORD

22. :: Hero Shot Marke>ng | Angie SchoGmuller @aschoGmuller #CJAM5 Site Example: UW-‐Eau Claire Connuing Educaon -‐ Woundstock Conference WOUND CARE EDUCATION HERO SHOT PERSUASION FACTOR #1: KEYWORD RELEVANCE MAINTAIN SCENT (HEADLINE) ENHANCE SCENT (HERO SHOT) 1 3 2

23. LET’S EXPERIMENT… :: Hero Shot Marke>ng | Angie SchoGmuller @aschoGmuller #CJAM5

24. DENTIST :: Hero Shot Marke>ng | Angie SchoGmuller @aschoGmuller #CJAM5

25. :: Hero Shot Marke>ng | Angie SchoGmuller @aschoGmuller #CJAM5 Tool Credit: humanbraincloud.com "DenJst" Example: hGp://humanbraincloud.com/#view/den>st WORD ASSOCIATION GAME

26. HERO SHOT PERSUASION FACTOR #1: KEYWORD RELEVANCE :: Hero Shot Marke>ng | Angie SchoGmuller @aschoGmuller #CJAM5 Site Example: parkdental.com D

27. HERO SHOT PERSUASION FACTOR #1: KEYWORD RELEVANCE :: Hero Shot Marke>ng | Angie SchoGmuller @aschoGmuller #CJAM5 Site Example: fureydentalgroup.com C

28. #2: PURPOSE CLARITY Help iden>fy the page purpose/oﬀer. :: Hero Shot Marke>ng | Angie SchoGmuller @aschoGmuller #CJAM5 Description of the image ≅ Page purpose/offer

29. :: Hero Shot Marke>ng | Angie SchoGmuller @aschoGmuller #CJAM5 6 feet (1.8 m) 6-‐FOOT TEST

30. :: Hero Shot Marke>ng | Angie SchoGmuller @aschoGmuller #CJAM5 Source: Ogilvy Research. Reference: kissmetrics.com Amazing Headline ABOVE Image Amazing Headline BELOW Image A B 10% More Views

31. :: Hero Shot Marke>ng | Angie SchoGmuller @aschoGmuller #CJAM5 CAPTION CONTEST

32. :: Hero Shot Marke>ng | Angie SchoGmuller @aschoGmuller #CJAM5 Image source: careerealism.com HERO SHOT IMAGE HERO SHOT IMAGE HEADLINE HEADLINE

33. :: Hero Shot Marke>ng | Angie SchoGmuller @aschoGmuller #CJAM5 Site Example: LivePerson.com IMAGE CAPTION HERO SHOT PERSUASION FACTOR #2: PURPOSE CLARITY Hero Shot Image Page Source

34. :: Hero Shot Marke>ng | Angie SchoGmuller @aschoGmuller #CJAM5 Site Example: LivePerson.com IMAGE CAPTION HERO SHOT PERSUASION FACTOR #2: PURPOSE CLARITY ≠ “Flower Gardening Break!”

35. Hero Shot Image Page Source :: Hero Shot Marke>ng | Angie SchoGmuller @aschoGmuller #CJAM5 Site Example: Unbounce.com HERO SHOT PERSUASION FACTOR #2: PURPOSE CLARITY IMAGE CAPTION

36. :: Hero Shot Marke>ng | Angie SchoGmuller @aschoGmuller #CJAM5 Site Example: Unbounce.com IMAGE CAPTION HERO SHOT PERSUASION FACTOR #2: PURPOSE CLARITY “Copywri6ng Guide Book” =

37. :: Hero Shot Marke>ng | Angie SchoGmuller @aschoGmuller #CJAM5 Image credit: unbounce.com and hubspot.com

38. :: Hero Shot Marke>ng | Angie SchoGmuller @aschoGmuller #CJAM5 PSDcovers.com CONTENT RESOURCE COVER TEMPLATE 3D IMAGE

39. #3: DESIGN SUPPORT Support and enhance seamless ﬂow of page design leading to the CTA. :: Hero Shot Marke>ng | Angie SchoGmuller @aschoGmuller #CJAM5 Image credit to Unbounce.com for the wireframe mockup

40. HERO SHOT PERSUASION FACTOR #3: DESIGN SUPPORT :: Hero Shot Marke>ng | Angie SchoGmuller @aschoGmuller #CJAM5 D D D Site Example: Ren>fy.com

41. HERO SHOT PERSUASION FACTOR #3: DESIGN SUPPORT :: Hero Shot Marke>ng | Angie SchoGmuller @aschoGmuller #CJAM5 Website: turbotax.intuit.com FULL PAGE: Large boTom margin C D

42. HERO SHOT PERSUASION FACTOR #3: DESIGN SUPPORT :: Hero Shot Marke>ng | Angie SchoGmuller @aschoGmuller #CJAM5 Website: turbotax.intuit.com FULL PAGE:

43. :: Hero Shot Marke>ng | Angie SchoGmuller @aschoGmuller #CJAM5 DIRECT EYE CONTACT Website: turbotax.intuit.com ON-‐PAGE = Distrac>ng AD = Useful HERO SHOT PERSUASION FACTOR #3: DESIGN SUPPORT

44. #4: AUTHENTICITY Represent the organiza>on and oﬀer in an authen>c, credible fashion. :: Hero Shot Marke>ng | Angie SchoGmuller @aschoGmuller #CJAM5 VS. Stock Photo VS.

45. HERO SHOT PERSUASION FACTOR #4: AUTHENTICITY :: Hero Shot Marke>ng | Angie SchoGmuller @aschoGmuller #CJAM5 Website: shamblokamilydenstry.com C

46. :: Hero Shot Marke>ng | Angie SchoGmuller @aschoGmuller #CJAM5 Site Example: basecamp.com (2012)

47. HERO SHOT PERSUASION FACTOR #4: AUTHENTICITY :: Hero Shot Marke>ng | Angie SchoGmuller @aschoGmuller #CJAM5 SAME TESTIMONIAL?? DIFFERENT DESIGNERS... D Site Example: basecamp.com (2012)

48. #5: ADDED VALUE Add value by showing detail or context to improve relevance, demonstrate beneﬁts, and answer quesJons. :: Hero Shot Marke>ng | Angie SchoGmuller @aschoGmuller #CJAM5

49. :: Hero Shot Marke>ng | Angie SchoGmuller @aschoGmuller #CJAM5 Image credit: nbcphiladelphia.com QUESTIONS are CONVERSION BARRIERS.

50. :: Hero Shot Marke>ng | Angie SchoGmuller @aschoGmuller #CJAM5 Image credit: jammock.com What QuesJons Does YOUR Photo Answer? Jammock = A hammock for Jeeps

51. HERO SHOT PERSUASION FACTOR #5: ADDED-‐VALUE :: Hero Shot Marke>ng | Angie SchoGmuller @aschoGmuller #CJAM5 Site example: Intuit GoPayment C

52. HERO SHOT PERSUASION FACTOR #5: ADDED-‐VALUE :: Hero Shot Marke>ng | Angie SchoGmuller @aschoGmuller #CJAM5 Site example: Intuit GoPayment C

53. BRAINSTORM AND GATHER… Customer QUESTIONS Visual ANSWERS (image or video) :: Hero Shot Marke>ng | Angie SchoGmuller @aschoGmuller #CJAM5 "SHOW ME" Q&A AcJvity: 1 2

54. #6: DESIRED EMOTION Portray desired quali>es or emo>on that will resonate and inspire ac>on. :: Hero Shot Marke>ng | Angie SchoGmuller @aschoGmuller #CJAM5

55. Aristotle's ingredients for persuasion: ethos, logos, and pathos. :: Hero Shot Marke>ng | Angie SchoGmuller @aschoGmuller #CJAM5

56. ~ Angie SchoTmuller @aschoPmuller, Growth Markeng Advisor Credibility sets the STAGE. Logic leads to CONCLUSION. EmoJon leads to ACTION. :: Hero Shot Marke>ng | Angie SchoGmuller @aschoGmuller #CJAM5

57. FEAR :: Hero Shot Marke>ng | Angie SchoGmuller @aschoGmuller #CJAM5

58. HERO SHOT PERSUASION FACTOR #6: DESIRED EMOTION :: Hero Shot Marke>ng | Angie SchoGmuller @aschoGmuller #CJAM5 Website: ADT.com D

59. PAIN :: Hero Shot Marke>ng | Angie SchoGmuller @aschoGmuller #CJAM5

60. :: Hero Shot Marke>ng | Angie SchoGmuller @aschoGmuller #CJAM5

61. HUNGER :: Hero Shot Marke>ng | Angie SchoGmuller @aschoGmuller #CJAM5

62. :: Hero Shot Marke>ng | Angie SchoGmuller @aschoGmuller #CJAM5 Website Example: PizzaHut.com

63. LOVE :: Hero Shot Marke>ng | Angie SchoGmuller @aschoGmuller #CJAM5

64. HERO SHOT PERSUASION FACTOR #6: DESIRED EMOTION :: Hero Shot Marke>ng | Angie SchoGmuller @aschoGmuller #CJAM5 Website: BigCommerce.com (2012) D

65. HERO SHOT PERSUASION FACTOR #6: DESIRED EMOTION :: Hero Shot Marke>ng | Angie SchoGmuller @aschoGmuller #CJAM5 Website: BigCommerce.com (2012) BODY LANGUAGE CUES: §  Lowering Head w/ Eye Contact: FLIRTING §  Head Propping w/ Hands: BOREDOM §  Arm Crossing/Res>ng: EGOTISM

66. CURIOSITY :: Hero Shot Marke>ng | Angie SchoGmuller @aschoGmuller #CJAM5

67. :: Hero Shot Marke>ng | Angie SchoGmuller @aschoGmuller #CJAM5 Source: ABtests.com -‐ Yobongo.com case study. 18.6% conversion rate (UI close-‐up thumbnail) 31.8% conversion rate (Low-‐light room scene thumbnail) +70.9% CR LIFT

68. :: Hero Shot Marke>ng | Angie SchoGmuller @aschoGmuller #CJAM5 The right EMOTION trumps LOGIC. Image credit: trekmovie.com

69. #7: CUSTOMER "HERO" Depict the customer as the "hero" once equipped with this solu>on. :: Hero Shot Marke>ng | Angie SchoGmuller @aschoGmuller #CJAM5 CUSTOMER YOUR PRODUCT AMAZING HERO

70. HERO SHOT PERSUASION FACTOR #7: CUSTOMER HERO :: Hero Shot Marke>ng | Angie SchoGmuller @aschoGmuller #CJAM5 D

71. HERO SHOT PERSUASION FACTOR #7: CUSTOMER HERO :: Hero Shot Marke>ng | Angie SchoGmuller @aschoGmuller #CJAM5 Example Site: uwec.edu/ce/ C

72. :: Hero Shot Marke>ng | Angie SchoGmuller @aschoGmuller #CJAM5 TEST "OBJECT OF EMOTION" EXCEPTIONS...

73. RECAP & SCORING SHOWDOWN :: Hero Shot Marke>ng | Angie SchoGmuller @aschoGmuller #CJAM5

74. 7 Hero Shot Persuasion Factors 1.  Keyword Relevance 2.  Purpose Clarity 3.  Design Support 4.  Authen>city 5.  Added Value 6.  Desired Emo>on 7.  Customer "Hero" :: Hero Shot Marke>ng | Angie SchoGmuller @aschoGmuller #CJAM5 BRAND LOGO Offer Confidence/Urgency Booster.... [ Social Proof or Tes>monial ] } ~ [ Hero Shot Featured Image ] Web Form Heading ü  Resource benefit one ü  Another cool benefit ü  Memorable benefit Get the FREE Resource Today FULL NAME: EMAIL: Benefit-‐Driven Headline That Hooks ATenJon & Matches Ad

75. SCORING: -‐1 = Negave Potenal 0 = Not Quite 1 = Somewhat 2 = Great +1 = Direconal Cue SCORECARD EXAMPLE :: Hero Shot Marke>ng | Angie SchoGmuller @aschoGmuller #CJAM5 Image credit: uwec.edu/ce/ KEYWORD RELEVANCE. Visualize the targeted search keyword or referring link text. 0 PURPOSE CLARITY. Help iden>fy the page the page purpose/offer. 0 DESIGN SUPPORT. Support and enhance seamless flow of page design leading to the CTA. -‐1 AUTHENTICITY. Represent the organiza>on/offer in an authen>c, credible fashion. 1 ADDED VALUE. Add value by showing detail or context that helps answer poten>al ques>ons. 0 DESIRED EMOTION. Portray desired quali>es or emo>on to resonate and inspire ac>on. 1 CUSTOMER "HERO." Depict the customer as the "hero" once equipped with this solu>on. 0 = 1 WOUND CARE EDUCATION

76. SCORING: -‐1 = Negave Potenal 0 = Not Quite 1 = Somewhat 2 = Great +1 = Direconal Cue SCORECARD EXAMPLE :: Hero Shot Marke>ng | Angie SchoGmuller @aschoGmuller #CJAM5 Image credit: uwec.edu/ce/ KEYWORD RELEVANCE. Visualize the targeted search keyword or referring link text. 2 PURPOSE CLARITY. Help iden>fy the page the page purpose/offer. 2 DESIGN SUPPORT. Support and enhance seamless flow of page design leading to the CTA. 1 AUTHENTICITY. Represent the organiza>on/offer in an authen>c, credible fashion. 1 ADDED VALUE. Add value by showing detail or context that helps answer poten>al ques>ons. 2 DESIRED EMOTION. Portray desired quali>es or emo>on to resonate and inspire ac>on. 1 CUSTOMER "HERO." Depict the customer as the "hero" once equipped with this solu>on. 2 = 11 WOUND CARE EDUCATION

77. SCORING: -‐1 = Negave Potenal 0 = Not Quite 1 = Somewhat 2 = Great +1 = Direconal Cue SCORECARD EXAMPLE :: Hero Shot Marke>ng | Angie SchoGmuller @aschoGmuller #CJAM5 Image credit: uwec.edu/ce/ KEYWORD RELEVANCE. Visualize the targeted search keyword or referring link text. 2 PURPOSE CLARITY. Help iden>fy the page the page purpose/offer. 2 DESIGN SUPPORT. Support and enhance seamless flow of page design leading to the CTA. 1 AUTHENTICITY. Represent the organiza>on/offer in an authen>c, credible fashion. 1 ADDED VALUE. Add value by showing detail or context that helps answer poten>al ques>ons. 2 DESIRED EMOTION. Portray desired quali>es or emo>on to resonate and inspire ac>on. 1 CUSTOMER "HERO." Depict the customer as the "hero" once equipped with this solu>on. 2 = 11 WOUND CARE EDUCATION 400% LIFT

78. :: Hero Shot Marke>ng | Angie SchoGmuller @aschoGmuller #CJAM5 HERO SHOT SCORE GRADING Image credit: uwec.edu/ce/ 13-‐15 LEGEND Whoa. Epic visual. Stories will be told about you for markeng eternity. Where do I sign up?! 10-‐12 HERO Exceponal. You humbly add value and meaning that grips emoon while making it look sooooo easy. Fans and advocates are sure to follow! 7-‐9 SIDEKICK Nice work. Clearly, you're geqng the hang of this! Are you sasfied with mediocre, though? You're capable of so much more. Step up your game and fulfill your true ROI potenal. 4-‐6 VIGILANTE Good aPempt to help out, but you're lacking in power and authority. Drop the costume, focus on relevant value, and tap the 7 persuasive factors to help make a meaningful impact. 0-‐3 CIVILIAN Weak and forgePable. You either fear or doubt your powers. Be brave. Start with a story that connects with your customer's dilemma and context, then "save" (fix, improve, delight) the day! < 0 VILLAIN Ouch. Your powers are working against you. Don't deny the goodness your customer loves. Seek help before it leads to your own demise.

79. HERO SHOT SCORECARD USES :: Hero Shot Marke>ng | Angie SchoGmuller @aschoGmuller #CJAM5

80. = 8 :: Hero Shot Marke>ng | Angie SchoGmuller @aschoGmuller #CJAM5 RESOLVE SUBJECTIVE DEBATES = 0 Signiﬁcant gaps are useful to resolve debates, jusfy logic, and idenfy opportunies.

81. :: Hero Shot Marke>ng | Angie SchoGmuller @aschoGmuller #CJAM5 Website Example: Yobongo.com KEYWORD RELEVANCE 1 PURPOSE CLARITY 0 DESIGN SUPPORT 2 +1 AUTHENTICITY 1 ADDED VALUE 0 DESIRED EMOTION 1 CUSTOMER "HERO” 2 = 8 0 KEYWORD RELEVANCE 0 PURPOSE CLARITY -‐1 DESIGN SUPPORT 2 AUTHENTICITY 0 ADDED VALUE 0 DESIRED EMOTION -‐1 CUSTOMER "HERO” 0 =

82. PRIORITIZE IMAGE SELECTION & HYPOTHESIS OPTIONS :: Hero Shot Marke>ng | Angie SchoGmuller @aschoGmuller #CJAM5 ID Hypothesis PotenJal Importance Ease Reusability PIER 1 Adding a mobile-‐speciﬁc click-‐to-‐call CTA buGon will boost leads. 10 9 6 8 8.25 2 Defaul>ng to "Products" tab will provide more relevance and beGer hook aGen>on (reduce bounce) than the "Advantage" tab speciﬁcs. 8 8 9 7 8 3 Changing featured image from A to B scene on product page XYZ will improve relevance and aid conversion. 5 5 9 1 5 (Scoring above depicts WiderFunnel's PIE framework with my adapta>on to include "Reusability" of insights learned.) HYPOTHESIS IDEAS & SCORING PRIORITIZATION Use the scorecard as a data-‐driven approach to selecng and analyzing images.

83. :: Hero Shot Marke>ng | Angie SchoGmuller @aschoGmuller #CJAM5 Website Example: Yobongo.com DISCERN TEST RESULT “WHY” INSIGHTS +70.9% CR LIFT KEYWORD RELEVANCE 0 PURPOSE CLARITY 1 DESIGN SUPPORT 1 AUTHENTICITY 2 ADDED VALUE 2 DESIRED EMOTION 0 CUSTOMER "HERO” 0 = 6 0 KEYWORD RELEVANCE 1 PURPOSE CLARITY 1 DESIGN SUPPORT 2 AUTHENTICITY 0 ADDED VALUE 1 DESIRED EMOTION 0 CUSTOMER "HERO” 5 =

84. DEFINE A PHOTOGRAPHY WISH LIST / CHECKLIST :: Hero Shot Marke>ng | Angie SchoGmuller @aschoGmuller #CJAM5 v

85. KEY TAKEAWAYS ü All images are NOT hero shots (Scorecard Grade: 7+) ü Use visual context for relevance, value, emo>on ü Eye contact is strategic ü Visual impact is VERY measurable (scorecard, A/B tesng, heatmaps, on-‐page analycs) :: Hero Shot Marke>ng | Angie SchoGmuller @aschoGmuller #CJAM5

86. QUIZ TIME Let’s see if you were paying aGen>on… :: Hero Shot Marke>ng | Angie SchoGmuller @aschoGmuller #CJAM5

87. :: Hero Shot Marke>ng | Angie SchoGmuller @aschoGmuller #CJAM5 Which photo is a HERO SHOT? ( TOPIC: WOUND CARE EDUCATION ) A B

88. :: Hero Shot Marke>ng | Angie SchoGmuller @aschoGmuller #CJAM5 Which photo is a HERO SHOT? ( TOPIC: WOUND CARE EDUCATION ) A B = 11 = 1

89. :: Hero Shot Marke>ng | Angie SchoGmuller @aschoGmuller #CJAM5 Use DIRECT EYE CONTACT photos for:

90. :: Hero Shot Marke>ng | Angie SchoGmuller @aschoGmuller #CJAM5 Use DIRECT EYE CONTACT photos for: ADVERTISEMENTS. (Avoid it for on-‐page content.)

91. :: Hero Shot Marke>ng | Angie SchoGmuller @aschoGmuller #CJAM5 Which factor’s most oten a TRUMP CARD? 1.  Keyword Relevance 2.  Purpose Clarity 3.  Design Support 4.  Authen>city 5.  Added Value 6.  Desired Emo>on 7.  Customer "Hero" BRAND LOGO Offer Confidence/Urgency Booster.... [ Social Proof or Tes>monial ] } ~ [ Hero Shot Featured Image ] Web Form Heading ü  Resource benefit one ü  Another cool benefit ü  Memorable benefit Get the FREE Resource Today FULL NAME: EMAIL: Benefit-‐Driven Headline That Hooks ATenJon & Matches Ad

92. :: Hero Shot Marke>ng | Angie SchoGmuller @aschoGmuller #CJAM5 Which factor’s most oten a TRUMP CARD? 1.  Keyword Relevance 2.  Purpose Clarity 3.  Design Support 4.  Authen>city 5.  Added Value 6.  Desired EmoJon 7.  Customer "Hero" BRAND LOGO Offer Confidence/Urgency Booster.... [ Social Proof or Tes>monial ] } ~ [ Hero Shot Featured Image ] Web Form Heading ü  Resource benefit one ü  Another cool benefit ü  Memorable benefit Get the FREE Resource Today FULL NAME: EMAIL: Benefit-‐Driven Headline That Hooks ATenJon & Matches Ad

93. :: Hero Shot Marke>ng | Angie SchoGmuller @aschoGmuller #CJAM5 YOUR MARKETING MISSION… PROSPECT CUSTOMER YOUR PRODUCT AMAZING HERO

94. :: Hero Shot Marke>ng | Angie SchoGmuller @aschoGmuller #CJAM5 Get Your Hero Shot Scorecard TODAY Angie SchoTmuller Growth Marke>ng Op>miza>on Advisor aschoGmuller@yahoo.com | @aschoGmuller hGp://bit.ly/heroshotscorecard

Hero Shot Images: 7 Secrets to Visuals That Drive Sales

Angie Schottmuller

Hero Shot Images: 7 Secrets to Visuals That Drive Sales