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MOBILE TAG MARKETING CAMPAIGN CAMPAIGN NAME: DATE: CODE TYPE: CONTACT: STORED CONTENT: SUCCESS METRIC/GOAL:Best Practice Checklist□ Serve a business objective:□ Add value for the customer:□ Research our mobile audience□ Select an appropriate 2D code type (Factors: size, surface, tracking, scanning ease, reader audience)□ Minimize the amount of data stored in the code□ Confirm adequate Wi-Fi or Internet access in campaign area□ Be visually creative with the code□ Dont be "too creative" visually with the code□ Track campaign scan analytics□ Place codes in scannable locations□ Provide adequate time for users to scan□ Ensure proper code size:□ Assist users in finding a mobile barcode reader:□ Tell users what happens upon scanning:□ Provide a code back-up or alternative:□ Link to a smartphone-friendly destination□ Test codes to ensure scannability (Different smartphones, readers, context, lighting, speed, etc.)Notes: By Angie Schottmuller | InteractiveArtisan.com | March 2011