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Inaugural Asian Business Angels Forum
Angel Investing as Foundation for Entrepreneurship




Aydin Senkut
Founder & Managing Director
Felicis Ventures

http://www.felicisvc.com
Twitter.com/asenkut



                                           © 2009 Felicis Ventures LLC
Aydin Senkut – Felicis Ventures
Bringing operational excellence & scaling experience to funding start-ups
        First Google Product Manager & International Sales
        Angel Investor with 50+ investments, 11 exits

        One of the top 25 Tech Angels according to Businessweek (March 8, 2010)

                                      Acquired by                  Acquired by
                                         IAC                         AT&T


                                                Mixer Labs
Acquired by                                         Acquired by
     Intuit                                          Twitter



                                                                                 Acquired by
                    Acquired by                                                   Google
                  Shanda Games



                                                                  Acquired by                         Acquired by
                                                                   Google                             Microsoft




                                                                                        © 2009 Felicis Ventures LLC
Angel Investing – Why Does It Matter ?
Biggest Success Stories of Today were once backed by Angel Investors




                                                         © 2009 Felicis Ventures LLC
What is an Angel Investor ?
Anyone who provides private capital to a [non family] start-up


•  Usually the first outside investor

•  Invest with the expectation of a financial return

•  Invest usually locally and regionally

•  Participate actively in the investment process

•  Usually care about the entrepreneurs and the companies
   they invest in / interested in building personal
   relationships with companies & employees

•  Offer advice and guidance to founders




                                                            © 2009 Felicis Ventures LLC
Angel Investors in VC Ecosystem
                   Idea     Start up     Intro           Rollout            Growth             Expansion                          Maturity



                                                                   Inv. Banks / PE
                                                                   $10MM - 100MM+

                          Grants of up to $1MM
                                                                                                      Acquisition Stage / IPO /
                                                                                                              Mergers
Revenue / EBITDA




                             Angel Investors
                              $10k – $1MM                                            Investment Banks & PE
                                                                                             Funds




                                                                   Venture Capital
                          Friends, Family or                           Funds
                               Grants




                          Individual Angels / Groups /
                                 Boutique VCs



                                                                                                                    © 2009 Felicis Ventures LLC
Angel Investors in the US




                                                                                   225,000


                       U.S.                         Estimate Of                     Estimate of Active           Investors In Angel Groups
                   Millionaires                       Informal                           Angels
                                                     Investors                   (Center For Venture Research)




* Source: Angel Capital Association Presentation by Ian Sobieski, Band of Angels, Oct 2007



                                                                                                                           © 2009 Felicis Ventures LLC
Rising Popularity of Angel Investing
3x Growth in North American Angel Organizations in 7 yrs


      NUMBER OF ANGEL ORGANIZATIONS




 * Source: Center for Venture Research (pre 03 data) and Kauffman Foundation/ACEF (04-06 data)



                                                                                                 © 2009 Felicis Ventures LLC
Angel Investing – Investment Focus
Internet / Software lead other segments




 * Source: Center for Venture Research (pre 03 data) and Kauffman Foundation/ACEF (04-06 data)



                                                                                                 © 2009 Felicis Ventures LLC
Angel Investments in Perspective
          In the Context of Venture Capital
Early Stage to Late Stage




                                                                                                                      3,416 Deals
                                                                                                                   Average Deal Size:
                                                                                                                      $7,500,000



                                                               51,000 Deals


                                                             Average Deal Size:
                                                                 $500,000


                                                         2007 Angel Investments                                  2007 VC Investments




                            * Source: University of New Hampshire Center for Venture Research, Price Waterhouse Coopers



                                                                                                                                        © 2009 Felicis Ventures LLC
Venture Capital is Highly Concentrated
Silicon Valley (40%) and NY (7%)
account for nearly half of venture investment




 * Source: NVCA Research 2009; PriceWaterhouseCoopers



                                                        © 2009 Felicis Ventures LLC
What Makes Silicon Valley Special


No Success                               Adaptability
Without
Failure




                          Successful Entrepreneurs
Elite
                   Act as Mentors & Angel Investors
Universities
(with Global,
Highly-Selected
Student Bodies)




                                     © 2009 Felicis Ventures LLC
Silicon Valley Success Story
“Internet is the Greatest Legal Wealth Creation in History”
                                                                                                       Last Valuation
                           Total $Raised    Last Valuation   ExitType   Multiple   InYears   Founded    at IPO or Exit
  Facebook                         $716.0         $10,000           -        14         5       2004             2009
  Twitter                           $55.0            $285           -         5         3       2006             2009


  Zappos                            $62.8            $920       M&A          15        10       1999             2009
  Adify                             $27.0            $300       M&A          11         2       2006             2008
  Google                            $25.1         $23,100        IPO        920         7       1998             2005
  Bebo                              $15.0            $850       M&A          57         3       2005             2008
  Zimbra                            $14.5            $350       M&A          24         3       2004             2007
  Photobucket                       $13.5            $300       M&A          22         4       2003             2007
  YouTube                           $11.5          $1,650       M&A         143         1       2005             2006
  Last.fm                            $5.0            $280       M&A          56         5       2002             2007
  Note:
All
amounts
in
millions




•  Consumer internet still offers best path to high multiple returns
•  Key differentiator: capital efficiency
•  Virtually all the big successes were first backed by angels


                                                                                               © 2009 Felicis Ventures LLC
Where Should Angels Invest ?
 Finding Great Companies is the Basis of Angel Investing



                                Passion
               Talent                           Innovation


                                                               Unique
    Focus                                                      Culture
                                                               and Fun




                               Great
                             Companies

                                                           © 2009 Felicis Ventures LLC
What Does It Take…
…To Be A Successful [ Angel ] Investor ?




            Capital                 Network

                             Judgment
                         (Pattern Recognition)



              Proprietary                         Domain
               Deal-flow                         Expertise




                                                             © 2009 Felicis Ventures LLC
Seeding Future Winners - Incubators
LEADING EXAMPLE IN THE US

•  Review 600+ companies every 6 months
•  Each batch around 20+ companies (~4% acceptance rate)*
•  Investment: $5K USD + $5K USD per founder
•  Stake: Usually 2-10%

INTERESTING FACTS
•  25% of accepted companies are international
•  Last batch, more than half the companies changed what they were working on
•  Last Investor Day included 27 companies and 210 Investors


KEY RESULTS
 Companies Acquired                                 Companies with sizeable VC rounds
 •  Reddit (acquired by Conde Nast)                 •  Heyzap          •  Justin.tv
 •  Parakey (acquired by Facebook)                  •  Loopt           •  Xobni
 •  Omnisio (acquired by Youtube/Google)            •  Scribd          •  Posterous
 •  Zenter (acquired by Google)
 •  Anywhere.fm (acquired by iMeem)




                                                                                      © 2009 Felicis Ventures LLC
How Can Incubators Succeed ?
     Filter, Stress, Mentor, Engage & Create an Eco-system


         Strong brand & highly selective (admission ratio of 1-5%)

         Limited time (~3 months) to encourage execution and fast iteration

         Heavy Mentorship in all key product areas (especially engineering,
          product, and fund-raising)

         Community and participation (Biggest success factor cited by founders)

         Active involvement of investors increases funding rate to 75%*




* Techstars




                                                                      © 2009 Felicis Ventures LLC
Growth is Key to Successful Investing
Key: Target the Fastest Growing Internet and Mobile Markets
                                          INTERNET USER NET ADDITIONS

      Global                                      2007Users
      Rank                 Country               Added(000s)    2007Y/Y Growth   Penetration
         1                  China                  73,000            53%            16%
         2                    US                    9,800            5%             73%
         3                  Brazil                  7,400            17%            26%
         6                   India                  5,000            7%              7%
         8                  Russia                  4,311            17%            21%


                                        MOBILE SUBSCRIBER NET ADDITIONS

      Global                                    2007 Net Subs
      Rank                 Country               Added(000s)    2007Y/Y Growth   Penetration
         1                  China                  86,228            19%            41%
         2                   India                 67,570            41%            21%
         4                  Brazil                 21,062            21%            64%
         5                  Russia                 19,326            13%            120%
         7                    US                   13,596            6%             85%

 Source: Morgan Stanley Research, ITU



                                                                                 © 2009 Felicis Ventures LLC
Growth is Happening Faster
Example: Disruptive Platforms - Time to Success much Shorter


                          Approximate
                           Time Since                                               Applications           Applications
       Platform             Inception             Users         Y/Y Growth           Available             Downloaded

         Skype                 6 yrs             405MM               47%                    -                      -

        Youtube                4 yrs             363MM               40%                    -                      -

       Facebook                5 yrs             236MM              135%                 52K+                    308MM+

     iTunes Store              8 yrs              75MM                 -                10MM+                     6B+

     Nintendo Wii              2 yrs              45MM              125%                  ~1K                    189MM+
        iPhone /
                               2 yrs               33M              265%                 35K++                    1B+
      iPod Touch
   Amazon Kindle               1 yrs                 -              239%                 240K+                     -




 Source: Morgan Stanley Research; dates from inception based on Wikipedia; user numbers current as of mid 2009



                                                                                                            © 2009 Felicis Ventures LLC
Next Big Things
              • Online Education / Next Generation Text Books
  Education
              • Specialized Networks around College Admissions

              • Local / Real-time Search
  Search
              • Subjective Search

              • Personal Genomics
  Health
              • Electronic Health Records

              • Data Driven Smart Web Apps
  Other
              • Crowd Labor

              • Mobile Social Gaming
  Mobile
              • Viral Mobile Apps


                                                   © 2009 Felicis Ventures LLC
Drastic Changes in Exits
Start-ups Need Less Capital, Exits Shrinking…
400
                                                                                                                        Average IPO Offer Amount

350                                                                                                                     Average M&A Deal Size


300


250


200


150


100


 50


  0
      Q1-2006 Q2-2006 Q3-2006 Q4-2006 Q1-2007 Q2-2007 Q3-2007 Q4-2007 Q1-2008 Q2-2008 Q3-2008 Q4-2008 Q1-2009 Q2-2009




•  Ave exit size down about 4x in 2 years – M&A sweet spot is $100M

•  First big jump in Q2 of 2009



  Source: 2009 report by NVCA and Thomson Reuters



                                                                                                                    © 2009 Felicis Ventures LLC
Singapore in Context
Silicon Valley in Comparison



                         Silicon Valley                                  Singapore

                       Population                                  Population
                         •  4.22M                                    •  4.84M
                       GDP                                         GDP
                         •  $700+ billion*                           •  $163 billion*
                       Universities                                Universities
                         •  13                                       •  4




Source: CIA World Factbook, Wikipedia; SV GDP estimated as roughly 5% of US economy



                                                                                        © 2009 Felicis Ventures LLC
Singapore in Context
Silicon Valley in Comparison


             Silicon Valley                   Singapore
           Companies in Fortune 500   Companies in Fortune Global 500




                                                           © 2009 Felicis Ventures LLC
Food For Thought
What will it take to have an entry from Singapore here ?

                                    TOP GLOBAL INTERNET COMPANIES

                     Rank                        Company                   Country         Market Capitalization
                       1                         Google                       US                        $102B
                       2                       Amazon                         US                         $29B
                       3                          Yahoo                       US                         $19B
                       4                           eBay                       US                         $15B
                       5                      Yahoo JP                     Japan                         $14B
                       6                       Softbank                    Japan                         $13B
                       7                      Activision                      US                         $13B
                       8                        Tencent                    China                         $12B
                       9                          Baidu                    China                          $6B
                      10                       Rakuten                     Japan                          $6B
                      11                 Electronic Arts                      US                          $6B
                      12                        Alibaba                    China                          $5B
                      13                           NHN                     Korea                          $5B
                      14                       NetEase                     China                          $3B
                      15                       Expedia                        US                          $2B

Source: Morgan Stanley Research, 2009 – Mary Meeker / State of the Internet presentation



                                                                                                    © 2009 Felicis Ventures LLC
Aydin Senkut
                  twitter.com/asenkut
                  www.felicisvc.com




Confidential – Copyright Felicis Ventures LLC
                  © 2009 Felicis Ventures LLC

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Inaugural Asian Business Angel Forum Keynote

  • 1. Inaugural Asian Business Angels Forum Angel Investing as Foundation for Entrepreneurship Aydin Senkut Founder & Managing Director Felicis Ventures http://www.felicisvc.com Twitter.com/asenkut © 2009 Felicis Ventures LLC
  • 2. Aydin Senkut – Felicis Ventures Bringing operational excellence & scaling experience to funding start-ups   First Google Product Manager & International Sales   Angel Investor with 50+ investments, 11 exits   One of the top 25 Tech Angels according to Businessweek (March 8, 2010) Acquired by Acquired by IAC AT&T Mixer Labs Acquired by Acquired by Intuit Twitter Acquired by Acquired by Google Shanda Games Acquired by Acquired by Google Microsoft © 2009 Felicis Ventures LLC
  • 3. Angel Investing – Why Does It Matter ? Biggest Success Stories of Today were once backed by Angel Investors © 2009 Felicis Ventures LLC
  • 4. What is an Angel Investor ? Anyone who provides private capital to a [non family] start-up •  Usually the first outside investor •  Invest with the expectation of a financial return •  Invest usually locally and regionally •  Participate actively in the investment process •  Usually care about the entrepreneurs and the companies they invest in / interested in building personal relationships with companies & employees •  Offer advice and guidance to founders © 2009 Felicis Ventures LLC
  • 5. Angel Investors in VC Ecosystem Idea Start up Intro Rollout Growth Expansion Maturity Inv. Banks / PE $10MM - 100MM+ Grants of up to $1MM Acquisition Stage / IPO / Mergers Revenue / EBITDA Angel Investors $10k – $1MM Investment Banks & PE Funds Venture Capital Friends, Family or Funds Grants Individual Angels / Groups / Boutique VCs © 2009 Felicis Ventures LLC
  • 6. Angel Investors in the US 225,000 U.S. Estimate Of Estimate of Active Investors In Angel Groups Millionaires Informal Angels Investors (Center For Venture Research) * Source: Angel Capital Association Presentation by Ian Sobieski, Band of Angels, Oct 2007 © 2009 Felicis Ventures LLC
  • 7. Rising Popularity of Angel Investing 3x Growth in North American Angel Organizations in 7 yrs NUMBER OF ANGEL ORGANIZATIONS * Source: Center for Venture Research (pre 03 data) and Kauffman Foundation/ACEF (04-06 data) © 2009 Felicis Ventures LLC
  • 8. Angel Investing – Investment Focus Internet / Software lead other segments * Source: Center for Venture Research (pre 03 data) and Kauffman Foundation/ACEF (04-06 data) © 2009 Felicis Ventures LLC
  • 9. Angel Investments in Perspective In the Context of Venture Capital Early Stage to Late Stage 3,416 Deals Average Deal Size: $7,500,000 51,000 Deals Average Deal Size: $500,000 2007 Angel Investments 2007 VC Investments * Source: University of New Hampshire Center for Venture Research, Price Waterhouse Coopers © 2009 Felicis Ventures LLC
  • 10. Venture Capital is Highly Concentrated Silicon Valley (40%) and NY (7%) account for nearly half of venture investment * Source: NVCA Research 2009; PriceWaterhouseCoopers © 2009 Felicis Ventures LLC
  • 11. What Makes Silicon Valley Special No Success Adaptability Without Failure Successful Entrepreneurs Elite Act as Mentors & Angel Investors Universities (with Global, Highly-Selected Student Bodies) © 2009 Felicis Ventures LLC
  • 12. Silicon Valley Success Story “Internet is the Greatest Legal Wealth Creation in History” Last Valuation Total $Raised Last Valuation ExitType Multiple InYears Founded at IPO or Exit Facebook $716.0 $10,000 - 14 5 2004 2009 Twitter $55.0 $285 - 5 3 2006 2009 Zappos $62.8 $920 M&A 15 10 1999 2009 Adify $27.0 $300 M&A 11 2 2006 2008 Google $25.1 $23,100 IPO 920 7 1998 2005 Bebo $15.0 $850 M&A 57 3 2005 2008 Zimbra $14.5 $350 M&A 24 3 2004 2007 Photobucket $13.5 $300 M&A 22 4 2003 2007 YouTube $11.5 $1,650 M&A 143 1 2005 2006 Last.fm $5.0 $280 M&A 56 5 2002 2007 Note:
All
amounts
in
millions
 •  Consumer internet still offers best path to high multiple returns •  Key differentiator: capital efficiency •  Virtually all the big successes were first backed by angels © 2009 Felicis Ventures LLC
  • 13. Where Should Angels Invest ? Finding Great Companies is the Basis of Angel Investing Passion Talent Innovation Unique Focus Culture and Fun Great Companies © 2009 Felicis Ventures LLC
  • 14. What Does It Take… …To Be A Successful [ Angel ] Investor ? Capital Network Judgment (Pattern Recognition) Proprietary Domain Deal-flow Expertise © 2009 Felicis Ventures LLC
  • 15. Seeding Future Winners - Incubators LEADING EXAMPLE IN THE US •  Review 600+ companies every 6 months •  Each batch around 20+ companies (~4% acceptance rate)* •  Investment: $5K USD + $5K USD per founder •  Stake: Usually 2-10% INTERESTING FACTS •  25% of accepted companies are international •  Last batch, more than half the companies changed what they were working on •  Last Investor Day included 27 companies and 210 Investors KEY RESULTS Companies Acquired Companies with sizeable VC rounds •  Reddit (acquired by Conde Nast) •  Heyzap •  Justin.tv •  Parakey (acquired by Facebook) •  Loopt •  Xobni •  Omnisio (acquired by Youtube/Google) •  Scribd •  Posterous •  Zenter (acquired by Google) •  Anywhere.fm (acquired by iMeem) © 2009 Felicis Ventures LLC
  • 16. How Can Incubators Succeed ? Filter, Stress, Mentor, Engage & Create an Eco-system   Strong brand & highly selective (admission ratio of 1-5%)   Limited time (~3 months) to encourage execution and fast iteration   Heavy Mentorship in all key product areas (especially engineering, product, and fund-raising)   Community and participation (Biggest success factor cited by founders)   Active involvement of investors increases funding rate to 75%* * Techstars © 2009 Felicis Ventures LLC
  • 17. Growth is Key to Successful Investing Key: Target the Fastest Growing Internet and Mobile Markets INTERNET USER NET ADDITIONS Global 2007Users Rank Country Added(000s) 2007Y/Y Growth Penetration 1 China 73,000 53% 16% 2 US 9,800 5% 73% 3 Brazil 7,400 17% 26% 6 India 5,000 7% 7% 8 Russia 4,311 17% 21% MOBILE SUBSCRIBER NET ADDITIONS Global 2007 Net Subs Rank Country Added(000s) 2007Y/Y Growth Penetration 1 China 86,228 19% 41% 2 India 67,570 41% 21% 4 Brazil 21,062 21% 64% 5 Russia 19,326 13% 120% 7 US 13,596 6% 85% Source: Morgan Stanley Research, ITU © 2009 Felicis Ventures LLC
  • 18. Growth is Happening Faster Example: Disruptive Platforms - Time to Success much Shorter Approximate Time Since Applications Applications Platform Inception Users Y/Y Growth Available Downloaded Skype 6 yrs 405MM 47% - - Youtube 4 yrs 363MM 40% - - Facebook 5 yrs 236MM 135% 52K+ 308MM+ iTunes Store 8 yrs 75MM - 10MM+ 6B+ Nintendo Wii 2 yrs 45MM 125% ~1K 189MM+ iPhone / 2 yrs 33M 265% 35K++ 1B+ iPod Touch Amazon Kindle 1 yrs - 239% 240K+ - Source: Morgan Stanley Research; dates from inception based on Wikipedia; user numbers current as of mid 2009 © 2009 Felicis Ventures LLC
  • 19. Next Big Things • Online Education / Next Generation Text Books Education • Specialized Networks around College Admissions • Local / Real-time Search Search • Subjective Search • Personal Genomics Health • Electronic Health Records • Data Driven Smart Web Apps Other • Crowd Labor • Mobile Social Gaming Mobile • Viral Mobile Apps © 2009 Felicis Ventures LLC
  • 20. Drastic Changes in Exits Start-ups Need Less Capital, Exits Shrinking… 400 Average IPO Offer Amount 350 Average M&A Deal Size 300 250 200 150 100 50 0 Q1-2006 Q2-2006 Q3-2006 Q4-2006 Q1-2007 Q2-2007 Q3-2007 Q4-2007 Q1-2008 Q2-2008 Q3-2008 Q4-2008 Q1-2009 Q2-2009 •  Ave exit size down about 4x in 2 years – M&A sweet spot is $100M •  First big jump in Q2 of 2009 Source: 2009 report by NVCA and Thomson Reuters © 2009 Felicis Ventures LLC
  • 21. Singapore in Context Silicon Valley in Comparison Silicon Valley Singapore Population Population •  4.22M •  4.84M GDP GDP •  $700+ billion* •  $163 billion* Universities Universities •  13 •  4 Source: CIA World Factbook, Wikipedia; SV GDP estimated as roughly 5% of US economy © 2009 Felicis Ventures LLC
  • 22. Singapore in Context Silicon Valley in Comparison Silicon Valley Singapore Companies in Fortune 500 Companies in Fortune Global 500 © 2009 Felicis Ventures LLC
  • 23. Food For Thought What will it take to have an entry from Singapore here ? TOP GLOBAL INTERNET COMPANIES Rank Company Country Market Capitalization 1 Google US $102B 2 Amazon US $29B 3 Yahoo US $19B 4 eBay US $15B 5 Yahoo JP Japan $14B 6 Softbank Japan $13B 7 Activision US $13B 8 Tencent China $12B 9 Baidu China $6B 10 Rakuten Japan $6B 11 Electronic Arts US $6B 12 Alibaba China $5B 13 NHN Korea $5B 14 NetEase China $3B 15 Expedia US $2B Source: Morgan Stanley Research, 2009 – Mary Meeker / State of the Internet presentation © 2009 Felicis Ventures LLC
  • 24. Aydin Senkut twitter.com/asenkut www.felicisvc.com Confidential – Copyright Felicis Ventures LLC © 2009 Felicis Ventures LLC