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Perceptual process


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Perceptual process

  1. 1. 1PERCEPTUAL PROCESSByAsheemkumarpalo(60)Centurion University, INDIA
  2. 2. Perception is a process by which an individual organizesand interprets its sensory impressions in order to givemeaning to their environment.Several aspects of Perception known as perceptualprocesses are:It is by,• Seeing• Hearing• Smelling• Tasting• Touching1. The process of receiving stimuliIntroduction
  3. 3. 2. Process of selecting stimuliOut of all received stimuli some necessary stimuli areselected for further processingFactors governing selection of stimuli :internal factors &external factors3
  4. 4. 2.1. External factors influencing selection:IntensitySizeContrast4
  5. 5. 2.2. Internal factors influencing selectionPsychological needBackgroundExperiencePersonality 5MovementRepetitionA A A A AA A L A AA A A P AA A A A A
  6. 6. 3. Process of organizingThe aspect of forming bits ofinformation into meaningfulwholes is called perceptualorganization4. Process of interpreting6It is the process understanding and givingmeaning to the organized stimuli
  7. 7. 7i. Perpetual set:Previously held belief about something influences theperception.ii. Attribution:How a person perceives by assigning a cause to thebehaviour he conceives.iii. Stereotyping:When an individual perceives on the basis of groupcharacteristics to which he belongs.Various factors contributing interpretation of data are,
  8. 8. 8iv. Halo effect:drawing a general impression about an individual onthe basis of single characteristics such as intelligence,sociability or appearance.v. Projection:People tend to see others in other persons’ traitsthat they themselves Perceptual defense:An individual likes to defend when it comes acrossany unacceptable stimuli.
  9. 9. 95. Process of checking:The perceiver confirms whether his/herinterpretation is right or wrong.6. process of reacting:The perceiver shows whether his perception is favourableto him or not by his reactions.
  10. 10. 10Conclusion:Perception is a complex process by which anindividual selectively absorbs or assimilates the stimuliin the environment, cognitively organizes it in a specificfashion and then interprets the information to give ameaning to the environment.
  11. 11. 11An ASHEEM KUMAR PALO