1PERCEPTUAL PROCESSByAsheemkumarpalo(60)Centurion University, INDIA
Perception is a process by which an individual organizesand interprets its sensory impressions in order to givemeaning to their environment.Several aspects of Perception known as perceptualprocesses are:It is by,• Seeing• Hearing• Smelling• Tasting• Touching1. The process of receiving stimuliIntroduction
2. Process of selecting stimuliOut of all received stimuli some necessary stimuli areselected for further processingFactors governing selection of stimuli :internal factors &external factors3
2.2. Internal factors influencing selectionPsychological needBackgroundExperiencePersonality 5MovementRepetitionA A A A AA A L A AA A A P AA A A A A
3. Process of organizingThe aspect of forming bits ofinformation into meaningfulwholes is called perceptualorganization4. Process of interpreting6It is the process understanding and givingmeaning to the organized stimuli
7i. Perpetual set:Previously held belief about something influences theperception.ii. Attribution:How a person perceives by assigning a cause to thebehaviour he conceives.iii. Stereotyping:When an individual perceives on the basis of groupcharacteristics to which he belongs.Various factors contributing interpretation of data are,
8iv. Halo effect:drawing a general impression about an individual onthe basis of single characteristics such as intelligence,sociability or appearance.v. Projection:People tend to see others in other persons’ traitsthat they themselves possess.vi. Perceptual defense:An individual likes to defend when it comes acrossany unacceptable stimuli.
95. Process of checking:The perceiver confirms whether his/herinterpretation is right or wrong.6. process of reacting:The perceiver shows whether his perception is favourableto him or not by his reactions.
10Conclusion:Perception is a complex process by which anindividual selectively absorbs or assimilates the stimuliin the environment, cognitively organizes it in a specificfashion and then interprets the information to give ameaning to the environment.