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- 1. on POOJYA DODDAPPA APPA By Ashwini OF ENGINEERING COLLEGE R. Guttedar 3PD08IP008 Under the Guidance of Prof. Devasudhakar 1
- 2. CONTENTS Advertising Aids Trademark Slogans Advertising Packaging POP Displays Premiums Aids Free Samples Coupons and Contests Bibilography 2
- 3. What is advertising? Advertising is a form of communication used to encourage or persuade an audience (viewers, readers or listeners) to continue or take some new action. Most commonly, the desired result is to drive consumer behavior with respect to a commercial offering. Advertising messages are usually viewed via various traditional media such as newspaper, magazines, television commercial, radio advertisement, outdoor advertising etc or new media such as websites and text messages. 3
- 4. ADVERTISING AIDS The advertising program can aim to consumer awareness and attitude. Buyers may be induced to purchase and repurchase. we can have advertising relevant to each stage in the buying process. Advertising aids is the function of advertising to load step by step to the point of purchase. 4
- 5. The following are important advertising aids which help to promote sales by inducing consumers to purchase a product. Trademarks, Slogans, Packaging, POP Display, (Point of Purchase) Premiums, Coupons. Contest, Free Samples. 5
- 6. TRADEMAR K
- 7. TRADEMARK A trademark is any mark, i.e. device, brand, label, logo, name, signature word/s letters, numerals or any combination thereof used in relation to goods so as to indicate a connection between the goods and the owner of the trademark. Simply put a trade mark is any mark, used in relation to your goods, which distinguishes your goods from the similar goods of any A trademark as defined in Indian Trade Mark Act other person. means a registered trademark or mark used to identify the origin and manufacture of the goods. The main thrust of trademark law is to make sure that trademarks don't overlap in a manner that causes customers to become confused about the source of a product. 7
- 8. TRADEMARK Trademark indicates the source of goods. Once a certain amount of goodwill is built around a trademark, consumers soon start buying the product based on the mark or name automatically assuming that this name or mark denotes a certain quality or property which they desire. Therefore, it would be unfair to allow another producer to take advantage of the brand name and sell his own similar goods under that trademark. The trademark therefore performs this basic function of preventing confusion or deception as to the source of a product. 8
- 9. TRADEMARK A trademark is a device which can take almost any form, as long as it is capable of identifying and distinguishing specific goods or services. Such as: Letters and words Graphical And Symbolic Logo Pictures and Drawing Logo A Combination Of Words And A Logo Logo with words and A Slogan Product Shape. 9
- 10. TRADEMARK Letters and Words 10 It is Even Called Lingual Mark
- 11. TRADEMARK Symbolic and Graphical Log Symbolic and Graphical Logos are probably the next Motorola Opera Mini Vodafone Volkswagen Apple most common form of mark. A logo can be described as a design which becomes a mark when used in close association with the goods or services being marketed. Examples of logo marks are Face book MSN State Bank’s Toyota Google chrome Internet Explorer 11
- 12. Pictures or Drawings TRADEMARK Logo Pictures or drawings of a character or scene are often used as trademarks or service marks. 12
- 13. TRADEMARK Combination of Words and a Logo demark might be a combination of letters and a design, such 13
- 14. TRADEMARKLogo with words and A Slogan Slogans from advertising campaigns are also used as trademarks. Example slogans which have strong trademark rights attached to them. 14
- 15. TRADEMARK Product Shape A product or container shape can also serve a enforceable trademark. Example Copyright??? 15
- 16. What is the Difference Between a Trademark and a Copyright? Copyrights and trademarks are two distinct types of intellectual property. Many people confuse the two types of protections and think that the two are one-in-the-same. While both are extremely useful business tools and both are extremely valuable business assets, Trademarks A "trademark" is a word, name, symbol, or device, or any combination, used, or intended to be used, in commerce to identify and distinguish the goods of one manufacturer or seller from goods manufactured or sold by others, and to indicate the source of the goods. In short, a trademark is a brand name. Copyrights A Copyright is a form of "intellectual property." The government affords protection to original works of authorship fixed in a tangible medium – this protection is called a "Copyright." Copyright protection is given to "works," including literary, dramatic, musical, and artistic works, such as poetry, novels, movies, songs, computer software, and architecture. A copyright gives the owner the exclusive right to reproduce, distribute, perform, display, or license a work, and derivatives to the work. 16
- 17. TRADEMARK Symbols trademark may be designated by the following symbols: ™ for an unregistered trade mark, that is, a mark used to promote or brand goods ℠for an unregistered service mark, that is, a mark used to promote or brand services © for a or service ® for a registered trademark registered mark Copyright 17
- 18. SLOGANS Company LOGO 18
- 19. SLOGANS A Slogan Phrase or sentence used repeatedly in the advertising of a product or service that, through its repetition alone, eventually comes to identify the product or service. Essentially, slogans serve one of two basic functions: either to communicate an idea that manufacturers want associated with the product or service, or to retain continuity within an advertising campaign. A slogan is a form of verbal logo. In a print ad, it usually appears just beneath or beside the brand name or logo. A slogan sums up what one stand for, one’s specialty, the benefit, and one’s marketing position, and one’s commitment. 19
- 20. SLOGANS It is especially useful to reinforce one’s identity. A slogan can prove to be more powerful than a logo. People can remember and recite your slogan while they are unlikely to doodle your logo. It is more important for your slogan to clearly state what you are about the product. Slogans have two basic purposes: to provide continuity to a series of ads in a campaign and to reduce an advertising message strategy to a brief, repeatable, and memorable positioning. The slogan should be used everywhere. Think of it as being attached to one’s name like a shadow; put it on business cards, printed ads, personal brochures, signs, letters, in the yellow pages -everywhere one can put it. 20
- 21. SLOGANS The advertising slogan is always short and epigrammatic in nature. It helps to make the ad more impressive and memorable. The business slogan is an essential part of the company's identity and image. It's much more than telling the customers that you provide great services or products. These intelligent and original short statements have a very powerful influence on your audience, affecting the way they perceive your performance and market position. They create sharp The keys to great exclusivity and they constitute a market distinction, business slogans are creativity, source of pride. originality and confidence. It's having your own voice and opinions and not just copying what your competitors are doing. It's being a leader, not a follower. This is particularly important in our era of 21
- 22. SLOGANS Some slogans are created just for specific campaigns for a limited time. some are intended as corporate slogans, to be used for an extended period. some slogans start out as the former, and find themselves converted to the latter because they take hold with the public, And some are memorable many years after their use is discontinued. 22
- 23. SLOGANS Examples : Zindagi Ke Saath Bhi, ZindagiLife Insurance of LIC "Yogakshemam Vahamyaham"— Ke Baad Bhi — (Jeevan Anand) Corporation (LIC) (Your welfare is our responsibility) “Very Very Tasty Tasty" — Britannia 50 50 “Have a Break Have a Kit Kat” — Kit Kat “The Complete man” — Raymond's "Sense and Simplicity" — Philips “Desh ka Namak” — Tata Salt To You” — Vodafone “Power “Burrrrrrrrr"— Coca Cola “Leap Ahead" —Intel 23
- 24. SLOGANS 24
- 25. 25
- 26. PACKAGING
- 27. PACKAGIN G packaging and labels is used by marketers to The encourage potential buyers to purchase the product. Package design has been an important and constantly evolving phenomenon for dozens of years. A product package is an important part of consumer acceptance. The mental image of the product which comes to the consumer’s mind is of this package. Products are often judged by their packages and27
- 28. PACKAGIN G There exists a close interrelationship between advertising and packaging components of the marketing equation. Packages with eye appeal stand out on the shelf; some consumers will reach for the product in the attractive package. Packages must do the work of the fast vanishing sales person. 28
- 29. PACKAGIN G Such dimensions as colour, shape and size of the package are examined for impact on consumers. Recognizing the marketing importance of the package, many firms make periodic review with packaging updating in mind. Specialized consulting firms and the major packaging manufacturers are involved in the activity. Multiple units packaging also can increase sales, Many items are consumed on impulse and at a faster rate if the item is already on the pantry shelf. 29
- 30. PACKAGIN G 30
- 31. PACKAGIN Flip top Cap Easy Thread G Jar Cap “Hai Na kamal Ka Dhakan” 31
- 32. PARLE - G 32
- 33. PACKAGIN G CARBONATED SOFT DRINK 33
- 35. POINT-OF-PURCHASE Advertising can, at best, leave a mark in the consumer’s mind, but to elevate it from a mark to a purchase, (point of purchase) POP plays a significant role. As the Indian market progresses towards mega stores, shopping malls and hypermarkets, The POP is the last chance for the seller to create a brand equity that attracts and engages the customer. Any unplanned buying that happens in the store is possibly a direct result of this touch-and-feel factor.
- 36. POINT-OF-PURCHASE The most common types of in-store display include counter cards, wall signs, banners display bins Floor Stands and Counter Stands. The importance of these devices has been steadily increasing for a number of product classes sold in retail stores, such as photography, cosmetics, cloth, liquor and medicines. Firms should carefully plan their displays to fit the needs of the dealers or retailers.
- 37. POINT-OF-PURCHASE Innovative POP displays essentially allow better display of merchandising and offer a crucial platform for the product. In the retail world, "POP" is used to refer to point-of-purchase advertising displays. POP displays can take various forms, including shelf-mounted signs, hanging posters, and more. Since an estimated 70% of purchase decisions are made within the retail store itself, effective POP displays can have a dramatic impact on sales for a particular product category or brand
- 38. POINT-OF-PURCHASE POP Touch and Feel
- 39. POINT-OF-PURCHASE POP Banners.
- 40. POINT-OF-PURCHASE POP Display Bins….
- 41. POINT-OF-PURCHASE POP Counter Displays……..
- 42. POINT-OF-PURCHASE POP Floor Stands……
- 43. PREMIUMS 43
- 44. PREMIUMS Premiums are the gifts that are offered along with the product at no additional cost. Such offers include digital watch free with a health supplement drink. A ceramic bowl free with coffee powder, gold pendent or a ring free with a bike. These promotions are undertaken by companies to encourage product trial, create excitement in the product and to attract new customers. The Premium may be free or available to the consumer by paying a price well below the regular market price 44
- 45. PREMIUMS Examples 45
- 46. FREE SAMPLES 46
- 47. FREE SAMPLES Samples are generally used to introduce a new product and as a sales tool to attract the attention of prospects. The purpose of a free sample is to acquaint the consumer with a new product, and is similar to the concept of a test drive, in that a customer is able to try out a product before purchasing it. 47
- 48. FREE SAMPLES No product sells itself unless it has dramatic appeal. In the normal course, the prospects must be provided with samples and should be convinced of their value and worth whileness. Without samples, this objective cannot be easily achieved. For example, a salesman who calls on a physician regularly carries samples of the products which he wants to influence the doctor to prescribe. Thus samples received by him are distributed by the doctor to his patients free of charge. In this way, the product gains entry in the market in course of time. 48
- 49. FREE SAMPLES Examples : 49
- 50. COUPONS & CONTESTS 50
- 51. COUPONS Coupons can be considered as a certificate offered by the retailer or manufacturer that entitle the owner to some stated savings or claim the specied things. Coupons bear a date of expiry and cannot be redeemed after te cut of date Offer a coupon is a versatile technique and can be used to achive different types of sale promotion There are many many different coupons objectives such as : Discounts Coupons, free shipping Coupons, first-time customer coupons BOGO coupons. ( buy one, get one free) Gift Certificates etc.. . 51
- 52. COUPONS Exampl e 52
- 53. CONTEST Firms may sponser contests to attract additional customers. They offer COLA COCA substantial cash or merchandise prizes to call attention to their Bottle Kholo product. London Bolo Contest requires theContest participants to perform some task Examples are : 53
- 54. Any Quarries? References : S.H.H Kazmi & Satish K Bathra “Advertising and Sales Promotion” Animation and Design By: John Caples” Tested Advertising Methods” Srinivas Guttedar 54
Editor's Notes
- Animated open book effect (Difficult) Tip: You will need to use drawing guides and the ruler to position the objects on this slide. To display the drawing guides and the ruler, do the following: On the Home tab, in the Slides group, click Layout , and then click Blank . R ight-click the slide background area, and then click Grid and Guides . In the Grid and Guides dialog box, under Guide settings , select Display drawing guides on screen . (Note: One horizontal and one vertical guide will display on the slide at 0.00, the default position. The spine of the book will be aligned to the vertical drawing guide.) On the View tab, in the Show/Hide group, select Ruler . To reproduce the first shape in the Book cover group on this slide, do the following: On the Home tab, in the Drawing group, click Shapes , and then under Rectangles click Rounded Rectangle (second option from the left). On the slide, drag to draw a rounded rectangle. Select the rounded rectangle. Under Drawing Tools , on the Format tab, in the Size group, do the following: In the Shape Height box, enter 4.5” . In the Shape Width box, enter 3.33” . On the rounded rectangle, drag the yellow diamond adjustment handle to the left to decrease the amount of rounding on the corners. On the Home tab, in the bottom right corner of the Drawing group, click the Format Shape dialog box launcher. In the Format Shape dialog box, click Fill in the left pane, select Gradient fill in the Fill pane, and then do the following: In the Type list, select Linear . Click the button next to Direction , and then click Linear Right (first row, fourth option from the left). In the Angle box, enter 0° . Under Gradient stops , click Add gradient stops or Remove gradient stops until two stops appear in the slider. Also under Gradient stops , customize the gradient stops that you added as follows: Select the first stop in the slider, and then do the following: In the Position box, enter 0% . Click the button next to Color , and then under Theme Colors , click Red, Accent 2, Darker 50% (sixth row, sixth option from the left). Select the second stop in the slider, and then do the following: In the Position box, enter 100% . Click the button next to Color , and then under Theme Colors , click Red, Accent 2, Darker 25% (fifth row, sixth option from the left). Also in the Format Shape dialog box, click Line Color in the left pane. In the Line Color pane, select No line . Also in the Format Shape dialog box, click 3-D Format in the left pane, and then in the 3-D Format pane, do the following: Under Bevel , click the button next to Top , and then under Bevel click Circle (first row, first option from the left). Next to Top , in the Width box, enter 4 pt , and in the Height box, enter 4 pt . Under Surface , click the button next to Material , and then under Standard click Warm Matte (second option from the left). Also under Surface , click the button next to Lighting , and then under Neutral , click Three Point (first row, first option from the left). On the slide, drag the rounded rectangle until the left edge is against the vertical drawing guide. On the Home tab, in the Drawing group, click Arrange , point to Align , and then do the following: Click Align to Slide . Click Align Middle . To reproduce the second shape in the Book cover group on this slide, do the following: On the Home tab, in the Clipboard group, click the arrow under Paste , and then click Duplicate . On the slide, drag the duplicate rectangle until the left edge is against the vertical drawing guide. On the Home tab, in the Drawing group, click Arrange , point to Align , and then do the following: Click Align to Slide . Click Align Middle . Under Drawing Tools , on the Format tab, in the Size group, in the Shape Width box, enter 0.73” . On the Home tab, in the bottom right corner of the Drawing group, click the Format Shape dialog box launcher. In the Format Shape dialog box, click Fill in the left pane, select Gradient fill in the Fill pane, and then do the following: In the Type list, select Linear . Click the button next to Direction , and then click Linear Left (first row, fifth option from the left). In the Angle box, enter 180° . Under Gradient stops , click Add gradient stops or Remove gradient stops until two stops appear in the slider. Also under Gradient stops , customize the gradient stops that you added as follows: Select the first stop in the slider, and then do the following: In the Position box, enter 0% . Click the button next to Color , and then under Theme Colors , click Black, Text 1 (first row, second option from the left). In the Transparency box, enter 50% . Select the second stop in the slider, and then do the following: In the Position box, enter 100% . Click the button next to Color , and then under Theme Colors , click Black, Text 1 (first row, second option from the left). In the Transparency box, enter 100% . Also in the Format Shape dialog box, click 3-D Format in the left pane. In the 3-D Format pane, under Bevel , click the button next to Top , and then under No Bevel , click None . To reproduce the third shape (first small rectangle on the book spine) in the Book cover group on this slide, do the following: Select the first, larger rectangle on the slide. On the Home tab, in the Clipboard group, click the arrow to the right of Copy , and then click Duplicate . Select the third, duplicate rectangle. Under Drawing tools, on the Format tab, in the Size group, do the following: In the Shape Height box, enter 0.08” . In the Shape Width box, enter 0.73” . On the Home tab, in the bottom right corner of the Drawing group, click the Format Shape dialog box launcher. In the Format Shape dialog box, click Fill in the left pane, select Gradient fill in the Fill pane, and then do the following: In the Type list, select Linear . Click the button next to Direction , and then click Linear Diagonal (first row, third option from the left). In the Angle box, enter 135° . Also in the Format Shape dialog box, click 3-D Format in the left pane, and then in the 3-D Format pane, do the following: Under Bevel , next to Top , in the Width box, enter 3 pt , and in the Height box, enter 3 pt . Under Surface , click the button next to Lighting , and then under Neutral click Soft (first row, third option from the left). To reproduce the rest of the shapes (other small rectangles on the book spine) in the Book cover group on this slide, do the following: Select the third, smaller rectangle. On the Home tab, in the Clipboard group, click the arrow to the right of Copy , and then click Duplicate . Repeat this process for a total of four thin, rounded rectangles. To position the four thin, rounded rectangles on the book spine, do the following: Drag the first rectangle 1.75” above the horizontal drawing guide, with the left edge touching the vertical drawing guide. Drag the second rectangle 0.75” above the horizontal drawing guide, with the left edge touching the vertical drawing guide. Drag the third rectangle 0.75” below the horizontal drawing guide, with the left edge touching the vertical drawing guide. Drag the fourth rectangle 1.75” below the horizontal drawing guide, with the left edge touching the vertical drawing guide. On the Home tab, in the Editing group, click Select , and then click Select All . On the Home tab, in the Drawing group, click Arrange , and then click Group . On the Home tab, in the Editing group, click Select , and then click Selection Pane . On the Selection and Visibility pane, double-click the group to edit the name, and then enter Book cover .  To reproduce the first shape in the Inside-left pages group on this slide, do the following: On the Home tab, in the Drawing group, click Shapes , and then under Rectangles click Rounded Rectangle (second option from the left). On the slide, drag to draw a rounded rectangle. Under Drawing Tools , on the Format tab, in the Size group, do the following: In the Shape Height box, enter 4.5” . In the Shape Width box, enter 3.33” . On the rounded rectangle, drag the yellow diamond adjustment handle to the left to decrease the amount of rounding on the corners. On the Home tab, in the bottom right corner of the Drawing group, click the Format Shape dialog box launcher. In the Format Shape dialog box, click Fill in the left pane, select Gradient fill in the Fill pane, and then do the following: In the Type list, select Linear . Click the button next to Direction , and then click Linear Left (first row, fifth option from the left). In the Angle box, enter 180° . Under Gradient stops , click Add gradient stops or Remove gradient stops until two stops appear in the slider. Also under Gradient stops , customize the gradient stops that you added as follows: Select the first stop in the slider, and then do the following: In the Position box, enter 0% . Click the button next to Color , and then under Theme Colors , click Red, Accent 2, Darker 50% (sixth row, sixth option from the left). Select the second stop in the slider, and then do the following: In the Position box, enter 100% . Click the button next to Color , and then under Theme Colors , click Red Accent 2, Darker 25% (fifth row, sixth option from the left). Also in the Format Shape dialog box, click Line Color in the left pane, and then in the Line Color pane, select No line . On the slide, drag the rectangle until the right edge is against the vertical guideline. On the Home , tab, in the Drawing group, click Arrange , point to Align , and then do the following: Click Align to Slide . Click Align Middle . To reproduce the second shape in the Inside-left pages group on this slide, do the following: On the Home tab, in the Drawing group, click Shapes , and then under Rectangles click Rectangle (first option from the left). On the slide, drag to draw a rectangle. Under Drawing Tools , on the Format tab, in the Size group, do the following: In the Shape Height box, enter 4.33” . In the Shape Width box, enter 3.15” . On the Home tab, in the bottom right corner of the Drawing group, click the Format Shape dialog box launcher. In the Format Shape dialog box, click Fill in the left pane, select Gradient fill in the Fill pane, and then do the following: In the Type list, select Linear . Click the button next to Direction , and then click Linear Left (first row, fifth option from the left). In the Angle box, enter 180° . Under Gradient stops , click Add gradient stops or Remove gradient stops until five stops appear in the slider. Also under Gradient stops , customize the gradient stops that you added as follows: Select the first stop in the slider, and then do the following: In the Position box, enter 0% . Click the button next to Color , and then under Theme Colors , click White, Background 1, Darker 35% (fifth row, first option from the left). Select the second stop in the slider, and then do the following: In the Position box, enter 5% . Click the button next to Color , and then under Theme Colors , click White, Background 1 (first row, first option from the left). Select the third stop in the slider, and then do the following: In the Position box, enter 18% . Click the button next to Color , and then under Theme Colors , click White, Background 1, Darker 5% (second row, first option from the left). Select the fourth stop in the slider, and then do the following: In the Position box, enter 38% . Click the button next to Color , and then under Theme Colors , click White, Background 1 (first row, first option from the left). Select the fifth stop in the slider, and then do the following: In the Position box, enter 93% . Click the button next to Color , and then under Theme Color,s click White, Background 1 (first row, first option from the left). Also in the Format Shape dialog box, click Line Color in the left pane, and then in the Line Color pane, select No line . Also in the Format Shape dialog box, click Shadow in the left pane. In the Shadow pane, click the button next to Presets , under Outer click Offset Right (second row, first option from the left), and then do the following: In the Transparency box, enter 60% . In the Size box, enter 100% . In the Blur box, enter 4 pt . In the Angle box, enter 0° . In the Distance box, enter 3 pt . On the slide, drag the rectangle until the right edge touches the vertical drawing guide. On th e Home tab, in th e Drawing group, click Arrange , point to Align , and then do the following: Click Align to Slide . Click Align Middle . Press and hold CTRL, and then in the Selection and Visibility task pane, select the rectangle and the rounded rectangle to the left of the vertical drawing guide. On the Home tab, in the Drawing group, click Arrange , and then click Group . In the Selection and Visibility task pane, double-click the new group to edit the name, and then enter Inside-left pages . To reproduce the first shape in the Inside-right pages with text group, do the following: In the Selection and Visibility task pane, select the Inside-left pages group. On the Home tab, in the Clipboard group, click the arrow to the right of Copy , and then click Duplicate . On the Home tab, in the Drawing group, click Arrange , point to Rotate , and then click More Rotation Options . In the Size and Position dialog box, on the Size tab, under Size and rotation , in the Rotation box, enter 180° . In the Selection and Visibility task pane, double-click the new group to edit the name, and then enter Inside-right pages . On the slide, drag the rectangle until the left edge is against the vertical drawing guide. On the Home , tab, in the Drawing group, click Arrange , point to Align , and then do the following: Click Align to Slide . Click Align Middle .  To reproduce the text effects in the Inside-right pages with text group, do the following: On the Insert tab, in the Text group, click Text Box , and then on the slide, drag to draw a text box. Enter text in the text box, and then select the text. (Note: To reproduce the example above, enter Introduction .) On the Home tab, in the Font group, do the following: In the Font list, select Vivaldi . In the Font Size list, select 18 . On the Home tab, in the Paragraph group, click Center to center the text in the text box. On the slide, drag the text box until the left edge of the text is 1” to the right of the vertical drawing guide and the bottom edge of the text is 0.5” above the horizontal drawing guide. To reproduce the page edges in the Inside-right pages with text group, do the following: On the Home tab, in the Drawing group, click Shapes , and then under Lines click Line (first option from the left). On the slide, press and hold SHIFT, and then drag to draw a straight, vertical line. Select the line. Under Drawing Tools , on the Format tab, in the Size group, in the Shape Width box, enter 4.32” . Under Drawing Tools , on the Format tab, in the Shape Styles group, click the arrow next to Shape Outline , and then under Theme Colors , click White, Background 1, Darker 15% (third row, first option from the left). On the Home tab, in the Clipboard group, click the arrow to the right of Copy , and then click Duplicate . Repeat this process for a total of six lines. On the slide, drag the six lines until they are bunched together in a dense group, no wider than 0.5”. In the Selection and Visibility task pane, press and hold CTRL, and then select all six straight connectors (lines). On the Home tab, in the Drawing group, click Arrange , point to Align , and then do the following: Point to Align , and then click Align Selected Objects . Point to Align , and then click Distribute Horizontally . Point to Align , and then click Align Middle . Click Group . On the slide, drag the group of lines until the right edge of the group of lines is touching the right edge of the white rectangle to the right of the vertical drawing guide. On the Home tab, in the Drawing group, click Arrange , point to Align , and then do the following: Click Align to Slide . Click Align Middle . In the Selection and Visibility task pane, press and hold CTRL, and then select the group of lines, the text box, and the Inside-right pages group. On the Home tab, in the Drawing group, click the arrow under Arrange , and then click Group . In the Selection and Visibility task pane, double-click the new group to edit the name, and then enter Inside-right pages with text . To reproduce the animation effects on this slide, do the following: In the Selection and Visibility pane, select the Book cover group. On the Home tab, in the Drawing group, click Arrange , and then click Bring to Front . In the Selection and Visibility pane, select the Inside-left pages group. On the Home tab, in the Drawing group, click Arrange , and then click Bring Forward . In the Selection and Visibility pane, select the Book cover group. On the Animations tab, in the Advanced Animation group , click Add Animation , point to Exit , and then click More Exit Effects . In the Add Exit Effect dialog box, under Basic , click Wipe . On the Animations tab, in the Timing group, do the following: In the Start list, select With Previous . In the Duration box, enter 1.00 second . Also on the Animations tab, in the Animation group, click Effect Options , and then click From Right . In the Selection and Visibility pane, select the Inside-left pages group. On the Animations tab, in the Advanced Animation group, lick Add Animation , point to Entrance , and then click More Entrance Effects . In the Add Entrance Effect dialog box, under Basic , click Wipe . On the Animations tab, in the Timing group, do the following: In the Start list, select After Previous . In the Duration box, select 1.00 seconds . Also on the Animations tab, in the Animation group, click Effect Options , and then click From Right . To reproduce the background effects on this slide, do the following: Right-click the slide background area, and then click Format Background . In the Format Background dialog box, click Fill in the left pane, select Gradient fill in the Fill pane, and then do the following: In the Type list, select Linear . Click the button next to Direction , and then click Linear Down (first row, second option from the left). Under Gradient stops , click Add gradient stops or Remove gradient stops until two stops appear in the slider. Also under Gradient stops , customize the gradient stops that you added as follows: Select the first stop in the slider, and then do the following: In the Position box, enter 63% . Click the button next to Color , and then under Theme Colors , click Black, Text 1 (first row, second option from the left). Select the second stop in the slider, and then do the following: In the Position box, enter 100% . Click the button next to Color list, and then under Theme Colors , click Black, Text 1, Lighter 50% (second row, second option from the left).
- Animated picture pans in window with fade-in captions (Advanced) Tip : For best results, select a high-resolution, vertically oriented picture, where the picture height is larger than the slide height. The picture in the example above is 15” high and 10” wide. (Normal slide dimensions are 7.5” high and 10” wide.) To reproduce the picture effects on this slide, do the following: On the Home tab, in the Slides group, click Layout , and then click Blank . On the Insert tab , in the Images group, click Picture . In the Insert Picture dialog box, select a picture, and then click Insert . Select the picture. Under Picture Tools , on the Format tab, in the Size group, click the Size and Position dialog box launcher. In the Format Picture dialog box, resize or crop the image so that the height is set to 15” and the width is set to 10” . To crop the picture, click Crop in the left pane, and in the right pane, under Crop position , enter values into the Height , Width , Left , and Top boxes. To resize the picture, click Size in the left pane, and in the right pane, under Size and rotate , enter values into the Height and Width boxes. On the Home tab, in the Drawing group, click Arrange , point to Align , and then do the following: Click Align to Slide . Click Align Top . Click Align Center . The remainder of picture will extend beyond the bottom edge of the slide area. You may need to zoom out to view your slide. To zoom out, on the View tab, in the Zoom group, click Zoom . In the Zoom dialog box, select 33% . To reproduce the shape effects on this slide, do the following: On the Home tab, in the Drawing group, click Shapes , and then under Rectangles click Rounded Rectangle (second option from the left). On the slide, drag to draw a rounded rectangle. Select the rounded rectangle. Under Drawing Tools , on the Format tab, in the Size group, do the following: In the Shape Height box, enter 2.5” . In the Shape Width box, enter 8” . Also on the Format tab, in the Shape Styles group, do the following: Click the arrow next to Shape Fill , and then click No Fill . Click the arrow next to Shape Outline , and then under Theme Colors click White, Background 1 (first row, first option from the left). Also on the Format tab, in the bottom right corner of the Shape Styles group, click the Format Shape dialog box launcher. In the Format Shape dialog box, in the left pane, click Line Style . In the Line Style pane, in the Width box, enter 12.5 pt . Also in the Format Shape dialog box, in the left pane, click 3-D Format , and then do the following in the 3-D Format pane: Under Bevel , click the button next to Top , and then under Bevel click Circle (first row, first option from the left). Under Surface , click the button next to Material , and then under Standard click Warm Matte (second option from the left). Click the button next to Lighting , and then under Cool click Freezing (second option from the left). On the Home tab, in the Drawing group, click Arrange , point to Align , and then do the following: Click Align to Slide . Click Align Middle . Click Align Center . On the Home tab, in the Drawing group, click Shapes , and then under Rectangles click Rectangle (first option from the left). On the slide, drag to draw a rectangle. Select the rectangle. Under Drawing Tools , on the Format tab, in the Size group, do the following: In the Shape Height box, enter 2.51” . In the Shape Width box, enter 10” . Also on the Format tab, in the Shape Styles group, click the arrow next to Shape Outline , and then click No Outline . Also on the Format tab, in the Shape Styles group, click the arrow next to Shape Fill , point to Gradient , and then click More Gradients . In the Format Shape dialog box, click Fill in the left pane, select Gradient fill in the Fill pane, and then do the following: In the Type list, select Linear . Click the button next to Direction , and then click Linear Down (first row, second option from the left). Under Gradient stops , click Add gradient stops or Remove gradient stops until two stops appear in the slider. Also under Gradient stops , customize the gradient stops as follows: Select the first stop from the left in the slider, and then do the following: In the Position box, enter 0% . Click the button next to Color , and then under Theme Colors click Black, Text 1 (first row, second option from the left). In the Transparency box, enter 0% . Select the second stop from the left in the slider, and then do the following: In the Position box, enter 100% . Click the button next to Color , and then under Theme Colors click Black, Text 1, Lighter 25% (fourth row, second option from the left). In the Transparency box, enter 0% . On the Home tab, in the Drawing group, click Arrange , point to Align , and then do the following: Click Align to Slide . Click Align Top . Click Align Center . Select the rectangle. On the Home tab, in the Clipboard group, click the arrow next to Copy, and then click Duplicate . On the Home tab, in the Drawing group, click Arrange , point to Rotate , and then click Flip Vertical . Also on the Home tab, in the Drawing group, click Arrange , point to Align , and then do the following: Click Align to Slide . Click Align Bottom . Click Align Center . Also on the Home tab, in the Drawing group, click Shapes , and then under Rectangles click Rectangle (first option from the left). On the slide, drag to draw a rectangle. Select the rectangle. Under Drawing Tools , on the Format tab, in the Size group, do the following: In the Shape Height box, enter 2.55” . In the Shape Width box, enter 1.06” . Under Drawing Tools , on the Format tab, in the bottom right corner of the Shape Styles group, click the Format Shape dialog box launcher. In the Format Shape dialog box, in the left pane, click Line Color . In the Line Color pane, select No line . Also in the Format Shape dialog box, in the left pane, click Fill . In the Fill pane, select Solid fill , click the button next to Color , and then under Theme Colors click Black, Text 1, Lighter 25% (fourth row, second option from the left). On the Home tab, in the Drawing group, click Arrange , point to Align , and then do the following: Click Align to Slide . Click Align Right . Click Align Middle . Select the rectangle. On the Home tab, in the Clipboard group, click the arrow next to Copy, and then click Duplicate . Select the duplicate rectangle. On the Home tab, in the Drawing group, click Arrange , point to Align , and then do the following: Click Align to Slide . Click Align Left . Click Align Middle . On the Home tab, in the Editing group, click Select , and then click Selection Pane . In the Selection and Visibility pane, select the rounded rectangle. On the Home tab, in the Drawing group, click Arrange , and then click Bring to Front . In the Selection and Visibility pane, press and hold CTRL, and then select the rounded rectangle and four rectangles. On the Home tab, in the Drawing group, click Arrange , and then click Group . To reproduce the text effects on this slide, do the following: On the Insert tab, in the Text group, click Text Box . On the slide, drag to draw a text box. Type the text you want to appear in the text box, and then select the text. Format the text in the textbox using the following steps: On the Home tab, in the Font group, choose the Calibri font and a font size of 26 . Click the arrow next to Font Color , and then under Theme Colors click White, Background 1 (first row, first option from the left). In the Paragraph group, click Align Text Left . Drag the text box to the lower left part of the rounded rectangle. To reproduce the animation effects for the picture on this slide, do the following: On the slide, select the picture. On the Animations tab, in the Advanced Animation group, click Add Animation , and then, under Entrance , click Fade . Also on the Animations tab, in the Timing group, in the Start list, select With Previous . Also on the Animations tab, in the Timing group, in the Duration box, type 2 . On the Animations tab, in the Advanced Animation group, click Add Animation , and then click More Motion Paths . In the Add Motion Paths dialog box, under Lines and Curves , click Up . Also on the Animations tab, in the Timing group, in the Start list, select With Previous . Also on the Animations tab, in the Timing group, in the Duration box, type 20 . On the slide, select the Up motion path, and then do the following: Press and hold SHIFT, and then drag the end point (red arrow) of the motion path to the top edge of the slide. Press and hold Shift, and then drag the starting point (green arrow) of the motion path to the bottom edge of the slide. To reproduce the animation effects for the text on this slide, do the following: On the slide, select the text box. On the Animations tab, in the Advanced Animation group, click Add Animation , and then, under Entrance , click Fade . Also on the Animations tab, in the Timing group, in the Start list, select With Previous . Also on the Animations tab, in the Timing group, in the Duration box, type .5 . Also on the Animations tab, in the Timing group, in the Delay box, type 3.0 . Also on the Animations tab, in the Advanced Animation group, click Add Animation , and then, under Exit , click Fade . Also on the Animations tab, in the Timing group, in the Start list, select With Previous . Also on the Animations tab, in the Timing group, in the Duration box, type .5 . Also on the Animations tab, in the Timing group, in the Delay box, type 8.0 . On the slide, select the text box. On the Home tab, in the Clipboard group, click the arrow next to Copy , and then click Duplicate . On the slide, click in the second text box and edit the text. On the Animations tab, in the Advanced Animation group, click Animation Pane . In the Animation P ane, do the following: Select the entrance animation on the second text box. Click the arrow to the right of the effect, and then click Timing . In the Fade dialog box, on the Timing tab, in the Delay box, enter 8.5 , and then click OK . Select the exit animation on the second text box. Click the arrow to the right of the effect, and then click Timing . In the Fade dialog box, on the Timing tab, in the Delay box, enter 13.0 , and then click OK . On the slide, select the second text box. On the Home tab, in the Clipboard group, click the arrow next to Copy , and then click Duplicate . On the slide, click in the third text box and edit the text. In the Animation P ane, do the following: Select the entrance animation on the third text box. Click the arrow to the right of the effect, and then click Timing . In the Fade dialog box, on the Timing tab, in the Delay box, enter 13.5 , and then click OK . Select the exit animation on the third text box. Click the arrow to the right of the effect, and then click Timing . In the Fade dialog box, on the Timing tab, in the Delay box, enter 19.5 , and then click OK . On the slide, press and hold CTRL, and then select the three text boxes. On the Home tab, in the Drawing group, click Arrange , point to Align , and then do the following: Click Align Selected Objects . Click Align Middle . Click Align Center . To reproduce the animation effects for the shapes on this slide, do the following: On the slide, select the rounded rectangle and the group of shapes that form the background of the slide. On the Animations tab, in the Advanced Animation group, click Add Animation , and then click More Emphasis Effects . In the Add Emphasis Effect dialog box, under Basic , click Grow/Shrink . Also on the Animations tab, in the Timing group, in the Start list, select After Previous . Also on the Animations tab, in the Timing group, in the Duration box, type 2 . On the Animations tab, in the Animation group, click Effect Options , and then click Horizontal . On the Animations tab, in the Advanced Animation group, click Add Animation , and then click More Exit Effects . In the Add Emphasis Effect dialog box, under Basic , click Fade . Also on the Animations tab, in the Timing group, in the Start list, select With Previous . Also on the Animations tab, in the Timing group, in the Duration box, type 1 .