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ROLE OF MEDIA IN
PRESENT SCENARIO



        Ashiq Sofi     29165
       Fasial Shabir
       Faisal Rafiq
       Jiran Ali
ROLE OF MEDIA IN PRESENT
        SCENARIO
Who Controls the Media?
Today, the majority of media companies world-wide are
  managed by men. While some women have advanced
  into media leadership, men make most of the decisions
  about what does and does not constitute as news. In
  addition, women are not moving into leadership positions
  in the media in numbers that reflect their numbers in
  society.”

      Leading in a Different Language: Will Women Change the News
                                                           Media?
          A report by International Women's Media Foundation, 2001
MEDIA’S ROLE IN Our lives.

1) inform (a teacher function)2) surveillance (a watcher
       function).
3) service the economic system
4) hold society together (act as sort of a cultural glue)
5) entertain
6) act as a community forum (media equivalent of town hall
meeting or group discussion).
7) set the agenda
8) service the political system
Various examples can be quoted.
America’s war of Iraq and Afghanistan and in its policies for gulf states.
Media role as watchdog
How the media, through their coverage of 9/11, legitimized the future US military attack
on Afghanistan, in the United States

Legitimizing through technical devices
  The organization of the newspaper
  Eliminating the emergence of dissent
  Reaching consensus


Legitimizing through the trauma of 9/11
  The Pearl Harbor analogy
  Need for a proportional response
  War as the logical outcome of the attacks
  Creation of fear among the population
 Noble motives
 For the United States
 For Afghanistan
 For the world
Media on War and Conflict
The power of media in warfare is
formidable. It can be a mediator or an
interpreter or even a facilitator of conflict.
If only by editing away facts that do not
fit the demands of air time or print space”


       Elizabeth Rehan, Ellen Sirleaf, Women, War and Peace
How media portrays conflict stories
Media mostly just follow events. They don’t
 explain what led to those events.
They concentrate on bad news. They are
 problem-focused.
They are often sensational and emotional in
 tone.
Who are the news makers? They tend to focus
 on powerful people, political leaders, the rich
 and the famous, who live in town and cities.
They often reinforce stereotypes
Media ‘s view of women and issues

Rape is seen as an atrocity that spoils a
 girl/ women (for other men)
Only young, virginal girls get raped.
There’s no such crime as marital rape
 because of the sanctity of conjugal rights
Men are breadwinners; women are home
 makers and should take care of the home
 and children
It’s Effects on the Audience
It is depressing for our women listeners to hear all
 these horrible stories of women becoming victims
 of sexual violence and harassment.
It can discourage women not to go out any more
 because they are afraid.
We also have to talk about the success-stories of
 women who fight against violence, whether as an
 individual or as a group in a rally or forum.
Only then, listeners can get the complete the
 picture.
Media role in conflict Areas

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role of media in present scenario

  • 1. ROLE OF MEDIA IN PRESENT SCENARIO Ashiq Sofi 29165 Fasial Shabir Faisal Rafiq Jiran Ali
  • 2. ROLE OF MEDIA IN PRESENT SCENARIO
  • 3. Who Controls the Media? Today, the majority of media companies world-wide are managed by men. While some women have advanced into media leadership, men make most of the decisions about what does and does not constitute as news. In addition, women are not moving into leadership positions in the media in numbers that reflect their numbers in society.” Leading in a Different Language: Will Women Change the News Media? A report by International Women's Media Foundation, 2001
  • 4. MEDIA’S ROLE IN Our lives. 1) inform (a teacher function)2) surveillance (a watcher function). 3) service the economic system 4) hold society together (act as sort of a cultural glue) 5) entertain 6) act as a community forum (media equivalent of town hall meeting or group discussion). 7) set the agenda 8) service the political system
  • 5. Various examples can be quoted. America’s war of Iraq and Afghanistan and in its policies for gulf states.
  • 6. Media role as watchdog
  • 7. How the media, through their coverage of 9/11, legitimized the future US military attack on Afghanistan, in the United States Legitimizing through technical devices The organization of the newspaper Eliminating the emergence of dissent Reaching consensus Legitimizing through the trauma of 9/11 The Pearl Harbor analogy Need for a proportional response War as the logical outcome of the attacks Creation of fear among the population Noble motives For the United States For Afghanistan For the world
  • 8. Media on War and Conflict The power of media in warfare is formidable. It can be a mediator or an interpreter or even a facilitator of conflict. If only by editing away facts that do not fit the demands of air time or print space” Elizabeth Rehan, Ellen Sirleaf, Women, War and Peace
  • 9. How media portrays conflict stories Media mostly just follow events. They don’t explain what led to those events. They concentrate on bad news. They are problem-focused. They are often sensational and emotional in tone. Who are the news makers? They tend to focus on powerful people, political leaders, the rich and the famous, who live in town and cities. They often reinforce stereotypes
  • 10. Media ‘s view of women and issues Rape is seen as an atrocity that spoils a girl/ women (for other men) Only young, virginal girls get raped. There’s no such crime as marital rape because of the sanctity of conjugal rights Men are breadwinners; women are home makers and should take care of the home and children
  • 11. It’s Effects on the Audience It is depressing for our women listeners to hear all these horrible stories of women becoming victims of sexual violence and harassment. It can discourage women not to go out any more because they are afraid. We also have to talk about the success-stories of women who fight against violence, whether as an individual or as a group in a rally or forum. Only then, listeners can get the complete the picture.
  • 12. Media role in conflict Areas