1. Digital Dependency and Privacy What data is being taken? What are customers willing to give? What’s being done to protect privacy?
2. In the throes of digital dependence… 7out of 10people “cannot live without the internet or would miss it a great deal if it were not there.” Information from: Global survey shows seven in ten people in full throes of digital dependency, http://www.synovate.com/news/article/2009/11/global-survey-shows-seven-in-ten-people-in-full-throes-of-digital-dependency.html
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4. 32 % objected to their data being passed to third parties without their consent Information from: Nokia Siemens Networks Privacy survey 2009, Accessed at http://www.nokiasiemensnetworks.com/news-events/publications/unite-magazine-february-2010/digital-safety-putting-trust-into-the-customer
7. But that doesn’t mean they like it According to a survey, 66% of US adults do not want marketers to tailor ads 55% of US adults ages 18-24 say they do not want marketers to use behavioral advertising Information from: Turow, Joseph, King, Jennifer, Hoofnagle, Chris Jay, Bleakley, Amy and Hennessy, Michael, Americans Reject Tailored Advertising and Three Activities that Enable It, 9/2009: http://ssrn.com/abstract=1478214
8. And most don’t want to give access to their habits for more targeted ads
9. What data are customers willing to give? Some customers are willing to give data in order to receive free services
10. The more general the information, the more willing consumers are to share
11. What is being done to protect e-privacy? The group Digital Due Process is working to protect info online http://www.youtube.com/watch/v/AYYjr3XNaGs The group includes Google, Microsoft and ACLU Recommends that private data not voluntarily be made public Government would need a search warrant to get things like e-mails and location-based data Amazon.com this month filed a lawsuit against North Carolina, that wants detailed records of customers’ purchase history, including names and addresses Information from: Dial-Up Law in a Broadband World, NYT, 4/2010: http://www.nytimes.com/2010/04/09/opinion/09fri1.html Technology Coalition Seeks Stronger Privacy Law, NYT, 3/2010: http://www.nytimes.com/2010/03/31/technology/31privacy.html?fta=y Amazon fights demand for customer records, CNET, 4/2010:http://news.cnet.com/8301-13578_3-20002870-38.html
