Presentation to iMedia Conference, Phuket , Oct 2009

1. The Future & Getting Paid for it R3

5. What Clients Want 1. What Clients Want

8. Ask them!

9. The biggest relationship issue

10. R3 REGIONAL STAKEHOLDER RESEARCH 170 Interviews Face to Face One Hour

16. WHY ?

18. WHO IS LEADING DIGITAL? % of advertisers Base: 220 China, 214 India China India

20. 2. The Future

21. If you’ve been listening for two days… the old model is broken

22. Even last year’s model looks old

23. Clients are making moves

24. Even….crowdsourcing…. http://econsultancy.com/blog/4511-q-a-unilever-s-noam-buchalter-on-crowdsourcing-peperami-ads

25. 19 million ways forward….

31. A. Consultative

34. B. Collaborative

36. Red Lounge

39. Results

40. Spontaneous Awareness Top 10 Brands Q 7-1. Can you tell me what Olympic sponsors you know?(No prompted,Maximum:6)

41. Promotion that leave strong impressions Q 8-1. Please tell me which Olympic sponsor’s promotions have left a deep impression on you?

42. C. Creative

43. Snickers USA

46. D. Cashed Up!

48. “ Risk – Reward” Did he say “ Reward – Reward”?

49. Who’s Doing it Well?

51. A Confidential R3 Case Study……

52. What Clients Want 3. Secret Tips to Master Them!

53. “ 80% of agencies have the same point of difference”

54. “ We are an integrated, full service digital agency that believes in brand building solutions that are highly creative”

55. “ Please meet our CEO and our Regional Strategist. You will never ever see them again”

57. Market your brand as if it was your client

58. Write a MARKETING brief

59. Remember….

60. ADVERTISE

61. What is YOUR Advertising to Sales ratio?

62. Write a PRESENTATION brief

64. Identify, Diagnose and Cure the Business Pain

65. Be nice to (some of..) the consultants!