We see QR code much more than before in the urban areas of Vietnam as part of promotions as well as the new method of payment. How well is QR code recognized and used in Vietnam, though? This survey was made to understand the QR code penetration among Vietnamese urban consumers This survey was conducted as face-face interview among 315 male and female from 18 - 39 years old in HCM and Hanoi in April 2019.

1. Q&Me is online market research provided by Asia Plus Inc.
Survey about QR code penetrations in Vietnam
Asia Plus Inc.

2. Overview
We see QR code much more than before in the
urban areas of Vietnam as part of promotions as
well as the new method of payment. How well is
QR code recognized and used in Vietnam, though?
This survey was made to understand the QR code
penetration among Vietnamese urban consumers
This survey was conducted as face-face interview
among 315 male and female from 18 - 39 years old
in HCM and Hanoi in April 2019.

3. How we did it?
In order to understand users’
actual behaviors and avoid
“pretenders”, we conducted the
survey face-face, while
interviewers record all the
answers and behaviors
through our unique mobile app.

4. QR code awareness (unaided)
39% clearly recognize about QR code. 44% in total is aware
of it.
Q. Do you know what is QR code?
39%
61%
I know it I do not know
39%

5. QR code recognition (without showing images) by profile
It is better recognized without aids among 18-29 and HCM, due to more
frequent usage and QR code penetrations in mobile payment
39% 43%
36%
48%
31%
52%
27%
5%
3%
7%
6%
4%
8%
2%
56% 54% 57%
46%
65%
39%
72%
Total Male Female 18-29 30-39 HCM Hanoi
Yes, I know Yes, I have heard of it No
Q. Do you know what is QR code?

6. QR code awareness (aided)
By showing the QR code, 60% recognize QR code. 82% in
total is somehow have seen it.
Q. Do you know what is QR code?
39%
21%
22%
18%
I know it I know it (after seeing the visual)
I have seen it (after seeing the visual) I do not know
Q. Do you know what is QR code? (by showing QR code image)
82%

7. QR code usage
No more than 37% have used QR code before including 14% of regular users
Q. Do you know how to use QR code?
39%
21%
22%
18%
QR code recognition
I know it
I know it (after seeing the visual)
I have seen it (after seeing the visual)
I do not know
14%
23%
7%
38%
18%
QR code recognition
Use it regularly
Have used it before
Never used (but know how to use it)
Never used and do not know how to use it
I do not know
82% 37%

8. QR code usage differences by profile
Age differencesArea differences
44%
29%
50%
41%
6%
30%
HCM Hanoi
Users Non-users Non-recognizer
HCM people use QR code more
than Hanoi. This is due to more
active social network app usage.
Male uses a bit more than female.
Female has higher ratio of those
who do not know what QR code is
39% 34%
47%
43%
14%
23%
Male Female
Users Non-users Non-recognizer
Gender differences
Youth (18-29) are more regular
users of QR due to their more
frequent usage and wider
connections in social media
44%
29%
39%
51%
16% 20%
18-29 30-39
Users Non-users Non-recognizer

9. User / non-user by mobile OS
Those who has newer OS (likely to be newer phone) tend to use QR code
more often.
10% 11%
57%
43%
17%
13%
12%
25%
4% 8%
Users Non-users
Android
Do not know
Android 6.0 and
older
Android 7.x
Android 8.x
Android 9.x
Q. Question title (N=XX)
57%
29%
21%
30%
13%
23%
7%
17%
Users Non-users
iOS
Do not know
iOS 9.x and older
iOS 10.x
IOS11.x
iOS 12.x

10. User / non-user differences via mobile OS
SNS usage (add friends) are the most common usage. Mobile payment are
only used one third or users
57%
38% 38% 37%
43%
62% 62% 63%
Add new friends in SNS Access website /
facebook / campaign
Mobile payment Show QR code to be
added in SNS
Q. Question title (N=XX)

11. How do they use QR code
Majority use mobile app for QR code capturing. In
users’ demo 84% shows QR code capturing via apps
Q. Please choose what he has done (in demo) / Do you use mobile
app to use QR code?
91%
9%
Usage of app
Use Do not use
84%
16%
More common method
(in user demo)
Via app Via camera

12. Popular apps in using QR code
Social media usage is more common than mobile
payment. Zalo most popular.
Q. What do you use QR code with?
15%
2%
2%
4%
7%
9%
15%
18%
22%
83%
Others
Payoo
Ngan Luong
Samsung Pay
Viettel Pay
Bankplus
Zalo Pay
Facebook
Momo
Zalo

13. Summary
• QR code with its name is not known well. Only 39% recognize
it.
• Once the images are shown, 60% recognize QR code clearly
and the number goes up to 82% including those who have
heard about it
• In terms of usage, no more than 14% use QR code regularly
and 37% have used QR code before
• The usage is more for the social media. Zalo is used as No.1
tool where the QR codes are used. Mobile payment is not that
highly penetrated.
• HCM people and the youth are more familiar with using QR
code. This is mainly due to their higher usage of code in
adding friends in social network.
• Those who use later OS (phone) tend to be more familiar with
QR code usage

14. Respondent profile (N=315)
Male, 50%Female, 50%
Gender
18-29, 50%30-39, 50%
Age
HCM, 55%
Hanoi, 45%
City
Android,
55%
iOS, 45%
OS

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QUALITY CHECK SURVEY SPECIFICATION
N (Sample size) 300
IR (Incident rate) 100%
LOI (Lenght of Interview) 10 minutes
Success Criteria Overral score of 80% or higher
THE RESULTS
Overal score 93.5%
Average score
in the industry
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(*) QC scores are generated by Survey Sampling International (SSI), the Worldwide Leader in Survey Sampling and Data Collection
Solutions. Asia Plus (Q&Me) is the preferred partner of SSI in Vietnam.

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