What are the web media that young female in Vietnam enjoy. Let us check out our research to know the recognition of the major Vietnam web media as well as their images.

1. Q&Me is online market research provided by Asia Plus Inc. Asia Plus Inc.
Popular Media for Vietnamese female

2. Overview
18-19, 11%
20-24, 29%
25-29, 28%
30-35, 32%
Respondent profile
Q&Me conducted the survey to 18-35 female to see
their web media recognition and their popularities
(conducted on Nov, 2016)
HCM, 27%
Hanoi, 24%
Can Tho, 3%Hai Phong, 3%
Da Nang, 3%
Others, 40%
Age Area

3. Income / Spending
13%
20%
17%15%
13%
14%
8%
<5M
5M-7.5M
7.5M-10M
10M-15M
15M-20M
20M-30M
More than 30M VND
Family Income
14%
36%
28%
10%
6%
3%2%
<100K VND
100-300K VND
300-500K VND
500-700K VND
700K-1,000K VND
1,000K-2,000K VND
>2,000K VND
Spending on Fashion
34%
39%
17%
3%
3%2%2%
<100K VND
100-300K VND
300-500K VND
500-700K VND
700K-1,000K VND
1,000K-2,000K VND
>2,000K VND
Spending on cosmetic / beauty services
10%
23%
23%
14%
12%
8%
11%
<100K VND
100-300K VND
300-500K VND
500-700K VND
700K-1,000K VND
1,000K-2,000K VND
>2,000K VND
Spending on food / drinks

4. Brand recognition
6% 5% 8% 6% 11% 15% 14%
24% 20% 20%
34%
46% 50%
10% 11%
14% 13%
23% 20%
31%
26% 28% 27%
29%
24%
29%
45% 44%
40% 47%
44% 45%
40% 37% 38% 40%
29%
23%
16%
39% 39% 38% 35%
22% 20% 15% 14% 14% 14% 8% 7% 5%
Do not know Know it but do not use User irregularly Use regularly
24h.com, dantri.com are most recognized among female
Q: Please let me know about the web media that you recognize and are in use (MA)

5. Brand recognition
36%
35%
11%
13%
39%
48%
7%
9%
7%
20%
5%
9%
4%
36%
39%
22%
17%
37%
42%
13% 12%
16%
13%
5%
8%
5%
46% 44%
32%
28% 28%
25%
21% 20% 17%
13%
13%
6% 6%
18-22 23-29 30-35
kenh14.vn are popular among the youth, while 24h and dantri are more for the
elderlies
Q: Please let me know about the web media that you recognize and are in use (MA)

6. Site comparison by keywords
35% 55%
22%
45%
33%
41%
36%
19%
Useful
Latest information
Trendy
A variety of
contents
Quality contents
Good to kill time
Good for youth
Good for adult
10% 21%
35%
17%
13%21%
18%
9%
Useful
Latest information
Trendy
A variety of
contents
Quality contents
Good to kill time
Good for youth
Good for adult
23%
4%
8%
16%
19%
8%
15%
36%
Useful
Latest information
Trendy
A variety of
contents
Quality contents
Good to kill time
Good for youth
Good for adult
20%
6%
18%
11%
15%
12%
15%
20%
Useful
Latest information
Trendy
A variety of
contents
Quality contents
Good to kill time
Good for youth
Good for adult
kenh14
ngoisao.net
eva.vn
afamily.vn
Q: Please choose the website that best matches each keyword (SA)

7. Website for cosmetic
eva.vn
emdep.v
n
phunutod
ay.vn
webtreth
o.com
kenh14.v
n
elle.vn
afamily.v
n
ngoisao.
net
zing.vn guu.vn 24h.com
dantri.co
m
blogtams
u.vn
18-22 41% 38% 37% 20% 23% 9% 7% 3% 10% 11% 4% 3% 0%
23-29 34% 36% 24% 24% 22% 12% 10% 8% 11% 9% 5% 2% 1%
30-35 37% 34% 28% 27% 12% 11% 11% 15% 4% 4% 10% 5% 0%
All 36% 36% 28% 24% 19% 11% 10% 9% 8% 8% 6% 3% 0%
eva.vn is most popular follwed by emdep.vn and phunutoday.vn
Q: Please choose the website that you use to get cosmetic information (up to 3) (MA)

8. Website for fashion
eva.vn
emdep.v
n
kenh14.v
n
phunutod
ay.vn
ngoisao.
net
guu.vn elle.vn
afamily.v
n
webtreth
o.com
zing.vn 24h.com
blogtams
u.vn
dantri.co
m
18-22 29% 39% 28% 28% 13% 26% 15% 8% 8% 10% 7% 4% 3%
23-29 31% 31% 25% 16% 20% 18% 12% 14% 8% 11% 6% 5% 3%
30-35 43% 30% 16% 25% 22% 11% 16% 8% 13% 6% 5% 3% 4%
All 34% 33% 24% 22% 19% 17% 14% 11% 10% 10% 6% 4% 3%
eva.vn is considered most especially among 30-35
Q: Please choose the website that you use to get fashion information (up to 3) (MA)

9. Website for baby / child care
webtreth
o.com
eva.vn
phunutod
ay.vn
afamily.v
n
blogtams
u.vn
dantri.co
m
emdep.v
n
24h.com
kenh14.v
n
zing.vn
ngoisao.
net
elle.vn guu.vn
< 29 62% 33% 29% 33% 4% 6% 10% 3% 4% 3% 3% 4% 1%
30-35 64% 37% 34% 30% 8% 6% 2% 4% 3% 2% 3% 1% 0%
All 62% 34% 32% 31% 8% 6% 5% 5% 4% 3% 3% 3% 0%
webtretho is by far the most website referred for baby / child care
Q: Please choose the website that you use to get baby / child care information (up to 3) (MA)
* Those who have kids only (N=236)

10. Website for entertainment
kenh14.
vn
zing.vn
ngoisao.
net
24h.com
dantri.co
m
blogtam
su.vn
webtreth
o.com
afamily.
vn
eva.vn
None of
the
above
phunuto
day.vn
emdep.v
n
guu.vn elle.vn
18-22 68% 48% 26% 18% 20% 23% 11% 4% 2% 3% 2% 3% 5% 3%
23-29 59% 38% 29% 20% 17% 12% 12% 10% 8% 6% 4% 5% 3% 3%
30-35 51% 30% 42% 28% 24% 11% 12% 9% 10% 4% 8% 3% 1% 1%
All 59% 38% 32% 23% 20% 14% 12% 8% 7% 5% 4% 4% 3% 2%
kenh14 is most popular entertainment website
Q: Please choose the website that you use to get entertainment news (up to 3) (MA)

11. Q&Me – About Online Market Research Services

12. Our Solution
Survey is conducted via mobile phone and the data is processed real-time
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real-time analysis
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pricing

13. Our Advantage: Direct Panel Management
Our strength is 16-39 years old and urban areas. This is where most biz
customers would like to research. 180,000 members as of Nov, 2016
0%
1%
18%
31%
22%
14%
7%
3% 3%
1%
Age
19%
18%
6%
4%3%3%
47%
HCM Hanoi Can Tho Da Nang
Hai Phong Dong Nhai Others
56%
44%
Male Female
Gender City

14. Contact Us
URL: http://www.qandme.net
Contact: info@qandme.net
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Asia Plus Inc.
Floor 1 25/7A Nguyen Binh Khiem str., Ben Nghe ward, District 1, HCMC,
Vietnam
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