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Smartphone Survey

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-2/3 of smartphone users have feature phone as well
-46% use internet more than 3 hours / day, while no more than 28% access same hours from smart phone
-For brands, Samsung tops with 33% share followed by Nokia and apple
-Brand (53%), Pricing (52%) and Design (51%) are the main consideration factors
50-100K are the most common spending for the monthly phone usage
Less than 18% of smart phone users have paid for app

Published in: Mobile
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Smartphone Survey

  1. 1. Your sub-title here Smartphone Survey Photo, Alarm and messaging are from smartphones mainly
  2. 2. Survey information • 539 people in Vietnam who has smart phones • Conducted on Nov 2014
  3. 3. Executive Summary • 2/3 of smartphone users have feature phone as well • 46% use internet more than 3 hours / day, while no more than 28% access same hours from smart phone • For brands, Samsung tops with 33% share followed by Nokia and apple • Brand (53%), Pricing (52%) and Design (51%) are the main consideration factors • 50-100K are the most common spending for the monthly phone usage • Less than 18% of smart phone users have paid for app
  4. 4. Do you have only smartphones or both feature phone and smartphones? Feature phone and smart phone, 67% Smartphone only, 33% 2/3 of smartphone users have feature phone as well
  5. 5. How long do you use internet per day? (overall, from smartphones) 25% 14% 15% 16% 16% 10% 4% 1% 0% 10% 20% 30% More than 6 hours 4-6 hours 3-4 hours 2-3 hours 1-2 hours 30-60 minutes Up to 30 minutes I rarely use internet 9% 9% 10% 15% 23% 21% 13% 1% 0% 5% 10% 15% 20% 25% more than 6 hours 4-6 hours 3-4 hours 2-3 hours 1-2 hours 30-60 minutes Up to 30 minutes I rarely use internet 46% use internet more than 3 hours / day, while no more than 28% access same hours from smart phone Internet Smart phone
  6. 6. What smartphones do you have? 33% 23% 22% 8% 8% 7% 7% 5% 3% 3% 4% Samsung Nokia Apple ASUS HTC Others LG Sony OPPO Lenovo Others 0% 5% 10% 15% 20% 25% 30% 35% 40% Samsung tops with 33% share followed by Nokia and apple
  7. 7. Why did you choose the brand? 53% 52% 51% 46% 28% 16% 12% 12% 6% 0% 10% 20% 30% 40% 50% 60% Brand Pricing Design OS Hardware feature Promotion Friends recommendation Reputation on review site Shop staff recommendation Brand (53%), Pricing (52%) and Design (51%) are the main consideration factors
  8. 8. Why did you choose the brand? (by make) 0% 10% 20% 30% 40% 50% 60% 70% 80% Apple Samsung Nokia Nokia is for the price while apple is for brand
  9. 9. How much do you pay for mobile phone usage? 9% 15% 30% 17% 10% 8% 5% 2% 1% 1% 1% 2% Up to 20,000 VND 20,000 - 50,000 VND 50,000 - 100,000 VND 100,000 - 150,000 VND 150,000 - 200,000 VND 200,000 - 250,000 VND 250,000 - 300,000 VND 300,000 VND - 350,000 VND 350,000 VND - 400,000 VND 400,000 VND - 450,000 VND 450,000 VND - 500,000 VND From 500,000 VND 0% 5% 10% 15% 20% 25% 30% 35% 50-100K are the most common spending zone
  10. 10. What kind of activities do you do with smart phone? 36% 32% 31% 29% 25% 24% 19% 19% 19% 16% 14% 14% 13% 13% 10% 8% 50% 55% 51% 43% 35% 38% 57% 40% 28% 28% 19% 21% 30% 25% 11% 9% 7% 7% 9% 16% 17% 24% 9% 23% 19% 21% 16% 26% 19% 19% 18% 13% 1% 2% 4% 3% 7% 6% 3% 6% 8% 11% 7% 11% 9% 8% 10% 9% 0% 20% 40% 60% 80% 100% Messaging Telephone Web browsing Listening to music Game taking photo Alarm Watch video Email Read book Check the blog Check map Check weather Schedule management Net shopping Reserve restaurant Several times / day Daily Several times / week Once / week
  11. 11. What activities do you use smartphones mainly? 41% 40% 35% 34% 29% 28% 26% 24% 22% 22% 21% 18% 17% 15% 12% 11% 37% 35% 31% 40% 32% 29% 25% 25% 28% 25% 25% 22% 19% 14% 16% 12% 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% Telephone taking photo Alarm Messaging Listening to music Game Watch video Web browsing Check map Check weather Read book Schedule management Email Net shopping Check the blog Reserve restaurant Only use smartphone Smart phone is the main tool
  12. 12. What activities do you use smartphones mainly? (by make, the ratio of “only use smartphone”) 0% 10% 20% 30% 40% 50% 60% Apple Samsung Nokia Apple users tend to do things with smartphone only
  13. 13. Do you download paid applications? Free app only, 80.10% Download both free and paid, 17.30% Do not download app, 2.60% Less than 18% of smart phone users have paid for app
  14. 14. What are the paid apps you have bought before? 31% 19% 19% 19% 11% 0% 5% 10% 15% 20% 25% 30% 35% Game Social networking Music / Entertainment Business related Photo Game is the top with 31%
  15. 15. How do you get the information about apps? 69% 31% 25% 25% 24% 15% 15% 14% 11% 0% 10% 20% 30% 40% 50% 60% 70% 80% Google Play / App Store Web search Facebook ads Facebook info (other than ads) Recommended by friends / family Mail magazine Newspaper / Magazine TV Website banner App stores are the most used information source
  16. 16. Q&Me is the market research that helps you understand Vietnam market broad and deep by offering both of quantitative and qualitative survey online. + = Info@qandme.net Quantitative Survey Qualitative Survey Better Understanding Understand the consumer trend and opinions through the numeric data Feel the insight of your target audience through online focus group of chatting. You receive both of generic and deep information easily with affordable pricing.

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