Vietnam has tons of coffee shop, ranging from the massive coffee chains, independent shops, to the street coffee. What are the popularities and motivations?

1. Asia Plus Inc.
Survey about Coffee shops

2. Frequency and Occasions
Q. How often do you go to coffee shops?
Q. Please choose all the occasions that you have use the coffee shops or coffee delivery
6%
16%
31%
12%
23%
6%
7%
Frequency of going to coffee shops
More than once/day Once/day
A few times/week Once/week
A few times/month Once/month
Rarely
38%
26%
26%
25%
18%
14%
11%
Weekend (night time)
Before working time
Weekend (morning time)
After work
Weekend (day time)
Lunch time
During working time
Occasions to go

3. Types of Coffee shops
Q. Please choose all the types of coffee shops that you have used for last 14 days.
Q. Please choose the coffee shop that you use the most.
Chain coffee shopsIndependent coffee shops Local coffee shops
Street coffee Street coffee takeawayCanteen at convenience stores
61 45 39
23 16 12
48 25 18
5 3 2
Usually go
Go to the most

4. Popularity of coffee shops by type
33%
25%
20%
30%
19%
25%
36%
48%
53%
46% 48% 47%
15%
19% 18%
13%
22%
17%
7%
5% 5% 4%
7% 5%
3%
6%
2% 3% 3% 3% 3%
16-19 20-29 30-39 Female Male All
Chain shops Independent shops Local shop
Street coffee Street takeaway Convenience store
The ratio of independent shops go higher as age goes older. Local
shops are more popular among male
The ratio of “Please choose the coffee shop that you use the most”

5. What they spend on and How much they spend
Q. How much do you spend at the selected coffee shops each time? (including food)
55%
34%
26%
23%
13%
13%
12%
12%
6%
Vietnamese coffee (with milk)
Smoothies
Cappucino
Vietnamese coffee (Black)
Tea
Caffe moca
Matcha Latte
Caffe Latte
Macchiarto
Types of Drinks ordered
4%
19%
18%
15%
16%
7%
8%
14%
Amount of money spent (including food)
Less than 10,000 VND 10,001 - 20,000 VND
20,001 - 30,000 VND 30,001 - 40,000 VND
40,001 - 50,000 VND 50,001 - 60,000 VND
60,001 - 80,000 VND Higher than 80,000 VND

6. Chain coffee shopsIndependent coffee shops Local coffee shops
Comparison of the coffee shops

7. Types of coffee to drink
15%
39%
16%
33%
22%
13%
22%
33%
11%
3%
22%
58%
12%
26%
11%
4%
9%
38%
14%
2%
36%
65%
4%
15%
5%
0%
5%
24%
12%
1%
Vietnamese
coffee (Black)
Vietnamese
coffee (with
milk)
Caffe Latte Cappucino Caffe moca Macchiarto Matcha Latte Smoothies Tea Khác, ghi rõ
Chain Store Independent Store Local Store
Vietnamese traditional are popular among local stores. The ratio of
Italian coffee (Cappucino, Moca etc) are popular among chain

8. Money to spend
1%
12% 13%
15%
20%
8%
13%
19%
1%
13%
20%
17% 17%
11%
7%
16%
4%
37%
23%
16%
12%
1%
3%
4%
Less than 10,000
VND
10,001 - 20,000
VND
20,001 - 30,000
VND
30,001 - 40,000
VND
40,001 - 50,000
VND
50,001 - 60,000
VND
60,001 - 80,000
VND
Higher than
80,000 VND
Chain Store Independent Store Local Store
10-20K are the major zone for local store, while the average of both
chain store and independents are around 40K VND

9. Reasons to choose
16% 17% 15%
21%
7%
15%
5%
24%
7% 4%
25%
33%
52%
16%
25%
27%
16% 14%
7%
11%
6%
43%
6% 6%
31%
5%
35%
20%
55%
33%
14%
11% 13%
7%
11%
16% 16%
6% 7% 8%
32%
6%
Chain Store Independent Store Local Store
Those who use chain stores mainly put importance on good taste and
brand, while independent store are preferred by their atmospheres.
Local store is by cost

10. Respondent Profiles (N=489)
47%
53%
Male
Female
Gender 1%
6%
11%
22%
10%
4%
3%
2%
Household Income
Below VND5,000,000
VND5,000,001 - VND10,000,000
VND10,000,001 - VND15,000,000
VND15,000,001 - VND20,000,000
VND20,000,001 - VND25,000,000
VND25,000,001 - VND30,000,000
VND30,000,001 - VND40,000,000
VND40,000,001 and above
19%
41%
33%
16 - 19 years old
20 - 29 years old
30 - 39 years old
Age
48%
52%
Ha Noi
HCMC
Location

11. Q&Me – About Online Market Research Services

12. Our Solution
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13. Respondent profiles
Our strength is 16-39 years old and urban areas. This is where most biz customers
would like to research
17%
8% 8% 8% 8% 8% 7% 7% 7%
22%
0%
1%
18%
31%
22%
14%
7%
3% 3%
1%
<9 10-14 15-19 20-24 25-29 30-34 35-3940-44 45-49 50-
Stats Q&Me
Active users by age Urban user ratio (top 6 provinces)
22%
51%
78%
49%
Stats Q&Me
Top 6 provinces Others

14. Contact Us
URL: http://www.qandme.net
Contact: info@qandme.net
Q&Me is operated by Asia Plus Inc.
Asia Plus Inc.
Floor 1 25/7A Nguyen Binh Khiem str., Ben Nghe ward, District 1, HCMC,
Vietnam
Tel. +84 839 100 043