Covid-19 has created the increasing demand of cooking due to stay-home. Vietnamese used to stick with traditional food dominantly but it came to change thanks to a variety of online content available online. This survey was made in order to understand their values, behaviors and information source for cooking. This survey was conducted among 685 samples of those who are 18 years old and above in July, 2021 (before severe lockdown was held in Vietnam). The audience is those who cook regularly (once / week and more).

1. !"#$ %& '()%($ *+,-$. ,$&$+,/0 1,'2%3$3 45 6&%+ 7)8& 9(/:
!"#$%&'#(#)*++,"%-).#/&0"+1(
2("&)345()6%*7)

2. !"#$"%#&
!"#$%&'()*+,)-./+0/%)0*/)$1-./+,$12)%/3+1%)"4)
-""5$12)%6/)0"),0+7&*"3/8)9$/01+3/,/)6,/%)0"),0$-5)
:$0*)0.+%$0$"1+;)4""%)%"3$1+10;7)<60)$0)-+3/)0")-*+12/)
0*+15,)0")+)#+.$/07)"4)"1;$1/)-"10/10)+#+$;+<;/)"1;$1/8)
=*$,),6.#/7):+,)3+%/)$1)".%/.)0")61%/.,0+1%)0*/$.)
#+;6/,>)</*+#$".,)+1%)$14".3+0$"1),"6.-/)4".)-""5$128
=*$,),6.#/7):+,)-"1%6-0/%)+3"12)?@A),+3B;/,)"4)
0*",/):*")+./)'@)7/+.,)";%)+1%)+<"#/)$1)C6;7>)DED')
F</4"./),/#/./);"-5%":1):+,)*/;%)$1)9$/01+3G8)
=*/)+6%$/1-/)$,)0*",/):*")-""5)./26;+.;7)F"1-/)H)
://5)+1%)3"./G8

3. 8+9)$/#:)#&$)#&*/)'#&4
73%
53%
56%
5%
11%
7%
12%
17%
17%
7%
16%
14%
3%
3%
5%
Dinner
Lunch
Breakfast
Cook and eat at home
Cook and bring at office, school
Eat outside (restaurant, canteen, cafe etc.)
Buy and eat at home, office, school (including deliveries)
Others
!"#$%&'(&#)*++(&#,*&#-',.+#/01#+2#*+3#4+5#&',#&')*#6&'%(
The ratio of cooking / eating at home is high in general. The
ratio of buy / eat outside is higher for breakfast and lunch.
* average of how the respondents consume each meal

4. '(&)*+#,)#-*)#-.+)/#-0)1 2,)-3#)3$(45
I"60*)*+,)*$2*).+0$")"4)-""5$12)+0)*"3/8)=*/),/23/10)"4)DJ&D()*+,)*$2*/,0)/+0)"60)
-6;06./,8)
58% 62%
69%
8%
8%
6%
14%
13%
11%
14%
12% 9%
7% 5% 4%
Breakfast Lunch Dinner
18-22
52% 48%
70%
8% 14%
5%
19% 20%
15%
15%
16%
7%
6% 2% 2%
Breakfast Lunch Dinner
23-39
57%
46%
79%
6%
13%
3%
20%
20%
12%
14% 20%
5%
3% 2% 1%
Breakfast Lunch Dinner
30 and above

5. !&45#()+%)*++,"%-
The interest in cooking is high among the regular cookers
!"#$%&'(&#)*++(&#3*',#.(#'77%.)'8%&#,+#4+59
55%
55%
55%
49%
46%
35%
29%
30%
30%
32%
29%
29%
17%
15%
15%
19%
25%
36%
Cooking is fun
I would like to learn more
about recipe
I would like to increase
my skill of cooking
I would like to challenge
new recipe
I would like to increase
opportunity of cooking
I would like to increase
my time on cooking
Strongly agree Agree Others

6. 678($/-*%(7)9(4$.#)8($).((:%73
K*$;/)7"60*)./;7)"1)0*/)$14".3+0$"1)4."3)B+./10,>)0*/7)-"3/)0")*+#/)3"./)#+.$/07)"4)
$14".3+0$"1),"6.-/)B+.0$-6;+.;7)4".3)"1;$1/)+1%)4.$/1%,)4."3)3$%)DEL,8
;<=
;>=
>?=
@A= @<=
@@= @B=
B>=
7
+
,
$
(
.
&
C
'
8
D
8
4
$
E
,
'
*
F
G
,
%
$
(
3
&
H
F
,
$
)
+
.
%
2
$
&
I
'
'
-
%
(
J
F
K
$
4
&
%
.
$
E
+
/
$
4
'
'
-
F
1
'
&
.
F
H
F
J
,
'
8
1
L
,
+
(
3
G
+
.
0
$
,
H
F
J
,
+
(
3
*
'
.
0
$
,
I
'
'
-
%
(
J
F
+
1
1
I
'
'
-
%
(
J
F
/
)
+
&
&
!"#$%
:;0
<=0
>?0
@0 ?A0 ?;0 ?B0
?;CBB
Q. Please share us any website or mobile app that you are in use to learn new recipe?
A=0
A@0
:?0
>;0 >:0
B:0 >=0
B>CB@
:B0
A=0
:B0
<=0
>?0 B:0 B:0
!"#$%&' ()*+*,$ -#.$%/'0
#$1"&.2$'
3))4.%5
6$,'.&$
-"7$,))4
8)'&9095#)*8
:#"%/;"&<$#0
5#"%/=)&<$#
3))4.%59"88
>=#'DE#'8+F&

7. ;(5).((:%73)/#<%-
Q. Please share us any website or mobile app that you are in use to learn new recipe?
Cooky
https://cooky.vn
Cookpad
https://cookpad.com/vn
Nấu Ăn Ngon
https://nauanngon.vn/
Món Ngon Mỗi Ngày
https://monngonmoingay.com/
26% 9% 19% 16% 15% 7% 14% 3%
No.1 No.2 No.3 No.4
Dậy Nấu Ăn
https://daynauan.vn/
Savoury Days (App name: Kitchen Rock)
http://www.savourydays.com/
Foody
https://www.foody.vn/
Kokotaru *
kokotaru.com
9% 3% 7% 0% 5% 7% 4%
No.5 No.6 No.7 No.8
website popularity
mobile app popularity
(* Does not have an app)

8. =#95(7<#7*)5$(8%0#)>?@ABCD
G'%&H#:@0
I&6'%&H#<?0
L$(3$,
?;CBBH#<B0
B>CB@H#B<0
>=C>@H#><0
6J$
JKGH#BL0
J'D+.H#BL0
I%.5
>?@ABC9DEF
@A9G HABC9HEF
IHABC9DJF
#'(.0)5FMM9
!"#$%&'%()
'*+,-.)
#"#$%&'%/)012
3)4 0)&'%-()
5##6/)712
7)4 8)&'%-()
5##6/)712
9:;#()5##6/)<2
I''-%(JFG,$N8$(/5FO
* Those who cook less than once / week is screened out

9. EFG# H I2(4*)!70%7#)G-$:#*)=#9#-$.+)J#$"%.#9

10. K#,)+%3+0%3+*)1 L+()&#)-$#
MNO/ $,)0*/)0/-*&".$/10/%)
3+.5/0)./,/+.-*)-"3B+17
!"#$%&%'"#%((#)*"#+,-."/)0#-1#
2-)*#-&(3&"#%&4#-11(3&"#)*,-5'*#
-&"#4"43/%)"4#+(%)1-,$#)-#+,-634"#
)*"#6%(5%2("#*3&)0#)-#7-5,#
2503&"00#+,-$+)(7#83)*#*3'*#
95%(3)7
MNO/ $,)<$22/,0)"1;$1/)
./,/+.-*),/.#$-/)B."#$%/.
!"#-8&#-6",#:;;<;;;#
=3")&%$"0"#+%&"(30)#83)*#)*"#
6%,3")7#-1#)*"#+,-13("0>#!3)*#)*"
+,-+,3")%,7#,"8%,4#%&4#95%(3)7#
0/*"$"<#8"#4"(36",#)*"#,"0"%,/*#
,"05()0#0--&"0)
P."B.$/0+.7)./,/+.-*)
B;+04".3)4".),6B/.<)Q6+;$07
!"#*%6"#?;;#8"((@),%3&"4#
13"(48-,A",0#&%)3-&@834"<#8*-#
%,"#/-&&"/)"4#,"%(@)3$"#)*,-5'*#
-5,#4"43/%)"4#%++>#B((#)*"#)%0A0#
)*"7#/-&45/)0#%,"#$-&3)-,"4#
,"%(@)3$"#83)*#%5)-$%)3-&

11. !70%7#)/-$:#*)$#9#-$.+)1 I4<%#7.#
!"#$%&"#'&"(#)**+***#,",-"(.#/%01'/2314"#3$'#%("#"%5"(#0'#.$%("#0$"1(#
'61/1'/.7#89(#4%0%#6('&1.1'/.#%("#:91;<".0#49"#0'#0$1.#&%.0#41(";0#6%/"=#.>.0",7
0%
1%
18%
31%
22%
14%
7%
3% 3%
1%
M
@
?
=
C
?
<
?
:
C
?
@
B
=
C
B
<
B
:
C
B
@
>
=
C
>
<
>
:
C
>
@
<
=
C
<
<
<
:
C
<
@
:
=
C
B'"
&'(
&)(
*(
+(
,(
,(
+-(
JKG J'D+. K'D#N*+ O'#P'DQ
J'.#$*+DQ O+DQ#P*'. R,*&-(
.*(
++(
#+)$ E$*+)$
C"&4", D3)7

12. !880%7#)/-$:#*)$#9#-$.+)1 M("#$-3#
?'("#0$%/#@**#3"==2"49;%0"4#A1"=43'(<"(.#/%01'/2314"#310$#0$"#("%=201,"#
;'//";01'/.#&1%#'9(#4"41;%0"4#,'-1="#%66#A'(#$15$"(#:9%=10>#4%0%#;'==";01'/.##
BC?D#E@*#
C%/#F$'D#G*#
H%#I%/5#D#G*##
B%/'1#D#J*#
I$% F(%/5#D#K*#
B%1#L$'/5 D#E*#
H%<=%< D#E*#
Fieldworker deployment

13. !4$ -<"-7*-3# H E4%.: &%*+ N4-0%*,
!10$#;',-1/1/5#0$"#0";$/'='5>#310$#0$"#3"==20(%1/"4#$9,%/"#'6"(%01'/.+#MN?"
6('&14". ."&"(%= ,"0$'4. 6('&141/5 4%0% 310$ :9%=10>
R6.)Q6+;$07),-"./)<7)SST
=>?@)?9ABCB@!A?D)B?9E!
97%
@F9GHF@)
?9ABCB@!A?D)B?9E!
91%
B@E>CHF@4ICA!E()=I>@4
ICA!E)B?9E!
89%
BJ!!K!EB)B?9E!
97%
!P6Q9DC IMRISFTPUVRCFT7RI9E9I6D9WX
K LM"=81$9'.N$O DAA
PQ9LP%7./$%&9#"&$O @AAF
RSP9LR$%5<&9);9P%&$#2.$6O @A9=.%*&$'
M*77$''93#.&$#." S2$##"19'7)#$9);9EAF )#9<.5<$#9
DMR URTPQDT
R#/.+;),-"./ (J8AU
62$,+J$F&/',$
%(F.0$F%(38&.,5
A?=
LMN)O?)-;,$#-)'$#)P#:#$'.#&)Q%)BR$"#%)B'+S*T:P)C:.#$:'.T,:'*)LBBCN/).U#)V,$*&5T&#)I#'&#$)T:)BR$"#% B'+S*T:P ':&)K'.')?,**#;.T,:)
B,*R.T,:-W)>-T')J*R-)LOXY#N)T-).U#)S$#Z#$$#&)S'$.:#$),Z)BBC)T:)[T#.:'+W)

14. !4$ .49*(/#$9
E--4#F#G"6",%'"
EHDC
H%&51%/)5,3&'
I"/*&-(-'7
E3&%&/" J)*",0
K")%3(

15. Q&Me is provided by Asia Plus Inc.
https://qandme.net
Contact us:
Tel: 02839 100 043
Email: info@qandme.net