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Vietnam mobile app popularity 2020

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The survey is conducted in November 2020 to find out the trend and the behavior of Vietnamese when using applications on mobile and to see if there’s any change compared with 2019.

The data was analyzed base on the screenshot of “screen time” on IOS device of males and females from 18-39 years old in HCM and Hanoi.

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Vietnam mobile app popularity 2020

  1. 1. Q&Me is online market research provided by Asia Plus Inc. Vietnam mobile app popularity 2020 Asia Plus Inc.
  2. 2. Overview The survey is conducted in November 2020 to find out the trend and the behavior of Vietnamese when using applications on mobile and to see if there’s any change compared with 2019. The data was analyzed base on the screenshot of “screen time” on IOS device of males and females from 18-39 years old in HCM and Hanoi.
  3. 3. How we get the data We collected the screenshot of Screen Time from iOS users to understand the real usage of smartphone among Vietnamese
  4. 4. How to see the data We analyze the data both by usage and length. Usage Length Usage ratio of those who have opened the app in last 7 days Length of the apps used per day in average
  5. 5. Mobile application usage trend
  6. 6. Mobile app usage 4.0 5.1 2019 2020 Smartphone usage in a week The usage of mobile app has increased in both of number of app and length to use, vs 2019. 16.8 22.1 2019 2020 Number of app used in a week
  7. 7. Average apps used in a week 22.7 21.8 21.2 23.4 22.1 25-39 18-24 Female Male Total Vietnamese use 22.1 apps in a week. Male and young people use more numbers of apps.
  8. 8. Average time / day spend for apps (hours) 5.9 4.7 4.6 5.6 5.1 25-39 18-24 Female Male Total Vietnamese use 5.1 hours in a day. Male and young people spends more time in using apps
  9. 9. User segmentation by length 14% 15% 22%15% 12% 8% 13% Less than 2 hours 2 - 3 hours 3 - 4 hours 4 - 5 hours 5 - 6 hours 6 - 7 hours More than 7 hours More than 80% people spend more than 2 hours per day for using apps on the smartphone.
  10. 10. Vietnamese smartphone app trend
  11. 11. Popular mobile apps (by category, length) Vietnamese spend 28% of their mobile app time on social network and 16% on messaging 28% 16% 15% 12% 3% 3% 23% Social network* Video/ Movie** Messaging/ Calling*** Game Catalogue/ Utilities/ Weather Shopping**** Others * Social network: Facebook, Instagram, Twitter,etc. ** Online Messaging/ Calling: Facebook messenger, Zalo, etc. *** Video/ Movie: Youtube, Tiktok, etc. **** Shopping: Shoppee, Tiki, Lazada, etc.
  12. 12. Concentration on the top apps Facebook, YouTube, Messenger and Zalo account for 50% of users’ time. Facebook, 25% YouTube, 12% Zalo, 7%Messenger, 6% Tiktok, 4% Others, 46% App usage by length
  13. 13. Messaging over Email / SMS While 15% of smartphone time is spent for Online Messaging/Calling, email is no more than 1%. Online Messaging/Calling is the center of the communication 98% 15% Usage Length Online Messaging/Calling 57% 1% Usage Length Email 75% 1% Usage Length SMS
  14. 14. Social network over web browsing Although social network and web browsers are used for over 90% of users, time spend on these are distinctly different. Vietnamese live with social network. 97% 28% Usage Length Social network 93% 12% Usage Length Web browser
  15. 15. Those who have used shopping app at least in last 7 days has jumped into 61% from 31 of previous year. Online shopping has penetrated 14% 25% 61% User types Users who use 3 apps and more Users who use 2 apps users who use 1 app 49% 16% 14% 6% Shopee Lazada Tiki Sendo Popular mobile shopping apps (by usage) 34% 61% 2019 2020 Online shopping user trend Mobile shopping – Big increase form previous year
  16. 16. Finance-related app – much higher penetrations The usage of mobile payment apps has surged compared to last year, it is now even higher than online banking apps. 42% 13% 11% 10% Momo Zalo Pay ViettelPay Air Pay Popular mobile payment app (usage) 54% 45% 46% 55% Mobile payment app user Online banking app users Financial app popularity 20% 68% 2019 2020 Finance app usage* * Those who use mobile payment or online bank app
  17. 17. Most popular applications
  18. 18. Most popular applications (by length) No.1 Facebook 25% No.2 Youtube 12% No.3 Messenger 9% No.4 Zalo 7% No.5 Safari 6% No.6 4% No.7 3% No.8 Liên Quân 2% No.9 Momo 1% No.10 TikTok 1% All Chrome Shopee
  19. 19. Most popular applications (by usage) (1) No.1 Facebook 94% No.2 Messenger94% No.3 Calling* 86% No.4 Youtube 86% No.5 Zalo 84% No.6 Camera* 81% No.7 Photo* 81% No.8 SMS* 79% No.9 Safari 78% No.10 Setting* 75% All
  20. 20. Most popular applications (by usage) (2) No.11 Google Map 59% No.12 Calculator 57% No.13 49% No.14 Gmail 42% No.15 App Store 39% No.16 34% No.17 32% No.18 31% No.19 Note 30% No.20 Clock 28% All Shopee Momo TikTok Chrome
  21. 21. Most popular applications by gender (by length) No.1 Facebook 22% No.2 Youtube 13% No.3 Zalo 10% No.4 Messenger 6% No.5 Safari 5% No.1 Facebook 29% No.2 Youtube 10% No.3 Messenger 10% No.4 Zalo 7% No.5 Safari 5% Male Female
  22. 22. Most popular applications by age (by length) No.1 Facebook 23% No.2 Messenger 11% No.3 Youtube 11% No.4 9% No.5 Safari 7% No.1 Facebook 27% No.2 Youtube 12% No.3 Zalo 10% No.4 8% No.5 Safari 4% 18-24 25-39 TikTok Chrome
  23. 23. Most popular applications by region (by length) No.1 Facebook 23% No.2 Youtube 15% No.3 Zalo 8% No.4 Messenger 7% No.5 Safari 5% No.1 Facebook 27% No.2 Youtube 9% No.3 Messenger 9% No.4 Zalo 8% No.5 Safari 7% HCM Hanoi
  24. 24. Category-analysis
  25. 25. Social Network Social network mobile app is used by 97% of users and occupies for 28% of the time. Top apps by usage is Facebook, followed by Instagram, Twitter. 97% 3% Usage ratio (by usage) Top apps No.1 28% 72% Usage ratio (by length) No.2 No.3 No.4 No.5 Facebook Instagram Twitter Mocha Facebook Lite Usage Length 94% 30.9% 27% 1.1% 6% 0.1% 4.8% 0.1% 2.9% 0.3% Popularity by profile 96% 100% 98% 96% 97% 27% 27% 33% 23% 28% 25-39 18-24 Female Male Total Length Usage
  26. 26. Messaging Messaging mobile app is used by 98% of users and occupies for 15% of the time. Top apps by usage is Zalo, followed by Messenger, Telegram. 98% 2% Usage ratio (by usage) Top apps No.1 15% 85% Usage ratio (by length) No.2 No.3 No.4 Messenger Zalo Telegram Viber Usage Length 94.0% 7.4% 81% 5.8% 13.3% 0.8% 9.5% 0.1% Popularity by profile 100% 94% 98% 98% 98% 13% 17% 17% 13% 15% 25-39 18-24 Female Male Total Length Usage No.5 Skype 8.6% 0.3%
  27. 27. Video Video app is used by 85% of users and occupies for 16% of the time. Top apps by usage is Youtube, followed by TikTok,NimoTV. 85% 15% Usage ratio (by usage) Top apps No.1 16% 84% Usage ratio (by length) No.2 No.3 No.4 Youtube TikTok NimoTV FPTPlay Usage Length 81.0% 11.6% 34.3% 4.1% 3.8% 0.1% 2.9% 0.1% Popularity by profile 83% 89% 82% 88% 85% 15% 19% 14% 18% 16% 25-39 18-24 Female Male Total Length Usage
  28. 28. Photo Photo app is used by 94% of users and occupies for only 2% of the time. Top apps by usage is Photos, followed by Camera, Google Photos 94% 6% Usage ratio (by usage) Top apps No.1 2% 98% Usage ratio (by length) No.2 No.3 No.4 Photos Camera Ulike Usage Length 79% 0.9% 78.1% 0.5% 9.5% 0.1% 6.7% 0.01% Popularity by profile 93% 97% 95% 94% 94% 2% 1% 2% 1% 2% 25-39 18-24 Female Male Total Length Usage Google Photos
  29. 29. Game Game mobile app is used by 53% of users and occupies for 12% of the time. Top apps by usage is Among Us, followed by PUBG, Candy Crush. 53% 47% Usage ratio (by usage) Top apps No.1 12% 88% Usage ratio (by length) No.2 No.3 No.4 No.5 Among Us PUBG Mobile VN Candy Crush Saga Garena Liên Quân Archero Usage Length 4.8% 1.2% 8.6% 1.2% 7.6% 0.5% 4.8% 1.2% 3.8% 0.9% Popularity by profile 50% 60% 42% 67% 53% 11% 13% 8% 16% 12% 25-39 18-24 Female Male Total Length Usage
  30. 30. Shopping Shopping mobile app is used by 61% of users and occupies only 3% of the time. Top apps by usage is Shopee, followed by Lazada, Tiki. 61% 39% Usage ratio (by usage) Top apps No.1 3% 97% Usage ratio (by length) No.2 No.3 No.4 No.5 Shopee Tiki Sendo Lazada Chợ Tốt Usage Length 48.6% 2.3% 16.2% 0.2% 14.3% 0.1% 5.7% 0.1% 4.8% 0.01% Popularity by profile 63% 57% 61% 60% 61% 4% 1% 4% 2% 3% 25-39 18-24 Female Male Total Length Usage
  31. 31. Rideshare & Food delivery Ride hailing & Food delivery mobile app is used by 31% of users and occupies for only 1% of the time. Top apps by usage is Grab, followed by GOJEK. 31% 69% Usage ratio (by usage) Top apps 1% 99% Usage ratio (by length) Usage Length No.1 No.2 No.4 Grab* GOJEK Now 21% 0.1% 12.4% 0.1% 7.6% 0.1% No.5 Baemin 5.7% 0.03% *Grab & Gojek offer both ride hailing and delivery food service No.3 Be 7.6% 0.1% Popularity by profile 30.0% 34.3% 35.1% 27.1% 31.4% 0.4% 0.9% 0.4% 0.8% 0.6% 25-39 18-24 Female Male Total Length Usage
  32. 32. Mobile payment Mobile payment app is used by 68% of users and occupies for 1% of the time. Top apps by usage is Momo, followed by ZaloPay and F@st Mobile (of Techcombank). 68% 32% Usage ratio (by usage) Top apps No.1 1% 99% Usage ratio (by length) No.2 No.3 No.4 No.5 Vietcombank MoMo ZaloPay Usage Length 41.9% 1.4% 13.3% 0.02% 13.3% 0.1% 11.4% 0.03% 11.4% 0.1% Popularity by profile 75.7% 51.4% 63.2% 72.9% 67.6% 2.6% 0.8% 1.8% 2.0% 1.9% 25-39 18-24 Female Male Total Length Usage F@st Mobile ViettelPay
  33. 33. HCM, 44% Hanoi, 56% City Respondent profile (N=105) Male, 46% Female, 54% Gender 18-24, 33% 25-39, 67% Age
  34. 34. Q&Me – About Online Market Research Services
  35. 35. Enhanced Service 3: Business survey Provide the research services driven by the technogies Our research solutions Consumer research app Admin platform Traditional market research Collect surveys from online consumers Effective retail audit or data collection Plan, Manage and Analyze data
  36. 36. Our advantage: Direct Panel Management Our strength is 16-39 years old and urban areas. This is where most biz customers would like to research. 400,000 members as of Nov, 2018 0% 1% 18% 31% 22% 14% 7% 3% 3% 1% Age 19% 18% 6% 4%3%3% 47% HCM Hanoi Can Tho Da Nang Hai Phong Dong Nhai Others 56% 44% Male Female Gender City
  37. 37. Our advantage – Quick with quality Online is considered to be “cheap and bad” in general. Q&Me provides several methods providing data with quality FACT CONSISTENCY SCORE 97% THOUGHT CONSISTENCY SCORE 91% STRAIGHT-LINER/ FLAT- LINER SCORE 89% SPEEDERS SCORE 97% QUALITY CHECK SURVEY SPECIFICATION N (Sample size) 300 IR (Incident rate) 100% LOI (Lenght of Interview) 10 minutes Success Criteria Overral score of 80% or higher THE RESULTS Overal score 93.5% Average score in the industry 73% (*) QC scores are generated by Survey Sampling International (SSI), the Worldwide Leader in Survey Sampling and Data Collection Solutions. Asia Plus (Q&Me) is the preferred partner of SSI in Vietnam. Our quality score by SSI
  38. 38. Our quality assurance process Questionnaire based on the exact profile • Refined and very derailed database panel Take out users with irrelevant replies • Remove Fake questions hit users • Remove Contradicted answer users • Take out straight answer users Take out speed users • We count the average median time and take out those who are less than that Manual check by the experienced researchers • Our experienced researchers will check the relevance as well as open comments Re-assortment of panelist priorities • Based on the survey results, bad users are screened out while prioritizing those who return s good feedbacks.
  39. 39. Contact Us URL: http://www.qandme.net Contact: info@qandme.net Q&Me is operated by Asia Plus Inc. Asia Plus Inc. Floor 2, Songdo Tower, 62A Pham Ngoc Thach Street, Ward 6, District 3, HCM City, Vietnam Tel. +84 2839 100 043

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