Smartphone sales are explosive in Vietnam. Q&Me Market Research has conducted the survey on smartphone ownership

1. Smartphone Trend in Vietnam

2. Smartphone survey
• Number of respondents: 200
• Male / female who owns smartphone
• Conducted on Sept 4-11, 2014

3. Executive Summary
• iPhone and Galaxy are the 2 most popular phones
• 83% of the purchase are the new phone
• Brand is the most important factor of purchase
• Price is the most important factor, followed by the
warranty when shops are chosen
• 3M-5M VND ($150-$250 USD) are the most popular
price zone
• Half of smartphone owners download more than 20 apps.
The main info source is SNS
• More than 2/3 of smartphone owners pay for app

4. Which smartphone do you have?
Apple, 33.00%
Samsung,
Mobiistar, 3.00% Other,
Lenovo, 3.00%
Sony, 4.50%
LG, 5.50%
Nokia, 17.50% 33.00%
ASUS, 5.00%
HTC, 5.50%
13.00%
Apple and Samsung are the top 2 brands.

5. Is it new or second-hand?
New, 83.40%
2nd hand,
16.60%
2nd hand accounts for 1/6 of the total smartphone users

6. What is the factors of purchase? (multi-choice)
59.4%
45.0%
33.7%
33.7%
46.5%
25.2%
42.6%
29.2%
14.4%
18.3%
3.0%
Other
Promotions
Memory
OS
Hardware Spec
Price
Camera
Quality
Screen size
Design
Brand
0.0% 10.0% 20.0% 30.0% 40.0% 50.0% 60.0% 70.0%

7. Where did you buy your mobile phone and why?
44.8%
56.7%
28.9%
37.8%
24.4%
7.0%
Other
Location
Promotions
Warranty
Support
Price
0.0% 20.0% 40.0% 60.0%
50.5%
7.5%
10.0%
6.5%
0.0%
2.0%
4.0%
19.5%
Mobile World FPT Cellphones
Hnammobile VienthongA Viettel
2nd hand shop Other

8. How much did you pay for your phone?
5.5%
4.5%
3.5%
18.9%
28.9%
20.9%
7.5%
3.5%
7.0%
More than 15.000,000 VND
13,000,000 - 15,000,000 VNĐ
11,000,000 - 13,000,000 VNĐ
9,000,000 - 11,000,000 VNĐ
7,000,000 - 9,000,000 VNĐ
5,000,000 - 7,000,000 VNĐ
3,000,000 - 5,000,000 VNĐ
1,000,0000 - 3,000,000 VNĐ
Under 1,000,000 VNĐ
0.0% 5.0% 10.0% 15.0% 20.0% 25.0% 30.0% 35.0%

9. How many application do you have in your phone?
5.50%
5.50%
4.50%
11.00%
27.50%
30.50%
15.00%
0.50%
No application
Under 10
10-20
20-40
40-60
60-80
80-100
More than 100
0.00% 5.00% 10.00% 15.00% 20.00% 25.00% 30.00% 35.00%

10. Do you pay for app?
Yes, 69%
No, 31%

11. How did you know about the app most?
60.8%
8.0%
5.0%
7.5%
8.0%
10.1%
0.5%
Other
Blog
3rd party applications
Friends
Online Advertising
Social Networking (Facebook, Twitter,
0.0% 10.0%20.0%30.0%40.0%50.0%60.0%70.0%
...)
Website

12. What do you use your smartphone for?
74.1%
62.2%
62.2%
66.2%
75.1%
60.7%
44.3%
51.7%
6.5%
Other
Social media
Photography
Games
News
Web
Music / Video
Email
Call, SMS
0.0% 10.0% 20.0% 30.0% 40.0% 50.0% 60.0% 70.0% 80.0%

13. EOF