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Vietnam smartphone survey (EN)

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Smartphone sales are explosive in Vietnam. Q&Me Market Research has conducted the survey on smartphone ownership

Published in: Marketing
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Vietnam smartphone survey (EN)

  1. 1. Smartphone Trend in Vietnam
  2. 2. Smartphone survey • Number of respondents: 200 • Male / female who owns smartphone • Conducted on Sept 4-11, 2014
  3. 3. Executive Summary • iPhone and Galaxy are the 2 most popular phones • 83% of the purchase are the new phone • Brand is the most important factor of purchase • Price is the most important factor, followed by the warranty when shops are chosen • 3M-5M VND ($150-$250 USD) are the most popular price zone • Half of smartphone owners download more than 20 apps. The main info source is SNS • More than 2/3 of smartphone owners pay for app
  4. 4. Which smartphone do you have? Apple, 33.00% Samsung, Mobiistar, 3.00% Other, Lenovo, 3.00% Sony, 4.50% LG, 5.50% Nokia, 17.50% 33.00% ASUS, 5.00% HTC, 5.50% 13.00% Apple and Samsung are the top 2 brands.
  5. 5. Is it new or second-hand? New, 83.40% 2nd hand, 16.60% 2nd hand accounts for 1/6 of the total smartphone users
  6. 6. What is the factors of purchase? (multi-choice) 59.4% 45.0% 33.7% 33.7% 46.5% 25.2% 42.6% 29.2% 14.4% 18.3% 3.0% Other Promotions Memory OS Hardware Spec Price Camera Quality Screen size Design Brand 0.0% 10.0% 20.0% 30.0% 40.0% 50.0% 60.0% 70.0%
  7. 7. Where did you buy your mobile phone and why? 44.8% 56.7% 28.9% 37.8% 24.4% 7.0% Other Location Promotions Warranty Support Price 0.0% 20.0% 40.0% 60.0% 50.5% 7.5% 10.0% 6.5% 0.0% 2.0% 4.0% 19.5% Mobile World FPT Cellphones Hnammobile VienthongA Viettel 2nd hand shop Other
  8. 8. How much did you pay for your phone? 5.5% 4.5% 3.5% 18.9% 28.9% 20.9% 7.5% 3.5% 7.0% More than 15.000,000 VND 13,000,000 - 15,000,000 VNĐ 11,000,000 - 13,000,000 VNĐ 9,000,000 - 11,000,000 VNĐ 7,000,000 - 9,000,000 VNĐ 5,000,000 - 7,000,000 VNĐ 3,000,000 - 5,000,000 VNĐ 1,000,0000 - 3,000,000 VNĐ Under 1,000,000 VNĐ 0.0% 5.0% 10.0% 15.0% 20.0% 25.0% 30.0% 35.0%
  9. 9. How many application do you have in your phone? 5.50% 5.50% 4.50% 11.00% 27.50% 30.50% 15.00% 0.50% No application Under 10 10-20 20-40 40-60 60-80 80-100 More than 100 0.00% 5.00% 10.00% 15.00% 20.00% 25.00% 30.00% 35.00%
  10. 10. Do you pay for app? Yes, 69% No, 31%
  11. 11. How did you know about the app most? 60.8% 8.0% 5.0% 7.5% 8.0% 10.1% 0.5% Other Blog 3rd party applications Friends Online Advertising Social Networking (Facebook, Twitter, 0.0% 10.0%20.0%30.0%40.0%50.0%60.0%70.0% ...) Website
  12. 12. What do you use your smartphone for? 74.1% 62.2% 62.2% 66.2% 75.1% 60.7% 44.3% 51.7% 6.5% Other Social media Photography Games News Web Music / Video Email Call, SMS 0.0% 10.0% 20.0% 30.0% 40.0% 50.0% 60.0% 70.0% 80.0%
  13. 13. EOF

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