Social media is what Vietnamese use for the versatile objective including communication with friends, trend watching, online entertainment etc. This survey was intended to clarify the social media popularities, user profile and the service characteristic differences. This survey was conducted among 18-44 years old male and female of 680 respondents in December 2020.

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Facebook is used the most among all the social media,
followed by Zalo and YouTube.
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5. Facebook popularity is the highest. YouTube comes as the
2nd and Zalo as the 3rd.
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96% use Facebook with all the profile. 94% are daily users.
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86% use YouTube with higher popularity among the youth.
81% are daily users.

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91% use Zalo with higher popularity among female. 82% are
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46% use Instagram with higher popularity among female and
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49% use TikTok with higher popularity among youth. 66% are
daily users.

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Zalo
“Zalo is very convenient and easy to use
to get connected only with telephone
number”
“Secure and very effective”
“Less annoying as it has least
advertisement”
YouTube
“Standard video platform covering all the
contents of movies, music and others,
with zero cost”
“YouTube has everything that I want to
watch”
“Ideal for enjoying content and making
money. Better content to gain my
knowledge”.
Facebook
“Easy to get connected as all my
friends are using it. Easy to share and
follow”
“Most popular. Simply useful and
trustworthly than the others”
“Many useful features in one
including chatting, movies and
games..”
TikTok
“Many funny contents. Good
entertainment to spend my free time.”
“Hilarious. Good trend watching and
following the latest celebrity activities.”
“More entertaining and easy to watch as
the clips are short.”
“Easy to make videos muyself with many
effects”
Instagram
“More orgenized and better quality
photos. Easy to view”
“Many filtering features help my
photos look nicer”
“More private. Photos are more
astonishing as it keeps resolutions.
Better photo retouches.”

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