The way Vietnamese gets the daily news is changing because of the development of internet and digital devices. What is the most popular news site or newspaper among Vietnamese currently? Let's find the answer in the following report from Q&Me.

1. Your sub-title here
Vietnamese and daily news
- 68% people in the age of 30-49 read news everyday

2. Survey information
• Survey about Vietnamese and news
• Sample size: 337 people
• Respondent criteria: 16-49 years old
• Area: Nationwide
• Conducted time: Dec 16-18th, 2015

3. Executive Summary
• 68% people in the age of 30-49 read news everyday
• 73% of them read it on online newspaper
• “Social”, “Sport” and “Politics” are 3 popular topics male
usually read
• 58% male choose “24h” as mostly read online newspaper
while 57% female choose “VnExpress”
• 40% people read online newspaper by smartphone
• 59% of them are in the age of 16-22
• 50% people form 30 to 49 years old buy newspaper at the
store

4. How often do you read news and which channels?
4%
6%
34%
56%
13%
3%
21%
63%
8%
5%
19%
68%
Never
Seldom
Sometimes
Everyday
Reading News Frequency
30-49 23-29 16-22
4%
55%
42%
3%
73%
24%
4%
73%
23%
Paper newspaper
Online newspaper
Facebook
Mostly Read News
Channels
30-49 23-29 16-22
68% people in the age of 30-49 read news everyday and
73% of them read it on online newspaper
*N=339

5. Which topics do you usually read about?
50% 49% 48% 48% 46%
42%
39%
35% 33%
31%
28% 28%
24% 24% 22% 22%
15%
12%
2%
70%
12%
27% 27%
53%
23%
59%
40%
30%
20%
40% 39%
10% 10%
35%
50% 49%
53%
1%
Male Female
“Social”, “Sport” and “Politics” are 3 popular topics male
usually read
*N=179 – only those who read newspaper everyday

6. 56% 54% 49%
36% 36% 29%
28% 23% 22%
Which online newspaper do you usually read?
*N=130 – only people who choose their mostly read channel is online

7. Which online newspaper do you usually read?
3%
15%
8%
12%
28%
5%
36%
13%
5%
13%
26%
12%
43%
15%
20%
30%
53%
57%
49%
4%
6%
6%
6%
7%
9%
9%
9%
10%
17%
29%
30%
30%
30%
36%
42%
46%
55%
58%
Yeah1
Afamily
Tiếp thị & Gia đình
Người đưa tin
Webtretho
VnEconomy
Ngôi sao
Yan News
Tiếp thị gia đình
Đời sống pháp luật
Zing
Thanh niên
Kênh 14
Báo mới
Tuổi trẻ
Vietnamnet
Dân trí
Vnexpress
24h
Male Female
58% male choose “24h” as mostly read online
newspaper while 57% female choose “VnExpress”
*N=130 – only people who choose their mostly read channel is online

8. Which device do you use to read online newspaper
the most?
2%
26%
59%
14%
2%
34%
32%
32%
0%
17%
32%
52%
Tablet
Laptop
Smartphones
PC
By Age
30-49 23-29 16-22
40% people read online newspaper by smartphone and
59% of them are in the age of 16-22
40%
Smartphone PC
Laptop
Tablet
34%
25%
1%
*N=130 – only people who choose their mostly read channel is online

9. 18% 18% 14%
10% 10% 6%
4% 4%
Which paper newspaper do you read the most?
*N=49 – only people who choose their mostly read channel is paper newspaper

10. How do you buy paper newspaper?
10%
15%
25%
50%
13%
50%
0%
38%
14%
24%
24%
38%
Monthly subscription
Buy at newspaper store
Buy from newspaper packman
I do not buy, only read the newspaper
available at the coffeeshop
30-49 23-29 16-22
50% people form 30 to 49 years old buy newspaper at
the store
*N=49 – only people who choose their mostly read channel is paper newspaper

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quantitative and qualitative survey online.
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