Codes and Conventions of Film Magazine Websites.pptx
Vietnamese communication with hometown family
1. Asia Plus Inc.
Survey about family communication
Q&Me is online market research provided by Asia Plus Inc.
2. Q: How much do your family earn per month?
Respondent Profiles (N=314)
Household income
49%
51%
Female
Male
Gender
49%
51%
HCMC
Ha Noi
Location
35%
26%
14%
9%
7%
9% Lower than 5,000,000 VND
5,000,001 VND - 7,500,000 VND
7,500,001 VND - 10,000,000 VND
10,000,001 VND - 15,000,000 VND
15,000,001 VND - 20,000,000 VND
Higher than 20,000,001 VND
3. Communication methods
Q: What are the ways that you communicate with your parents?
• Telephone is the most use tool to communicate with family, with more than 80% respondents use regular
number and more than 25% use fee apps to call their family. Telephone is followed by messaging apps with
nearly 20% respondents chose it.
• Using regular number on telephone is preferred more in Hanoi than in Ho Chi Minh, while apps (messaging
apps and fee apps) is more popular in Ho Chi Minh.
8%
83%
20%
27%
8%
79%
25% 28%
8%
88%
13%
25%
7%
83%
19%
27%
1%
9%
82%
21%
26%
1%
Email Telephone (using regular
number)
Messaging app (e.g
Facebook, Zalo)
Telephone (using fee apps) Other
All Hồ Chí Minh Hà Nội Female Male
4. Q: Which do you talk with more? Dad or Mom?
10%
68%
22%
10%
69%
21%
10%
67%
24%
Dad Mom Amost same
All Female Male
Who they talk to
Both genders chose Mom to contact most frequently, while only about 20% talk with Mom and Dad equally.
6. Q: How far is your hometown from where you live now?
Frequency of hometown visiting (by distance)
4%
14%
18%
14% 12%
21%
14%
3%
23%
57%
3%
6% 6%
0% 0%
6%
3%
15%
35%
23%
13%
9%
2% 1%1% 1% 2%
9%
15%
41%
33%
0%
Every week or
more
A couple of
time/Month
Once/Month Once/2 month Once/3 month Once/6 month Once/year I do not go back
All Within 50km 51km - 200km More than 200km
People who live within 50km usually go home every week or a couple of time/month while those who live 51
– 200km away from hometown mostly go home once/month. At the same time, most people who live more
than 200km away from hometown visit only twice a year.
7. 4%
14%
17%
15%
13%
21%
14%
2%2%
8%
10% 10%
15%
30%
23%
3%
7%
22%
27%
20%
10%
10%
4%
1%
4%
14%
20%
17%
10%
20%
12%
3%
5%
14%
14%
12%
15%
22%
16%
1%
Every week or more A couple of
time/month
Once/month Once/2 months Once/3 months Once/6 months Once/year I do not go back to
hometown
All HCM HN Female Male
Frequency of hometown visiting (by gender and location)
Q: How often do you go back to your hometown?
• Most people visit their hometown once in a half year or once every month.
• People in Hanoi visit their hometown much more frequently than Ho Chi Minh City (27% Hanoi respondents
choose to visit once a month while 30% Ho Chi Minh respondents visit their hometown twice a year) due to
the fact that people from Hanoi live closer to their hometown than those in Ho Chi Minh city
8. Transportations to hometown (by location and gender)
57%
28%
8% 8%
11%
47%
29%
13%
8%
16%
70%
27%
1%
8%
4%
64%
24%
8% 8%
11%
50%
32%
7% 8% 10%
Bus Motorbike Airplane Train Other
All HCM HN Female Male
Q: How do you go back to your hometown?
• Bus is the most popular transportation, especially in Hanoi, followed by motorbike.
• 13% respondents from Ho Chi Minh city use airplane to travel back to their hometown, at the same time
only 1% from Hanoi use it.
• Female prefer bus more than male and male choose motorbike more than female.
9. Transportations to hometown (by distance)
Q: How often do you go back to your hometown?
58%
28%
8% 8%
11%
40%
60%
0%
3%
0%
65%
38%
0%
4% 5%
56%
9%
19%
15% 16%
Bus Motorbike Airplane Train Other
All Within 50km 51-200km More than 200km
• People who live within 50km from their hometown tend to use motorbike to visit home, meanwhile bus is
more popular among those who live more than 50km.
• Train and airplane is mostly use by people who live more than 200km, and they hardly use motorbike to
travel back.
10. Survey information
• Survey about communication with family among single
people in Ho Chi Minh city and Hanoi
• Sample size: 314
• Respondent criteria:
• HCM: 172
• HN: 142
• Male: 154
• Female: 160
• Conducted time: August, 2016
12. Our Solution
Survey is conducted via mobile phone and the data is processed real-time
Affordable Quick High quality
Takes 24 - 48 hours for
most surveys, proving
real-time analysis
Superb real-time
analysis for flexible and
accurate data collection
1/3 of the competitor
pricing
13. Respondent profiles
Our strength is 16-39 years old and urban areas. This is where most biz customers
would like to research
17%
8% 8% 8% 8% 8% 7% 7% 7%
22%
0%
1%
18%
31%
22%
14%
7%
3% 3%
1%
<9 10-14 15-19 20-24 25-29 30-34 35-3940-44 45-49 50-
Stats Q&Me
Active users by age Urban user ratio (top 6 provinces)
22%
51%
78%
49%
Stats Q&Me
Top 6 provinces Others
14. Contact Us
URL: http://www.qandme.net
Contact: info@qandme.net
Q&Me is operated by Asia Plus Inc.
Asia Plus Inc.
Floor 1 25/7A Nguyen Binh Khiem str., Ben Nghe ward, District 1, HCMC,
Vietnam
Tel. +84 839 100 043