How does Vietnamese care about their health and diet? Q&Me has run the research to ask Vietnamese consciousness about food

1. Your sub-title here
How do Vietnamese take care of their health?
What is Vietnamese’ common diet and tips to keep them healthy

2. Survey information
• How do Vietnamese take care of their health?
• 500 Vietnamese people between 20-34 years old
• Conducted on March 26th – April 2nd, 2015

3. Executive Summary
• “Enough sleep” and “exercise” are the two common
things
• Taking fruits and vegetables a lot is the most popular
way
• US, Japan origin makes them feel more comfortable
• 62.4% either “extremely care” or “care” about the
calories.
• Vitamin , Collagen Calcium are recognized most

4. What do you do to maintain your health?
“Enough sleep” and “exercise” are the two common things
62.7%
54.8%
50.4%
48.7%
43.4%
31.2%
20.3%
11.8%
6.8%
4.4%
0% 20% 40% 60% 80%
Take enough sleep hours
Do exercise
Do not smoke
Care about nutrition or ingredients…
Do not drink alcohol
Take supplement
Go to see doctors regularly
I do not do anything
Go to massage regularly
Others

5. What do you do for your diet?
58.3%
47.4%
45.6%
38.0%
36.5%
36.2%
35.4%
34.5%
25.3%
22.9%
18.8%
8.1%
0% 10% 20% 30% 40% 50% 60% 70%
I take fruits and vegetables a lot
I eat regularly
I avoid oily foods
I do not take too much chemicals
I do not eat foods late at night
I avoid too much zodiac products
I take the balance of what I eat
I avoid fast foods
I avoid eating snack so much
I spend time to wash what I eat a lot
I choose organic foods
I have ginseng & other herbs
Taking fruits and vegetables a lot is the most popular way

6. Do you care the country of origin of what you
eat?
63.5%
23.9%
12.7%
I care very
much
I care for
some
categories of
raw foods
I do not care
so much
Country Origin Concerns
US, Japan origin makes them feel more comfortable
28.2%
40.4%
32.1%
34.7%
30.3%
42.6%
35.8%
38.6%
44.8%
45.9%
36.5%
35.6%
25.1%
27.1% 56.3%
0% 50% 100%
Taiwan
China
Thailand
Vietnam
Korea
Japan
US
Country Origin Comfort
Feel very comfortable Feel comfortable
Average Feel uncomfortable
Feel very uncomfortable

7. Do you care about the amount of calories you
consume?
6.3%
55.1%
29.8%
7.2%
1.5%
Extremely care Care Average Do not care Do not care at all
62.4% either “extremely care” or “care” about the calories.

8. Where do you get information about your
healthy diet?
43.0%
42.8%
40.4%
40.2%
40.0%
36.0%
32.5%
32.5%
15.9%
13.3%
9.2%
7.0%
0% 10% 20% 30% 40% 50%
Facebook
Website
Magazine / Newspaper
TV
Friends
Online Newspaper
Forum
Parents
Youtube
Cooking school
I do not care so much
Other
Facebook & Website are the most popular channels

9. Which of the following do you know?
Vitamin , Collagen Calcium are recognized most
0%
20%
40%
60%
80%
100%
20 - 24
25 - 29
30 - 34

10. How much do you spend for supplement per
month?
42% spends less than 300K VND per month
41.8%
21.4%
15.4%
12.8%
3.9%
2.9%
1.8%
0% 5% 10% 15% 20% 25% 30% 35% 40% 45%
Up to 300,000 VND
300,001 - 500,000 VND
500,001 - 1,000,000 VND
1,000,001 - 2,000,000 VND
2,000,001 - 3,000,000 VND
Above 5,000,001 VND
3,000,001 - 5,000,000 VND

11. Where do you buy supplement?
Pharmacy is the most popular channel
61.7%
40.7%
28.1%
24.0%
18.3%
15.9%
10.2%
9.6%
6.6%
5.1%
Pharmacy
Supermarket
Specialized store
Department store
Convenience store
Local store / Local market
Online
From Friends
Facebook store
Other
0% 10% 20% 30% 40% 50% 60% 70%

12. What country comes up when you hear supplement?
32.3%
18.9%17.4%
14.7%
14.1%
1.2% 0.9% 0.6%
US
Japan
Korea
Europe
Vietnam
Thailand
Taiwan
China
US supplement is most familiar for Vietnamese people.

13. What supplement do you usually take?
Ranking Type of supplements
1 Vitamins (A, B, C, D, E, etc.) & Multivitamin
2 Omega 3
3 Collagen
4 Functional Food (Nutrilife)
5 Ginseng & Herbs

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