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&%0 $,# -&.&*3 *#0<+$"(%-
15%
24%
36%
39%
48%
I have limitation in opening
my stores
I lost my job
My fixed salaries are
decreased
My incentive salaries are
reduced
I have less working hours
Reasons of revenue decrease
5%
9%
17%
40%
29%
Revenue change during Covid-19
Drastically increase Increase No change
Decrease Drastically decrease
!"#$%&#'%()#*%+,#,(-(.+(#/01.2(#'+,3.2#4%-3'567#8393.2:#;#!"#<=(/,(1)(>#&018#1,(#80(#,(1)%.)#?%,#8018:
:$#;1#*(<.)=.$#01$*%*4.3)+#.!"#$%&#'(%)*+,-./
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6FE
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Distance to their hometown
6DE
FDE
6CE
DFE
6DE
ME
K+@83N@(
839();
9%.80
O-(,*
9%.80
P./(;
(-(,*#D
9%.80
P./(;
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9%.80
P./(#(-(,*
*(1,
H())#801.
%./(#;#*(1,
Frequency of going hometown
Those who have hometown only
:.#;7#%+<4,=4.#$7.%"%>4?,'#4I;350"-$&%+#J
25%
49%
12% 8%
2% 4%
Distance to hometown (less than 100km)
Frequency of homecoming is inverse proportion to the
distance
5%
32%
22%
27%
12%
3%
Distance to hometown (100-300 km)
0% 0% 6%
44%
30%
20%
Multiple times/
month
Every month Once/ every 2
month
Once/ every 3-
6 month
Once every
year
Less than
once / year
Distance to hometown (More than 300 km)
!"#$%&#?1,#3)#38#?,%9#*%+,#,()3'(./(#8%#*%+,#0%9(8%&.#
<&0(,(#*%+,#?193@*#1,(#@3-3.2>: ; $%&#%?8(.#'%#*%+#2%#
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&*#5,"4,#*5&'(%45$,#5#.0#*.354*(<2=5&%05$,(-#51,(5,&)#5-,(*$#*50"-$&%+#5$(5
$,#"*5,('#$(1%
63%
28%
7% 2% 1%
77%
17%
4% 2% 1%
Yes,
definitely
Yes,
probably
I have not
decided
Probably
not
Definitely
not
by age
Less than 25
25 and older
71%
21%
5%
Total
Yes, definitely Yes, probably I have not decided
Probably not Definitely not
!"#=%#*%+#N@1.#8%#2%#A1/B#8%#*%+,#0%9(8%&.#3.#R(8#DIDD:
80%
16%
3% 1% 0%
67%
28%
3% 1% 0%
61%
20% 14%
5% 2%
Yes,
definitely
Yes,
probably
I have not
decided
Probably
not
Definitely
not
by distance to hometown
Less than 100KM
101-300KM
More than 300KM
F)0%",0%)*.0).4).D,(E.0).3)+#0)&*.21$%*4.@#0
L##$"%4 1"$, 6&'".3 M *#.&$")#- &%0 3#&*.3 +<-$(' &*# $,# $1( ;"44#-$ *#&-(%-9
N('# &*# /##% $( 4( ;&+/ &- $,#3 0"0 %($ ,&)# (22(*$<%"$3 0<#5$(5O()"0@>B
71%
21%
5%
Total
Yes, definitely Yes, probably I have not decided
Probably not Definitely not
!"#=%#*%+#N@1.#8%#2%#A1/B#8%#*%+,#0%9(8%&.#3.#R(8#DIDD:#;#S018#1,(#80(#,(1)%.)#?%,#*%+,#N,(-3%+)#1.)&(,:
20%
21%
45%
54%
55%
77%
As I have no other things to do
As my hometown is near my
residence
As i did not visit my hometown
for long due to Covid
As I have less opportunity to
visit them other than Tet
It is yearly custom
As i like to meet my families /
relatives
Reasons to go back to hometown at Tet
0#$4(*#%/"%>4*.#/"+$",%
49% tend to save money compared with usual years
for Tet.
!"#$%&#'%()#*%+, )N(.'3.2#?%,#R(8#/01.2(#3.#DIDDT#
/%9N1,('#&380#A(?%,(#4%-3'567:
10%
27%
13%
30%
19%
1%
Increase drastically Increase slightly No change
Decrease slightly Decrease drastically I am not sure
'A(%0#+#*0.=)$.@#0.>?>>
P&'".3 4&$,#*"%4 &%0 *#.&Q"%4 &*# $,# $1(5$,"%4-5$,&$5$,#35&*#5.((/"%456(*1&*05
$(95N2#+"&.56((05"-5(%#5(65$,#5$,"%4-5$,&$53(<$,5#Q2#+$5
!"#U@(1)(#/0%%)(#&018#*%+V,(#(W/38('#8%#N,(N1,(#?%,#R(8#DIDD:#
22%
33%
34%
40%
48%
48%
49%
65%
76%
Go on trips
Special events like fireworks
Being involved in traditional
activities
Special decorations
Eat special food
Parties among families/
friends
Meeting with local friends
Time to relax
Meeting with family
Total
18%
35%
36%
39%
52%
48%
46%
63%
72%
Less than 25 y.o.
24%
32%
33%
40%
46%
48%
51%
66%
78%
25 y.o. and older
6)*(#$*/ )* @#0.>?>>
:,# ;"44#-$ +(%+#*%-5&*#5$,#56"%&%+"&.56(*5:#$95:,# #.0#*.3 4*(<25,&-5,"4,5
+(%+#*%-5(%5O()"0@>B5"%6#+$"(%-5$(5$,#"*56&'"."#-
!"#S018#1,(#80(#803.2)#8018#*%+#1,(#/%./(,.('#1A%+8#R(8#DIDD
6%
10%
28%
32%
34%
38%
45%
54%
55%
64%
Restaurant availability
Store availability
Decoration/ cleaning for Tet
Transportation cost
Covid-19 infection to my self
Whether bonus will be given as
planned
Covid-19 infection to my family
Additional spending for Tet
preparation
Gạthering/ party limitation due to
Covid
Financial status
Total
8%
8%
31%
32%
29%
25%
36%
52%
56%
57%
Less than 25 y.o.
5%
11%
26%
33%
37%
45%
50%
55%
54%
67%
25 y.o. and older
G)&.0)./B#*2.@#0.>?>>.7 H)%(#.)=.$#/B)*2#*0/
“I will go back to my hometown to get renunited with my family.
Having said that, I am still afraid of Covid-19 situatio. My
financial situation becomes very tough so my spending will be
lower” - Female, 30
“I still don’t have the specific plan. If Covid-19 situation is not
bad, my whole family will have a domestic travel. If not, we just
hang around the city only..”.- Male, 31
“I just wish that no more Covid-19 will be on us, so that we
could spend Tet with my family happily.”- Female, 48
“I will go back to Tet to spend some money that I have saved to
buy some necessary things for my parents.”- Female, 25
“I will calculate how much it costs for travel ticket and other
expenses to save for Tet. I am keen to spend my time with my
family to reunite with them.”- Female, 27
H,-1#.(3,*4#.03$)143.6)"%2789
R$$#%$"(% $( 7,#&.$,8 &%0 76&'".38 &*# $,# $1( ,"4,#-$ "$#'- $,&$ $,#3 6##.
)&.<&;.#5&;(<$9
!"#S018#1,(#80(#803.2)#8018#*%+#?((@#9%,(#39N%,81.8#1?8(,#*%+#(WN(,3(./(#4%-3'567:
10%
12%
12%
15%
17%
21%
22%
28%
50%
71%
81%
Hobbies
Entertainment
Technology
Career success
Government
Friends
Social contribution
Study/ self-improvement
Financial income
Family
Health
Total
12%
11%
9%
18%
13%
22%
23%
34%
45%
63%
69%
Less than 25 y.o.
10%
12%
13%
14%
20%
20%
21%
24%
53%
75%
87%
25 y.o. and older
H,-1# (3,*4#.03$)143.6)"%2789.7 !"#$%&"'&(%)*"+,%+-)
“2021 was not a good year due to the outbreak of the disease,
and after that time, I realized that family values are a very
precious gift that has money or anything on it. As long as we
return home, where our family is always waiting, we will always
feel peace in our hearts” - Male, 28
“Family values are the most important in life, because when the
family is healthy and happy, we can focus on doing good work
and promoting our forte. Family is the cell of society, each
complete family contributes to a better society” - Female, 39
“I see that the covid 19 epidemic has brought me an
unforgettable moment. On the other hand, it is an opportunity
for me to encourage with my family and friends together. I'm so
happy, so I find "family values" so profoundly” - Male, 18
“Only the family is always concerned about their health without
worrying about money. Safety and health are very important
things for my family that cannot be exchanged for money” -
Female, 23
5#/B)*2#*0.B$)=%-#.IJKLM?N
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&#;=56;';%%3#;6
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<>*%$#4,:$#4:'@<(4/:A@*>9%=
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$*#5+?%&G#&;'326*%3,?*+#C'?7%'
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67#>':%3+=:6;'2&#'1%3*6%&#+'
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!*-%*#.+,$E#0.$#/#,$(3.7 R12%#*(#
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(2"%"(%-95T<*50&$&52*()"-"(%-5&*#5U<"+/#-$50<#5$(5$,"-5)&-$50"*#+$52&%#.5-3-$#'9
0%
1%
18%
31%
22%
14%
7%
3% 3%
1%
Y
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+(%%#+$"(%-5)"&5(<*50#0"+&$#05'(;".#5&2256(*5,"4,#*5U<&."$350&$&5+(..#+$"(%-55
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(;IEAJ;@9O%"9J>%3IE9%58PQ=7%J9%AL=%H<=R=<<=B%H><A@=<%;R%(()%J@%SJ=A@>GO%
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Vietnamese expectation for tet 2022

  • 1. !"#$ %& '()%($ *+,-$. ,$&$+,/0 1,'2%3$3 45 6&%+ 7)8& 9(/: !"#$%&'#(# #)*#+$&$",% $,-&./ 0#$ 1211 3("&4567(48%+94
  • 2. !"#$"%#& !"#$%&' ()#*+&'# $,# -#)#*# .(+/0(1% &%0 -(+"&. 0"-$&%+# 2(."+3 $( 4(5"%$(5$,#5.")"%45(65 71"$,5+(*(%&895:,#5*#-$*"+$"(%-5"%5$#*'-5(65 $*&%-2(*$&$"(%5(*5;<-"%#--5(2#*&$"(%54*&0<&..35 +&'#5;&+/5$(5%(*'&.9 :,"-5-<*)#351&-5'&0#51"$,5&%5"%$#%$"(%5$(5 <%0#*-$&%05!"#$%&'#-#5;#,&)"(*-5&%05(2"%"(%-5 $(1&*05:#$=5$,#56"*-$5&%%<&.5+#*#'(%35&6$#*5$,#5 -#)#*#5-(+"&.50"-$&%+"%49 :,"-5-<*)#351&-5+(%0<+$#05&'(%45'&.# &%0 6#'&.# (6 >?5@ AB53#&*- (.0 (65CDE5*#-2(%0#%$-5 "%5F()#';#* GEG>95
  • 4. 5#"#*1#.(3,*4#.21$%*4.6)"%2789 CBH ,&- ;##% ,"$ 1"$, $,# *#)#%<# *#0<+$"(%= 1"$, .#-- 1(*/"%4 (22(*$<%"$"#- &%0 $,# -&.&*3 *#0<+$"(%- 15% 24% 36% 39% 48% I have limitation in opening my stores I lost my job My fixed salaries are decreased My incentive salaries are reduced I have less working hours Reasons of revenue decrease 5% 9% 17% 40% 29% Revenue change during Covid-19 Drastically increase Increase No change Decrease Drastically decrease !"#$%&#'%()#*%+,#,(-(.+(#/01.2(#'+,3.2#4%-3'567#8393.2:#;#!"#<=(/,(1)(>#&018#1,(#80(#,(1)%.)#?%,#8018:
  • 5. :$#;1#*(<.)=.$#01$*%*4.3)+#.!"#$%&#'(%)*+,-./ !!" #$ %&#'( )&# &*+( &#,(%#)- .# /*01 #-0( 2 ,#-%& *-3 ,#4(5 !"#$%&#?1,#3)#38#?,%9#*%+,#,()3'(./(#8%#*%+,#0%9(8%&.#<&0(,(#*%+,#?193@*#1,(#@3-3.2>: ; $%&#%?8(.#'%#*%+#2%#A1/B#8%#*%+,#0%9(8%&.#?%,# ,(+.3%.#&380#*%+,#?193@*#A(?%,(#4%-3'567: CDE DFE 6CE GE 6FE DE H())#801. 6II#B9 6I6#5#DII B9 DI6#5#FII B9 FI65#JII B9 K%,(#801. JII#B9 L#19#.%8 )+,( Distance to their hometown 6DE FDE 6CE DFE 6DE ME K+@83N@( 839(); 9%.80 O-(,* 9%.80 P./(; (-(,*#D 9%.80 P./(; (-(,*#F5Q 9%.80 P./(#(-(,* *(1, H())#801. %./(#;#*(1, Frequency of going hometown Those who have hometown only
  • 6. :.#;7#%+<4,=4.#$7.%"%>4?,'#4I;350"-$&%+#J 25% 49% 12% 8% 2% 4% Distance to hometown (less than 100km) Frequency of homecoming is inverse proportion to the distance 5% 32% 22% 27% 12% 3% Distance to hometown (100-300 km) 0% 0% 6% 44% 30% 20% Multiple times/ month Every month Once/ every 2 month Once/ every 3- 6 month Once every year Less than once / year Distance to hometown (More than 300 km) !"#$%&#?1,#3)#38#?,%9#*%+,#,()3'(./(#8%#*%+,#0%9(8%&.# <&0(,(#*%+,#?193@*#1,(#@3-3.2>: ; $%&#%?8(.#'%#*%+#2%# A1/B#8%#*%+,#0%9(8%&.#?%,#,(+.3%.#&380#*%+,#?193@*# A(?%,(#4%-3'567:
  • 8. C-,*.0).4).D,(E.0).3)+#0)&*.21$%*4.@#0 K>H 2.&%- $( 4( ;&+/ $( $,#"* ,('#$(1%9 :,(-#51,(570#6"%"$#.351"..54(5,('#85 &*#5,"4,#*5&'(%45$,#5#.0#*.354*(<2=5&%05$,(-#51,(5,&)#5-,(*$#*50"-$&%+#5$(5 $,#"*5,('#$(1% 63% 28% 7% 2% 1% 77% 17% 4% 2% 1% Yes, definitely Yes, probably I have not decided Probably not Definitely not by age Less than 25 25 and older 71% 21% 5% Total Yes, definitely Yes, probably I have not decided Probably not Definitely not !"#=%#*%+#N@1.#8%#2%#A1/B#8%#*%+,#0%9(8%&.#3.#R(8#DIDD: 80% 16% 3% 1% 0% 67% 28% 3% 1% 0% 61% 20% 14% 5% 2% Yes, definitely Yes, probably I have not decided Probably not Definitely not by distance to hometown Less than 100KM 101-300KM More than 300KM
  • 9. F)0%",0%)*.0).4).D,(E.0).3)+#0)&*.21$%*4.@#0 L##$"%4 1"$, 6&'".3 M *#.&$")#- &%0 3#&*.3 +<-$(' &*# $,# $1( ;"44#-$ *#&-(%-9 N('# &*# /##% $( 4( ;&+/ &- $,#3 0"0 %($ ,&)# (22(*$<%"$3 0<#5$(5O()"0@>B 71% 21% 5% Total Yes, definitely Yes, probably I have not decided Probably not Definitely not !"#=%#*%+#N@1.#8%#2%#A1/B#8%#*%+,#0%9(8%&.#3.#R(8#DIDD:#;#S018#1,(#80(#,(1)%.)#?%,#*%+,#N,(-3%+)#1.)&(,: 20% 21% 45% 54% 55% 77% As I have no other things to do As my hometown is near my residence As i did not visit my hometown for long due to Covid As I have less opportunity to visit them other than Tet It is yearly custom As i like to meet my families / relatives Reasons to go back to hometown at Tet
  • 10. 0#$4(*#%/"%>4*.#/"+$",% 49% tend to save money compared with usual years for Tet. !"#$%&#'%()#*%+, )N(.'3.2#?%,#R(8#/01.2(#3.#DIDDT# /%9N1,('#&380#A(?%,(#4%-3'567: 10% 27% 13% 30% 19% 1% Increase drastically Increase slightly No change Decrease slightly Decrease drastically I am not sure
  • 11. 'A(%0#+#*0.=)$.@#0.>?>> P&'".3 4&$,#*"%4 &%0 *#.&Q"%4 &*# $,# $1(5$,"%4-5$,&$5$,#35&*#5.((/"%456(*1&*05 $(95N2#+"&.56((05"-5(%#5(65$,#5$,"%4-5$,&$53(<$,5#Q2#+$5 !"#U@(1)(#/0%%)(#&018#*%+V,(#(W/38('#8%#N,(N1,(#?%,#R(8#DIDD:# 22% 33% 34% 40% 48% 48% 49% 65% 76% Go on trips Special events like fireworks Being involved in traditional activities Special decorations Eat special food Parties among families/ friends Meeting with local friends Time to relax Meeting with family Total 18% 35% 36% 39% 52% 48% 46% 63% 72% Less than 25 y.o. 24% 32% 33% 40% 46% 48% 51% 66% 78% 25 y.o. and older
  • 12. 6)*(#$*/ )* @#0.>?>> :,# ;"44#-$ +(%+#*%-5&*#5$,#56"%&%+"&.56(*5:#$95:,# #.0#*.3 4*(<25,&-5,"4,5 +(%+#*%-5(%5O()"0@>B5"%6#+$"(%-5$(5$,#"*56&'"."#- !"#S018#1,(#80(#803.2)#8018#*%+#1,(#/%./(,.('#1A%+8#R(8#DIDD 6% 10% 28% 32% 34% 38% 45% 54% 55% 64% Restaurant availability Store availability Decoration/ cleaning for Tet Transportation cost Covid-19 infection to my self Whether bonus will be given as planned Covid-19 infection to my family Additional spending for Tet preparation Gạthering/ party limitation due to Covid Financial status Total 8% 8% 31% 32% 29% 25% 36% 52% 56% 57% Less than 25 y.o. 5% 11% 26% 33% 37% 45% 50% 55% 54% 67% 25 y.o. and older
  • 13. G)&.0)./B#*2.@#0.>?>>.7 H)%(#.)=.$#/B)*2#*0/ “I will go back to my hometown to get renunited with my family. Having said that, I am still afraid of Covid-19 situatio. My financial situation becomes very tough so my spending will be lower” - Female, 30 “I still don’t have the specific plan. If Covid-19 situation is not bad, my whole family will have a domestic travel. If not, we just hang around the city only..”.- Male, 31 “I just wish that no more Covid-19 will be on us, so that we could spend Tet with my family happily.”- Female, 48 “I will go back to Tet to spend some money that I have saved to buy some necessary things for my parents.”- Female, 25 “I will calculate how much it costs for travel ticket and other expenses to save for Tet. I am keen to spend my time with my family to reunite with them.”- Female, 27
  • 14. H,-1#.(3,*4#.03$)143.6)"%2789 R$$#%$"(% $( 7,#&.$,8 &%0 76&'".38 &*# $,# $1( ,"4,#-$ "$#'- $,&$ $,#3 6##. )&.<&;.#5&;(<$9 !"#S018#1,(#80(#803.2)#8018#*%+#?((@#9%,(#39N%,81.8#1?8(,#*%+#(WN(,3(./(#4%-3'567: 10% 12% 12% 15% 17% 21% 22% 28% 50% 71% 81% Hobbies Entertainment Technology Career success Government Friends Social contribution Study/ self-improvement Financial income Family Health Total 12% 11% 9% 18% 13% 22% 23% 34% 45% 63% 69% Less than 25 y.o. 10% 12% 13% 14% 20% 20% 21% 24% 53% 75% 87% 25 y.o. and older
  • 15. H,-1# (3,*4#.03$)143.6)"%2789.7 !"#$%&"'&(%)*"+,%+-) “2021 was not a good year due to the outbreak of the disease, and after that time, I realized that family values are a very precious gift that has money or anything on it. As long as we return home, where our family is always waiting, we will always feel peace in our hearts” - Male, 28 “Family values are the most important in life, because when the family is healthy and happy, we can focus on doing good work and promoting our forte. Family is the cell of society, each complete family contributes to a better society” - Female, 39 “I see that the covid 19 epidemic has brought me an unforgettable moment. On the other hand, it is an opportunity for me to encourage with my family and friends together. I'm so happy, so I find "family values" so profoundly” - Male, 18 “Only the family is always concerned about their health without worrying about money. Safety and health are very important things for my family that cannot be exchanged for money” - Female, 23
  • 18. T#<.3%43-%430.7 U3).&#.,$# 678( 9':%&(:%(0&;#49(-%(3: ,*41(%:4('(*40&:0#,<*-= 0#'12324#'255'67#'8&%9#:6;'%$' <%67'%35*3#'23+'%$$5*3#'67&%=47' %3#'+#+*:26#+'8526$%&1'6%'8&%)*+#' 67#')25=2<5#'7*36;'6%'>%=&' <=;*3#;;'8&%1865>'?*67'7*47' @=25*6> 678( 9':/9..('%:#->9-(: 4('(*40&:'(4+90(:<4#+93(4 0#'%?3'%)#&'ABBCBBB' D*#6321#;#'823#5*;6'?*67'67#' )2&*#6>'%$'67#'8&%$*5#;E'0*67'67# 8&%8&*#62&>'&#?2&+'23+'@=25*6>' ;:7#1#C'?#'+#5*)#&'67#'&#;#2&:7' &#;=56;';%%3#;6 ?4#<49(%*4=:4('(*40&: <>*%$#4,:$#4:'@<(4/:A@*>9%= 0#'72)#'FBB'?#55,6&2*3#+' $*#5+?%&G#&;'326*%3,?*+#C'?7%' 2&#':%33#:6#+'&#25,6*1#'67&%=47' %=&'+#+*:26#+'288E'H55'67#'62;G;' 67#>':%3+=:6;'2&#'1%3*6%&#+' &#25,6*1#'?*67'2=6%126*%3
  •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