What are the things that Vietnamese are happy / unhappy about their smartphones. Check out our surveys to 500 smartphone owners

1. Your sub-title here
Vietnam smartphone satisfaction / dissatisfaction
Most users are dissatisfied with waterproof and battery life

2. • Survey about smartphone satisfaction and dissatisfaction
• Sample size: 502 samples
• Respondent criteria:
Male & Female, IOS & Android users,
15-44 years old
• Area: Vietnam
• Conducted time: October 30th-November 10th, 2015
Survey information

3. • 76% people use Android and 24% people use IOS.
• 31% people are dissatisfied with battery life.
• 67% people want to use smartphones with long battery life.
• Battery life of the 80% smartphone are likely to run out within
a day.
• 83% people have dropped their smartphone.
• 36% people have their smartphone lost and stolen in street.
• 41% people use the online app or service in case of the lost
Executive summary

4. Male
49%
Femal
e
51%
GENDER
53%
36%
9% 2%
AREA
Ho Chi Minh
City
Hanoi
Da Nang
Other
34%
20%
16%
22%
9%
1%
0 10 20 30 40
15-19
20-24
25-29
30-34
35-39
40-44
Age
Age
Respondent profile

5. People with high income use more IOS than Android.
46%
24%
24%
6%
ANDROID USER
Less than 3M VND 3M-5M 5M-10M 10M-50M
36%
26%
25%
13%
IOS USER
Less than 3M 3M-5M 5M-10M 10M-50M
OS type by monthly income

6. OS type by gender
55%
41%
45%
59%
Android user IOS user
What kind of smartphone do you use?
Male Female
IOS is used by women more than men.

7. 78%
68% 67%
64%
62% 61%
57% 55% 54% 52%
33%
18%
59%
53% 54%
63%
48%
53%
46%
52%
58%
43%
36%
26%
Brand Device
design
Display
quality
Usability Weight Sound
Quality
Camera Devise
size
Display
size
Durability Battery
life
Water
proof
How much are you satisfied with your phone?
IOS Android
Users are dissatisfied with battery life and water proof function.
Smartphone satisfaction by feature

8. IOS users are satisfied with brand the most.
54%
40%
22%
24%
Female Male
Are you satisfied with your smartphone brand?
IOS user Android users
Gender difference in brand satisfaction

9. Android users are dissatisfied with battery life more than IOS
users.
26%
74%
IOS user
Dissatisfied Average/Satisfied
Dissatisfaction with battery life
33%
67%
Android user
Dissatisfied Average/Satisfied

10. More women want phones with better camera than men do.
64%
36%
39%
25%
71%
49%
32%
35%
Long battery life
Better camera feauture
innovation design
Better sound quality
Female Male
The features needed for smartphone

11. Women start concerning when battery is about to run out
more than men.
5%
3%
5%
12%
22%
28%
23%
2%
3%
2%
6%
17%
38%
31%
I do not care
once it runs out of battery
40-60%
30-40%
20-30%
10-20%
1-10%
What percentage of battery You would start concerning？
Female Male
Concerns on smartphone battery

12. - Battery problem is the most problem for both users.
- Android users have more malfunction of device as problem
than IOS users.
14%
15%
20%
18%
33%
44%
23%
23%
23%
35%
38%
45%
Hardware evice problem
Trouble with water
Screen is broken or
fractured
Malfunction of device
I had dropped phone
Battery problem
What kind of technical problem have you had?
Android Users IOS Users
Technical problem experience of smartphone

13. 40%
32%
31%
21%
19%
9%
40%
Dropped from hand in operating deivices
From desk or table
Dropped from clothes pokets
Dropped from hand in not operating devices
When my child plays it
Dropped from the bag
Others
How have you dropped your smartphone?
Situation when users drop smartphone

14. More smartphones are stolen and lost in South Area than
other area.
11%
17%
25%
9%
15%
10%
North Middle South
Have you ever have your smartphone stolen or lost?
Stolen and lost lost
Smartphone stolen experiences

15. Most users have lost and have smartphones stolen in street.
Street
36%
Café
9%
Public
transportation
17%
Park
14%
School
20%
Places smartphones have stolen and lost

16. Use of the screen protection
film
Use of the smartphone
protection cover
Use of the online search app
or service in care of the lost
Use of the strap to tie it to
your clothes
79%
57%
56%
83%
88%
73%
62%
87%
Male Female
Smartphone accessory ownership by gender
Women use more smartphone protection cover than men.

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