YouTube is one of the most common media among Vietnamese. Vietnam is one of the top countries for YouTube global market and there are increasing number of YouTubers who give a huge influence over the lifestyle and opinions of the Vietnamese youth. This survey was conducted among 18 -49 years old male and female of 1337 respondents who watch YouTube in January 2021.

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Vietnamese spend around 2 hours per day for watching
YouTube.

4. Vietnamese spend around 2 hours per day for watching
YouTube. The time spending is higher at the elders.
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5. YouTube comes as 2rd among SNS, after Facebook.
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Q. Please sort the following social media based on your
likeness
57%
34%
4% 1% 3%
31%
48%
13%
2%
7%
9%
14%
54%
7%
16%
3% 4%
29%
90%
74%
Facebook YouTube Zalo Instagram TikTok
Social media popularity by ranking
1st pick 2nd pick 3rd pick Others

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94%
43%
27%
16%
Smartphone PC TV Tablet
Q. What are the devices that you watch YouTube?
Smartphone is dominantly popular as the device to watch
YouTube.

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Yes, 58%
No, 42%
Q. Do you have experience that you are influenced by
YouTube to purchase something?
58% have the purchased the items after watching YouTube.

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16%
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Sport
Supplement / Functional foods
Online service / mobile app
Book
IT
Food
Game
Fashion
Beauty / cosmetics
Electronics
Q. What are the products that you had purchased as the
influence of YouTube?
Electronics, Beauty/cosmetics, fashion are the top 3 items
that people are influenced by watching YouTube.

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