A sample pagination for a Sponsorship proposal... but there's no such thing as a templated approach so this is a wireframe guide only

1. © Asia Media Partners Pte Ltd
I.E. YOUR TITLE
SLIDE
SEEKING SPONSORSHIP MASTERCLASS

2. © Asia Media Partners Pte Ltd
Caveat
• If – no, when – you adopt our industry principle
that propositions should be tailored to each buyer,
then there’s no such thing as a truly templated
deck!
• However, here is a pagination that includes all the
fundamental elements that ASN believes should be
in a pitch document >>

3. © Asia Media Partners Pte Ltd
SCENE SETTER
• “Sizzle reel”
• Inspiring quote
• (maybe a killer data point)
• Remember F-E-E-S. Don’t jump in

4. © Asia Media Partners Pte Ltd
BACKGROUND CREDENTIALS OF THE
PLATFORM (& SPORT/RIGHTS OWNER)
• Past proven successes, &/or
• Past ROI, &/or
• Media platform(s), &/or
• Testimonial

5. © Asia Media Partners Pte Ltd
3 KEY SELLING POINTS/USPs OF YOUR
ASSET
• 1
• 2
• 3
• + a rationale for why it works for the client
(customised)

6. © Asia Media Partners Pte Ltd
3 KEY SELLING POINTS/ USPs OF
YOUR ASSET
• Planning Illustration: Alternate1
What the
platform stands
for
What the
sponsor stands
for
Synergy
between your
platform &
sponsor

7. © Asia Media Partners Pte Ltd
3 KEY SELLING POINTS/USPs OF YOUR
ASSET
• Planning Illustration: Alternate2
From via To
A sport with no results on
the international stage
Your investment to be put
towards athlete training
A nation that can be proud
of international results
An unhealthy nation The health data app your
sponsorship will create
A healthier, conscious
nation
An unheard-of pastime
(with a measurable
consumer benefit of xyz)
The content platform your
sponsorship will create
An alternative pastime
(that promotes xyz
consumer benefits

8. © Asia Media Partners Pte Ltd
DATA
• (Pre) Valuation (if available)
• Demographics
• (could merge Price in here to show forecast ROI)
• Anything is better than nothing!

9. © Asia Media Partners Pte Ltd
RIGHTS & BENEFITS PACKAGE
• The basics, broken down
– E.g. on-site, online, in media, broadcast etc.)
• CUSTOMISED ACTIVATION SOLUTIONS
• Price (RANGE)
• Do NOT go down the Platinum, Gold, Silver route…

10. © Asia Media Partners Pte Ltd
COMMERCIAL PARTNER STRUCTURE
• I.e. the family of sponsors, expected or known

11. © Asia Media Partners Pte Ltd
HOW IT COMES TOGETHER /
CONCLUSION
• Repeat ‘F.E.E.S”
– “Why you should do this”
• Repeat your USPs and why it works for the target
sponsor

12. © Asia Media Partners Pte Ltd
APPENDIX
Could contain details of:
• Media distribution
• Star ‘protagonist’ profiles
• Past sponsor case study (can be promoted if it
creates a strong story)

13. 1313© Asia Sponsorship News
PAGINATION:
What must I include in my main presentation
TITLE SLIDE
Artwork or dramatic imagery
SCENE SETTER
“Sizzle reel”
Inspiring quote
(maybe a killer data point)
BACKGROUND CREDENTIALS
OF THE PLATFORM (&
RIGHTS OWNER)
Past proven successes
Past ROI
Media platform(s)
3 KEY SELLING POINTS/USPs
OF YOUR ASSET
+ why it works for the client
(customised)
DATA
Pre-valuation (if available)
Demographics
(could merge Price in here to
show forecast ROI)
RIGHTS & BENEFITS
PACKAGE
Basics, broken down
PRICE (RANGE)
COMMERCIAL PARTNER
STRUCTURE
HOW IT COMES TOGETHER /
CONCLUSION
“Why you should do this”
APPENDIX
E.G. Media distribution
Star profiles
Past sponsor case study