2. ICP Media
Over 60 iconic media brands
Multiple media conections – Online, mobile, tablets and events
IPC Media is a Time Warner Company
UK’s leading consumer magazine publisher
Total customers: 26 Million UK adults
Committed to deliver value, service, innovation and creativity
Upper market
Publishes a varied amount of magazines:
Lifestyle
Music
Lesiure
4. Magazines published by ICP Media
25 Beautiful Homes International Boat Industry Uncut
Amateur Gardening Livingetc Volksworld
Amateur Photographer Look VW Camper & Bus
Angler's Mail Marie Claire Wallpaper*
Beautiful Kitchens Motor Boat & Yachting What Digital Camera
Chat Motor Boats Monthly What's on TV
Chat it's Fate Mountain Bike Rider Woman
Country Homes & Interiors Mousebreaker Woman Special Series
Country Life NME woman&home
Cycle Sport Now woman&home Feel Good Food
Cycling Active Nuts woman&home Feel Good You
Cycling Fitness Pick Me Up Woman's Own
Cycling Weekly Practical Boat Owner Woman's Own Lifestyle Series
Decanter Rugby World Woman's Weekly
Essentials Shooting Gazette Woman's Weekly Fiction Series
Eventing Shooting Times Woman's Weekly Home Series
Feelgood Games ShootingUK Woman's Weekly Living Series
Golf Monthly Soaplife World Soccer
Good To Know Sporting Gun Yachting Monthly
Good To Know Recipes Style at Home Yachting World
Homes & Gardens SuperYacht Business YBW.com
Horse SuperYacht World
Horse & Hound Teen Now
HousetoHome The Field
Ideal Home Trusted Reviews
InStyle TV & Satellite Week
International Boat Industry TV Times
TVeasy
5. ICP Target audience
The early days of this media publisher seemed to be aimed
at those with an interest in culture, sports and
photography – mainly middle aged men. It then widen its
range of audience by adding magazines such as
‘Women’s Weekly’ which would gain it more profit and
more popularity.
However whichever, male or female, ICP have always took
an interest in an active sporting life. The magazines it
produces have become bigger and bigger over time, and
slowly expanded in to introducing more – all in the sports
criteria.
6. ICP – Appropriate publisher?
I feel that ICP is a well established publisher,
and because of that would be a useful
company to produce my magazine. It has
targeted many different audiences so I feel it
will know how to correctly format the
magazine to attract the right people.
However, ICP seems to focus more on the
sports and lifestyle so I feel I would be able to
find a more useful publisher that specialises
itself to music.
8. Bauer Media
Largest privately owned publisher in Europe
Publishes magazines in USA, Mexico, Germany, France, Spain, Portugal and the UK
Founded in Hamburg 1875
Selling 282 different magazines in 15 countries
6,600 employees worldwide
Annual turnover – 1.79 Billion Euros
Expanding and adapting
Publishes a varied amount of magazines:
Music
Puzzle
Lifestyle
Interests
Film
TV
12. Bauer target audience
This particular publisher aims to please
everybody – whatever they may be interested
in. Some of its magazines will be based around
Females lifestyle whilst others teenagers film,
showing it can please whoever is wanted,
which is why it has got a good strong brand
name.
13. Bauer – Appropriate publisher?
I feel like Bauer will be a very appropriate publisher
to use for my specific audience as it has produced
many other well known music magazines. It has a
very large mix of audience but seems to provide
specific details for each person. As my magazine will
be on the up and coming hip-hop genre I feel it will
fill a gap in this particular market and produce sales
for Bauer. It is near enough guaranteed to do well as
it would be known to belong to a recognizable loyal
company.
