Designing Engaging Experiences from Kaospilot Experience Design: http://www.kaospilot.dk/kaospilot-experience-design/

1. Designing Engaging Experiences
Agenda Festival
Kaospilots, 2016

3. Kaospilot
Experience
Design
Interdisciplinary
Human
Centered Innovation
Real
World Cases

4. We believe
in engaging
experiences

5. What is experience design?

6. What is experience design?
Experience design is the practice of designing
products, processes, services, events, and environments
with a focus placed on the quality of the user
experience.

7. How do you do that?
By guiding attention, surpassing
expectations and engaging people
emotionally.

8. Ultimately… Experience Design:
Should make peoples life better and solve
their problems (even ones they didn’t know
they had.)

10. How
do you
design engaging
experiences?

11. 5E Experience Model
2. Entry
1. Excitement
3. Engagement
4. Exit
5. Extension
Core
Meaning

12. Core
Meaning
To Designing a Meaningful Experience:
Start with What is Meaningful
2. Entry
1. Excitement
3. Engagement
4. Exit
5. Extension

13. Animation Theming
Storytelling
Sensory stimulation
Co-creation Game & play dimensions
To Designing a Meaningful Experience:
Engage people on their journey
Rituals

14. Research Guides All
Design Decisions

15. 1. Excitement
>Design the first contact

16. 2. Entry
>The atmosphere
matters

17. 3. Engagement
> Personal

18. 3. Engagement
>Purposeful

19. 3. Engagement
>Good Experience
Design is Good
Storytelling

21. 4. Exit
Clean Finish

22. 5. Extension
>Follow up and
follow through

26. Thank you!
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Andy Sontag