What is the transformation economy? This short presentation, goes through the defining differences between the transformation economy and the experience economy.

2. Experience Economy
Transformation Economy

3. Experience Economy
The value of an experience is in its
ability to benefit and stimulate me. (can
it help me show off??)
Transformation Economy
“The value of an experience in the
potential it holds to transform me.”

4. Experience Economy
The value of an experience is in its
ability to benefit and stimulate me. (can
it help me show off??)
Transformation Economy
“The value of an experience in the
potential it holds to transform me.”

5. Experience Economy
“The value of an experience is in my
ability to tell the story of it.”
Transformation Economy
“The value of an experience is in my
ability to live it.”

6. Experience Economy
Consumer focus
Transformation Economy
Post-consumer Focus

7. “When we talk about consumers we reduce
people to a singular category… we should
instead imagine a post consumer business
strategy that moves away from the
consumer centric approach. In doing so we
can expand our view of people to include
the complex and dynamic social, cultural,
gendered and, spiritual and racialized
beings that we are.”

8. Experience Economy
Experiences should benefit the
consumer. The I. The individual.
Transformation Economy
Experiences should benefit the
whole. We.

9. “Pine and Gilmore saw that
eventually experiences would
become as commoditized as a
boring brown cardboard box.”
- Jay La Fontaine

10. “In a world where everything else has
been commoditized, transformations
may be the only thing left worth paying
for.”
- Jay La Fontaine

11. How do we move into
the Transformation
Economy?

12. References:
- MISC “The Human Experience
Issue”
https://ca.zinio.com/www/user/libr
ary/
- Winning the Story Wars
http://winningthestorywars.com/