5.
ASSESPRO
Assespro is an active organization comprised of dynamic businesses who strive
to stay ahead of the curve. Our homepage (www.assespro.org.br) is chock full
of parallel conferences, gatherings, regional information and information
exchange. We are excited to receive global public policy representatives in São
Paulo for WITSA’s GPPS2013 and look forward to continuing to bring the world´s
ITC best to Brazil through Assespro´s activities with ALETI and WITSA.
Assespro will celebrate our fortieth anniversary during WCIT 2016 Brasilia.
Founded in Rio de Janeiro in 1976, it is among the oldest IT business entities in
the world and the first in Brazil.
Through the years, Assespro has successfully defended the interests of Brazilian
information companies ensuring Assespro’s importance as recognized in all levels
of government. Further, Assespro is an active member of the Committee for
Information Technology and the Internet Steering Committee of Brazil’s Ministry
of Science and Technology.
Assespro’s strategy is to strengthen its associates and thereby contribute to job
creation by a dual focus on broadening demand in the internal market and
increasing exports. These actions are implemented by Assespro National Board
on the federal level while the Assespro Regional Boards participate in their
specific areas. Among the principal benefits that members of Assespro enjoy
are:
Generating opportunities for growth
Political representation
Market interaction
Up-to-date policy information
ITC in Brazil: Yesterday and Today
Estimates put the amount of direct jobs from ITC in Brazil at around 600,000
people in 2012. Since 2003, the number of IT companies grew at a rate of 4.3%
per year. By 2012, there are expected to be 73,000 ITC companies. The
software and IT services industry is composed of many small companies. More
than 95% of them have 19 or fewer people employed and opportunities abound
as international ventures seek viable partnerships in Brazil. Moreover, the
number of companies with over 20 PE have grown at an average rate of 10.9%
since 2003.
From 2003-2009, net income for the software and IT services industry grew, in
real terms, 8.2% annually. In 2012, the forecast of sector revenue is US$40.7
billion; 1.8% of Brazilian GNP.
This is a stark contrast to the mid 70s when the main client for information
products was a Brazilian government banking institution, the Caixa Econômica
Federal who hired most of the large services required by the government and
IBM who needed punched cards. There were a few software companies, some
3
6.
others rented equipment, most companies punched cards. All of these were
small enterprises, very small, but numerous.
This market was not controlled by the federal government, unlike the majority of
products and services at the time, therefore pricing was chaotic and varied
widely. It was in the card punching and data input services that most
companies were able to maintain sufficient volume to stay afloat. But the price
of these services came to the point where costs were not met and businesses
were failing.
In Rio de Janeiro in 1976, a group of these pioneering IT businessmen got
together to define measures to fortify the burgeoning industry and formed the
Association of Service for Data Processing Businesses: Assespro.
Today, Assespro is well structured, pro-active and experienced. Being a
federation of regional organizations, it has also over fifteen additional offices,
most at state capitals, which are directly in contact with the approximately 1,400
member organizations whose universe of membership is comprised of the top
business people from Brazil all of whom possess vast in-depth knowledge and
represent 90% of all independently held Brazilian ITC companies. These
regional offices manage their own resources, including manpower, IT and
telecommunications infrastructure and websites Since 2008, Assespro’s national
offices are headquartered in Brazil’s capital city of Brasilia.
The Assespro leadership structure is as follows:
One national president
Four vice-presidents:
• Vice-President of Public Policy
• Vice-President of Planning and Governance, and
• Vice-President of Finance and Sustainability
• Vice-President for International Relations
Assespro also coordinates fourteen regional organizations throughout Brazil:
Alagoas, Bahia, Brasília (Distrito Federal) Ceará, Espírito Santo, Minas Gerais,
Paraná, Pernambuco, Rio de Janeiro, Rio Grande do Norte, Rio Grande do Sul,
Santa Catarina, São Paulo, Sergipe. Each region also has one president and four
vice-presidents.
FINANCIAL STATEMENT:
ASSESPRO NATIONAL
CONSOLIDATED BALANCE SHEET
INCLUDING REGIONAL OFFICES: SC, AL, RJ, RS, PR, PE, PB, SP, BA, ES, MG, DF
LEVANTADO EM 31/12/2011 (EM REAIS)
ACTIVE ACCOUNTS 31/12/2011 31/12/2010
CURRENT
AVAILABLE
On-hand 2.648,44 1.780,73
4
7. Bank Accounts 287.384,97 136.326,47
Investments 656.583,82 594.959,43
Reserves 13.162,78 25.102,28
Total AVAILABLE 959.780,01 758.168,91
Other
Tax Refund 2.497,80 2.497,80
Judicial Settlement 150,75 150,75
Other 65.285,91 37.253,84
Total OTHER CREDITS 67.934,46 39.902,39
Total Current 1.027.714,47 798.071,30
NON CIRCULATING
INVESTMENTS
Business investment 1.760,30 1.760,30
Other - -
Total INVESTMENT 1.760,30 1.760,30
FIXED INVESTMENT
Machine, Equipment and Tools 134.710,70 127.055,99
Furniture and Utensils 179.876,08 149.380,48
Computadors and Peripherals 122.469,96 119.394,78
Facilities 51.610,91 58.437,84
(-) Depreciation (296.529,82) (246.556,14)
Total do FIXED 192.137,83 207.712,95
Intangilbles
Trademarks e Patents 1.166,30 1.166,30
Software 3.516,14 9.669,23
(-) Amortization (1.252,42) (6.486,25)
Total INTANGABLES 3.430,02 4.349,28
Total NON CIRCULATING 197.328,15 213.822,53
TOTAL ASSETS 1.225.042,62 1.011.893,83
Assespro: National and Regional Contact Information
ASSESPRO National HQ
Address: SRTVS Qd. 701 Bloco A Salas 829/831 – Centro Empresarial Brasília –
Asa Sul – Brasília/DF – CEP: 70.340-907
Site: www.assespro.org.br
Telephone: (61) 4501.8301
E-mail: contato@assespro.org.br
Luís Mário Luchetta, President
E-mail: luis.mario@assespro.org.br
Telephone: (41) 9116-3032
Jeovani Salomão, Vice-President for Government Relations
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8.
E-mail: jeovani@memora.com.br / jeovani.salomao@assespro.org.br
Telephone: (61) 3963-0030 / 8118-4836
Márcio Luis Miorelli, Vice-President for Planning and Governance
E-mail: marcio.miorelli@assespro.org.br / márcio.miorelli@advancedit.com.br
Telephone: (51) 8125-6956
Roberto Mayer, Vice-President for Public Relations
E-mail: roberto.mayer@assespro.org.br / rocmayer@mbi.com.br
Telephone: (11) 9216-9776
Raul Colcher, Vice-President for Finance and Sustainability
E-mail: raul.colcher@assespro.org.br
Telephone: (21) 8620-8500
Regional Contact Information
Alagoas
Claudio Coelho Romeiro
Rua Eng Roberto Gonçalves Menezes 53 – Sala 116 – Maceió/AL – CEP: 57020-
680
(82) 3031-0310; assespro@assespro-al.org.br
www.assespro-al.org.br
Bahia
Andrea Campelo
Rua Conselheiro Dantas, n° 8, Edifício Paraguassu, sala 408 – Comércio,
Salvador/BA CEP: 40.015-070
(71)3241-0152; assespro-ba@assespro.org.br
www.assespro-ba.org.br
Brasilia (Distrito Federal)
Luiz Maria de Ávila Duarte
SRTVS Qd. 701 Bloco A Salas 829/831 Centro Empresarial Brasília, Brasília/DF –
CEP: 70.340-907
(61) 4501-8209; assesprodf@assesprodf.org.br
www.assesprodf.org.br
Ceará
Marcio Roger Braga
Av. Dom Luis, 880, Sala 407 – Fortaleza/CE - CEP: 60.160-230
(85) 3264-2669; Assespro-ce@assespro-ce.org.br
www.assespro-ce.org.br
Espírito Santo
Carlos Augusto Ferreira de Almeida
Rua Marins Alvarino, 150, Itararé , Vitória – ES – CEP: 29047-660
(27) 3324-4097; secretaria@assespro-es.org.br
www.assespro-es.org.br
Minas Gerais
Ian Campos Martins
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9.
Av. Afonso Pena, 4000 - loja 1 - Cruzeiro Belo Horizonte/MG – CEP: 30.130-009
(31) 2514-0200; assespro@assespro-mg.org.br
www.assespro-mg.org.br
Paraná
Sérgio Yamada
R. Roberto Fischer, 208 - Parque de Software - Prédio Central - CIC –
Curitiba/PR – CEP: 81250-025
(41) 3337-1014; assespro@assespropr.org.br
www.assespropr.org.br
Pernambuco
Yves Nogueira
R. Domingos José Martins, 75, Sala 501, Bairro do Recife, Recife/PE Cep: 50030-
200
(81) 3224-9954; assespro@assespro-pe.org.br
www.assespro-pe.org.br
Rio de Janeiro
Ilan Goldman
Praça Pio X, 55, Sala 901 - Centro - Rio de Janeiro/RJ CEP: 20040-020
(21) 2507-7181; assespro-rj@assespro-rj.org.br
www.assespro-rj.org.br
Rio Grande do Norte
George Bulhões
Rua Desembargador Antônio Soares, 1278 – Tirol, Natal/RN CEP: 59022-170
(84) 4008-9490; assesprorn@gmail.com
www.assesprorn.org
Rio Grande do Sul
Reges Antonio Bronzatti
Avenida Ipiranga 6681, Prédio 96D, sala 207, Porto Alegre/RS CEP: 90.619-900
(51) 3433-5180; assespro@assespro-rs.org.br
www.assespro-rs.org.br
Santa Catarina
Hugo Sérgio Dittrich
Av. Osmar Cunha 183, Bloco B Sala 212 Centro Florianópolis/SC CEP: 88015
(48) 3223-3358; administrativo@assespro-sc.org.br
www.assespro-sc.org.br
São Paulo
Marcos Sakamoto
Rua Teodoro Sampaio, 417, 3º Andar - Pinheiros São Paulo-SP CEP: 05405-000
(11) 3064-0003; assespro@assespro-sp.org.br
www.assespro-sp.org.br
Sergipe
Roger Dantas
Av. Doutor Carlos Rodrigues da Cruz s/n Capucho, Aracaju- SE CEP: 49080-190
(79) 3259-1778 / 2106-0600 ; secretaria@assesprose.org.br
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Discover, Embrace and Thrive at WCIT 2016 Brasilia!
WCIT 2016 Brasilia ‐ Executive Summary
It is with great pleasure that Assespro formally presents this bid to host the twentieth edition
of the World Congress on Information Technology 2016 in Brasilia, Brazil. The 1400+
Brazilian ITC businesses, as current members of the Association of Brazilian Information
Technology Companies (Assespro) are thrilled to enjoy wide support from the Brazilian
government at all levels and know that our financial and organizational commitments are
strong, based on individual, group, regional, national and international experience. We look
forward to exploring our vision of WITSA’s passion of Fulfilling the Promise of the Digital Age
embodied on the theme: Exploring Paths Ahead: Discover, Embrace, Thrive.
Brazil, the country the size of a continent, with the 6th largest economy globally, is growing
rapidly on all levels including technologically. President Dilma Rousseff stated at the
opening of CeBIT 2012, in Germany, that “continued growth has resulted in a process of
social ascension”. For the first time, half of the 190 million Brazilians fit squarely into the
middle classes. This impacts the use of digital technology; the Brazilian market has taken
on global proportions.”
Brasília, its fifty-two year old capital city is home to 2.5 million people and has the highest
per capita income and education levels in the country. As a planned city, the heart of activity
is concentrated near shopping malls, government buildings, convention centers and hotels.
Our expanding economy has attracted intense interest and investment. Brasília is
implementing cutting-edge IT to attend not only its own needs, but the demands of hosting
the Confederation Cup in 2013; the FIFA World Cup Games in the brand new National
Stadium in 2014, and the Olympic Games in 2016. All of these events converge to bring the
promises of the digital age right here to Brasília.
With an estimated budget of US$6 million, Brasilia and Assespro are geared up to receive
WCIT2016 along with other mega-international events, and are committed to WITSA
licensing fees and payment schedule along with other required conditions of hosting
WCIT2016.
Dates
May 15-18, 2016 will bring you to the heart of the world’s attentions. The potential
opportunities for B2B, social and networking events beyond the scope of WCIT2016 Brasilia
are immense as every major industry is here to stake out their spot for the greatest sporting
event of the world. Due to this happy coincidence we are planning interactive panels that
look at the thriving world of sports technology. Sunday’s golf tournament will be just the
beginning of an energized evaluation of the latest networking dynamics.
The International Airport of Brasília (BSB)
The airport is the hub for destinations all around Brazil and is therefore, one of the busiest.
Currently undergoing major construction, the airport will have a new passenger terminal to
meet the influx of travelers during the World Cup and a new cargo terminal for increased
trade. The timing of WCIT 2016 could hardly be better!
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12.
Most people fly into Brasilia, though it is easily accessible by bus. The airport (BSB) is
named for the president who made Brasilia’s construction possible: Juscelino Kubitchek. It
is an international facility and serves as a hub for 200 destinations around Brazil, and has
non-stop international flights to plenty of destinations around the globe. New expansions are
already underway to meet the flux of travelers expected in the exciting next four years.
Language Support
Brazilians enjoy receiving visitors and are working to expand their language abilities.
Portuguese is a beautiful language and “Como vai?” is always a welcome greeting, taxi
drivers are among the service industries taking classes to be prepared for millions of
international visitors expected in the next four years. There are also six Interschool
Language Centers of the Distrito Federal (the “DF” - Brasilia’s local governmental
designation) is already offering high-school graduates free classes in English, Spanish and
French, plus course work in the areas of human relations, public relations, history and
tourism. There will be trained personnel at tourist points all around Brasília, including the
airport and hotels.
Lodging
Brasília is Brazil’s capital city; as such the 60 hotels in Brasília are accustomed to receiving
high-level officials and authorities. Today there are already 11,000 rooms and 23,000 beds
mostly concentrated within walking distance to the Convention Center to be used as WCIT
2016 venue. By 2014, there will be another 12,000 beds as hotels grow to meet demand.
Besides its current infrastructure, 30,000 service sector workers will participate in specialized
training from the Ministry of Labor and the Secretary of Tourism of the DF in time for the
World Cup, and educational opportunities will continue through 2016.
Venue
Brasilia’s Centro de Convenções Ulysses Guimarães (CCUG) is the largest Convention
Center in the Central West region of Brazil, and expansions are already in the works to
prepare it for the World Cup and the Olympic Games. Centrally located, it is just 10 minutes
from the airport and very close to most hotels. Today, the CCUG has a main auditorium that
seats 3,000, an exposition hall, modular rooms for up to 1,750 giving a total capacity of
9,000 people. The new expansion will include updates and two new buildings including an
outdoor garden and food court. Beneath the Center is an underground passage leading to
the National Stadium.
Since the CCUG is managed and operated by the Secretary of Tourism, and given our
strong support from local government, the cost of using this amazing facility will be
negotiable, helping boost income. Just recently, the CCUG has hosted several international
events like the Open Government Partnership, the World Stroke Congress, and the XV
International Anti Corruption Conference.
Volunteers
The success and civic participation of Rio+20, volunteering has become more popular. From
2000 initial volunteers in May 2012 at Rio+20, the recent call for FIFA World Cup Volunteers
(2014) garnered over 22,000 people registered. Training programs in hospitality have
already begun through the Ministry of Tourism for both The World Cup and the Olympic
Games. With our strong government support, we are confident that WCIT 2016 will be well-
staffed by trained, multi-lingual volunteers prepared for mega world events.
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Health Services
Medical treatment in Brasília is among Brazil’s very best. With the demands of government,
constant international visitation and an active population, we have capable and caring hands
to offer assistance. Centrally located are the Regional Hospital of the North Wing (HRAN)
located 1.5 km from the Convention Center and the Base Hospital (Hospital de Base), a
nationally recognized trauma center just 2 km to the south.
There will also be a medical post available full-time at the CCUG Convention Center staffed
with nurses, EMTs and a doctor. Brasilia also boasts a capable corps of brigadistas – first-
responders for health, security and fire emergencies who will be stationed throughout the
facility.
Hotels
Brasília’s hotel network is centrally located. Hotels are close to the government offices,
business centers and tourist attractions found along the Axis Monuments (Eixo
Monumental). There are currently 220 hotels with 27,000 beds only 10 minutes away by car
from the airport. They range between two and five stars and six new hotels are expected in
the next two years. Just outside of Brasília proper are thirty-four hotels with 12,000 beds.
Most of these are less than a mile from the CCUG Convention Center, concentrated together
between the North Wing and the South Wing of Brasília
Several training programs sponsored by the local government, the GDF, are already in
progress. Along with local programs, Brasília and the federal Ministry of Labor have created
the Qualifi-Copa Program that will train and prepare about 30,000 service sector workers by
2014.
Free Language Training
The Interschool Language Center has six units where over 2.000 young people with a high-
school education are enrolled and learning different languages for free. The courses also
offer classes on human relations, public relations, history and actively seek to train students
to work with tourists and conferences. Even taxi drivers are getting free courses in Spanish,
English and French.
Tourist Police Taskforce (GPTur)
Brasília has a multi-lingual special police taskforce, the GPTur (Grupamento Especializado
de Policiamento Turístico). Comprised of highly-trained police officers, each one is fluent in
at least one language besides Portuguese, 80% have college degrees and have received
world-class training. The most common languages spoken are: English, French, Spanish,
Italian, Russian, Hebrew, and one police officer who speaks fluent Mandarin! They are
stationed in the Plaza of Three Powers, the National Cathedral, the TV Tower, the
presidential offices (Palacio do Planalto), and the airport. They are all willing and ready to
offer assistance to visitors of Brasilia and can be recognized by a flag on their uniform that
indicates the language they speak.
Tourist and Visitor Centers
Professionals are trained to work in Tourist Centers located at strategic points of Brasília: the
airport, the Plaza of Three Powers (Praça dos Três Poderes), the central bus station and in
the hotel section of both Wings: South and North.
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14.
PROJECT
WCIT 2016 Brasilia- Administrative and Structural Information
Organizational and Staffing Support
As the responsible party for planning, fundraising and operating the event, Assespro will
celebrate its fortieth anniversary during WCIT2016. Today, Assespro represents more than
1400 companies divided into fourteen regions, each with its own elected Board of Directors.
In 2013, we are strong and thrilled to host GPPS in São Paulo as a precursor to hosting
WCIT2016 in Brasília.
Assespro is thrilled to partner with the Brasilia’s local governing body, the Government of the
Distrito Federal (GDF), where WCIT2016 is energizing every level every government.
Obviously, an event of this importance also garners great interest of the federal government
of Brazil. Many letters of support from federal organizations in the addendum demonstrate
Brazil´s commitment to WCIT2016. Many letters of support in the Addendum exemplify the
importance with which policy makers of all stripes want to bring WCIT2016 to Brazil.
WCIT2016 Brasília will be administered and organized by third-party businesses under the
command of Assespro National HQ. There is amazing talent here in Brazil, like our event
company, A&C Eventos who will directly coordinate human resources (a full staffing plan
may be found in the addendum). They just successfully managed Rio+20, the United
Nation’s largest single international event. A&C also successfully coordinated the
inauguration of President Dilma Rousseff and the State Visit of President Obama in 2011.
We also count on the support of Project Managers Institute (PMI) who will bring a top project
manager to contribute to a smooth and engaging event. We also have a great marketing
company, NBPress, lined up for regional and international coordination, and BluMar Travel
Agency who will make easy one-click package purchasing possible,,
A&C Eventos
A&C has been identified to function under the management of Assespro to be involved with
the full-time coordination of the event. Having been in the market for fourteen years, A&C
Events has become a hallmark of event management companies. Their commitment to best
practice that is transmitted via their conscientious and professional staff guarantees quality
dependability. (www.aeceventos.com.br) Their recent projects were the 42nd Brazilian
Congress of Orthopedics and Traumatology for 7,000 participants; the 8th World Stroke
Congress State Visit of President Barack Obama to Brazil; Presidential Inauguration of
President Elect Dilma Rousseff and the successfully produced mega event Rio+20. A&C´s
package contains pre-event bonuses including website support, accounting service,
secretarial service along with specialization in hiring, coordination and hands-on experience
necessary for a successful event.
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15.
WCIT 2016 Staffing Plan
Description Staff Duration
Project Manager 1 4 years
Tour Agency 1 2 years
Marketing Team 1+ 2 years
Pre-event Secretarial Services 2 6 months prior
Accounting Team 2 1 year
General HR Coordinator 1 4 days
Accreditation Supervisor 1 4 days
Welcome/Accredidation tables (DAY 1&2) 18 2 days
Welcome/Accredidation tables (DAY 3) 10 1 day
Supervisor for Rooms A-E 1 4 days
Human Resources Supervisor 1 4 days
Cleaning Supervisor 1 4 days
Bilingual receptionist for material distribution table 3 4 days
Bilingual recepcionist for master audio 4 4 days
Bilingual recepcionist for Rooms A - E 10 4 days
Bilingual recepcionist for Information booth 2 4 days
Bilingual recepcionist for VIP room 1 4 days
Bilingual recepcionist for "holding desk" 3 4 days
Sound manager/multi-media support 4 1 week
Set-up and take-down 16 6 days
Signage Administrator 1 5 days
Tourism table - Bilingual specialists to book excursions etc. 2 3 days
CCUG Wi-fi, tech manager 1 5 days
Tech support in each meeting room 5 3 days
Website Creation Team and mantainance 2 1 year prior
Art team/Printer (Design and Oversight): posters, folders, 3 6 months prior
programs, notebooks, invitations, pens, certificates, ID
badges, signs, etc.
Simultaneous Interpreters; Portuguese- English - Spanish 6 3 days
Audio-Visual Coordinator 1 4 days
Cyber Café staff/coordination 2 4 days
Decorator Service: coordinator, staff 1+ 6 months prior
Shuttle Coordinator and staff 1+ 4 days
Photographer 1 5 days
Social Events Coordinator 1 6 months prior
Talent for 3 events 6 1 year prior
Food & Beverage Coordinator 1 6 months prior
Catering Service for WCIT - Continental breakfast, afternoon 6 months prior
coffee break, water stations around CCUG
Cleaning Crew 5 days
Security detail (day and night shifts) 5 3 days
On-site Full-time Ambulance and Doctor 4 3days
Emergency Responder squad 8 3 days
Volunteer coordinator 1 3 month prior
Volunteers 10 3 months prior
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16.
PMI
PMI is the world’s leading not-for-profit membership association for the project management
profession, with more than 600,000 members and credential holders in more than 185
countries. Our worldwide advocacy for project management is supported by our globally-
recognized standards and credentials, our extensive research program, and our professional
development opportunities. Their São Paulo branch will also participate by identifying a
project manager who will fit our unique organizational needs for WCIT2016.
NB Press
NB Press sprang up in 2007 as a result of ten years of communications and publicity
projects developing corporate marketing plans and specialized and general media and press
releases. Strong relationships with the press, strategic planning vision and experience have
contributed to successful press campaigns that have brought growth to brands and partners.
Plus, the draw of WCIT2016 is so strong that the organizers of Campus Party International
and the successful new iTech fair are both interested in bringing their events to Brasilia
during the week scheduled for WCIT 2016 Brasilia! Campus Party would take place in the
City’s main Park while iTech would occupy the half of the convention Center Ulysses
Guimaraes – the same location planned for WCIT2016 Brasilia.
Even more, the Board of Aleti, the Federation of ITC Associations in Latin America,
Caribbean, Spain and Portugal, will hold their official meeting for the first semester of 2016
during WCIT2016 Brasilia also. .
WCIT 2016 Brasilia will be a major international ITC Congress with three parallel IT,
communications and internet events going on within walking distance!
Organizational Partners & Financial Guarantees
Assespro is fortunate to count on the government of Brasilia who is proud to be the host city
for the World Congress on Information Technology 2016. WCIT 2016 Brasilia will enjoy
support not only from the active the ICT industry, but Government as well. The Secretary of
Science, Technology and Innovation on the regional level, and the Ministry of Science and
Technology and Innovation on the national level are the institutions responsible for Brazil´s
strategies in each of its respective arenas. It is the consensus that the main strategic edict
for the next decade in Brazil will combine improved quality universal education, scientific
research advancement, innovation and social inclusion aimed at reducing the digital gap
within Brazilian society by involving academia, industry and government. Today, ITC in
Brazil has systematic governance that enjoys effective tools to monitor and evaluate results
with greater integration in policy, politics and agencies.
The government of the Distrito Federal (GDF) of Brasília pledges to provide the licensing fee
plus organizational support knowing that with Assespro and partners and will make WCIT
2016 Brasilia a huge success.
The Secretary of Science, Technology and Innovation of the GDF (SECT), the Secretary of
Tourism who will coordinate with A&C Eventos details of the physical space of the
convention center from decoration to security screening to multi-lingual receptionists around
the convention center complex.
The Secretary of Publicity has already designed WCIT 2016 Brasilia logo and will participate
in advertising and promoting the event. The logo is inspired by the new Digital Tower
designed by the legendary Oscar Niemeyer to be non-religious and non-political simply
beautiful and utilitarian for technological advancement.
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17.
On the federal level, we can count on key members of the National Senate and Chamber of
Deputies, the Ministry of Foreign Relations, The Ministry of Science, Technology and
Innovation, the Ministry of Communications, the Ministry of Development, Industry and
Commerce will participate actively in WCIT2016 Brasilia with providing speakers, expertise,
consular support to attendees, organizational support and funding.
Assespro will also be active in fund-raising as will our steering committee, currently chaired
by Assespro’s Vice-President for Public Relations, Roberto C Mayer. The collaborative
efforts, directed by a top PMI project manager in conjunction with NBPress marketing
company among our members alone will guarantee a successful WCIT 2016 Brasilia.
Draft Budget and Attendee Information
WCIT2016 Brasília will be a successful event as the timing and location and government
support guarantee favorable pricing for everything from cost of the installations of the
Convention Center Ulysses Guimarães to special travel package options due to the time
frame so being near the Olympic games. A full budget estimate keeps costs around
US$6,000,000.
We anticipate an expected attendance of at least 3,000 people, with the likely possibility of
more as attendees of iTech – Brazilian annual’s technology fair, the Aleti Board Meeting, and
Campus Party come to visit WCIT 2016 Brasilia. Brazilian interest in WCIT2016 Brasilia is
strong as is interest from around South America, including our partners at Aleti, therefore,
we expect that the attendance break down will be 2/3 from the South American region and
1/3 coming from around the world with a larger proportion of those being from South
America and Africa than in previous WCITs (including from Portuguese speaking countries in
Africa). WCIT 2016 Brasilia promises to be an enriching event for everyone.
South America
67,0%
Europe
14,0%
North America
10,0%
Africa
Middle East Asia
5,0%
1,0% 3,0%
WCIT 2016 Brasilia Congress - Working Budget
All values in US$
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18. Congress Info
Congress Days 3
Paid Attendees 2935 2380
Full Conference Pass 2200 1850
Developing Country Pass 250 200
B2B 1-day Pass (single) 50 50
B2B Group 3-day Pass (10 people) 150 100
Student/Professor Pass 35 30
Gala Dinner 50 50
Closing Ceremony 100 50
Accompanying Person 100 50
Comps 200 200
Total 3135 2580
Scenario 1 Scenario 2
Revenue
Tickets $3,122,750.00 $2,594,500.00
Brazilian Sponsorship $1,500,000.00 $1,600,000.00
International Sponsorship $3,000,000.00 $2,500,000.00
Government Sponsorship $600,000.00 $485,000.00
Exhibition/Fair Space $250,000.00 $200,000.00
Merchandise $5,000.00 $4,000.00
Subtotal $8,977,750.00 $7,383,500.00
Expenses
Congress Item Cost Cost
Catering (4 days @ CCUG) $72,700.00 Conversion rate used:
Medical and EMT Services $12,000.00 US$1 = R$2.25
Security $15,000.00
Insurance $2,000.00
Accounting $8,500.00
Secretarial Service $20,000.00
Website set-up $8,000.00
Exhibition Set-up $28,355.00
WCIT 2016 Photog $1,850.00
Art work: notepads, programs, $7,750.00
folders, certificates, pens,
credentials, etc.
Printing Services/Production $12,200.00
Participant kits (Maps, pens, $33,000.00
booklets, folder, bag, pen drive)
Signage $17,200.00
Translation Services $26,000.00
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Decoration of typical Brazilian flora $16,350.00
Transportation Services/Shuttle $77,300.00
(for day and night events)
HR $33,450.00
Venue all rooms, plus business $75,000.00
centers, VIP room, 13 moldular
rooms, Auditorium, etc)
Gala Dinner (venue, security, $49,122.00
caterer, whiskey, wine, live jazz
performance)
Closing Ceremony (cocktails, $250,000.00
security, major guest speaker,
international level Brazilian
singer/show)
Keynote speaker; Headliner fees $50,000.00
Guest/Board Accomodations $72,200.00
Guest/BoardTravel $82,500.00
AV $32,000.00
Press/Media Coverage $90,000.00
Furniture rental $7,000.00
Housekeeping/union fees $13,600.00
Generator, a/c reinforcement $17,500.00
Postal Fees $4,750.00
WITSA licensing fee $775,000.00
Project Manager fees $30,000.00
Integrated logistiics center for $5,800.00
WCIT2016
Misc. (walkie-talkies, office $1,850.00
supplies)
A&C Eventos overhead 15% $151,810.00
Taxes $38,420.00
Subtotal $2,138,207.00
Balance
US$6,839,543.00 US$7,383,500.00
Brasília is broadly supported by the Brazilian government on all levels. As mentioned above,
the city government of Brasília proper (GDF) has pledged to fulfill the licensing fee of
$750,000 to WITSA. Other strong governmental sources of funding are:
The Government of Brasília (GDF)
Secretary of Science, Technology and Innovation of the Distrito Federal – SECTI-DF
The Order of Industry for IT of the Federal District – SINFOR-DF
The Foundation for Support of Research – FAP-DF
The Federation of Industries of the Federal District – FIBRA
Technology and Innovation Institute of Brasília – IBTI
Ministry of Science, Technology and Innovation – MCTI
Ministry of Communications – MC
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20. Brazilian Telecommunications Co. – Telebras
The National Counsel for Scientific and Technological Development – CNPq
Brazilian Petroleum Co. – Petrobras
Banco do Brasil
Selection Prerequisites
Assespro is prepared to assume all financial responsibility associated with the World
Congress. The Government of the Distrito Federal will pay WITSA: 1. $100,000 (USD),
payable no later than April 15, 2013. 2. $200,000 (USD), payable in full no later than April
15, 2014; 3. $250,000 (USD), payable in full no later than April 15, 2015; 4. $200,000
(USD) in full sixty (60) days prior to the first day of the Congress. If other payment
schedules are preferred, arrangements will be discussed and agreed upon at the time of the
contract signing between Assespro and WITSA.
Assespro agrees to WITSA Requirements of 1. Complementary WCIT registration
shall be provided for three (3) WITSA Secretariat staff, 2. as well as for the WITSA
Chairman, Deputy Chairman, Public Policy Action Committee Chairman, Chairman Emeritus
(2), General Counsel and Secretary General. 3. Provide WITSA with eight (8) Guest
Attendee Registrations, including the Registration Fee but excluding expenses related to
lodging, travel, personal insurance and optional tours In addition, Assespro shall use
reasonable efforts to guarantee registration of such officials at the Headquarters Hotel, or if
necessary, at a second and nearby hotel satisfactory to WITSA, its approval not to be
unreasonably refused and Assespro will provide 8x10 ft exhibit space with table and three
(3) delegate tickets for each WITSA Global Partner understanding that WITSA will pay for
the signage required under agreement with each partner. Assespro will also provide a
venue for a WITSA General Assembly and Committee meetings in conjunction with the
event. These meetings usually take place over two days immediately prior to the event.
The Venue
The Ulysses Guimarães Convention Center (CCUG) is one of the largest in Brazil. At this
time the CCUG can comfortably accommodate 9,400 people in its 54.000m2 area. Spread
between three areas: the North Wing with its grand Master Auditorium, the Central Wing and
the South Wing both of which can be used for Exhibit space, demonstrations, subdivided to
provide modular space, or just about anything WCIT 2016 might possibly need.
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The entire CCUG is quite large! For the 3,000 expected attend for WCIT2016, The North
Wing described just below is perfect for housing the entire conference, with the possibility of
easily extending our needs to the central wing if necessary. This allows participants to
interact more readily with each other while also keep WCIT programs, speeches,
demonstrations, and to sponsored stands and booths together. It will also allow the South
wing to be available for one of the parallel events: iTech!
The North Wing
Auditorium seating for 2,827
310 m2 (1,017ft2) stage
13 modular meeting rooms:
capacity for 660 in 6 rooms on ground floor
760 in 7 rooms on the balcony
Medical station
2 Central translation booths
4 Dressing rooms
Refreshment bar
Complete tech/infrastructure support: Sound room, storage rooms, etc
Multi-purpose space (1,148 ft2) for circulation, extended seating and/or stands
Press room
VIP room
Central Exhibit Space
2.005 m2 - Capacity for 110 9m2 (29.5 ft2) stands
South Wing
11,900 m2 - holds 285, 9m2 (29.5 ft2) stands
The CCUG is just fifteen minutes from the Juscelino Kubitschek International Airport, within
1-2 km from the central hotel district and all spaces boast high ceilings and garden views.
With the plans to expand already in the works to attend the needs of FIFA World Cup 2014
and the Olympic games, the CCUG will be the premier convention center of Brazil.
Address:
SDC Eixo Monumental – Lote 05 – 1° Andar – Ala Sul
Telefone: (61) 3214-2712
Website: www.setur.df.gov.br.
Public Relations/Marketing Plan
Press coverage and the promotion/marketing of WCIT2016 Brasília are regionally and
internationally directed. With the support of top ITC-geared marketers promoting
participation, the logo created by the creative staff of the Secretary of Publicity of the GDF of
Brasilia, an interactive website, industry articles, Assespro member engagement, Twitter,
WITSA international support and the plethora of intra-industry outlets: webcasts of
WCIT2016 Brasilia, newsletters, embedded links in partner websites, press releases, etc
WCIT2016 Brasília will be the hottest ticket of the year.
Staffing plan for Marketing and Public Relations
NB Press will form a team for WCIT2016 of three people: one coordinator and two
professionals in the area of IT specific to produce press releases before, during and after the
May2016 in Brasília.
WCIT2016 Brasília will be thoroughly promoted:
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Press releases before WCIT2016 Brasília
1. Official press release for WCIT2016 Brasília
2. Press releases with calls to speakers and key participants.
3. Press releases offering topic suggestions to attract businesses and generate discussion
points prior to the event with mass media and ITC specific appeal
4. Organize and plan out strategies for press conferences with Assespro about the themes
of WCIT 2016 Brasilia that attract media coverage to cover the Congress and participate in
promoting its development and success.
5. Official invitation for press and media with personal follow-up to each journalist.
6. Confirm press members’ participation and presence – RSVP
7. Release and publicize names of participants
8. NB Press will receive the press each day of the Congress
9. Tour the facilities and present the structure of the WCIT 2016 to the journalists present
10. Accompany all interviews during the event in conjunction with WCIT 2016.
11. Publicize the closing ceremony of WCIT 2016 in a major press release.
12. Organize press folder of all press clippings, notes, etc post-event.
Marketing plan
1. Starting early, November 2012: getting participants and speakers onboard to add WCIT
2016 Brasilia in their agendas
2. Create a “WCIT 2016 Brasilia” website(?), in November 2012, website with full, real-time
updates, maps, information, suggestion pages and Blogs.
3. Save-the-Date Emailing Assespro Brazil and other ITC WITSA partner organizations of
the Americas, Africa, the Middle East, Asia, Australia and Europe.
4. Embedding website link on partnering ITC WITSA organizations throughout the globe in
2014
5. Opportunities for press events beginning in force in 2014
6. Launch all inclusive packages on our WCIT 2016 Brasilia in 2015 where participants and
companies can either purchase their Congress package, airfare and hotels with one single
click, or opt to select separately.
7. In 2015, ads and articles will be placed in major ITC journalistic vehicles (see list below)
8. Mailing Lists/Email lists to the press and partners, NB Press will use their specialized,
constantly updated lists to stay in touch with journalists and media
9. NB Press will use automated tools to send press releases differentiates them from other
regional companies which takes care to stay close to press contacts, sending pertinent and
specific news to the right journalist at the right media outlet.
Media outreach
1. NB Press maintains open communication with the principal mass and corporate ITC
media.
2. Speakers, sponsors, exhibitors and participants will all be encouraged to embed the
WCIT 2016 Brasilia on their own web sites and media pages.
3. Frequent conference calls to keep journalists and media in the loop
Media contacts
NB Press will work to promote WCIT 2016 Brasilia with
Global Mass Media: Yumiuri Shimbum (Japan), , Reference News (China), The Times
of India, Le Monde (France), The Guardian (U.K.), Rakyat Merdeka (Malaysia), Bild
(Germany), The New York Times, Mundo Ejecutivo (Mexico), Buenos Aires
Herald (Argentina), Latin American Post (Columbia), Business News Americas, etc
Brazilian Mass Media: Folha de S. Paulo, O Estado de S. Paulo, Jornal da Tarde,
weekly magazines
Business Media: The Economist, Financial Times (U.K), Valor Econômico, Brasil
Econômico, DCI, Revista Isto É Dinheiro, Revista Época Negócios, etc
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23. Especialized ITC Outlets: Computer World, Information Week, Decision Report,
Convergência Digital, CRN, Partner Sales , Portal do canal, Distribuidores & Mercado
Industry newsletters
The aforementioned media outlets are examples of the journalistic vehicles that we plan
to work with during all stages of planning and execution of WCIT2016. Other options
and suggestions are always welcome. The team at NB Press will be available for
comment by phone and email to reply to journalists seeking information.
Local press
• NB Press has strong relationships with journalist in all major cities of Brazil,
especially those who write and promote the happenings of ITC.
• Invitations for the opening of WCIT2016 Brasilia will be sent to local and regional
media outlets
• Through the pull of parallel events of iTech and Campus Party, NB Press will stress
the impulse created by WCIT2016 and its importance locally, regionally and
nationally
• By working closely with Assespro and the project manager, activities will be
developed to spread the net and reach out to possible participants, sponsors,
collaborators.
Marketing and Promotional Over-View
• Assespro members will be well-informed and will reach out to partner WITSA
members through business missions, supporting and sponsoring other ITC
conventions
• NB Press will listen to feedback and suggestions to broaden discussion topics
• Offer details to print and internet media
• Regular meetings to monitor strategies to improve results
• Periodic reports on activities
• NB Press will accompany press and professional interviews about WCIT 2016
Brasilia
• Press materials will be approved by email with coordinators
• Real-time digital updates by email of press clippings, all print materials will be
digitalized and made available.
• Informational material for Partners of WCIT 2016 Brasilia will be sent digitally when
found on the internet
• E-press conferences will be held by NB Press
NB Press
Mission Statement
Contribute directly and indirectly to the growth and positioning of business and
organizations through communication and publicity through large-scale media
campaigns that reach the cores business of our clients.
Values
NB Press bases all activities on ethics, respect, professionalism and transparency. Our
conduct emphasizes and constant search for results in publicity and communications for
our clients. Our values can be seen by satisfying the needs of present and future clients.
NB Press offer services that focus on going beyond expectations by offering highly
qualified attention and results.
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Overall Program Theme
Fulfilling the Promise of the Digital Age: Exploring Paths Ahead: Discover, Embrace,
Thrive!
In 1500, the Portuguese Capitan Sergio Cabral discovered a new land, Brazil. The
Portuguese found plentiful natural resources, balmy climate and immeasurable beauty and
they embraced the new land and way of life. The indigenous people participated in the
growth of the new colony and the strains of their facial traits are broadly seen throughout
Brazil as are the over 10,000 Brazilian Portuguese words borrowed from the Tupí language.
Today, Brazil is a marvelous, thriving country!
We invite you to Brasilia, the heart of if all. The meeting place of Brazilians from every
corner of this continent-sized country and the leaders of every stripe: military, medical,
academic, business, and government. Here we will explore how the Promises of the Digital
Age are still evolving, like Brazil itself: together we will Discover, Embrace and Thrive to
Fulfill the Promise of the Digital Age!
Major Events
Among the major events planned for WCIT2016 Brasília is a grand opening ceremony with
Paulo Coelho and; technical demonstrations by partner members, InMetro and ESPN
Sports; Speeches by President Lula; exciting closing program with Pelé at the National
Stadium with a pocket show of a new Broadway show; Breakout sessions about the health
sector, tariffs and taxation, what’s new, comparative panels, and sports technology; special
activities like VIP visits to the Digital Capital Science & Technology Park, the Digital Tower,
the National Stadium, and networking events with leaders of the world´s 6th economy.
Program
Shuttle service with multi-lingual drivers and guides will make stops at the hotels for day and
evening events making logistics extremely comfortable and pleasant. There are taxis readily
available at all hotels and many may choose to just walk the 1500 meters from to the hotel
area to the Convention Center Ulysses Guimarães.
Golf Tournament at the Clube de Golf with foreign diplomats and
local personalities
Sunday
Dinner – a typical “churrasco”- at the Club with musicians playing
“chorinho”
Coffee at the CCUG
Formal Welcome by His Honorable Governor of the Federal
Monday District, the president of Assespro National Board, Secretary of
Science, Technology and Innovation, and Key-note Speaker: Paulo
Coelho, author
Discover Lunch at the CCUG hosted by Apex, Fibra, Sebrae, CNI
Applications of
Afternoon Sessions with
ITC in Brazil Mr. Otaviano Canuto, VP of the World Bank, Huffington Post
Columnist, The Minister of Science and Technology, President of
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25. InMetro, the President of Embraer, Petrobras, Softex, Oracle, HP
Evening Gala and Awards Ceremony
Clube do Exercito with samba presentation and Brazilian singer Gal
Costa in concert.
Coffee at the CCUG
Morning Session of Comparative panels inviting representatives
TUESDAY from several different countries to compare and contrast pertinent
issues such as tariffs, health solutions, information exchange, etc
Break-out sessions
Embrace Lunch hosted by Assespro National and partners
New Perspectives Afternoon Sessions with Campus Party Experience – engaging the
next generation; ITC applied to Sports – ESPN, Globo, FIFA;
Breakout Sessions
Evening concert of the National Symphony at the Teatro Nacional
coupled with a wine tasting of the best Brazilian vineyards
Coffee at the CCUG
Morning Session on Aerospace applications with Embraer
Wednesday representatives, international aviation companies, and Marcos
Pontes, astronaut
Lunch at sponsored by Petrobras
Thrive! Afternoon Sessions on Sustainable Energy and Comparative
Techniques of R&D
Looking ahead
Closing event will be a fantastic concert and demonstration at the
National Stadium! Presentation by Pelé along with an extravaganza
technical of 3D imaging display and pieces of the upcoming
Broadway show “Free Runner”
A variety of other panels, break-out sessions and interactive programs will be defined and
ready for announcement at the time of the WCIT 2014 closing ceremony.
This is merely a sketch of ideas for comparative panels, B2B specific events, formal
addresses, technical demonstrations etc. Our planning will select the most innovative,
applicable and ideological proposals received for the WCIT 2016 Brasília and welcome
suggestions from WITSA members.
After WCIT 2016 Brasília, our travel agency, Blu-Mar has selected several all inclusive
options for you and can easily help you identify other options we haven´t thought of yet!
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B2B, Pre- and Post-WCIT 2016 Brasilia Social Events
Cocktails with Brazilian business (SMEs), lunch with government authorities, a symphonic
concert in honor of WCIT2016 at the Teatro Nacional with a wine tasting, a golf tournament
with local and international dignitaries and business people, a smashing closing ceremony
and access to specialists in every area of IT in Brazil. Being in the heart of Brazil, we´ve
included an entire section on the region and our travel agent will design packages to explore
your hearts desires!
For things to do right here Brasilia there are:
Museums: Memorial JK honoring President Juscelino Kubitschek, Indigenous Peoples
Museum, Plaza of the Three Powers Praça dos Tres Poderes (the Lucio Costa museaum
underneath the Plaza is a gem!), Espaço Ecco (Modern Art Museum) read our section on
Brasilia to find more!
Tours: Brazilian Congress, City Tours, Helicopters tours, Churches of Brasilia, Alvorada –
the President’s residence, Architectural tour: in-depth look at the grand works of Oscar
Neimeyer, Lucio Costa, Burle Max, Bruno Giogi, Athos Bulcão, Alfredo Ceschiatti, Dante
Croce, Two of the better tour companies are Prestheza and Aerovan with its 2-time daily
Passeo Turístico. Other tours may be arranged depending on group size and interest
Sports: Tennis, golf, sailing, boating/jet ski rental, swimming, equestrian sports; Brasilia’s
City Park Parque da Cidade – open daily; and the Eixão Brasilia’s central avenue– open for
public use every Sunday
Shopping: (Malls are simply called “shoppings” - an abbreviated term for “shopping mall”)
Conjunto Nacional shopping mall, Brasilia shopping, Liberty Shopping, Iguatemi Shopping,
Park Shopping, Patio Brasil, Antique stores, Brasilia Design Center, and Casa Park for home
décor.
Visit local Charities
After-school programs, Orphanages, elder hospice, children with HIV/AIDs, hospitals, etc.
Most are located just outside of Brasilia’s Plano Piloto (the central region that forms the
shape of an airplane) and visits can be arranged.
More!: Visit a local Jaguar Sanctuary with wild macaws, pumas and, of course, jaguars
(www.nex.org), Open air, sustainable Zoo, Presentation on local precious and semi-precious
gems like topaz, aquamarine, tourmaline, amethyst, etc., Plastic surgery – since Brasilia is
the home to the political world, local surgeons understand the need for speedy recovery and
natural looking results. Day tours to Cristalina to purchase gems from dealers,
Pirenopolis, Hot springs at Caldas Novas, Goias, Enjoy one of the many regional
“pousadas” or inns close to hot springs, with lots of outdoor charm filled with Brazilian
warmth and hospitality. Balsamo Spa packages (day or week) specialized in weight loss
Lunching and Dining
No lack of great dining in Brasilia! Sushi, Italian, Regionally-themed restaurants, Arabic
food, Portuguese, Spanish, International, exotic (try Patu Anu!). Don’t miss the home-made
goiabada with cheese from Minas Gerais, pao de queijo (cheese bread), ice cream from
every imaginable fruit, and of course, the beef or the local churrascarias!
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WCIT 2016 Brasilia – Discovery Begins Now!
Brazil is an immense country, the world’s fifth in surface area (3.3 million square miles or 8.5
million square Km) and the largest country in South America. With 7,491m km (4,655 mi) of
Atlantic coastline Brazil shares borders with Venezuela, Guyana, Suriname, French Guyana,
Colombia Peru, Argentina, Paraguay and Uruguay: every South American country except
Ecuador and Chile.
Brazil is an immense tropical paradise teeming with extraordinary natural history, stunning
scenic beauty and the greatest biodiversity of any country in the World. Comprising of six
major habitats such as the Amazon Rainforest widely recognized as having the greatest
biological diversity in the world, with the Atlantic Rainforest and the Cerrado, sustaining the
greatest biodiversity. To the south, Caatinga and Pampas where the Araucaria pine forest
grows under temperate conditions. Plus, Brazil is the mecca for neotropical birding, simply
an essential pilgrimage for any birders boasting the second richest avifauna in the world an
incredible 1837 bird species and an amazing 230 endemics and rising with new species
discovered every year! Scientists estimate that the total number of plant and animal species
in Brazil could approach four million.
The Golden Parakeet -Guaruba guarouba- or Ararajuba in Portuguese, a species of the
family Psittacidae (macaws, parrot, etc.) has beautiful green and yellow plumage and occurs
only in the Brazilian Amazon. Due to the coloration of its plumage and to its distribution
restricted to Brazil, it is considered the national bird.
Brazil is the only Portuguese-speaking nation in the Americas, which makes the language an
important part of Brazilian identity which underscores a national culture distinct from those of
its Spanish-speaking neighbors.
Demographics
The most recent Brazilian census was conducted by the Brazilian Institute of Geography and
Statistics (IBGE) in 2010. The data showed that of the 191 million Brazilians, 91 million
identified themselves as white, 82million as mixed race and 15 million as black. Among
minority groups, 2 million Brazilians identified themselves as Asian, and 817,000 as
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indigenous. In 2007, the National Indian Foundation reported the existence of 67 different
un-contacted tribes, up from 40 in 2005. Brazil is believed to have the largest number of un-
contacted peoples in the world.
Much of the census data released reflects the progress Brazil during a decade of sustained
economic growth and government policies aimed at reducing poverty. Between 2000 and
2010 adult illiteracy fell from 13.6% to 9.6% while among children aged 10-14, illiteracy fell
from 7.3% to 3.9%. The proportion of children not attending school fell from 5.1% to 3.1%
and basic services also improved showing that access to drinking water, electricity and
sanitation increased nationwide.
History
The land now called Brazil was claimed by Portugal in April 1500, on the arrival of the
Portuguese fleet commanded by Pedro Álvares Cabral. The Portuguese encountered
natives divided into several tribes, most of whom spoke languages of the Tupi–Guarani
family. Colonization was effectively begun in 1534, when King Dom João III of Portugal
divided the territory into twelve hereditary captaincies, and in 1549 the king assigned a
Governor-General to administer the entire colony. By the mid-16th century, sugar had
become Brazil's most important export and the Portuguese imported African slaves to cope
with the increasing international demand.
Through wars against the French, the Portuguese slowly expanded their territory to the
southeast, taking Rio de Janeiro in 1567, and to the northwest, taking São Luís, in 1615.
They sent military expeditions to the Amazon rainforest and conquered British and Dutch
strongholds,http://en.wikipedia.org/wiki/Brazil ‐ cite_note‐36 founded villages and forts. In
1680 they reached the far south and founded Sacramento on the bank of the Rio de la Plata.
At the end of the 17th century, sugar exports started to decline but beginning in the 1690s,
the discovery of gold by explorers in the region that would later be called Minas Gerais, in
current-day Mato Grosso and Goiás, saved the colony and thousands of immigrants came to
the mines.
In 1808, the Portuguese royal family and the majority of the Portuguese nobility, fleeing the
troops of the French Emperor Napoleon I that were invading Portugal and most of Central
Europe, established themselves in the city of Rio de Janeiro, which thus became the seat of
the entire Portuguese Empire. On September 7, 1822 Prince Pedro de Alcântara declared
the country's independence from Portugal.
Brasilia
The idea of building a capital in the interior of Brazil was an old one, having been proposed
on various occasions since the end of the 17th century. When elected president of the
Republic of Brazil in 1955, Juscelino Kubitschek made the creation of the capital city a
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symbol of his policy to upgrade the image of the entire country, to expand industry, and to
undertake major construction projects. In 1956, President Kubitschek, popularly known as
JK, appointed a commission to determine an exact location for the city, set up an executive
body to carry out the construction work, named Oscar Niemeyer as Director of the
Department of Architecture and Urban Affairs, and Lucio Costa won the public competition
held for the overall logistic planning of Brasilia.
The 20th-century principles of urbanism, as expressed by Le Corbusier, have rarely been
applied on the scale of capital cities. Only two noteworthy exceptions exist: Chandigarh and
Brasilia. Its creators intended that every element, from the layout of the residential and
administrative districts (often compared to the shapes of an airplane or a bird in flight) to the
symmetry of the buildings themselves, should be in harmony with the city's overall design.
The official buildings, in particular, are innovative and imaginative.
The definition of an urban ideal based on the separation of functions, the incorporation of
vast natural spaces, and a street plan where wide traffic lanes broke with the tradition of
narrow streets, was implicit in the theoretical training of Costa and Niemeyer.
The 'pilot plan' that Costa drew up for Brasilia “born of the initial gesture of someone
designating a place and taking possession of it: a cross formed by two bars intersecting at
right angles”. This figure was then adapted to the topography and the natural slope of the
ground: its orientation was improved by curving the arms of one of the crossbars. The
curving north-south axis traces the layout of the wide transportation artery. Along it are the
residential zones separated into numbered (no streets bear names, only numbers)
superquadras, each possessing its own commercial, green spaces, schools, churches, etc.
The perpendicular east-west axis, known as the Monumental Axis, links the administrative
sections of Brasilia. Oscar Niemeyer's most renowned edifices are here. They are
noteworthy for the purity of their forms and their obvious monumental character, the result of
a balance between horizontal and vertical buildings, rectangular volumes and curved
surfaces, and the raw, unfinished materials and polished exteriors of certain structures.
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Among the most beautiful buildings in the urban landscape of Brasilia are those sited around
the Plaza of Three Powers, the Planalto Palace (the president’s offices), and the Supreme
Court, the National Congress complex that has twin skyscrapers flanked by the cupola of the
Senate building and the inverted dome of the House of Representatives. Other structures of
an exceptional artistic quality are the Esplanade of the Ministers, the National Cathedral, the
Juscelino Kubitschek Memorial and the National Theatre.
Officially inaugurated in April 1960, Brazil’s capital city was built in a 1000 days and became
the first contemporary site to be awarded UNESCO’s distinction as a World Heritage Site, in
1987. It is a capital that was created ex nihilo in the center of the country, a landmark in the
history of city planning.
Culture
Brazilian music encompasses various regional styles influenced by African, European and
Amerindian forms. It developed distinctive styles, among them are bossa nova, samba (a
style of music and dance), chorinho, MPB, sertanejo, frevo, maracatu, pagode, forró, and
axé.
Brazil possesses a richly spiritual society formed from the meeting of the Roman Catholic
Church with the religious traditions of African slaves and indigenous peoples. This
confluence of faiths during the Portuguese colonization of Brazil led to the development of a
diverse array of syncretistic practices within the overarching umbrella of Brazilian Roman
Catholicism, characterized by traditional Portuguese festivities, and in some instances,
Spiritists, though most Brazilian Spiritists are also Christians. Religious pluralism increased
during the 20th century, and a Protestant community has grown to include over 15% of the
population
The most popular sport in Brazil is football, or soccer as it is known to many. The Brazilian
national football team is ranked among the best in the world according to the FIFA World
Rankings and has won the World Cup tournament a record five times. Brazilians also enjoy
Volleyball, basketball, auto racing, and martial arts also attract large audiences. Brazil
men's national volleyball team, for example, currently holds the titles of the World League,
World Grand Champions Cup, World Championship and the World Cup. In martial arts,
Brazilians developed Capoeira and Brazilian Jiu-Jitsu. And in auto racing, three Brazilian
drivers have won the Formula One world championship eight times.
The Planetarium of Brasilia
Inaugurated in 1974, it has been an active outlet for scientific exploration for Brasilienses
(people who live in Brasilia). Recently undergoing a major renovation, the new facilities will
be amplified to provide 3D multi-media programs of a wide-variety of subjects. This will
bring new possibilities to Brasilia and broaden the horizons of the public that go beyond the
stars.
The Mané Garrincho National Stadium
Its simple circular form of the National Stadium, the Estádio Nacional, is in harmony with its
grand neighbors on the Eixo Monumental, the main east-west avenue in central Brasília.
The roof cladding made of glass, metal and photovoltaic elements shimmers in the sunlight,
but at nighttime, when lit from within, it appears to be a starry sky. The National Stadium is
built with the 2006 Green Goals in mind and many of the structural aspects are not only
beautiful, but functional and sustainable, from water saving features and a roof drainage with
a siphon system to the photovoltaic modules on the roof that save energy and still smoothly
accommodate up to 70,000 cheering fans.
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31.
Economy
Brazil is the largest national economy in Latin America, the world's sixth largest economy
and the seventh largest in purchasing power parity (PPP) according to the International
Monetary Fund and the World Bank. Brazil has a mixed economy with abundant natural
resources. The emerging Brazilian economy has been predicted to become one of the five
largest in the world in the decades to come, the GDP per capita following and growing. Its
current GDP (PPP) per capita is $10,200, putting Brazil in the 64th position according to
World Bank data.
Brazilian exports are booming with exports including aircraft, electrical equipment,
automobiles, ethanol, textiles, footwear, iron ore, steel, coffee, orange juice, soybeans, and
is the world’s largest producer of beef. The country has been expanding its presence in
international financial and commodities markets, and is one of a group of four emerging
economies called the BRIC countries.
As part of the BRICs grouping Brazil, Russia, India and China are recognized as
http://en.wikipedia.org/wiki/BRIC ‐ cite_note‐15having established their political systems to
embrace global capitalism. Brazil remains singular in its capacity to continue all elements:
manufacturing, services, and resource supplying simultaneously.
The ten largest economies in the world 2050, measured in GDP (billions of 2006 USD),
according to Goldman Sachs from their famed 2007 study, BRICS and Beyond.
Technology
Brazil also happens to be the world's second-leading open source country (just behind the
U.S.) and boasts an IT services sector that rivals China and India.
Sixth largest ITC market globally
5% growth in 2011
Over 1.2 million direct ITC jobs
US$96 billion in 2011 business
70,000 ITC companies in Brazil
Financial resources for ITC have risen expressively in the past decade. Training a qualified
workforce is being given priority along with investments to expand Research and
Development. Data from the Ministry of Science, Technology and Innovation show that
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32.
Brazil invested US$24.2 billion in R&D in 2010, equivalent to 1.19% of the GDP and more
incentives are already in the works.
President Dilma Rousseff recently stated: “innovate to compete, compete to grow”. She
immediately launched a new chapter in Brazil’s expansion program, Plano Brasil Maior
(PBM) which means the “Plan for a Greater Brazil”. It is expansive which offers a variety of
tax cuts, incentives and investments for the productivity chain summing up to R$500 billion
in loans through the government’s economic and social development bank, the Banco
Nacional de Desenvolvimento (BNDES) through 2014.
The Minister of Treasury, Guido Mantega says that the new package “encompasses tributary
measures, international financing, ITC incentives with the objective of expanding broad band
internet access from 11,000 km in 2010 to 30,000km in 2014 thereby reaching 50% of urban
residences and 15% rural”. Further, the government set a goal of 60 million people with
internet access and jump starting the “One computer per child” Program by 2015.
The Ministry of Science, Technology and Innovation (MCTI) announced a R$2 billion grant to
finance innovative studies and projects through its Finep program. They have also extended
a R$75 billion Program for Sustainable Investment specialization programs and nationally
designed ITC products. Encompassed in PBM is the Strategic Software and IT Services
Program (TI Maior) coordinated through the MCTI. TI Maior will actively position Brazilian
ITC by way of a series of initiatives that include international presence in partner institutions
and target markets through business centers, diplomatic representation, and varied
organizations like Assespro Brazil.
Brazilian foreign policy is also proactive in coordinating cooperative accords to promote
international development and growth. Partnerships include plans to understanding oceans,
weather, and climate change, strengthening ecosystems research, maximizing the potential
of nanotechnology, refining measurement standards for biofuels, cultivating policies for
Innovation, enhancing health, partnering for education and collaborative research, applying
new technologies for the military, and deepening understanding of the Earth and Space
among many others.
Brazil is the third largest market for computers in the world
5th largest market for cellulars (245 million)
7th largest internal market for ITCs
In relation to connectivity, there are around 80 million internet users in Brazil and this amount is
rising as more homes gain internet access through projects like the program to provide universal
broad band access that has already taken effect and brought 14 million users regionally up to 40
million.
Brazil is among the world’s most avid communication services and social media users.
Instagram, Flickr, Skype and LinkedIn are some of Brazilian favorites, but on Facebook,
Brazilians represent 1/3 of users and are fully one-half of Twitter users.
Brazil is investing and refining best practices to facilitate innovation and growth in the IT
sector. In 2011, Brazil’s IT sector did R$96 billion in business volume, 6.5% of GDP growing
4.9% in twelve months. Brazil’s IT sector is the 6th largest in the world and employs 1.2
million people. With the expanded cooperation between government, private and academic
sectors, Brazil’s IT future is bright.
Brasília – ITCs
This pace and focus is mirrored in local and regional plans in the Federal District in and
around Brasilia. Brasilía, formally known as the Distrito Federal (DF) or Federal District, is
29
33.
home of more than 700 IT and telecommunication companies creating 30,300 direct jobs.
The local ITC economy represents 3.5% of local GDP giving Assespro DF members active
voices all aspects of ITC development from creation through public policy. The government
of the DF (GDF) is aggressively promoting Brasilia’s natural, central location and
international positioning as political center of the world’s sixth largest economy to establish
the Digital Capital Science & Technology Park.
The Digital Park is one of the GDF’s main projects and will catapult the TIC sector in Brasilia,
the third largest in Brazil, to the number one position. Fluid economic activity is expected
from the Digital Park through several avenues: systems consultancy, program development,
maintenance facilities, etc. in three strategic sectors:
Large ITC companies and startups
Venture Capital
Universities and Research Centers
The need for such a Digital Park is apparent given the number of local ITC companies. The
GDF is working to promote innovative clusters, bring expertise and competitive advantage
together and equip local ventures to fulfill global needs.
Expected occupancy of the Digital Capital Science & Technology Park
Company Per Estimated Business Direct Jobs Direct Jobs
2
Size Company Number of Area (m ) per Total
Area (m2) Companies Company
Micro and 45 712 32,040 5 3,560
Small
Medium 200 340 68,000 20 6,800
Medium – 500 141 70,500 50 7050
Large
Large 2000 37 74,000 200 7,400
TOTAL 1230 244,540 24,810
Sources of Funding
Government of the Federal District of Brasilia (GDF)
Secretary of Science, Technology and Innovation of the Federal District (SECTI-GDF)
Information Industry Union of the Federal District (SINFOR-DF)
Research Support Foundation of the Federal District (FAP-DF)
Federation of Industries of the Federal District (FIBRA)
Brasilia Institute of Technology and Innovation (IBTI)
Ministry of Science, Technology and Innovation of Brazil (MCTI)
Ministry of Communications of Brazil (MC)
Telecomunicações Brasileiras S.A. (Telebras – Brazilian Telecommunications)
National Council on Scientific and Technological Development (CNPq)
Petróleo Brasileiro S.A. (Petrobras – Brazilian Petroleum)
Banco do Brasil (Bank of Brazil)
Superintendent o Development of the Midwest (SUDECO)
National Bank for Economic and Social Development (BNDES)
Bank of Brasilia (BRB)
30
34.
ITC Opportunities in Brasilia
Technology-based companies and business
Science and technology in Brasilia - DF including public and private entities through
ITC development
Cities and States within the Integrated Development Region of the GDF
Companies: IT, telecom, electronics, biotech, medical, nano and other tech
modalities
Local, regional and federal government through exchange and business promotion
Research center and universities with financial, technical and technological
cooperation
Governmental and non-governmental organizations of national and international
character with the goal of designing and elaborating programs and projects
Research Support Foundation of the GDF (FAP-DF) collaborating on the formulation
of guidelines, coordination and quality-control of development.
Digital Tower (Torre Digital)
Exemplifying the government’s commitment to TIC access for all, the magnificent new
monument in Brasilia by Oscar Niemeyer is more than an artist’s rendition of a flower of the
Cerrado, it is a beacon that also ensures digital transmission to the area around it. Visible
from every corner of the Federal District, its digital reach is also extensive and strong and
inspired the creators of the WCIT2016 Brasilia logo.
Digital inclusion is a priority for the GDF. By 2014, 1 million people will be certified by the
New Technologies and Opportunities Orientation Program that offer courses in formal
education, technology and professional training. Access to broadband internet will be
guaranteed along with network expansion to residences, Wi-Fi in public areas and high-
speed connections in all government offices.
31
35. Discover, Embrace and Thrive
WCIT 2016 Brasilia!
32
36. WCIT2016 Brasilia Proposal acknowledges the following supporters and resources
The Office of His Excellency, Governor Agnelo Queiroz, of the Federal District (GDF) of
Brasilia, Brazil
Brazilian Federal Ministry for Foreign Relations
Brazilian Ministry of Communications
Brazilian Federal Congress of the Republic of Brazil
Secretary of Science, Technology and Innovation of the GDF
Embratur
Secretary of Tourism of the GDF
FIFA World Cup Organizing Committee 2014
Secretary of Culture of the GDF
Brasilia Convention Bureau of the GDF
Secretary of Publicity of the GDF
Assespro National and Regional staff and members
A&C Eventos
NBPress
Anna Maria Tornaghi, Events Consultant
Softex 2012 Observatory Report
Aleti
iTech
Embratur
Secretary of Science, Technology and Innovation of the GDF
Project Manager: Della C. Henry
Brasilia – DF, Brazil; 2012
33
45. ASSESPRO
MINAS GERAIS
Associação das Empresas Brasileiras
de Tecnologia da Informação
Letter of Intent
To: The National Board of the Brazilian Technology and Information Business
Association (Assespro)
Subject: Candidacy to host the World Conference on Information Technology WCIT 2016
in Brasília
Dear National Board Members,
As an associate mernber of Assespro, we are pleased to share the fact that Brasília is
fully equipped, ready and able to host large national and international events. With its
complete logistical infrastructure, Brasília meets ali the necessary requirements to
succeed in its candidacy to host the World Conference on Information Technology and
deliver a thoroughly diverse and dynamic WCIT 2016 Conference.
Thus said, we formalize manifest our support for this event to which we will contribute in
one or more the following manners:
"__ Human Resources (support staff - before, during or after the event)
__ Communications (marketing, press, cornpany invitations to our partners)
__ Financial collaboration (Sponsorship, Participant as individuais and/or as a group,
etc)
__ Liaison with foreign authorities
_ Participate in the Brazilian delegation by attending WCIT2012 to support Brazil's
candidacy
We are confident of our ability to receive the world-wide IT community here in Brazil in
2016.
Sincerely,
Ian Campos Martins
16 de agosto de 2012
Assespro-MG
presidência@assespro-mg.org.br
(31) 2514-0200
46.
47. Integro Consultores Associados Ltda.
Av. Leitão da Silva, 765/101, Santa Lúcia, Vitória (ES) Brasil
Cep. 29.046-010 - Tel/Fax (55 27) 3325-4040
Letter of Intent
To: The National Board of the Brazilian Technology and Information Business Association (Assespro)
Subject: Candidacy to host the World Conference on Information Technology WCIT 2016 in Brasília
Dear National Board Members,
As an associate member of ASSESPRO - Associação das Empresas Brasileiras de Tecnologia da
Informação, we are pleased to share the fact that Brasília is fully equipped, ready and able to host large
national and international events. With its complete logistical infrastructure, Brasília meets all the necessary
requirements to succeed in its candidacy to host the World Conference on Information Technology and
deliver a thoroughly diverse and dynamic WCIT 2016 Conference.
Thus said, we formalize manifest our support for this event to which we will contribute in one or more the
following manners:
___ Human Resources (support staff – before, during or after the event)
_X_ Communications (marketing, press, company invitations to our partners)
___ Financial collaboration (Sponsorship, Participant as individuals and/or as a group, etc)
___ Liaison with foreign authorities
___ Participate in the Brazilian delegation by attending WCIT2012 to support Brazil’s candidacy
We are confident of our ability to receive the world-wide IT community here in Brazil in 2016.
Sincerely,
______________________________________________
Full Name of signer: Marcos Barcelos Reggiani
Official Company Name: INTEGRO Consultores Associados
Contact E-mail: marcos@integro.inf.br
Telefone: +5527–3325-4040
48. Rio de Janeiro, 20 de agosto de 2012
À
ASSESPRO Nacional – Associação das Empresas Brasileiras de Tecnologia da
Informação
Assunto: Candidatura de Brasília para sediar o World Conference on Information
Technology – WCIT 2016
À Diretoria Estatutária da Assespro Nacional,
Como empresa associada à ASSESPRO, temos a satisfação de compartilhar da
informação sobre a plena condição de Brasília para abrigar grandes eventos nacionais e
internacionais. Com total infraestrutura logística, Brasília possui o potencial necessário
para viabilizar sua candidatura a cidade sede do World Conference on Information
Technology - WCIT 2016.
Assim sendo, manifestamos formalmente nosso apoio ao evento, com o qual
contribuiremos conforme informações abaixo.
Recursos Humanos (equipe de apoio, antes, durante ou após o evento).
Comunicação (marketing, divulgação, convites a empresas do meu relacionamento, no
pais e no exterior).
Financeiro (patrocínio, inscrições de congressistas, etc)
Ciceroneando autoridades estrangeiras.
Participando da delegação brasileira que irá ao WCIT 2012 e que defenderá a
candidatura do Brasil.
Estamos confiantes em poder receber a comunidade mundial de TI no Brasil em 2016.
Atenciosamente.
QUESTERA CONSULTING S.A.
raul.colcher@questera.com
+55 21 4042-7710
Questera Consulting S.A.*
Av. N.S. de Copacabana, 647, Gr. 510
CEP 22050-901 . Rio de Janeiro. RJ
T./F. +55 21 2548-3255
brasil@questera.com . www.questera.com 1/1 *Anteriormente denominada Giga Information Group do Brasil S.A.
49. Letter of Intent
To: The National Board of the Brazilian Technology and Information Business Association (Assespro)
Subject: Candidacy to host the World Conference on Information Technology WCIT 2016 in Brasília
Dear National Board Members,
As an associate member of Assespro, we are pleased to share the fact that Brasília is fully equipped,
ready and able to host large national and international events. With its complete logistical
infrastructure, Brasília meets all the necessary requirements to succeed in its candidacy to host the
World Conference on Information Technology and deliver a thoroughly diverse and dynamic WCIT
2016 Conference.
Thus said, we formalize manifest our support for this event to which we will contribute in one or
more the following manners:
___ Human Resources (support staff – before, during or after the event)
___ Communications (marketing, press, company invitations to our partners)
___ Financial collaboration (Sponsorship, Participant as individuals and/or as a group, etc)
___ Liaison with foreign authorities
___ Participate in the Brazilian delegation by attending WCIT2012 to support Brazil’s candidacy
We are confident of our ability to receive the world-wide IT community here in Brazil in 2016.
Sincerely,
Carlos Eduardo Santos Pereira
Lauro de Freitas, 17 de agosto de 2012
Diagrama Tecnologia Ltda.
ceduardo@diagramatecnologia.com.br
+55 (71) 3379-3535
www.diagramatecnologia.com.br
50.
51.
52. Letter of Intent
To: The National Board of the Brazilian Technology and Information Business Association
(Assespro)
Subject: Candidacy to host the World Conference on Information Technology WCIT 2016 in
Brasília
Dear National Board Members,
As an associate member of Assespro, we are pleased to share the fact that Brasília is fully
equipped, ready and able to host large national and international events. With its complete
logistical infrastructure, Brasília meets all the necessary requirements to succeed in its
candidacy to host the World Conference on Information Technology and deliver a thoroughly
diverse and dynamic WCIT 2016 Conference.
Thus said, we formalize manifest our support for this event to which we will contribute in one
or more the following manners:
___ Human Resources (support staff – before, during or after the event)
___ Communications (marketing, press, company invitations to our partners)
___ Financial collaboration (Sponsorship, Participant as individuals and/or as a group, etc)
___ Liaison with foreign authorities
___ Participate in the Brazilian delegation by attending WCIT2012 to support Brazil’s
candidacy
We are confident of our ability to receive the world-wide IT community here in Brazil in 2016.
Sincerely,
______________________________________________
Full Name of signer: FRANCO MACHADO
Official Company Name: MOGAI IT
Contact E-mail: fmachado@mogai.com.br
Telefone: +55 27 3337-1818
1/1
Rua Italina Pereira Motta, 440 sala101, Jardim Camburi, Vitória, ES, CEP 29090-370
53. Dear Members of the World Information and Technology Services Alliance,
It is with great confidence that we come by way of this letter to support the
candidacy of Brasília – DF, Brazil as host of your 20th bi-annual World Congress on
Information Technology in 2016. Brasília is an ideal choice to host this auspicious event and
we at PMI São Paulo are eager to participate in its success.
PMI, Project Management Institute (PMI) is the world’s leading project
management organization that serves both practitioners and organizations with standards that
describe good practices, globally recognized credentials that certify project management
expertise, and resources for professional development, networking and community. The
International Organization for Standardization (ISO) has formed two committees to develop
standards for project management; PMI is taking a significant role in the success of both of
these ISO committees, as well as in other international standards activities. PMI credentials
certify knowledge and experience in project management.
A strong project management foundation is the key to success, and PMI’s
global standards will help make sure everything is done right. We at PMI ES – Espírito
Santo – Brazil – www.pmies.org.br - are ready to support the WCIT2016 in Brasília by
identifying a certified, experienced and creative project manager suited specifically for the
needs of the WITSA community and will make this an outstanding event.
Sincerely,
____________________________________
Miriam Machado
Espírito Santo, Brasil Chapter President - www.pmies.org.br
August, 21, 2012
55. Brazil’s location in the world
Brazil
nn Brazil’s figures are impressive: its population is just over 190 million; its territory covers more
than 8.5 million km2 (5th biggest country in the world), its coastline stretches for 8.5 thousand
km, and it has 5,658 municipal districts.
nn The country has 26 states and a Federal District (where the capital Brasília is located), divided
into 5 macro-regions: north, northeast, central-west, southeast and south.
nn Although 92% of the Brazilian territory is located in an intertropical zone, warm weather
predominates (with average temperatures above 20° C).
nn Countries that share borders with Brazil: Argentina, Bolivia, Colombia, Guyana, French
Guyana, Peru, Suriname, Venezuela, Paraguay and Uruguay.
Sea temperature along the Brazilian coast:
nn North and Northeast of the country: varies between 20° C and 25° C.
nn South and Southeast of the country: varies between 15° C and 20° C.
