Leading successful change webinar Thursday 6 May 2021 presented by: Campbell Macpherson The link to the write up page and resources of this webinar: https://www.apm.org.uk/news/leading-successful-change-webinar/ Content description: Leadership and culture are too often overlooked when it comes to change – and yet they are the reasons why so few change initiatives deliver. Change management professionals are highly skilled and do a brilliant job providing business leaders with the discipline, process and advice they need to deliver change. But still, the majority of change initiatives falter. And the reasons are two-fold – leadership and culture. If you want your next change initiative to be the 1 in 8 that succeeds, you will need to help your leaders address both of these business-critical issues. Too many leaders understand the importance of change leadership; that leadership is leading change. “If you are not leading change, you are not leading anything. You are just managing the status quo.” Too many leaders also forget that change is all about people, and we humans don’t change just because we are told to – we only change if we want to. A leader’s job is to help their people to want to change.

1. LEADING AND
ENABLING CHANGE
Campbell Macpherson
Change & Strategy International
www.changeandstrategy.com

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HELLO
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WORKSHOPS, WEBINARS AND ONLINE PROGRAMMES
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HELLO
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5. “Essential reading for CEOs and leaders of change.”
Martin Davis, CEO Kames Capital
“Ensure your next change is the one in eight that
succeeds… pick up this book.”
Institute of Leadership & Management
THE CHANGE CATALYST
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2018 Business Book of the Year
Leading Change

6. THE POWER TO CHANGE
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“Invaluable advice on building the resilience we all need
to embrace and deliver real change.”
Dr Bronwyn King AO, Founder, Tobacco Free Portfolios
“This book will give you and your people the power to
welcome change and look for the opportunities.”
Phil Verity, Senior Partner, Mazars UK
Shortlisted for the 2021 Business Book Awards
Embracing Change

7. TODAY
What have we learned about our ability to lead and cope with change
these last 12 months?
5 key truths about change
How we react to change
Why change fails
The essential ingredients of successful change
Enabling successful and sustainable change
Q&A
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8. LESSONS FROM A YEAR OF CHANGE
What have you learned about change these last
12 months?
About our ability to:
Lead change?
Cope with change?
Accept change?
Embrace change?
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9. LESSONS FROM A YEAR OF CHANGE
• We can cope with big, sudden change – if we have a strong emotional
reason for doing so
• “Not all change is good” and “Not all change is bad”. But we have no
choice but to accept both.
• Everyone’s response to change is different
• Your response to change will differ depending upon the circumstances
• The importance of genuine hope / confidence in the outcomes
• The importance of trust
• Mental health matters
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10. 5 KEY TRUTHS ABOUT CHANGE
1. Change is inevitable.
2. All change is personal.
3. We all erect our own personal barriers to change.
4. All change is emotional - and emotions are normal.
5. We only change if we want to.
Leadership is about helping people to want to change.
We can be our own leader of change.
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11. THE CHANGE MATRIX
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12. THE BURNING PLATFORM CHANGE CURVE
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13. THE BURNING PLATFORM CHANGE CURVE
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88% of change initiatives and business strategies fail
Why?

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WHY CHANGE FAILS: POLL
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Choose up to 3 from the following list:
1. Lack of clarity about what we are trying to achieve and why
2. The implications are not fully understood
3. Obsession with process over outcomes
4. Inertia
5. The project is set up to fail
6. Poor communications & disingenuous engagement
7. We forget that emotions trump logic every time
8. A change-averse culture
9. Leadership doesn’t stay the course
10. People don’t like change

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The essential ingredients of successful change

17. 1. CLARITY OF WHAT WE ARE TRYING TO ACHIEVE – AND WHY
Clarify the business outcomes
and never lose sight of them.
The What: numbers and narrative
The Why: logic and emotions
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“If you don’t know where you are
going, you’ll end up someplace
else.”
Yogi Berra

18. CLARITY OF WHAT WE ARE TRYING TO ACHIEVE – AND WHY
Sacred Cows
Purpose Magic
Elephants
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19. 2. ENSURE IMPLICATIONS ARE FULLY UNDERSTOOD
“There are downsides to everything; there
are unintended consequences to
everything.”
Steve Jobs
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20. 3. GENUINE COMMUNICATIONS AND ENGAGEMENT
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“It’s as simple as this:
When people don’t unload their opinions
and feel like they’ve been listened to,
they won’t really get on board..”
Patrick Lencioni

21. 3. GENUINE COMMUNICATIONS AND ENGAGEMENT
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22. 4. REMEMBER EMOTIONS TRUMP LOGIC EVERY TIME
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23. FIND YOUR PEOPLE’S EMOTIONAL TRIGGERS
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How do you want them to feel?
What is important to them?
What gets them excited about the future?
What makes them feel good about
themselves?
What motivates them?

24. 5. FOCUS ON OUTCOMES
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The operation was a complete success.
Unfortunately, the patient died.

25. 6. OVERCOME INERTIA
Initial Inertia
Moving from talk to action
ACTION
Mid-Term Inertia
Momentum too great
PAUSE
Complacency
Success breeds failure
AVOID
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26. 7. SET YOUR PEOPLE UP TO SUCCEED
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“Sometimes I have built well, but often I
have built without Researching the
ground upon which I put my building.
I raised a beautiful house but it slowly
drifted away with the tides for I had laid
the foundation upon shifting sand.”
Maya Angelou

27. 8. CREATE A CHANGE-READY AND ENABLING CULTURE
“The central issue is never strategy,
structure or systems.
The core of the matter is always about
changing the behaviour of people.”
John P. Kotter.
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28. IS YOUR TEAM’S CULTURE READY FOR CHANGE?
Are your people …
• Encouraged to question the status quo?
• Continually looking to improve the way things are
done – and enhance the customer experience they
deliver?
• Open to new ways of working?
• Encouraged to learn from failure?
Is their behaviour aligned to deliver the strategy?
Is yours?
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29. 9. A CHANGE CATALYST TO DRIVE DELIVERY
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Dedicated business person
Focused on outcomes
High EQ
Genuine communicator
Stakeholder engagement
Listens to understand
Works with project/programme manager
The ying to a PM’s yang
But we can all be catalysts for change.
We can be our own change leader.

30. 10. COMMITTED LEADERSHIP
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31. ESSENTIAL INGREDIENTS OF SUCCESSFUL CHANGE
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1. Complete clarity about what we are trying to achieve and why
2. Detailed understanding of the implications of the change
3. Laser-like focus on the outcomes
4. Overcome inertia and pausing for reflection
5. Genuine engagement of people at all levels
6. Find the emotional triggers
7. Establish an enabling, change-ready culture
8. Set your people up to succeed - clear accountabilities,
responsibilities and decision-making processes
9. A Change Catalyst to drive delivery
10. Committed, aligned and unwavering leadership

32. LEADING IN A WORLD OF CHANGE
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33. CHANGE LEADERSHIP
Leadership is leading change.
If you are not leading change, you are not leading
anything, you are just managing the status quo.
In your experience ..
What are the attributes of an excellent leader of
change?
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34. GREAT LEADERS
1. Are trusted
2. Like people
3. Like themselves
4. Are empathetic
5. Build extraordinary leadership teams
6. Create more leaders
7. Enable their people to shine
8. Embrace stewardship – they strive to
leave the business in a better state
than they found it.
9. Combine humility with confidence
10. Change their minds when a better
solution arises or facts change
11. Share the credit and take the blame
12. Are authentic / genuine
13. Deliver results - via a clear strategy
and aligned people
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35. GREAT LEADERS
1. Are trusted
2. Like people
3. Like themselves
4. Are empathetic
5. Build extraordinary leadership teams
6. Create more leaders
7. Enable their people to shine
8. Embrace stewardship – they strive to
leave the business in a better state
than they found it.
9. Combine humility with confidence
10. Change their minds when a better
solution arises or facts change
11. Share the credit and take the blame
12. Are authentic / genuine
13. Deliver results - via a clear strategy
and aligned people
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36. ENABLING SUCCESSFUL AND SUSTAINABLE CHANGE
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Given all that we have discussed today …
As a PM, what else could you do to
enable successful and sustainable change?

37. ENABLING SUCCESSFUL AND SUSTAINABLE CHANGE
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1. Help your leaders to become better change leaders
Be their informal coach – whether they realise it or not
Help them to succeed – focusing on the ten essential
ingredients of successful change
Help them to fully appreciate that change is about people
2. Help the leaders to create a change-ready culture
3. Help employees to enhance their ability to embrace change

38. QUESTION TO ASK YOURSELF
What will I do differently after today?
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40. THANK YOU
"It is not the strongest of the species that survive,
nor the most intelligent,
but the one most responsive to change."
Charles Darwin
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41. e: campbell@changeandstrategy.com