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Albert Stęclik
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Pozycjonowanie - jakie powinno być i jak ma się do zasięgowej komunikacji
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Kamasutra marek
1.
Sztuka pozycjonowania marek KAMASUTRA MAREK
2.
Kilka pomysłów z ostatnich
miesięcy 2
3.
DZIADEKDOORZECHÓW
4.
4
5.
6.
6
7.
7
8.
8
9.
9
10.
KAMASUTRA MAREK 10
11.
11
12.
12 Kamasutra to 2 osoby
13.
13 Kamasutra marek to „gang
bang”
14.
14DZIADEKDOORZECHÓW
15.
15 1960’S 1990’S 2010’S Przejdźmy
do merytoryki. Marketing AD 2017.
16.
16 “I’m not a
great believer in targeting… Our target is about seven billion people sitting on this planet” Bruce McColl, Global CMO of Mars
17.
17 "The days of
giving digital a pass are over. It’s time to grow up.” Mark Pritchard Chief Brand Officer, P&G
18.
19.
20.
21.
21 Ta orientacja nazywa się
„MassMarketing”
22.
22 Marki powinny być
masowe!
23.
23 Z drugiej strony mamy
jednak wiedzę teoretyczną
24.
24 S - SEGMENTING T
- TARGETING P - POSITITIONING
25.
25
26.
26 15-20 zł/kg 5-6
zł/kg
27.
28.
28 Wierzymy w to,
że marki powinny mieć 2 grupy docelowe.
29.
29
30.
30
31.
31 Mechanicy Kierowcy
32.
32
33.
33 Mamy Otoczenie
34.
34
35.
35
36.
36
37.
37
38.
38
39.
39 Pika Pikaczu
40.
40
41.
41
42.
42
43.
43 „Przeciętności lękam się w
ch*j.” DZIENNIKARZ „Czego się boisz?” KRZYSZTOF ZALEWSKI
44.
44
45.
45 Każdy z nas
jest Krzyśkiem
46.
46 „Początek miesiąca to
Grolsche, koniec miesiąca to Łomże.”
47.
47 Budując pozycjonowanie =
patrzmy wąsko
48.
48 K o m
u n i k u j ą c = p a t r z m y s z e r o ko
49.
49 Kochajcie się* *Uprawiajcie sex
50.
50 Dziadek do orzechówAlbert Tomek
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