Estee lauder ppt

Estée LAUDER Final Project MBD Adrienne Steinbaum Ashley Orahood Annya Kanuk

The final project presentation map ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Estée LAUDER ,[object Object],[object Object],[object Object]

,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

___(Brand)____Mental Mind Map ,[object Object]

Competitive Analysis Brand Elements: 3 Competitors ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Competitive Analysis: Brand Elements For all 3 brands ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Competitive Packaging: 3 Competitors ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Store Visuals: 3 Competitors ,[object Object],Bobbi Brown

Brand Colors & Price 3 Competitors ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Web site/Positioning ,[object Object],Bobbi Brown- “Through Bobbi Brown Cosmetics, Bobbi enables every woman to enhance her unique beauty. With straightforward, easy-to-use cosmetics in timeless hues, all formulated to create a smooth, natural, and healthy appearance.”

Create a Feature & Benefit table for the 3 competitors.

Support your research by showing us an example of the ads TV or print that lead you to report positioning statement created.

BRAND PERSONALITY ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

BRAND ESSENCE ,[object Object]

Brand Promise ,[object Object]

Brand Spokesperson/Mnemonic

Brand Insistence will be created using the Brand Insistence Model plan on this slide

Advertising traditional ,[object Object],[object Object],[object Object]

Promotion Internet ,[object Object],[object Object]

Public Relation/Sponsorship/Endorsement ,[object Object],[object Object],[object Object],[object Object],[object Object]

Estee lauder ppt

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