Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...
Me Inc Discover Your Career Identity
1. Me, Myself & I Incorporated Brand Yourself and Find your Ideal Job Anne Egros Atlanta Women in Business December 8, 2008
2. Brand Characteristics Attributes Mercedes suggests expensive, well-built, durable, high prestige Benefits Durability means I won’t have to replace my Mercedes in a few years. Values Mercedes stands for high-performance, safety and prestige. Culture Mercedes is a product of German culture: organized, efficient, high-quality Personality Mercedes may suggest a no-nonsense attitude or “I’ve made it” mentality User Mercedes more likely to be driven by 55+ managers than 20-something store clerks
6. Examples of Visions “ being the world's best quick service restaurant experience” We’re in the happiness business.
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8. Setting Goals and Objectives The difference between where we are (current status) and where we want to be (vision and goals) is what we do (Objectives, action) VISION GOALS Strategy Plans Objectives