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Perception, Behavior and Creativity

How we perceive facts and respond to stimulus is very personal. Great communicators understand that logic never wins over emotions.

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Perception, Behavior and Creativity

  1. 1. Perception and Behavior How to Stimulate Creativity <ul><ul><li>Anne Egros </li></ul></ul><ul><ul><li>Global Executive Coach </li></ul></ul><ul><ul><li>Company: Zest and Zen International </li></ul></ul>
  2. 2. If a tree falls in the forest and there is nobody around does it make a sound?
  3. 3. Perception <ul><li>Perception is the critical activity that links the individuals to stimulus. environment, group and situation </li></ul><ul><li>Perception consists of: </li></ul><ul><ul><li>Exposure : Stimulus to nervous system </li></ul></ul><ul><ul><li>Attention : Sensation is passed to the brain </li></ul></ul><ul><ul><li>Interpretation : Assignment of meaning to the received sensation </li></ul></ul>
  4. 4. Stimulus <ul><li>V isual : pictures, sights, images </li></ul><ul><li>Aural: sounds, noise, music, tones </li></ul><ul><li>Kinesthetic: sensations, physical feelings of the body, smells, tastes </li></ul>
  5. 5. The Perception Is Subjective <ul><li>Individuals are variable in their responses to stimulus </li></ul><ul><li>Perception and Memory are both very selective. </li></ul>MESSAGE
  6. 7. Individual Factors in Perception <ul><li>Interests </li></ul><ul><li>Needs </li></ul>
  7. 8. Words influence because they evoke us to create representations within our minds at multiple levels.
  8. 9. “ Ocean” means…
  9. 10. Interpretation <ul><li>The assignment of meaning to sensations </li></ul><ul><li>Cognitive interpretation – process whereby stimuli are placed into existing categories of meaning </li></ul><ul><li>Affective interpretation – the emotional or feeling response triggered by a stimulus </li></ul>
  10. 11. Can you control what you see?
  11. 12. Surface Structure is: <ul><li>Words </li></ul><ul><li>Tonality </li></ul><ul><li>Body Language </li></ul><ul><li>Gestures </li></ul>What You Observe
  12. 13. <ul><li>Words </li></ul><ul><li>Tonality </li></ul><ul><li>Body Language </li></ul><ul><li>Gestures </li></ul>Deep Structure: <ul><li>Beliefs </li></ul><ul><li>Values </li></ul><ul><li>Biases </li></ul><ul><li>Prejudices </li></ul><ul><li>Experiences </li></ul><ul><li>Fears </li></ul><ul><li>Dreams </li></ul><ul><li>Feelings </li></ul>
  13. 14. Right Brain/Left Brain <ul><li>Emotional Brain Vs Logical Brain </li></ul>Right Brain=Lizard brain Random, Intuitive holistic, Synthesizing, Subjective, Looks at wholes. Emotional Left brain: Logical Brain Sequential, Rational, Analytical, Objective, Looks at parts
  14. 15. “ Emotions are the gatekeeper to learning” Automatic &quot;fight&quot; or &quot;flight&quot; mode FEAR Anxiety STRESS
  15. 16. Don’t Worry be Happy !
  16. 17. Re-programming for positive thinking <ul><li>Positive emotions enhance the ability of the cerebral cortex to process information and to create permanent mental programs. </li></ul>Step 1 : Clean your Head Step 2 : Recall enjoying experience Step 3 : Relax have Fun
  17. 18. <ul><li>Learned Responses </li></ul><ul><li>Age and Experience </li></ul><ul><li>Attitudes and Motivation </li></ul><ul><li>Intelligence and Memory </li></ul><ul><li>Personality and Perception </li></ul>Individual behaviour will depend on:
  18. 19. Why do people eat Big Macs?
  19. 20. Why do people eat Big Macs? FACTS: More than 60% of Americans are overweight and of these, more than 30% are obese ! 80% percent of obese adults have coronary heart disease, diabetes, hypercholesterolemia, hypertension or osteoarthritis REALITY Big Macs are cheap, convenient, and they taste pretty good ! INSTANT GRATIFICATION EMOTIONAL REWARD
  20. 21. The Death of Common Sense <ul><li>Facts = Logic </li></ul><ul><li>Persuasion = Emotion </li></ul><ul><li>Logic rarely wins over emotion </li></ul>
  21. 22. <ul><li>To better connect with people around you, it is critical to understand how they interact with the world around them </li></ul>The world of media is changing… BlackBerry®
  22. 23. New Realities in Communication Trends Action <ul><li>Find ways to extract value from information </li></ul><ul><li>Develop new coverage models </li></ul><ul><li>Get faster and/or get out of the way </li></ul><ul><li>Develop new models for two-way collaboration </li></ul><ul><li>The volume of information flowing will grow </li></ul><ul><li>The media is exploding </li></ul><ul><li>Communication efficiency will increase </li></ul><ul><li>Collaboration and interaction will increase </li></ul><ul><li>Redefine value proposition from gateway to gatekeeper </li></ul><ul><li>Levels of centralized control will decrease </li></ul>

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