Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Perception, Behavior and Creativity

How we perceive facts and respond to stimulus is very personal. Great communicators understand that logic never wins over emotions.

  • Be the first to comment

Perception, Behavior and Creativity

  1. 1. Perception and Behavior How to Stimulate Creativity <ul><ul><li>Anne Egros </li></ul></ul><ul><ul><li>Global Executive Coach </li></ul></ul><ul><ul><li>Company: Zest and Zen International </li></ul></ul>
  2. 2. If a tree falls in the forest and there is nobody around does it make a sound?
  3. 3. Perception <ul><li>Perception is the critical activity that links the individuals to stimulus. environment, group and situation </li></ul><ul><li>Perception consists of: </li></ul><ul><ul><li>Exposure : Stimulus to nervous system </li></ul></ul><ul><ul><li>Attention : Sensation is passed to the brain </li></ul></ul><ul><ul><li>Interpretation : Assignment of meaning to the received sensation </li></ul></ul>
  4. 4. Stimulus <ul><li>V isual : pictures, sights, images </li></ul><ul><li>Aural: sounds, noise, music, tones </li></ul><ul><li>Kinesthetic: sensations, physical feelings of the body, smells, tastes </li></ul>
  5. 5. The Perception Is Subjective <ul><li>Individuals are variable in their responses to stimulus </li></ul><ul><li>Perception and Memory are both very selective. </li></ul>MESSAGE
  6. 7. Individual Factors in Perception <ul><li>Interests </li></ul><ul><li>Needs </li></ul>
  7. 8. Words influence because they evoke us to create representations within our minds at multiple levels.
  8. 9. “ Ocean” means…
  9. 10. Interpretation <ul><li>The assignment of meaning to sensations </li></ul><ul><li>Cognitive interpretation – process whereby stimuli are placed into existing categories of meaning </li></ul><ul><li>Affective interpretation – the emotional or feeling response triggered by a stimulus </li></ul>
  10. 11. Can you control what you see?
  11. 12. Surface Structure is: <ul><li>Words </li></ul><ul><li>Tonality </li></ul><ul><li>Body Language </li></ul><ul><li>Gestures </li></ul>What You Observe
  12. 13. <ul><li>Words </li></ul><ul><li>Tonality </li></ul><ul><li>Body Language </li></ul><ul><li>Gestures </li></ul>Deep Structure: <ul><li>Beliefs </li></ul><ul><li>Values </li></ul><ul><li>Biases </li></ul><ul><li>Prejudices </li></ul><ul><li>Experiences </li></ul><ul><li>Fears </li></ul><ul><li>Dreams </li></ul><ul><li>Feelings </li></ul>
  13. 14. Right Brain/Left Brain <ul><li>Emotional Brain Vs Logical Brain </li></ul>Right Brain=Lizard brain Random, Intuitive holistic, Synthesizing, Subjective, Looks at wholes. Emotional Left brain: Logical Brain Sequential, Rational, Analytical, Objective, Looks at parts
  14. 15. “ Emotions are the gatekeeper to learning” Automatic &quot;fight&quot; or &quot;flight&quot; mode FEAR Anxiety STRESS
  15. 16. Don’t Worry be Happy !
  16. 17. Re-programming for positive thinking <ul><li>Positive emotions enhance the ability of the cerebral cortex to process information and to create permanent mental programs. </li></ul>Step 1 : Clean your Head Step 2 : Recall enjoying experience Step 3 : Relax have Fun
  17. 18. <ul><li>Learned Responses </li></ul><ul><li>Age and Experience </li></ul><ul><li>Attitudes and Motivation </li></ul><ul><li>Intelligence and Memory </li></ul><ul><li>Personality and Perception </li></ul>Individual behaviour will depend on:
  18. 19. Why do people eat Big Macs?
  19. 20. Why do people eat Big Macs? FACTS: More than 60% of Americans are overweight and of these, more than 30% are obese ! 80% percent of obese adults have coronary heart disease, diabetes, hypercholesterolemia, hypertension or osteoarthritis REALITY Big Macs are cheap, convenient, and they taste pretty good ! INSTANT GRATIFICATION EMOTIONAL REWARD
  20. 21. The Death of Common Sense <ul><li>Facts = Logic </li></ul><ul><li>Persuasion = Emotion </li></ul><ul><li>Logic rarely wins over emotion </li></ul>
  21. 22. <ul><li>To better connect with people around you, it is critical to understand how they interact with the world around them </li></ul>The world of media is changing… BlackBerry®
  22. 23. New Realities in Communication Trends Action <ul><li>Find ways to extract value from information </li></ul><ul><li>Develop new coverage models </li></ul><ul><li>Get faster and/or get out of the way </li></ul><ul><li>Develop new models for two-way collaboration </li></ul><ul><li>The volume of information flowing will grow </li></ul><ul><li>The media is exploding </li></ul><ul><li>Communication efficiency will increase </li></ul><ul><li>Collaboration and interaction will increase </li></ul><ul><li>Redefine value proposition from gateway to gatekeeper </li></ul><ul><li>Levels of centralized control will decrease </li></ul>