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The Art of Messaging and Communication Anne Egros Executive Coach http://www.Zestnzen.com
Agenda <ul><li>Perception and Behavior </li></ul><ul><li>The world is changing ...our perception the way we think, how we ...
Perception  Interpretation Behavior
If a tree falls in the forest and there is nobody around  does it make a sound?
Perception <ul><li>Perception  is the critical activity that links the individuals to stimulus. environment, group and sit...
Stimulus <ul><li>VAK   Coding </li></ul><ul><li>V isual : pictures, sights, images </li></ul><ul><li>Aural:  sounds, noise...
The Perception Is Subjective <ul><li>Individuals are variable  in their responses to stimulus </li></ul><ul><li>Perception...
Individual Factors in Perception <ul><li>Interests </li></ul><ul><li>Needs </li></ul>
 
Words influence because they evoke us to  create   representations  within our minds at multiple levels.
“ Ocean” means…
Interpretation <ul><li>The assignment of meaning to sensations </li></ul><ul><li>Cognitive interpretation  – process where...
Can you control what you see?
Surface Structure  is: <ul><li>Words </li></ul><ul><li>Tonality </li></ul><ul><li>Body Language </li></ul><ul><li>Gestures...
Deep Structure   is:   <ul><li>Words </li></ul><ul><li>Tonality </li></ul><ul><li>Body Language </li></ul><ul><li>Gestures...
Right Brain/Left Brain <ul><li>Emotional Brain Vs Logical Brain </li></ul>Right Brain=Lizard brain   Random, Intuitive hol...
“ Emotions are the gatekeeper to learning”   Automatic &quot;fight&quot; or &quot;flight&quot; mode FEAR Anxiety STRESS
Don’t Worry be Happy !
Re-programming  for positive thinking <ul><li>Positive emotions enhance the ability of the cerebral cortex to process info...
<ul><li>Learned Responses  </li></ul><ul><li>Age and Experience  </li></ul><ul><li>Attitudes and Motivation  </li></ul><ul...
The Death of Common Sense <ul><li>Facts = Logic </li></ul><ul><li>Persuasion = Emotion </li></ul><ul><li>Logic rarely wins...
<ul><li>To better connect with people around you, it is critical to understand how they interact with the world around the...
Feel the Future <ul><li>Old Thinking </li></ul><ul><ul><li>Science solves all </li></ul></ul><ul><ul><li>Facts </li></ul><...
New Realities in Communication Trends Action <ul><li>Find ways to extract value from information  </li></ul><ul><li>Develo...
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The Art Of Messaging And Communication

Effective Communication Principles

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The Art Of Messaging And Communication

  1. 1. The Art of Messaging and Communication Anne Egros Executive Coach http://www.Zestnzen.com
  2. 2. Agenda <ul><li>Perception and Behavior </li></ul><ul><li>The world is changing ...our perception the way we think, how we communicate and behave </li></ul><ul><li>Key Issues Communication </li></ul>
  3. 3. Perception Interpretation Behavior
  4. 4. If a tree falls in the forest and there is nobody around does it make a sound?
  5. 5. Perception <ul><li>Perception is the critical activity that links the individuals to stimulus. environment, group and situation </li></ul><ul><li>Perception consists of: </li></ul><ul><ul><li>Exposure : Stimulus to nervous system </li></ul></ul><ul><ul><li>Attention : Sensation is passed to the brain </li></ul></ul><ul><ul><li>Interpretation : Assignment of meaning to the received sensation </li></ul></ul>
  6. 6. Stimulus <ul><li>VAK Coding </li></ul><ul><li>V isual : pictures, sights, images </li></ul><ul><li>Aural: sounds, noise, music, tones </li></ul><ul><li>Kinesthetic: sensations, physical feelings of the body, smells, tastes </li></ul>
  7. 7. The Perception Is Subjective <ul><li>Individuals are variable in their responses to stimulus </li></ul><ul><li>Perception and Memory are both very selective. </li></ul>MESSAGE
  8. 8. Individual Factors in Perception <ul><li>Interests </li></ul><ul><li>Needs </li></ul>
  9. 10. Words influence because they evoke us to create representations within our minds at multiple levels.
  10. 11. “ Ocean” means…
  11. 12. Interpretation <ul><li>The assignment of meaning to sensations </li></ul><ul><li>Cognitive interpretation – process whereby stimuli are placed into existing categories of meaning </li></ul><ul><li>Affective interpretation – the emotional or feeling response triggered by a stimulus </li></ul>
  12. 13. Can you control what you see?
  13. 14. Surface Structure is: <ul><li>Words </li></ul><ul><li>Tonality </li></ul><ul><li>Body Language </li></ul><ul><li>Gestures </li></ul><ul><li>What you observe </li></ul>
  14. 15. Deep Structure is: <ul><li>Words </li></ul><ul><li>Tonality </li></ul><ul><li>Body Language </li></ul><ul><li>Gestures </li></ul><ul><li>Beliefs </li></ul><ul><li>Values </li></ul><ul><li>Biases </li></ul><ul><li>Prejudices </li></ul><ul><li>Experiences </li></ul><ul><li>Fears </li></ul><ul><li>Dreams </li></ul><ul><li>Feelings </li></ul>
  15. 16. Right Brain/Left Brain <ul><li>Emotional Brain Vs Logical Brain </li></ul>Right Brain=Lizard brain Random, Intuitive holistic, Synthesizing, Subjective, Looks at wholes. Emotional Left brain: Logical Brain Sequential, Rational, Analytical, Objective, Looks at parts
  16. 17. “ Emotions are the gatekeeper to learning” Automatic &quot;fight&quot; or &quot;flight&quot; mode FEAR Anxiety STRESS
  17. 18. Don’t Worry be Happy !
  18. 19. Re-programming for positive thinking <ul><li>Positive emotions enhance the ability of the cerebral cortex to process information and to create permanent mental programs. </li></ul>Step 1 : Clean your Head Step 2 : Recall enjoying experience Step 3 : Relax have Fun
  19. 20. <ul><li>Learned Responses </li></ul><ul><li>Age and Experience </li></ul><ul><li>Attitudes and Motivation </li></ul><ul><li>Intelligence and Memory </li></ul><ul><li>Personality and Perception </li></ul>Individual behaviour will depend on:
  20. 21. The Death of Common Sense <ul><li>Facts = Logic </li></ul><ul><li>Persuasion = Emotion </li></ul><ul><li>Logic rarely wins over emotion </li></ul>http://www.fas.harvard.edu/home/news_and_events/releases/brain_10142004.html
  21. 22. <ul><li>To better connect with people around you, it is critical to understand how they interact with the world around them </li></ul>The world of media is changing… BlackBerry®
  22. 23. Feel the Future <ul><li>Old Thinking </li></ul><ul><ul><li>Science solves all </li></ul></ul><ul><ul><li>Facts </li></ul></ul><ul><ul><li>Knowledge </li></ul></ul><ul><ul><li>Pragmatic </li></ul></ul><ul><ul><li>Left/Right Politics </li></ul></ul><ul><li>New Feeling </li></ul><ul><ul><li>Science has limits </li></ul></ul><ul><ul><li>Feelings </li></ul></ul><ul><ul><li>Intuition </li></ul></ul><ul><ul><li>Spiritual </li></ul></ul><ul><ul><li>Single issue activism </li></ul></ul>
  23. 24. New Realities in Communication Trends Action <ul><li>Find ways to extract value from information </li></ul><ul><li>Develop new coverage models </li></ul><ul><li>Get faster and/or get out of the way </li></ul><ul><li>Develop new models for two-way collaboration </li></ul><ul><li>The volume of information flowing will grow </li></ul><ul><li>The media is exploding </li></ul><ul><li>Communication efficiency will increase </li></ul><ul><li>Collaboration and interaction will increase </li></ul><ul><li>Redefine value proposition from gateway to gatekeeper </li></ul><ul><li>Levels of centralized control will decrease </li></ul>

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