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PUBLIC
TRANSPORT FARE
INTEGRATION
Integración Tarifaria – Transporte Público
2
CONTENTS
0. Concepts
Integración Tarifaria – Transporte Público
3
0. CONCEPTS
Separate fares
WITHOUT a common
medium
•Each operator has its own
payment medium (cash,
magnetic stripe, contactless
technology, etc.)
•Each operator charges its own
fare.
•There are no common groups (a
child may be up to 4 years old on
one operator, up to 5 in another
...).
•There are no policies for transfers
between different operators.
Separate fares WITH a
common medium
•Contactless technology
•A single medium for all operators
(everyone pays with the same
card or each ones' cards are valid
for all operators).
•Each operator charges its own
fare.
•There are no common groups (a
child may be up to 4 years old on
one operator, up to 5 in another
...).
•There are no policies for transfers
between different operators.
Rate integration
•Contactless technology
•A single medium for all
operators.
•Agreement between
administrations
•Single zoning
•Common fares; same price for
the same trip
•Use discounts (fare categories or
time-based passes).
•Reduced fares for groups (young
people, seniors, children, etc.)
•Comprehensive transfer policy.
Integración Tarifaria – Transporte Público
4
CONTENTS
1. Aims
Integración Tarifaria – Transporte Público
5
1. AIMS
Rate Integration
EASY TO
UNDERSTAND
ENCOURAGE
THE USE OF
PUBLIC
TRANSPORT
ATTRACTIVE
FOR USERS
SINGLE
NETWORK
The user should
see public
transport as a
single, integrated
network.
Help position
public transport as
a more attractive
system for users.
Set-up of a easy-
to-understand rate
system.
The
comprehensive
establishment of
policies
encouraging the
use of public
transport.
AIMSRELEVANTTORATEINTEGRATION
Integración Tarifaria – Transporte Público
6
1. AIMS
Rate Integration
Economic and passenger information
across the entire system.
Knowledge of the complete mobility,
habits, and customs of the population.
Reorganisation of the public transport
offer
Optimisation - Efficiency - Effectiveness
AIMSRESULTINGFROMRATEINTEGRATION
Integración Tarifaria – Transporte Público
7
CONTENTS
2. Fare integration in Gipuzkoa
Integración Tarifaria – Transporte Público
8
2. FARE INTEGRATION IN GIPUZKOA
Rate
Integration
Analysis of
current
situation
Definition of
common
medium
Definition of
common
zone
Definition of
range of
travelpass
Definition of
groups and
transfers
Possible
scenarios
and
associated
collection
Presentation of the
end solution:
Definition of the
integrated system
ANALYSISANDDEFINITIONOFTHERATEINTEGRATION
MODEL
Integración Tarifaria – Transporte Público
9
2. FARE INTEGRATION IN GIPUZKOAANALYSISANDDEFINITIONOFTHERATEINTEGRATION
MODEL
Integración Tarifaria – Transporte Público
10
Integration pilot
projects
or
full
implementation of
the integrated
system
2. FARE INTEGRATION IN GIPUZKOA
Infrastructure
•Servers, Communications, etc.
Hardware upgrades
•Installation / Update of contactless scanners
Software development
•Integrated system
•Own titles that can be maintained by an operator
Application development
•Backoffice reports
•Revenue distribution system
•Fraud control
•File exchange
•Web page, Etc.
Tests and validation
Implementation
IMPLEMENTATIONOFRATEINTEGRATION
Integración Tarifaria – Transporte Público
11
CONTENTS
3. Project focal points
Integración Tarifaria – Transporte Público
12
3. PROJECT FOCAL POINTS
Rate Integration
CUSTOMER
INFORMATION
WEB PAGE
INTEGRATION CONTROL CENTRE
CONTACT CENTER
TRANSPORT MODE VALIDATION
SALES AND RECHARGES
TICKET OFFICES AUTO RE-CHARGE
MACHINES
ATTENDED
RECHARGE
POINTS
RECHARGING
IN
ATMS
CARD ISSUANCE
DISTRIBUTION
OF REVENUES
REPORTS AND BACKOFFICE
USERS OPERATORS - ADMINISTRATIONS
Integración Tarifaria – Transporte Público
13
3. PROJECT FOCAL POINTS
Rate Integration
1. Custom card request
Form in
Kiosks
www.mugipuzkoa.com
Postal mail User database
•User ID / Card no.
•Names and surnames
•Sex
•Age
•Address
•Date of request
•Etc.
GIPUZKOA(BASQUECOUNTRY)
INCOME DOCUMENTATION
Integración Tarifaria – Transporte Público
14
3. PROJECT FOCAL POINTS
Rate Integration
2. Sale and Recharge Network
Dataphones in
kiosks
ATMs in banks
Unattended
machines Recharge database
•User ID / Card no.
•Transaction date
•Recharge point
• Transaction type (sale,
recharge, cancellation, etc.)
•Transaction amount
•Etc.
Web page
GIPUZKOA(BASQUECOUNTRY)
Integración Tarifaria – Transporte Público
15
3. PROJECT FOCAL POINTS
Rate Integration
3. Validations and Consumptions
Validations database
•User ID / Card no.
•Transaction date
•Operator, line, bus, etc.
•Enter, exit, consumption, urban
•Transaction amount
•Transfer, counters
•Etc.
GIPUZKOA(BASQUECOUNTRY)
Integración Tarifaria – Transporte Público
16
USERS
Recharges
Validations
4. Administration - Operations Reports
3. PROJECT FOCAL POINTS
Rate Integration
PROINFORMES
Report
application
•Passengers and collections:
By operator
By line
By transport mode
Interannual variation
Passengers
Travelpass penetration
Discounts for use, for fare reduction, for transfers.
System mobility
Passengers per stop
Origin - destination passengers
Etc.
GIPUZKOA(BASQUECOUNTRY)
Integración Tarifaria – Transporte Público
17
Recharges
Validations
5. Revenues distribution system
3. PROJECT FOCAL POINTS
Rate Integration
SICOT
Revenue
distribution
application
•Amounts distributed
•By operator
•By line
•By medium
•By month, by day
•Data processed.
•Processed
•Pending
•Erroneous
•Recharge commissions
•Discounts for use, for fare reduction, for transfers.
•Operator 1
•Operator 2
•Operator 3
•Operator 4
•….
SUCCESSFULCASEINGIPUZKOA(BASQUECOUNTRY)
Integración Tarifaria – Transporte Público
18
6. Customer Service Center
3. PROJECT FOCAL POINTS
Rate Integration
ACLI
Customer
service
application
•Customer service:
•Queries
•Incidents
•Complaints
•Display of:
•Cards associated with the user
•User information
•Operations
•Operation receipts
•Recharges
•Previous claims
•Refund vouchers
•Internet recharges
•Other options for the future:
•Card cancellation
•Register anonymous cards
Users
Recharges
Validations
User’s private area in
www.Mugipuzkoa.com
GIPUZKOA(BASQUECOUNTRY)
Integración Tarifaria – Transporte Público
19
CONTENTS
4. Conclusions
Integración Tarifaria – Transporte Público
20
4. CONCLUSIONS
Rate
integration as a
tool for:
Single image for the user
Easily-understood system
Public transport incentive
(frequent user incentive
policies)
Information it
gives:
User profiles
Total movement of public
transport
Feedback when
adjustments are necessary
due to unexpected mobility
or collection
Consequences:
Study of passenger supply
and demand
Optimisation of service:
Efficiency and effectiveness
Eskerrik asko
Thank you very
much
Eluska Renedo
Managing Director

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Public transport fare integration

  • 2. Integración Tarifaria – Transporte Público 2 CONTENTS 0. Concepts
  • 3. Integración Tarifaria – Transporte Público 3 0. CONCEPTS Separate fares WITHOUT a common medium •Each operator has its own payment medium (cash, magnetic stripe, contactless technology, etc.) •Each operator charges its own fare. •There are no common groups (a child may be up to 4 years old on one operator, up to 5 in another ...). •There are no policies for transfers between different operators. Separate fares WITH a common medium •Contactless technology •A single medium for all operators (everyone pays with the same card or each ones' cards are valid for all operators). •Each operator charges its own fare. •There are no common groups (a child may be up to 4 years old on one operator, up to 5 in another ...). •There are no policies for transfers between different operators. Rate integration •Contactless technology •A single medium for all operators. •Agreement between administrations •Single zoning •Common fares; same price for the same trip •Use discounts (fare categories or time-based passes). •Reduced fares for groups (young people, seniors, children, etc.) •Comprehensive transfer policy.
  • 4. Integración Tarifaria – Transporte Público 4 CONTENTS 1. Aims
  • 5. Integración Tarifaria – Transporte Público 5 1. AIMS Rate Integration EASY TO UNDERSTAND ENCOURAGE THE USE OF PUBLIC TRANSPORT ATTRACTIVE FOR USERS SINGLE NETWORK The user should see public transport as a single, integrated network. Help position public transport as a more attractive system for users. Set-up of a easy- to-understand rate system. The comprehensive establishment of policies encouraging the use of public transport. AIMSRELEVANTTORATEINTEGRATION
  • 6. Integración Tarifaria – Transporte Público 6 1. AIMS Rate Integration Economic and passenger information across the entire system. Knowledge of the complete mobility, habits, and customs of the population. Reorganisation of the public transport offer Optimisation - Efficiency - Effectiveness AIMSRESULTINGFROMRATEINTEGRATION
  • 7. Integración Tarifaria – Transporte Público 7 CONTENTS 2. Fare integration in Gipuzkoa
  • 8. Integración Tarifaria – Transporte Público 8 2. FARE INTEGRATION IN GIPUZKOA Rate Integration Analysis of current situation Definition of common medium Definition of common zone Definition of range of travelpass Definition of groups and transfers Possible scenarios and associated collection Presentation of the end solution: Definition of the integrated system ANALYSISANDDEFINITIONOFTHERATEINTEGRATION MODEL
  • 9. Integración Tarifaria – Transporte Público 9 2. FARE INTEGRATION IN GIPUZKOAANALYSISANDDEFINITIONOFTHERATEINTEGRATION MODEL
  • 10. Integración Tarifaria – Transporte Público 10 Integration pilot projects or full implementation of the integrated system 2. FARE INTEGRATION IN GIPUZKOA Infrastructure •Servers, Communications, etc. Hardware upgrades •Installation / Update of contactless scanners Software development •Integrated system •Own titles that can be maintained by an operator Application development •Backoffice reports •Revenue distribution system •Fraud control •File exchange •Web page, Etc. Tests and validation Implementation IMPLEMENTATIONOFRATEINTEGRATION
  • 11. Integración Tarifaria – Transporte Público 11 CONTENTS 3. Project focal points
  • 12. Integración Tarifaria – Transporte Público 12 3. PROJECT FOCAL POINTS Rate Integration CUSTOMER INFORMATION WEB PAGE INTEGRATION CONTROL CENTRE CONTACT CENTER TRANSPORT MODE VALIDATION SALES AND RECHARGES TICKET OFFICES AUTO RE-CHARGE MACHINES ATTENDED RECHARGE POINTS RECHARGING IN ATMS CARD ISSUANCE DISTRIBUTION OF REVENUES REPORTS AND BACKOFFICE USERS OPERATORS - ADMINISTRATIONS
  • 13. Integración Tarifaria – Transporte Público 13 3. PROJECT FOCAL POINTS Rate Integration 1. Custom card request Form in Kiosks www.mugipuzkoa.com Postal mail User database •User ID / Card no. •Names and surnames •Sex •Age •Address •Date of request •Etc. GIPUZKOA(BASQUECOUNTRY) INCOME DOCUMENTATION
  • 14. Integración Tarifaria – Transporte Público 14 3. PROJECT FOCAL POINTS Rate Integration 2. Sale and Recharge Network Dataphones in kiosks ATMs in banks Unattended machines Recharge database •User ID / Card no. •Transaction date •Recharge point • Transaction type (sale, recharge, cancellation, etc.) •Transaction amount •Etc. Web page GIPUZKOA(BASQUECOUNTRY)
  • 15. Integración Tarifaria – Transporte Público 15 3. PROJECT FOCAL POINTS Rate Integration 3. Validations and Consumptions Validations database •User ID / Card no. •Transaction date •Operator, line, bus, etc. •Enter, exit, consumption, urban •Transaction amount •Transfer, counters •Etc. GIPUZKOA(BASQUECOUNTRY)
  • 16. Integración Tarifaria – Transporte Público 16 USERS Recharges Validations 4. Administration - Operations Reports 3. PROJECT FOCAL POINTS Rate Integration PROINFORMES Report application •Passengers and collections: By operator By line By transport mode Interannual variation Passengers Travelpass penetration Discounts for use, for fare reduction, for transfers. System mobility Passengers per stop Origin - destination passengers Etc. GIPUZKOA(BASQUECOUNTRY)
  • 17. Integración Tarifaria – Transporte Público 17 Recharges Validations 5. Revenues distribution system 3. PROJECT FOCAL POINTS Rate Integration SICOT Revenue distribution application •Amounts distributed •By operator •By line •By medium •By month, by day •Data processed. •Processed •Pending •Erroneous •Recharge commissions •Discounts for use, for fare reduction, for transfers. •Operator 1 •Operator 2 •Operator 3 •Operator 4 •…. SUCCESSFULCASEINGIPUZKOA(BASQUECOUNTRY)
  • 18. Integración Tarifaria – Transporte Público 18 6. Customer Service Center 3. PROJECT FOCAL POINTS Rate Integration ACLI Customer service application •Customer service: •Queries •Incidents •Complaints •Display of: •Cards associated with the user •User information •Operations •Operation receipts •Recharges •Previous claims •Refund vouchers •Internet recharges •Other options for the future: •Card cancellation •Register anonymous cards Users Recharges Validations User’s private area in www.Mugipuzkoa.com GIPUZKOA(BASQUECOUNTRY)
  • 19. Integración Tarifaria – Transporte Público 19 CONTENTS 4. Conclusions
  • 20. Integración Tarifaria – Transporte Público 20 4. CONCLUSIONS Rate integration as a tool for: Single image for the user Easily-understood system Public transport incentive (frequent user incentive policies) Information it gives: User profiles Total movement of public transport Feedback when adjustments are necessary due to unexpected mobility or collection Consequences: Study of passenger supply and demand Optimisation of service: Efficiency and effectiveness
  • 21. Eskerrik asko Thank you very much Eluska Renedo Managing Director