The document discusses Athento's smart document management system and how it covers the entire content lifecycle, including capture, management, storage, preservation, and delivery of digital content. It specifically focuses on how Athento can be used to manage brand assets like images, videos, audio, and logos through the entire process from creation to publishing or archiving. Key features highlighted include organizing and securing assets, version control, online review and approval of assets, and sharing assets via extranets. The document argues that Athento is the best option for content lifecycle management due to its single application approach, smart functions, licensing model, integration capabilities, compatibility, and access to source code.

1. The Entire Content Lyfe Cycle,
Covered by Athento
Smart Document Management

2. The Content Life Cycle

3. The Content Life Cycle
• Capture: Documents enter into the system. Information obtained
automatically from documents.
• Manage: Circulation of documents. Exploitation and use of
information contained in them.
• Store: Where documents are stored, and how to recover them.
• Preserve: Long-term conservation and archiving of digital content
• Deliver: Mechanisms to get the content to the people who need it,
using appropriate media.

4. “The appropriate management of content
throughout all of its phases guarantees the
preservation of the business’s information,
as well as the business’s ability to exploit
it”

5. Document and Enterprise
Content Management
Document management
software is the most solid,
safe and efficient base to
manage all of the content
a company has during its
complete life cycle.

6. Document and Enterprise
Content Management
A brand’s digital assets are a
type of business content
whose management is
fundamental, from its
creation, until it’s published
or archived.

7. Brand
Management
Managing images
Managing Videos
Managing audio
Flows for revision and
approval
Searches
Managing Logos
Management of Digital Brand
Assets
What do we gain?
Allows the team, agencies,
collaborators and other
stakeholders to have
controlled access to our
digital assets
Versions

8. Brand
Management
Managing images
Managing Videos
Managing audio
Flows for revision and
approval
Searches
Managing Logos
Management of Digital Brand
Assets
• Brand assets are organized,
accessible and secure
• 24/7 access from anywhere in the
world, from any device
• Asset production flows
• Version control
• Flows with providers
• Revising and approving assets
• On-line pre-visualization of assets
• Extranet and the possibility of
sharing brand assets
Versions

9. How do we do it?
“There is a smarter way to
do document management”

10. Managing Digital Brand Assets
Versiones

11. 11
Work Desktop
Navigation
tree
Local
synchronization
of files
List of
documents

12. 12
Work Desktop
Work list
Different
navigation
mechanisms
Import
documents

13. 13
Working with Assets
History of
changes
Publishing
finalized
assets
Asset
metadata
State of the
asset’s life
cycle
Start of
revision
work flows
Current
version of
asset
Share
subscriptions,
likes, etc.

14. 14
Working with Audio
Playback line
Tags assigned by
users

15. 15
Working with Video
Preview of
video
Asset search

16. 16
Working with Video
Information
about video
Different stills from
the video

17. 17
Working with Video
Intellectual
property

18. “Some businesses - whose
brand is the most important
to them –
already work with Athento ”

19. 19
Clients of distinction

20. Why is Athento the best option for
managing the life cycle of your content?
• Only one application to cover the entire life cycle.
• Smart functions
• Licenses for the product, not according to the number of
users
• Powerful integration API
• Wide-ranging compatibility with the technological
environment
• Access to source code

21. Thanks!
Any questions?
Athento Sales Team
www.athento.com
USA: +1 954 547 0347
España: +34 952 028 873