This week, we sat down with @adhutchinson to discuss brand storytelling during our #AtomicChat. Featuring contributions from @joegullo, @CBarrows, @irahaberman, @wakefly, @padme1899, @CliftonW21, @YouTooCanBeGuru, @cendrinemedia and @erickoelma.

1. Writing, Storytelling,
Hosted By: special guest:
@Atomic_reach @adhutchinson
Andrew Hutchinson @adhutchinson
Stories shape information into meaning, enabling you to present data in ways
people enjoy and understand. #AtomicChat
Joe Gullo @joegullo
Storytelling builds emotional connections with your readers. No matter the media.
Adds human touch. #AtomicChat
CBarrows @CBarrows
Story telling captures your audiences attention, brings them in and keeps them
listening. #atomicchat
Andrew Hutchinson @adhutchinson
Think of what your business does and ask ‘why is that important?’ Not dollars and
cents, but hearts and minds – how you help #AtomicChat
Ira Haberman @irahaberman
Of course, structure, tone, language are also important to story telling. I’ve been
told authenticity comes from the heart. #AtomicChat
Wakefly @wakefly
Brand identity (including its elements, values, and voice), audience perspective,
and an action plan are keys for success #AtomicChat
Andrew Hutchinson @adhutchinson
Spelling and grammar always stands out – each mistake is a bump in the
narrative, too many, and they become the narrative #AtomicChat
Hadley Priebe @padme1899
Not knowing, or not using, the right variation of the word: which witch two too or
to. Its frustrating...
Clifton Webb @CliftonW21
Littering content with keywords as opposed to trying to tell an actual story!
#AtomicChat
Andrew Hutchinson @adhutchinson
Write every day. Someone once said to me: ‘A writer writes’. Simple, but true.
#AtomicChat
Bridget Willard @YouTooCanBeGuru
Writing improves your writing. Reading improves it. Study grammar. Have a buddy.
#atomicchat
Cendrine Marrouat @cendrinemedia
Read a lot of good literature, study the grammar of your language, keep a
dictionary handy... #atomicchat
#ATOMICCHAT
SEPTEMBER 22, 2014
Great Content
#AtomicChat Numbers
EVERY MONDAY at 9PM EST/8pm CST/6pm pst
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#ATOMICCHAT
Why is storytelling so important in
brand content?
What are the key elements of brand
storytelling?
What are the most common writing or
content mis-steps you see online?
What can people do to improve their
writing skills?
Where do you get ideas for content?
Andrew Hutchinson @adhutchinson
Reading, always reading. And there’s so much great stuff, so many new things to
learn and know about #AtomicChat
CBarrows @CBarrows
I have a “idea” Google Doc where I note ideas whenever I get them (aka, on the
go). #atomicchat
Eric Koelma @erickoelma
Based on real life. The other day I wrote about ‘Under sell over deliver’ because
my ice cream didn’t look like the packet. #atomicchat
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