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Mid-Year Content Marketing Checklist

#AtomicChat | July 28, 2014 with @JoePulizzi. Topic: Mid-Year Content Marketing Checklist

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Mid-Year Content Marketing Checklist

  1. 1. EVERY MONDAY at 9PM EST/8pm CST/6pm pst #ATOMICCHAT #ATOMICCHAT July 28, 2014 Mid-year content marketing checklist ItChangesEverything Helpingyoucreate greatcontent forRealPeople Signupfor InsightsBetaToday! What can we polish up in our editorial calendar? What should we double check in our subscriber lists? What needs refreshing on our websites and landing pages? What are some new ideas for influencer lists? How can we optimize content creation efforts? What data do you think is important for audience insights? @JOEPULIZZI@Atomic_reach special guest:Hosted By: Joe Pulizzi @JoePulizzi Well, to be honest, the first step is to actually “have” an editorial calendar ;) Many don’t. #atomicchat Joe Pulizzi @JoePulizzi This should link back directly to your content marketing mission statement (if you have one) - … #atomicchat Joe Pulizzi @JoePulizzi In other words, what do you want the reader to get out of the article? How are you helping their lives, jobs, etc. #atomicchat Joe Pulizzi @JoePulizzi Also, align your editorial calendar to what your specific call-to-action (CTA) should be for that particular post. #atomicchat Joe Pulizzi @JoePulizzi First, determine who is opening your emails versus those that don’t. #atomicchat Joe Pulizzi @JoePulizzi Put together a reactivation strategy to get those people who are dormant engaged again. #atomicchat Joe Pulizzi @JoePulizzi Then, look for patterns as to what subscribers do differently than non-subscribers. #atomicchat Joe Pulizzi @JoePulizzi Remember, as @JayBaer says, every page is a home page. After the reader engages, what is the next step? #atomicchat Joe Pulizzi @JoePulizzi What is the goal of your landing page? Be sure you document this. Then you can rotate calls- to-action. #atomicchat Joe Pulizzi @JoePulizzi Do you want them to subscribe, to download a white paper, to listen to a podcast? It’s most likely not a product download. #atomicchat Joe Pulizzi @JoePulizzi Most companies don’t have influencer hit lists. That’s the first problem. Get one now. #atomicchat Joe Pulizzi @JoePulizzi An influencer hit list are the places where your customers are hanging out when they aren’t on your site. #atomicchat Joe Pulizzi @JoePulizzi Once you build relationships with influencers, then you begin to bake them into your brick content (ebooks, w papers) #atomicchat Joe Pulizzi @JoePulizzi Start with an influencer list of 5-10. Use the strategy for a month. They will begin to pay attention. #atomicchat Joe Pulizzi @JoePulizzi An internal content audit helps here. What assets do you have to work with? Most companies don’t know what they have. #atomicchat Joe Pulizzi @JoePulizzi Try to think multiple content products from every story. Could that blog be part of an eBook series? Plan for it. #atomicchat Joe Pulizzi @JoePulizzi What are your most popular posts? But better yet, what posts deliver new subscribers (if that is a goal)? #atomicchat Joe Pulizzi @JoePulizzi We track our subscribers to the post level. It’s not precise, but it’s a pretty good indicator of what is working. #atomicchat 1,018 868.6K 19.6MTweets REach Chat stats provided by FREE trial code for our community: 30daygo IMPRESSIONS #AtomicChat Numbers