How To Engage Your Audience On Twitter

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July 7, 2014
How to engage your
audience on twitter
Robert, could you tell us a bit about
yourself and the work that you do?
One of those strategies is the “Social Media Six Pack”,
sounds rigorous... Can you tell us more about that?
what are some of those things that businesses can
do everyday that create big results over time?
Okay, so how do you move your on-line relationships,
assuming you’re using #smm for marketing to off-line ones?
How can you measure that ROI? Listening is one thing, but
converting conversations into tangible results is another...
Is there a secret sauce to finding
people you know you can convert?
How hard is all of this?
Sounds like a lot OF work...
@Medialabrat@Atomic_reach
@irahaberman
special guest:Hosted By:
Special guest Moderator:
Robert Moore @MediaLabRat
Sure thing! I am a lifelong entrepreneur & 16-yr Internet veteran. My latest venture is Internet Media
Labs #atomicchat
Robert Moore@MediaLabRat
We R NYC based tech startup focused on social listening & analytics. We also consult & create social
strategies 4 R clients #atomicchat
Robert Moore MediaLabRat
Absolutely! You can get a “Social Media Six Pack” when you execute a sound SM strategy every day...
#atomicchat
Create a strategic daily “to-do” list, set attainable goals, & you can have a Social Media Six Pack in 90
days or less! #atomicchat
Like going to the gym...Go everyday, exercise with purpose, get BIG results! #atomicchat
Create (or curate) great content, activate existing followers, follow new folks, favorite, RT or reply 2
Tweets...Engage! #atomicchat
Set daily numerical goals : 5 existing follower engagements, 5 new engagements, favorite 20 Tweets,
etc #atomicchat
Do that 20 working days/month for 3 months. Numbers start to add up! #atomicchat
Robert Moore@MediaLabRat
Great question! Mastering relationship escalation from social interactions can is challenging...
#atomicchat
It was for sure for me (I am inherently shy), but once I figured what worked...it was my Twitter “Aha!”
moment :) #atomicchat
There is no “one size fits all” strategy here. But there are a few guidelines to consider:
#atomicchat
Always be relevant, authentic, & reciprocal. A great approach for me was/is soliciting input/opinion on
our software #atomicchat
I’ve met 100’s of great people from Twitter that way. Those relationships lead 2 new ones - non-linear
social ROI!
The following answers coming from a B2B perspective... #atomicchat
That’s the tricky part. Some of it is very straight forward: I met you, you liked my product, you bought it.
#atomicchat
Usually it is: I met you, you introduced me to someone, who introduced me to someone else, who
bought my product #atomicchat
The end result can take months/years to realize. Tracing a sale back to its source is what I call “Social
Forensics” #atomicchat
You can then create predictable models for social success by knowing the origin of great relationships &
customers #atomicchat
Give lots of love to the originators of those relationships/sales. Always appreciate your connectors!
#atomicchat
Robert Moore @ MediaLabRat
It is not a secret sauce, but really a plan + methodology to grow & scale your social engagement/sales...
#atomicchat
For me it starts w/endpoint goals - Who am I trying to reach & why? Then I work backwards - how do I
find those people? #atomicchat
It could be: Twitter chats, the type of content they share, the hashtags they use, the people they talk to...
#atomicchat
Once you find the perfect mix, it becomes a replicable formula--->#BigWin! #atomicchat
For example: I like to find social CEO’s. I “listen” to where they share content from - Wall Street Journal
or Forbes... #atomicchat
Willis Williams @Social_Chef
Master the social platforms you’re comfortable with. Would rather be the expert of a few than mediocre
of all. #atomicchat
Willis Williams @Social_Chef
Follow your audience. They’re on twitter? Go. They’re on FB? GO! Be on their mind and listen to the
conversations. #atomicchat
Jessica E. Roberts @connect2life
Plan - Strategize - Execute - Analyze - Improve - Repeat #atomicchat
Brandon Harig @BH_Social
Best way to find people to engage is to know where to start. Know your audience & research before
creating accts #atomicchat
None of what I have described is “hard”, per se. It does take a certain amount of time & dedication.
#atomicchat
When U combine technology W/a solid methodology, you will get outsized results in less time...a “Social
Media Six Pack”! #atomicchat
Start with a plan, even a simple one. Refine your goals & approach. Find what works, then step on the
gas and go FAST! #atomicchat
Mr. S!D @IAmMrSid
If you’re under 21, then java. If you’re over 21, then having an adult beverage over conversation helps ;)
#DrinkResponsibly #atomicchat
Mr. S!D @IAmMrSid
I’m a believer of the person you are online should be the same exact person you are offline. People see
through being pretenious #atomicchat
Brian Fanzo @iSocialFanz
Start by engaging online beyond normal conversations then connect on multiple networks then email
then video then IRL #atomicchat
Brian Fanzo @iSocialFanz
Don’t treat online to offline like your BFFs but as no need for ice breakers and small chat.. Strong IRL
conversations #atomicchat
CBarrows @CBarrows
In truth, I feel like I could travel to most major cities and meet someone for coffee thanks to Twitter.
#atomicchat
Amanda Tessier @amanda_tessier
@SumAll is the way to go with interactive measurements. Establishing goals is crucial to knowing if
you’ve met them #AtomicChat
Lolo LLC @LoloLLC
@Atomic_Reach Q5 Clickkkkks! #atomicchat
Rizzie Vette @GoGetterVette
New buzzword I’ve learned tonight #socialforensics from @MediaLabRat #atomicchat
Use business data to assess customer retention rates, profitability, and objectively monitor areas of
improvement #AtomicChat
be HUMAN. Nobody wants to follow a robot. We have enough spammers for that. #AtomicChat
Jessica E. Roberts @connect2life
If they have a blog/website link, check it out and engage with them about it. #atomicchat
Iva Ignjatovic @IvaIgnjatovic
Make lists with people you want to interact with, it’s easier to have insight in their interests and passions.
#atomicchat
Todd Burgess @tburgess57
don’t schedule tweets unless you can respond to replies within the hour if not sooner #atomicchat
Todd Burgess @ tburgess57
a Twitter account that posts nothing is better then one that never responds #atomicchat
Susyn Elise Duris @SusynEliseDuris
6-pk - a lot like going to gym > u have to make commitmt, have goal, won’t happen overnite, but if u
follow plan, u will achieve #atomicchat
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