To create high-quality content that engages readers, you must make sure that it’s highly relevant to your audience and specifically tailored for them. Using the Atomic Audience Engager, we help you identify critical opportunities for improvements within your content based on writing style, sophistication and structure. One of our metrics, “Title Optimization”, makes recommendations on how you can optimize your articles to specific target audiences. Here are some tips on how you can supercharge your headlines.

1. How to Optimize Titles
Atomic Engager™

2. 01
Content that evokes high arousal
emotions—positive or negative—is
more viral than content without
emotion.
What’s a high-arousal emotion? Think
awe, anger, anxiety, or anything
related to the fear of loss.
WRITE WITH EMOTION

3. Original title
Generate revenue with posts
WRITE WITH EMOTION – EXAMPLE
Edited title
Generate revenue with engaging posts
Title Tip

4. Positive
Unique
Surprising
Great
Successful
Enthusiastic
Lovely
WRITE WITH EMOTION – EXAMPLE
Negative
Tragic
Dangerous
Sad
Angry
Doomed
Fail

5. 02
Addressing the reader (with ‘you’, your, yours) in
the headline enables you to talk directly to them.
It indicates that you are concerned about their
problems and want to help them by giving them
valuable information.
ADDRESS THE READER

6. Original title
Generate revenue with engaging posts
ADDRESS THE READER – EXAMPLE
Edited title
You can generate revenue with engaging posts
Title Tip

7. 03
Superlatives are compelling to readers.
Data shows that readers like the understated or
overstated approach. They prefer to click on
headlines with 1 OR 4 superlatives. Interestingly,
if you add 2 or 3 superlatives, engagement tails
off.
PACK A SUPERLATIVE

8. Original title
You can generate revenue with engaging posts
PACK A SUPERLATIVE – EXAMPLE
Edited title
You can generate the greatest revenue with engaging
posts
Title Tip

9. 04
The capitalization of titles depends on the
particular style of a writer or publication but
there are some general rules to follow.
The Atomic Engager™ shows you one general
rule that you can apply for capitalizing titles.
CAPITALIZE YOUR TITLE
Aa

10. Original title
You can generate the greatest revenue with engaging
posts
CAPITALIZE YOUR TITLE – EXAMPLE
Edited Title
You Can Generate The Greatest Revenue With Engaging
Posts
Title Tip

11. 05
Our data shows that engagement tails off when
there are more than one keywords in the title.
Make sure you only use one of the keywords
shown in the Atomic Engager™.
USE KEYWORDS

12. Original title
You Can Generate The Greatest Money With Engaging
Posts
USE KEYWORDS – EXAMPLE
Edited title
You Can Generate The Greatest Revenue With Engaging
Posts
Title Tip
Identified Keywords are
Found in the Plugin

13. Top performing title formats that attract and engage readers:
“Listicles”
List-based articles are skim-friendly and lets the prospective reader know exactly what to expect and It promises to
deliver in the headline.
Start with number
When writing a headline with a number in it, place the number at the head of the title (either as the first or second
word) to capture your reader’s attention.
Question
Questions have always made powerful headlines because our minds want to answer them. Readers will read on to
find the answers.
SOME OTHER HELPFUL TIPS …

14. How To
How-to articles offer useful information and methods to make things better, easier, and ultimately happier for
readers.
Length
Optimize your title length by keeping it in between 5 - 11 words.
Present tense
Write headlines in the present tense. Framing the title in the present tense gives readers a sense of urgency and
excitement that is more enticing.
SOME OTHER HELPFUL TIPS …

15. ANY QUESTIONS?
If you have any questions, email us at
info@atomicreach.com and we’ll get back
to you right away!
www.atomicreach.com
@Atomic_Reach