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DR. EXPERIENCE & MR. PRODUCT
Get the SWAG On! #17
Paris, March 30th 2015
alberta soranzo | @albertatrebla | wearefriday.com
@albertatrebla
WHO MADE THAT?
image: flickr.com/photos/feralibix/14886981359/in/pool-wearefriday/
XD
BUSINESS
TECH
XD
BUSINESS
TECH
PRODUCT
MANAGEMENT
image: www.romanpichler.com/
“A great product manager has the brain of an
engineer, the heart of a designer and the speech
of a diplomat.”
Deep Nishar, LinkedIn
EXPERIENCE DESIGN VS PRODUCT MANAGEMENT
the practice of designing
products, processes,
services, events, and
environments with a focus
placed on the quality of
the user experience
and culturally relevant
solutions.
an organizational lifecycle
function within a company
dealing with planning,
forecasting, and
production, or
marketing of a product or
products at all stages of the
product lifecycle.
EXPERIENCE DESIGN VS PRODUCT MANAGEMENT
source: wikipedia.org
EXPERIENCE DESIGNER
image: uxpin.com
PRODUCT MANAGER
image: uxpin.com
PRODUCT TEAM
image: uxpin.com
DON’T BELIEVE ME?
EXPERIENCE DESIGN PRODUCT MANAGEMENT
images: museoscienza.org and alciom.com
images: thesweetsetup.com
WHAT’S A STARTUP TO DO?
EXPERIENCE DESIGN VS PRODUCT MANAGEMENT
2 Acting As Product Owner 1
2 Understanding the Domain and User 1
2 High Level Requirements 1
1 User Stories 1
1 Site Maps, Wireframes and Prototypes 2
1 Usability Testing 2
source: Patrick Neeman and Stephanie Bergman
EXPERIENCE DESIGN VS PRODUCT MANAGEMENT
2 Acting As Product Owner 1
1 Understanding the Domain and User 1
1 High Level Requirements 1
1 User Stories 1
1 Site Maps, Wireframes and Prototypes 2
1 Usability Testing 2
source: Patrick Neeman and Stephanie Bergman
If you can only have one, pick someone who is
obsessed with good design, listens to the
users and champions culture where it matters.
MERCI
alberta soranzo | @albertatrebla | wearefriday.com

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Dr. Experience & Mr. Product