The ‘last-mile problem’ calls the last mile of any network, or its edge, the hardest to reach. Ubiquitous mobile computing has extended the edge of the internet beyond desktop computers and transformed it into a living, dynamic target that is constantly changing and shifting as people move about and carry the digital world into the physical one. Our smart devices, however, are essentially oblivious as to their context and their location, and experiences break right at the very seams we strive to make smoother. What if there were a technology that allowed our devices to see their surroundings and enabled us to design experiences that truly span channels from end to end? The technology is already here and I set out to explore a new way of thinking about experience design that takes into consideration the possibilities offered by a newly visible ‘edge of the network.’ UX Cambridge 2014 Cambridge, UK 10-12 September 2014 *please note that these slides won't make much sense without the accompanying video, which will be uploaded as soon as available*

1. UX CAMBRIDGE 2014
Experience
at the edge of the network
alberta soranzo | wearefriday.com`
CC image: flickr.com/photos/brenthensarling/2119292515

2. the last mile problem

4. context

6. CC image: flickr.com/photos/brenthensarling/2119292515

7. Logos and images © DSG Retail Limited 2012.

8. it’s not about seamless

9. CC image: flickr.com/photos/celestemarie/5325061408

10. but smooth seams

11. CC image: flickr.com/photos/christopher_justin/7380175866

12. edge of the what?

13. CC image: flickr.com/photos/field_walsh/167479887

14. CC image: flickr.com/photos/mikepaws/9344538655

15. smart devices

16. CC image: flickr.com/photos/justininsd/6325582329

17. CC image: flickr.com/photos/chrisbartle/6914762902

18. CC image: flickr.com/photos/haglundc/4736600901

19. CC image: flickr.com/photos/francescarter/5400841336

21. why does it matter?

22. CC image: flickr.com/photos/crazycups/3250141081

23. CC image: flickr.com/photos/rickchung/8773734013/

24. CC image: flickr.com/photos/14687859@N00/258880499

25. readable signs

26. logos and images © 2014 Tile Inc.,

27. logos and images © 2014 Tile Inc.,

28. logos and images © 2014 Tile Inc.,

29. logos and images © 2012-2014 © by Estimote, Inc

31. new experiences

33. images: washingtonpost.com/

35. image: airportsinternational.com/

36. images: getshortwave.com and techcrunch.com

37. better experiences

38. images: rubenshuis.be and estimote.com

39. CC image: flickr.com/photos/askpang/2413348284

40. CC image: http://mediacentre.heathrowairport.com/

41. a couple of thoughts

42. CC image: flickr.com/photos/mtsofan/7905622718

43. logos and images © all registered trademarks or trademarks are property of their respective owners

44. logos and images © indoors

46. Hospitals
Museums
Exhibits
Sharing
Conferences
Conference rooms
Restaurants
Cafeterias
Coffee shops
Hotels
Renting Resorts
Security
Accessibility
Findability
Schools
Colleges

47. thank you
alberta soranzo | @albertatrebla | alberta.soranzo@wearefriday.com | wearefriday.com