The ‘last-mile problem’ calls the last mile of any network, or its edge, the hardest to reach. Ubiquitous mobile computing has extended the edge of the internet beyond desktop computers and transformed it into a living, dynamic target that is constantly changing and shifting as people move about and carry the digital world into the physical one. Our smart devices, however, are essentially oblivious as to their context and their location, and experiences break right at the very seams we strive to make smoother. What if there were a technology that allowed our devices to see their surroundings and enabled us to design experiences that truly span channels from end to end? The technology is already here and I set out to explore a new way of thinking about experience design that takes into consideration the possibilities offered by a newly visible ‘edge of the network.’ Full video (with slides) after last slide. Slide 29 video - https://www.youtube.com/watch?v=mC73XKSnB3I Slide 31 video - https://www.youtube.com/watch?v=mEay3buozhM Slide 33 video - https://www.youtube.com/watch?v=OnjIh1E_gXI VIII Summit di Architettura dell’Informazione November 7-8, 2014 - Bologna

1. 8° Summit Architettura dell’Informazione
Bologna, 7-8 Novembre 2014
Esperienza
ai confini della rete
alberta soranzo | @albertatrebla | wearefriday.com `
CC image: flickr.com/photos/brenthensarling/2119292515

2. the last mile problem

3. CC image: wikipedia.org/wiki/Serving_area_interface

4. context

6. CC image: flickr.com/photos/brenthensarling/2119292515

7. Logos and images © DSG Retail Limited 2012.

8. it’s not about seamless

9. CC image: flickr.com/photos/celestemarie/5325061408

10. but smooth seams

11. image: shop.shugastore.com

12. the edge of the what?

13. CC image: flickr.com/photos/field_walsh/167479887

14. CC image: flickr.com/photos/ilfattoquotidiano/6802983414

15. smart devices

16. CC image: flickr.com/photos/justininsd/6325582329

17. CC image: flickr.com/photos/chrisbartle/6914762902

18. CC image: flickr.com/photos/haglundc/4736600901

19. CC image: flickr.com/photos/electropod/5620212022

20. image: http://centotrattorie.com

21. why does it matter?

22. CC image: flickr.com/photos/crazycups/3250141081

23. CC image: flickr.com/photos/14687859@N00/258880499

24. readable signs

25. logos and images © 2014 Tile Inc.,

26. logos and images © 2014 Tile Inc.,

27. logos and images © 2014 Tile Inc.,

28. logos and images © 2012-2014 © by Estimote, Inc

30. new experiences

32. image courtesy of Daniela Costantini @lallodola

34. image: airportsinternational.com/

35. images: getshortwave.com and techcrunch.com

36. images: getshortwave.com and techcrunch.com

37. different experiences

38. images: rubenshuis.be and estimote.com

39. CC image: flickr.com/photos/bebouchard/395303527

40. a couple of thoughts

41. CC image: flickr.com/photos/mtsofan/7905622718

42. logos and images © all registered trademarks or trademarks are property of their respective owners

43. logos and images © all registered trademarks or trademarks are property of their respective owners

44. logos and images © indoors

46. CC image: flickr.com/photos/lorenzoclick/13965954781

47. thank you!
alberta soranzo | @albertatrebla
alberta.soranzo@wearefriday.com | wearefriday.com