The Design of Things You Don't Want to Think About

1. THE DESIGN OF THINGS YOU DON’T WANT TO THINK ABOUT ALBERTA SORANZO | @ALBERTATREBLA WIAD 2016 | Jönköping

2. HELLO. MY NAME IS ALBERTA. alberta soranzo | @albertatrebla WIAD 2016 | Jönköping

4. I HAVE A QUESTION FOR YOU. alberta soranzo | @albertatrebla WIAD 2016 | Jönköping

5. alberta soranzo | @albertatrebla WIAD 2016 | Jönköping

6. WHAT KEEPS US UP AT NIGHT IS… alberta soranzo | @albertatrebla WIAD 2016 | Jönköping

12. EVERYTHING, EXCEPT WHAT IS FOUND IN NATURE, HAS BEEN DESIGNED BY SOMEONE. alberta soranzo | @albertatrebla WIAD 2016 | Jönköping

14. WE DON’T WANT TO THINK ABOUT THE RIVETS. alberta soranzo | @albertatrebla WIAD 2016 | Jönköping

16. WHEN’S THE LAST TIME YOU THOUGHT ABOUT A BATHROOM? alberta soranzo | @albertatrebla WIAD 2016 | Jönköping

17. WHEN’S THE LAST TIME YOU THOUGHT ABOUT A TRAIN BATHROOM? alberta soranzo | @albertatrebla WIAD 2016 | Jönköping

19. WHEN’S THE LAST TIME YOU THOUGHT ABOUT A PLANE BATHROOM? alberta soranzo | @albertatrebla WIAD 2016 | Jönköping

21. WE DESIGN THE MEMORIES THAT EXPERIENCE LEAVES BEHIND. alberta soranzo | @albertatrebla WIAD 2016 | Jönköping

22. BUT, ALBERTA, WHY ARE WE TALKING ABOUT RIVETS AND TOILETS? WE MAKE DIGITAL THINGS. alberta soranzo | @albertatrebla WIAD 2016 | Jönköping

23. I THOUGHT YOU’D NEVER ASK. alberta soranzo | @albertatrebla WIAD 2016 | Jönköping

25. People judge an experience largely based on how they felt at its peak and at its end, rather than based on the total sum or average of every moment of the experience. Peak-end rule alberta soranzo | @albertatrebla WIAD 2016 | Jönköping

26. 0 2.5 5 7.5 10 2 4 6 8 10 12 14 16 18 20 22 24 PAININTENSITY TIME

27. 0 2.5 5 7.5 10 2 4 6 8 10 12 14 16 18 20 22 24 PAININTENSITY TIME

31. SWEET, BUT HOW DOES THAT APPLY TO WHAT WE DO? WE MAKE DIGITAL THINGS. alberta soranzo | @albertatrebla WIAD 2016 | Jönköping

32. I’M GLAD YOU ASKED. alberta soranzo | @albertatrebla WIAD 2016 | Jönköping

37. WAIT. DIDN’T YOU SAY THAT IT WAS THE END THAT MATTERED? alberta soranzo | @albertatrebla WIAD 2016 | Jönköping

38. YEP. alberta soranzo | @albertatrebla WIAD 2016 | Jönköping

44. alberta soranzo | @albertatrebla WIAD 2016 | Jönköping PINTEREST-INDUCED RAGE 0 25 50 75 100 APR MAY JUN JULY AUG SEP OCT NOV DEC JAN FEB

45. alberta soranzo | @albertatrebla WIAD 2016 | Jönköping PINTEREST-INDUCED RAGE 0 25 50 75 100 APR MAY JUN JULY AUG SEP OCT NOV DEC JAN FEB

46. A closure experience is the satisfactory conclusion to a product or service relationship. Joe Macleod

47. THAT MAKES SENSE, BUT SURELY IT DOESN’T HAPPEN VERY OFTEN. alberta soranzo | @albertatrebla WIAD 2016 | Jönköping

48. IF ONLY. AND, YOU KNOW, “THE END” ISN’T ALWAYS AT THE END. alberta soranzo | @albertatrebla WIAD 2016 | Jönköping

51. alberta soranzo | @albertatrebla WIAD 2016 | Jönköping 1

54. OOH. I SEE WHAT YOU MEAN. BUT WHAT IF PEOPLE WANT TO CLOSE THEIR ACCOUNTS? alberta soranzo | @albertatrebla WIAD 2016 | Jönköping

55. HEH. YOU CAN’T HOLD PEOPLE HOSTAGE, CAN YOU? alberta soranzo | @albertatrebla WIAD 2016 | Jönköping

56. A closure experience is the satisfactory conclusion to a product or service relationship. Joe Macleod

67. I THINK I GET IT NOW. ONE LAST QUESTION, ARE MEMORY OF THE EXPERIENCE AND EXPERIENCE THE SAME? alberta soranzo | @albertatrebla WIAD 2016 | Jönköping

68. WHAT DO YOU THINK? alberta soranzo | @albertatrebla WIAD 2016 | Jönköping

73. SO, NO. I DON’T THINK MEMORIES CAN BRING BACK EXPERIENCES. NOR THAT THEY SHOULD. alberta soranzo | @albertatrebla WIAD 2016 | Jönköping

74. IN CONCLUSION, alberta soranzo | @albertatrebla WIAD 2016 | Jönköping

76. THANK YOU ALBERTA SORANZO | @ALBERTATREBLA WIAD 2016 | Jönköping

77. THIS TALK WAS BROUGHT TO YOU BY (not) Johnny Appleseed alberta soranzo | @albertatrebla WIAD 2016 | Jönköping

79. IMAGE CREDITS Atlanta skyline — https://www.flickr.com/photos/memoriesbymike/14077090201 Awake at night — https://www.flickr.com/photos/alyssafilmmaker/3687665853/ Golden Gate — https://www.flickr.com/photos/photographingtravis/14746084647 Golden Gate cables — https://www.flickr.com/photos/csessums/6297553686 Golden Gate cables inside — https://www.flickr.com/photos/ironypoisoning/9011658139 Golden Gate support cable — https://commons.wikimedia.org/wiki/File:Cables_of_the_Golden_Gate_bridge_in_San_Francisco_66.jpg Golden Gate rivets — https://commons.wikimedia.org/wiki/File:Rivets_on_the_Golden_Gate_bridge_in_San_Francisco_103.jpg Golden Gate floodlights — https://commons.wikimedia.org/wiki/File:Floodlight_on_the_Golden_Gate_Bridge_in_San_Francisco_112.jpg Golden Gate suicide prevention — https://commons.wikimedia.org/wiki/File:Suicide_prevention_sign_on_the_Golden_Gate_Bridge_2.jpg Toilet — https://www.flickr.com/photos/64604717@N03/6048064760 Clothing store — https://www.flickr.com/photos/associatedfabrication/3555244890 Instagramming food — http://www.huffingtonpost.com/2013/08/02/instagram-food-study_n_3689129.html Burger attack — https://www.flickr.com/photos/henryfaber/212974917 Girls on cell phones — https://www.flickr.com/photos/rwphoto/4646169383 Jönköping — https://www.flickr.com/photos/trollhare/8729763724

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The Design of Things You Don't Want to Think About